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The company has five beers in its portfolio - Bira 91 White (a low bitterness wheat beer with alcohol content of 4%), Bira 91 Blonde (an extra hoppy craft lager), Bira 91 Light (a low calorie lunchtime lager), Bira 91 Strong (a high intensity wheat beer with a higher percentage of alcohol content at
260:
Bira 91 offered a distinct taste to beer drinkers in India and witnessed unexpected demand upon its launch. However, due to beer being made in
Belgium and it being imported to India, Bira 91 had erratic supplies and due to a major supply crunch in 2016, it went off shelves for a while.
248:
Bira 91 garnered unprecedented success amongst
Indians due to its distinct taste that is low on the expected bitterness of beer. Indian restaurant and bar owners saw a rise in Bira 91's demand soon upon its launch as the beer brand captured sizeable market share basis
229:; while Bira 91 Blonde is a clear lager made from barley and saaz hops; Bira 91 White measures 13 while Bira 91 Blonde comes 21 on the IBU scale (International Bitterness Unit). Both the variants have strength of 4.9% Alcohol by Volume.
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The name Bira does not stand for anything literally, however colloquially it is what North
Indians would call their brother or friend which sounds similar to beer in Italian, and 91 represents India's
972:
400:) from a group of friends when he had initially started B9 Beverages Pvt. Ltd. In January 2016, B9 Beverages Pvt Ltd received its first round of funding with $ 6 million (₹49.8
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The company aspired Bira 91 to be a brand that is an integral part of the tech-immersed, creative, urban, diverse, and modern world of the 21st century.
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Jain moved back to India and started his first beer venture in 2008; which was importing traditional craft beers from
272:
2016 where it was the chief sponsor of beer. It claims to be the first craft beer from India to be sold in New York.
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Bira raised $ 10 million in debt funding, to increase production capacity from 400,000 cases to 1.7 million cases.
198:. After initial success, the company thereafter began manufacturing the beer in India with the same ingredients.
242:
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In May 2019, Bira 91 raised the funding of $ 4.3M from Sixth Sense
Ventures in its Pre-Series C round.
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as the key consumer of Bira 91 and with the idea of presenting the brand with a playful identity.
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B9 Beverages Pvt Ltd was founded by Ankur Jain, an entrepreneur who moved from India to the
178:, where a craft distillery was used to contract manufacture the beer with ingredients from
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528:"Our labels say 'Imagined in India', that's quite exciting: Ankur Jain - Times of India"
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Bira 91 White, Bira 91 Blonde, Bira 91 Light, Bira 91 Strong, Bira 91 Bira Boom The IPA
218:
Light and Strong were introduced in June 2017 and IPA was introduced in
October 2017.
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in 2017. In India there was also Bira 91 FreeFlow, a 3 city tour with hip hop artist
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7%), and The Bira 91 Indian Pale Ale (the first IPA brewed and bottled in India).
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Bira 91 White is a cloudy wheat beer with low bitterness and high aromas like
105:
30:
729:
408:(which was Sequoia's first investment in the Alcohol Beverage segment). This
325:
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156:
which was later sold to an undisclosed healthcare provider network in 2007.
807:"Lady Leshurr's free-flow tour of Indian cities - The Sunday Guardian Live"
452:
In
January 2021, Bira 91 raised $ 30 million from Japan's Kirin Holdings.
108:
brand manufactured by B9 Beverages Pvt. Ltd., launched in 2015. Made from
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927:"Bira 91 raises Rs 335 crore from Belgian fund Sofina - Times of India"
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973:"Bira 91: Bira raises $ 10 million in debt funding, to ramp up output"
674:"Indian Craft Beer 'Bira 91' Gets Venture Backing After Viral Success"
152:
before starting his first venture in
Healthcare Revenue Management in
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355:. The reverse B in the logo represents a spirit of irreverence. The
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Apart from the
Tribeca Film Festival in 2016, Bira 91 sponsored the
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In
November 2018, Bira 91 announced its global sponsorship for the
163:
and US to India. B9 Beverages launched Bira 91 beer in early 2015.
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In 2018, the company raised a further amount of $ 50 million from
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Bira 91 has recently launched its brand merchandise that includes
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and cuisines across India. The company has also collaborated with
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In May 2018, Bira 91 was the beer for the month of May at the
275:
In 2017, Bira 91 produced Bira 91 Hot Stuff, an eight-episode
649:"These Microbreweries Are Revolutionizing India's Beer Scene"
901:"Bira eyeing $ 30 million funding from private equity firms"
622:"Good news, Bira lovers! Fifth beer, IPA, launched in India"
756:"Inside Bira 91's plan to become a global craft beer brand"
594:"Bira 91 expands beer portfolio, launches two new variants"
952:"Bira 91 secures $ 4.3M funding from Sixth Sense Ventures"
860:"Beer maker Bira 91's loss widened to Rs 55 crore in FY17"
443:, a Belgian family owned fund and its existing investors.
991:"Bira 91 raises $ 30 million from Japan's Kirin Holdings"
886:"Bira beer clinches ICC sponsorship deal for five years"
730:"The craft beer firm with a thirst for global growth"
316:
As of June 2018, Bira 91 is available in India, USA,
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833:"Bira 91 goes to UN as the beer of the month!"
476:"India's craft beer Bira 91 is frothing over"
8:
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253:publicity, without leveraging traditional
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469:
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396:Ankur Jain raised $ 1.5 million (₹12.45
264:Bira 91 made its International debut in
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124:, 330ml, 650ml bottles and 500ml cans.
136:in 1998. Jain completed his degree in
474:Dhamija, Anshul (23 September 2016).
7:
412:funding also saw participation from
884:Tewari, Saumya (28 November 2018).
728:Arora, Medhavi (28 February 2018).
559:"How a new beer went viral offline"
436:(ChrysCapital) and Mayank Singhal.
362:was designed considering the urban
194:Farms and the beer was imported to
899:Mitra, Sounak (25 December 2017).
780:Krishnan, Jisha (7 October 2017).
501:"Lounge loves: Bira 91 in the can"
14:
754:Mitra, Sounak (13 October 2017).
142:Illinois Institute of Technology
858:Mitra, Sounak (30 March 2018).
647:Parks, Andrew (5 August 2015).
526:Sarkar, John (13 August 2017).
343:and various other ICC events.
1:
592:Mitra, Sounak (25 May 2017).
557:Mitra, Sounak (1 July 2015).
678:International Business Times
1022:Products introduced in 2015
120:, the beer is available in
1038:
702:Rai, Joel (16 May 2015).
148:. He briefly worked with
811:The Sunday Guardian Live
279:that covers the hottest
782:"Hot on chilli's trail"
708:Business Standard India
309:global headquarters in
296:Global Citizen Festival
46:Country of origin
245:
211:
40:B9 Beverages Pvt. Ltd.
270:Tribeca Film Festival
240:
210:A bottle of Bira beer
209:
428:), Deepinder Goyal (
287:to launch a Bira 91
170:unit was located in
166:The company's first
704:"Come froth, India"
653:Condé Nast Traveler
255:marketing campaigns
23:
1017:Indian beer brands
996:The Economic Times
977:The Economic Times
971:Gooptu, Biswarup.
957:The Economic Times
931:The Times of India
837:The Economic Times
626:The Economic Times
532:The Times of India
291:Channel on Saavn.
246:
212:
999:. 5 January 2021.
925:Sharma, Samidha.
813:. 4 November 2017
680:. 19 January 2016
507:. 20 January 2017
341:Cricket World Cup
241:A can of Bira in
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67:Alcohol by volume
16:Indian craft beer
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628:. 3 October 2017
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424:(Co-founders -
414:Angel investors
406:Sequoia Capital
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388:and beer mugs.
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960:. 31 May 2019.
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839:. 20 May 2017
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841:. Retrieved
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483:. Retrieved
480:Forbes India
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451:
448:
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422:Rohit Bansal
395:
371:
368:
353:Country Code
350:
338:
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300:Lady Leshurr
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131:
101:
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37:Manufacturer
18:
888:. Livemint.
257:initially.
1011:Categories
511:13 January
456:References
418:Kunal Bahl
386:ice bucket
364:millennial
277:travelogue
174:region of
106:craft beer
57:Introduced
31:Craft beer
905:Live Mint
864:Live Mint
760:Live Mint
598:Live Mint
563:Live Mint
505:Live Mint
326:Hong Kong
322:Singapore
233:Marketing
227:coriander
188:Himalayas
734:BBC News
426:Snapdeal
410:Series A
378:growlers
374:T-shirts
330:Thailand
311:New York
202:Variants
192:Bavarian
172:Flanders
154:New York
150:Motorola
78:Variants
73:4% to 7%
869:20 June
739:20 June
713:20 June
684:20 June
658:20 June
632:20 June
603:20 June
568:20 June
537:20 June
485:13 June
404:) from
392:Funding
289:Hip Hop
281:chillis
268:at the
184:Belgium
176:Belgium
168:brewery
146:Chicago
128:History
102:Bira 91
86:Website
22:Bira 91
441:Sofina
430:Zomato
402:crores
398:crores
360:mascot
357:monkey
332:, and
320:, and
243:Manali
223:citrus
180:France
161:Europe
114:barley
91:bira91
69:
347:Brand
285:Saavn
196:India
140:from
122:draft
110:wheat
51:India
938:2018
912:2018
871:2018
845:2018
819:2018
793:2018
767:2018
741:2018
715:2018
686:2018
660:2018
634:2018
605:2018
570:2018
539:2018
513:2018
487:2018
420:and
382:bags
225:and
190:and
118:hops
116:and
93:.com
60:2015
27:Type
432:),
334:UAE
1013::
993:.
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694:^
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464:^
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380:,
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328:,
324:,
318:UK
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