117:
introduced promos that consisted of one of twelve images of a VJ posing in front of the network's logo, lasting for only 1/60th of a second each. The "quickies" were recognized with a
128:
introduced "One Second
Theater", television commercials with additional material included as individual frames in the last second of the ad, for frame-by-frame viewing with
70:
lasting about three seconds. Their purpose was to prevent the channel-switching that may occur during standard-length commercials. They were invented as a
466:
46:
442:
324:
375:
235:
308:
247:
181:
82:
Real life advertisements have been cited as benefiting from a "blipvert effect", in which viewers recall the advertisements better.
618:
613:
198:
556:
93:
341:
435:
173:
415:
203:
603:
489:
481:
62:
52:
24:
110:, in describing why the concept did not catch on, said that is "difficult to do much with a one-second ad".
135:
129:
118:
399:
608:
473:
428:
264:
67:
150:
ads since 2006, standing in a warehouse filled with High Life boxes and quickly shouting "High Life!"
143:
581:
300:
239:
229:
567:
367:
304:
269:
243:
225:
199:"Mind-blowing Tv-industry Satire "Max Headroom" Imagines A Future Where Tv Sets Are Always On"
177:
167:
114:
294:
147:
139:
125:
346:
106:
97:
57:
66:. In the film and TV show, "blipverts" were new high-speed, concentrated, high-intensity
512:
597:
37:
561:
517:
451:
89:
132:. When viewed at normal speed, the frames flash by rapidly, much like blipverts.
507:
85:
28:
534:
296:
Online Video
Revolution: How to Reinvent and Market Your Business Using Video
71:
540:
574:
101:
424:
420:
342:"12 Minutes, 10 Ideas That Tried to Change TV Ad Time Forever"
228:. In Olson, Alan M.; Parr, Christopher; Parr, Deborah (eds.).
88:, which had already made the image of a padlock shot by a
400:
Middlebrooks delivers the High Life to
Coastal Delaware
104:, in a one-second-long television commercial in 1998.
92:
into a lasting advertising image with their ad in the
549:
526:
500:
458:
169:Principles of Integrated Marketing Communications
142:football game in February 2009. The ad featured
121:for the world's shortest television commercial.
100:, incorporated that video image, along with its
44:The term and concept were used in the 1985 film
436:
265:"The Mixed-up World Of Max Headroom Creators"
8:
78:Real-life examples of compressed advertising
443:
429:
421:
16:Television advertising lasting one second
467:Max Headroom: 20 Minutes into the Future
288:
286:
47:Max Headroom: 20 Minutes into the Future
158:
378:from the original on February 11, 2017
7:
27:, lasting one second. The word is a
236:State University of New York Press
14:
138:aired a one-second ad during the
56:, the first episode of the 1987
340:Steinberg, Brian (2011-04-18).
263:Atkinson, Terry (1987-05-05).
1:
557:Max Headroom signal hijacking
396:Mavity, Ryan. Cape Gazette.
226:"Selling Out 'Max Headroom'"
197:Winfrey, Les (1987-03-31).
146:, who had been featured in
635:
174:Cambridge University Press
493:(1987 American TV series)
204:The Philadelphia Inquirer
231:Video Icons & Values
224:Abbott, Rebecca (1991).
25:television advertisement
130:digital video recorders
619:Television advertising
614:Television commercials
166:Ang, Lawrence (2014).
136:Miller Brewing Company
68:television commercials
474:The Max Headroom Show
416:GE One Second Theater
330:Retrieved on 04-24-07
119:Guinness World Record
35:, a brief sound, and
293:Cecil, John (2012).
144:Windell Middlebrooks
477:(1985 UK TV series)
74:to drive the plot.
568:Scratchy & Co.
550:In popular culture
301:Palgrave Macmillan
591:
590:
527:Other appearances
270:Los Angeles Times
626:
445:
438:
431:
422:
404:
403:. Aug. 27, 2009.
394:
388:
387:
385:
383:
368:"Now You See It"
364:
358:
357:
355:
354:
337:
331:
325:"Blink Of An Ad"
321:
315:
314:
290:
281:
280:
278:
277:
260:
254:
253:
221:
215:
214:
212:
211:
194:
188:
187:
163:
148:Miller High Life
140:Super Bowl XLIII
60:television show
23:is a very brief
634:
633:
629:
628:
627:
625:
624:
623:
604:1985 neologisms
594:
593:
592:
587:
545:
522:
496:
454:
449:
412:
407:
395:
391:
381:
379:
366:
365:
361:
352:
350:
347:Advertising Age
339:
338:
334:
322:
318:
311:
292:
291:
284:
275:
273:
262:
261:
257:
250:
223:
222:
218:
209:
207:
196:
195:
191:
184:
176:. p. 120.
165:
164:
160:
156:
107:Advertising Age
80:
58:science fiction
17:
12:
11:
5:
632:
630:
622:
621:
616:
611:
606:
596:
595:
589:
588:
586:
585:
578:
571:
564:
559:
553:
551:
547:
546:
544:
543:
538:
530:
528:
524:
523:
521:
520:
515:
513:Annabel Jankel
510:
504:
502:
498:
497:
495:
494:
486:
478:
470:
462:
460:
456:
455:
450:
448:
447:
440:
433:
425:
419:
418:
411:
410:External links
408:
406:
405:
389:
359:
332:
316:
309:
303:. p. 30.
282:
255:
248:
216:
189:
182:
157:
155:
152:
79:
76:
15:
13:
10:
9:
6:
4:
3:
2:
631:
620:
617:
615:
612:
610:
607:
605:
602:
601:
599:
584:
583:
579:
576:
572:
570:
569:
565:
563:
560:
558:
555:
554:
552:
548:
542:
539:
536:
532:
531:
529:
525:
519:
516:
514:
511:
509:
506:
505:
503:
499:
492:
491:
487:
484:
483:
479:
476:
475:
471:
469:
468:
464:
463:
461:
457:
453:
446:
441:
439:
434:
432:
427:
426:
423:
417:
414:
413:
409:
402:
401:
393:
390:
377:
373:
369:
363:
360:
349:
348:
343:
336:
333:
329:
326:
320:
317:
312:
310:9781137511249
306:
302:
298:
297:
289:
287:
283:
272:
271:
266:
259:
256:
251:
249:9780791404119
245:
241:
237:
233:
232:
227:
220:
217:
206:
205:
200:
193:
190:
185:
183:9781107664081
179:
175:
171:
170:
162:
159:
153:
151:
149:
145:
141:
137:
133:
131:
127:
124:In May 2006,
122:
120:
116:
111:
109:
108:
103:
99:
95:
91:
87:
83:
77:
75:
73:
69:
65:
64:
59:
55:
54:
49:
48:
42:
40:
39:
38:advertisement
34:
30:
26:
22:
609:Max Headroom
580:
566:
562:Ron Headrest
518:Rocky Morton
490:Max Headroom
488:
480:
472:
465:
452:Max Headroom
397:
392:
382:February 10,
380:. Retrieved
371:
362:
351:. Retrieved
345:
335:
327:
319:
295:
274:. Retrieved
268:
258:
230:
219:
208:. Retrieved
202:
192:
168:
161:
134:
123:
112:
105:
90:sharpshooter
84:
81:
63:Max Headroom
61:
51:
45:
43:
36:
32:
20:
18:
508:Matt Frewer
86:Master Lock
29:portmanteau
598:Categories
535:Paranoimia
459:Television
353:2016-07-07
276:2016-07-07
238:. p.
210:2016-07-07
154:References
94:Super Bowl
482:Blipverts
115:MuchMusic
113:In 2002,
72:MacGuffin
53:Blipverts
541:New Coke
376:Archived
328:Time.com
21:blipvert
575:Rap God
50:and in
582:Pixels
501:People
485:(1987)
372:Adweek
323:Time,
307:
246:
180:
384:2017
305:ISBN
244:ISBN
178:ISBN
102:logo
98:1974
33:blip
240:111
96:in
31:of
600::
374:.
370:.
344:.
299:.
285:^
267:.
242:.
234:.
201:.
172:.
126:GE
41:.
19:A
577:"
573:"
537:"
533:"
444:e
437:t
430:v
398:"
386:.
356:.
313:.
279:.
252:.
213:.
186:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.