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205:, Bendell explained how she overcame sexism to secure investment from well-connected female investors. "There is an issue in this country, particularly with female-focused businesses, because the investment community is very male dominated. Before crowd-funding, we had previously been through some angel investor rounds. The business angel community is 95% male and typically invest in businesses they understand and have experience of. After one early round of funding, I was quite disillusioned and just put on an event myself, cold-calling high-net worth women asking them to come along."
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because of body issues and negative experiences of PE lessons. Windsurfer Bryony Shaw, shooter Amber Hill and
Paralympic long-jumper Stefanie Reid did a shoot in Bluebella lingerie and discussed their body confidence issues growing up to try to encourage girls to do more sport and fitness activities.
260:
In 2016, Bluebella worked with three GB Olympic athletes on a body confidence campaign, #BeStrongBeBeautiful, to get more schoolgirls into sport and fitness. The company launched the campaign, as statistics showed that more than half of secondary school girls drop out of sport after the age of 13
197:
Bendell road-tested her idea for six months, doing parties for friends and family members. She told Jazz FM's Elliot Moss: "It was just me in my bedroom initially. I'd go out and do the orders, then I’d do all the packing and, if someone called, I'd answer the phones too."
278:, with Bluebella's autumn 19 collection being stocked in selected stores and online. For the month of March 2020, the company donated £1 from every purchase to social enterprise Beam.org, to crowdfund job training for homeless women.
294:. In 2012, she became one of a dozen ambassadors for the government's newly-formed start-up loans company, which provided mentor-supported loans to young people looking to start their own businesses. The scheme, which also involved
1115:
509:
175:, the investor network Incito Ventures and the South East Seed Fund. Bluebella was the first company to get funds from the London-based female investor club Addidi Business Angels.
319:"Lingerie Brand of the Year" award. In 2018, they won Marketing Campaign of the Year at the UK Lingerie Awards 2018 for their "Dare To Bare" campaign launch for September 2017's
230:
announced that it would be stocking
Bluebella lingerie. For 2014, sales tripled to £3.7 million, with a profit of £347,000 against a £430,300 loss the previous year, boosted by
814:
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304:, was promoted by Bendell alongside other young entrepreneurs such as James Eder (The Beans Group) and Romy Lewis (Lola's Kitchen). In 2014, Bendell was included in the
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is a
British lingerie company founded in 2005 by Emily Bendell, with operations in the UK, US, Australia, France and Italy. It is headquartered in
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The company raised over £1m in a crowd-fund in
December 2016 to expand into the US. By summer 2018 they were stocked in
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510:"London lingerie brand Bluebella slips into profit after sales triple on the Fifty Shades of Grey effect"
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194:, and worked as a journalist on a legal journal for a few years, before founding Bluebella in 2005.
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department stores and online retailers
Revolve and ShopBop. They had media coverage, with actress
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202:
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398:"Blue Bella Limited Annual Report and Financial Statements: For the year ended 31 December 2022"
372:"Blue Bella Limited Annual Report and Financial Statements: For the year ended 31 December 2022"
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The business experienced rapid growth – doubling turnover every 12 months from 2007 to 2010.
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833:"Love Island's Amber Davies On How Her Life And Relationship Changed After The Show"
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877:"Bluebella to donate £1 from every purchase to fund careers for homeless women"
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1077:"Lingerie brand turns Oxford Street into a catwalk to promote body confidence"
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310:"35 under 35" list of the UK's most successful young women entrepreneurs.
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930:"Government's scheme reveals ambassadors to inspire young entrepreneurs"
481:"Meet the woman who designed the Fifty Shades of Grey lingerie range…"
264:
In July 2018, the company formed a swimwear design collaboration with
323:, in which 19 non-professional models did an outdoor catwalk show at
215:
invested a six-figure sum in 2010. Other online retailers, including
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815:"Team GB hopefuls tell girls to 'be proud of your athletic bodies'"
670:"Selfridges adds erotic brand Bluebella to its lingerie portfolio"
231:
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999:"Bluebella named Lingerie Brand of the Year at Drapers Awards"
566:"Bluebella: from Fifty Shades of Grey to John Lewis and Next"
208:
By 2008, Bluebella had 100 agents operating across the UK.
149:
787:"Everyone's loving the Bluebella Pandora bra on Instagram"
696:"Bluebella lingerie nets £1m funding for expansion in US"
201:
In an interview with the fashion industry trade magazine
614:"Bluebella attracts investment from UK market leader"
640:"Bluebella to launch erotic garments at Selfridges"
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274:In 2019, they formed a wholesale partnership with
1116:Companies based in the London Borough of Hounslow
903:"£80 million start up loans for new businesses"
223:, began stocking Bluebella's lingerie range.
8:
21:
1051:"UK Lingerie Awards 2018 winners announced"
852:"Victoria's Secret teams up with Bluebella"
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807:
286:Bendell has been invited to receptions at
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20:
1131:2005 establishments in the United Kingdom
1121:Cosmetics companies of the United Kingdom
90:Brickfields, Unit 201, 37 Cremer Street,
257:wearing their lingerie in photo shoots.
479:Ramsdale, Suzannah (18 February 2016).
336:
226:In February 2014, the department store
1111:Retail companies of the United Kingdom
1026:"Drapers Awards 2018 winners revealed"
450:"Big Guns Give More Bang To Start-Ups"
186:Company founder Emily Bendell studied
713:Fraser, Kristopher (10 August 2018).
448:Colman, Elizabeth (31 October 2010).
424:"Angels Go Where Banks Fear To Tread"
7:
1126:Retail companies established in 2005
1024:Geoghegan, Jill (29 November 2018).
981:"Winners 2017 | Drapers Awards"
955:"Emily Bendell, Founder, Bluebella"
584:"Bluebella takes lingerie to Paris"
564:Sutherl, Emily (7 December 2017).
188:philosophy, politics and economics
14:
785:Bakar, Faima (26 February 2018).
646:. 7 February 2014. Archived from
541:. 1 November 2012. Archived from
850:Whelan, Grace (7 October 2019).
590:. 1 October 2008. Archived from
313:In 2017 and 2018, Bluebella won
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136:
120:
119:
928:Sharkey, Linda (19 July 2013).
715:"Bluebella expands in the U.S."
535:"Emily Bendell On Jazz Shapers"
508:Lawson, Alex (18 August 2015).
268:, winner of reality TV series
1:
422:Milner, Leah (14 July 2012).
1152:
768:"Bluebella | SHOPBOP"
124:£14.8 million (2022)
167:Early investors included
141:£4.5 million (2022)
26:
985:awards.drapersonline.com
192:Magdalen College, Oxford
150:http://www.bluebella.com
16:British lingerie company
618:Midlands Business News
282:Recognition and awards
750:"Bluebella - REVOLVE"
1083:. 15 September 2017.
514:The Evening Standard
270:Love Island Series 3
702:. 14 December 2016.
321:London Fashion Week
23:
1081:uk.style.yahoo.com
1057:. 21 February 2018
736:shop.nordstrom.com
1106:Fair trade brands
1005:. 4 December 2017
676:. 7 February 2014
396:Companies House.
370:Companies House.
344:Companies House.
292:10 Downing Street
288:Buckingham Palace
276:Victoria's Secret
251:Maggie Gyllenhaal
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346:"BLUE BELLA LTD"
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211:Online retailer
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883:. 16 March 2020
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821:. 28 June 2016.
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674:Fashion Bust
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648:the original
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592:the original
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543:the original
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485:Marie Claire
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458:the original
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266:Amber Davies
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236:Fifty Shades
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131:Total assets
87:Headquarters
48:Company type
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732:"Nordstrom"
255:Nicki Minaj
253:and singer
1095:Categories
1003:Underlines
881:Underlines
331:References
302:James Caan
228:Selfridges
114:Net income
103:Key people
38:Trade name
454:The Times
428:The Times
407:5 January
381:5 January
355:5 January
300:investor
247:Nordstrom
221:Figleaves
213:Lovehoney
158:Bluebella
43:Bluebella
887:28 April
796:28 April
680:18 March
654:18 March
624:18 March
598:18 March
549:18 March
519:28 April
490:28 April
464:18 March
433:18 March
62:Lingerie
58:Industry
1030:Drapers
939:2 March
913:18 July
856:Drapers
839:. 2018.
570:Drapers
539:Jazz FM
316:Drapers
238:range.
203:Drapers
182:History
146:Website
96:England
79:Founder
71:Founded
52:Private
907:Gov.uk
837:Grazia
402:gov.uk
376:gov.uk
350:gov.uk
162:London
92:London
65:Retail
1061:3 May
1035:3 May
1009:3 May
965:3 May
861:3 May
791:Metro
232:Tesco
1063:2020
1037:2020
1011:2020
967:2020
941:2015
915:2012
889:2020
863:2020
798:2020
682:2014
656:2014
626:2014
600:2014
551:2014
521:2020
492:2020
466:2014
435:2014
409:2024
383:2024
357:2024
290:and
245:and
219:and
217:ASOS
74:2005
190:at
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