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In
January 2013, all existing Boost customers were converted to Optus customers and continued to receive services on the Optus network. In March 2013, Boost began to offer products and services under the Boost Pre-paid Mobile brand as an MVNO hosted on the Telstra Next G network. It is the only
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Boost has consistently marketed itself through sponsorship and promotion of sporting events, and lifestyle-oriented marketing primarily through social media. The company has continued to target its brand and products at younger demographics; "Since Boost Mobile began in August 2000, we’ve been
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was one of the few publications to recognise that the campaign was a "ruse ... to get the company's name mentioned in the media." As part of the campaign Boost Mobile cited an academic paper co-authored by Dr. Shari Walsh of the
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In June 2010, Boost Mobile launched a viral marketing campaign that purported to identify text messaging disorders in order to bring attention to Boost Mobile's offer of 100 texts for one dollar. Australian television programme
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criticized both the campaign itself and certain
Australian media outlets that had failed to uncover the underlying marketing campaign, reporting the disorders as straight news.
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327:. However, Dr. Walsh stated that her paper did not identify any texting disorders and that Boost Mobile was not accurately representing her research.
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reached a three-year commercial rights agreement, the series was branded the Boost Mobile Super Trucks for
Australian races.
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through their mobile applications. eSIMs were made available for both existing and new Boost Mobile services on
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This article is about the
Australian mobile network operator. For the American wireless service provider, see
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In 2012, Optus ended its business relationship with Boost; they subsequently switched resell access to the
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Telstra MVNO with access to the full
Telstra mobile network across regional/rural Australia.
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to grow the series' presence in
Australia. The following year, after the series and the
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575:"eSIM now available for new Boost Mobile customers - making switching telcos faster"
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346:"T-Mobile/Sprint merger would be 'catastrophic,' says Boost Mobile founder"
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In 2001, a joint venture between
Adderton, Craig Cooper, Kirt McMaster and
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service access to all customers with a compatible service and device.
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network, with
Telstra reportedly "looking to chase the youth market".
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461:"Boost forced to switch to Telstra as Optus ditches licensed prepaid"
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In 2018, Boost Mobile formed a partnership with the
American-based
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601:"Boost Mobile gets into NBN (finally) - launching Boost Broadband"
523:"Telstra vs. Boost vs. Belong vs. ALDI Mobile coverage and others"
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549:"Boost Mobile gets 5G for all plans - Trial rolling out now"
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626:"Prepaid Plans & SIM Only Mobile Plans - Boost Mobile"
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401:"Boost Founder Peter Adderton Misses Out On US Buyback"
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began licensing the Boost Mobile brand that same year.
375:"Optus ends, Telstra begins Boost Mobile partnership"
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brought the Boost Mobile brand to the United States.
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217:On 21 March 2024, founder Peter Adderton announced
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651:"Rights deal signed for Super Trucks in Australia"
430:"Boost Mobile to resell Telstra's Next G network"
1382:Telecommunications companies established in 2000
500:"Telstra and Boost Mobile enter retail alliance"
256:, Boost Mobile was the naming-rights sponsor of
680:"Australian ban on Stadium Super Trucks lifted"
731:"GRM showcases Boost Mobile Racing Commodores"
161:Boost Mobile was founded by Peter Adderton in
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209:smartphones that support eSIM functionality.
149:(MVNO) which offers wireless services on the
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238:focused on keeping Aussie youth connected."
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962:Australian mobile virtual network operators
197:In February 2024, Boost began provisioning
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488:(Press release). Telstra. 26 October 2012.
34:
27:
486:"Boost Mobile announcement clarification"
1392:Australian companies established in 2000
190:On 30 May 2022, Boost began rolling out
846:"Dr Shari Walsh replies to Media Watch"
706:"Early return for Stadium Super Trucks"
428:McDonald, Stephanie (24 October 2012).
336:
247:Confederation of Australian Motor Sport
678:van Leeuwen, Andrew (20 August 2019).
7:
1387:Retail companies established in 2000
440:from the original on 24 October 2012
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1397:Mobile phone companies of Australia
926:Australian mobile network operators
864:from the original on 16 March 2017.
801:from the original on 1 January 2013
373:Broughall, Nick (24 October 2012).
325:Queensland University of Technology
704:O'Brien, Connor (27 August 2019).
521:Wiwatowska, Anula (16 June 2021).
16:Australian mobile network operator
14:
833:from the original on 10 May 2019.
573:Long, Trevor (12 February 2024).
1402:Mobile virtual network operators
919:
844:Walsh, Dr. Shari (2 July 2010).
769:Pavey, James (3 December 2021).
344:Stewart, Ashley (12 June 2018).
147:mobile virtual network operator
599:Long, Trevor (21 March 2024).
399:Gramenz, Jack (29 July 2019).
1:
547:Long, Trevor (1 June 2022).
283:. In 2021 it also sponsored
23:Boost Mobile (United States)
57:Wireless telecommunications
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502:. Telstra. 24 October 2012
227:National Broadband Network
20:
1407:Companies based in Sydney
1277:Boost Mobile Super Trucks
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1270:
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821:"Teenagers text the love"
272:, Boost Mobile sponsored
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1093:Robby Gordon Motorsports
1103:United States Auto Club
258:Garry Rogers Motorsport
1306:Paul Morris Motorsport
775:Supercars Championship
710:Supercars Championship
630:Boost Mobile Australia
262:Supercars Championship
68:; 24 years ago
789:"Diagnosis: Gullible"
165:, Australia in 2000.
1311:Motorsport Australia
1069:Stadium Super Trucks
998:LycaMobile/GT Mobile
243:Stadium Super Trucks
141:, doing business as
1088:The Elevation Group
752:Boost back Kostecki
350:www.bizjournals.com
292:Holden Commodore ZB
145:, is an Australian
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260:in the Australian
225:that will deliver
66:1 August 2000
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289:Erebus Motorsport
139:Boost Tel Pty Ltd
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29:Boost Tel Pty Ltd
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881:Official website
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797:. 12 July 2010.
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278:Tickford Racing
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684:Motorsport.com
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1195:Robby Gordon
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1083:Robby Gordon
988:Crazy John's
983:Boost Mobile
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937:Optus Mobile
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803:. Retrieved
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659:. 6 May 2018
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143:Boost Mobile
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89:Headquarters
43:Company type
18:
1357:Paul Morris
1350:No champion
1291:Paul Morris
1226:No champion
1211:Paul Morris
854:Media Watch
794:Media Watch
756:Auto Action
737:27 February
715:6 September
689:6 September
663:6 September
635:9 September
532:8 September
405:channelnews
313:Media Watch
221:, a retail
110:Area served
1376:Categories
1238:2022–2023:
1216:2018–2019:
1200:2015–2016:
1192:2013–2014:
973:ALDImobile
527:WhistleOut
506:24 October
470:1 December
331:References
229:services.
73:2000-08-01
1341:Champions
1284:Personnel
1185:Champions
1076:Personnel
656:Speedcafe
379:TechRadar
305:Criticism
233:Marketing
153:network.
114:Australia
103:Australia
1008:Savvytel
947:Vodafone
859:Archived
831:Archived
799:Archived
610:9 August
584:9 August
558:9 August
444:26 March
438:Archived
410:9 August
384:26 March
355:26 March
53:Industry
1320:Seasons
1257:Drivers
1250:Related
1112:Seasons
978:Amaysim
826:The Age
805:16 July
319:The Age
207:Android
181:Telstra
157:History
151:Telstra
119:Website
81:Founder
71: (
63:Founded
47:Private
1262:Tracks
1003:Lebara
287:in an
174:Nextel
163:Sydney
126:.boost
94:Sydney
1354:2021:
1348:2020:
1230:2021:
1224:2020:
1208:2017:
993:iiNet
862:(PDF)
849:(PDF)
465:ZDNet
276:in a
264:. In
199:eSIMs
167:Optus
1332:2021
1327:2020
1175:2024
1169:2023
1164:2022
1159:2021
1154:2020
1149:2019
1144:2018
1139:2017
1134:2016
1129:2015
1124:2014
1119:2013
807:2010
739:2019
717:2019
691:2019
665:2019
637:2021
612:2024
605:EFTM
586:2024
579:EFTM
560:2024
553:EFTM
534:2021
508:2012
472:2021
446:2020
412:2024
386:2020
357:2020
299:2022
270:2021
268:and
266:2020
254:2019
205:and
128:.com
1018:Tru
1013:TPG
297:In
252:In
223:ISP
203:iOS
130:.au
124:www
1378::
857:.
851:.
823:.
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628:.
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420:^
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
