152:(P&G), becoming its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative Bounty. While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
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appeared in a long-running series of popular commercials in the US, in which Walker played Rosie, a waitress in a diner, who used Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption, compared to other brands. The original tag-line, "the quick picker-upper",
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performing household tasks that require a paper towel and comparing them to other products. Later, the adverts featured a man known as Juan Sheet, a pun on "one sheet", using the slogan "one sheet does Plenty" (Plenty being the name of the product in the UK at the time.)
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Senior
Inventor Paul Trokhan developed a proprietary technology that enhanced Bounty's absorbency by creating micro-regions within the towel focused on different attributes like strength and softness.
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was soon changed to "the quicker picker-upper", which became a common catchphrase (with variations) long after Walker ceased appearing in Bounty ads.
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reported (2014) the best paper towel was Bounty DuraTowel, followed by the next two on the list also being Bounty products.
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The Bounty brand name and its tag line "the quicker picker-upper!" came about through the acquisition of
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In the UK, they had a campaign featuring 2 large, stubbly men wearing wigs and dresses referred to as
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A Century of
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Neff, Jack (28 September 1998). "Bounty extends brand via test of paper napkin".
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In 2007, P&G sold its
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Nancy Walker as Rosie in a 1977 print ad for Bounty (pictured with actor
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In Season 9 Episode 1 (Road Rage) of the
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This article is about the paper towel brand. For the candy bar, see
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The quicker picker-upper; The stronger soaker-upper
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298:. Greenwood Press. pp. 156–157.
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1673:. You can help Knowledge (XXG) by
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1725:Products introduced in 1965
83:; 59 years ago
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1619:Procter & Gamble Korea
957:Surface chemistry of paper
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128:that is manufactured by
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1005:Elemental chlorine free
962:Units of paper quantity
1292:William Cooper Procter
985:Bleaching of wood pulp
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32:Bounty (chocolate bar)
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661:Electrical insulation
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1436:Head & Shoulders
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292:Cross, Mary (2002).
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130:Procter & Gamble
64:Procter & Gamble
18:Bounty (paper towel)
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1562:The Art of Shaving
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230:In popular culture
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1466:Nice 'n Easy
1356:
1263:(co-founder)
1261:James Gamble
1257:(co-founder)
1136:Papier-mâché
1131:Paper towels
1050:Soda pulping
967:Wet strength
768:Photographic
641:Cotton (rag)
614:Construction
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52:Product type
1461:New Chapter
1307:Meg Whitman
1277:A.G. Lafley
1166:Paper money
1126:Lined paper
1045:Papermaking
978:and process
976:Manufacture
952:Paper sizes
681:Greaseproof
666:Genkō yōshi
519:Dard Hunter
451:Originators
419:Papermaking
311:4 September
226:in the UK.
173:Vito Scotti
163:Advertising
148:in 1957 by
126:paper towel
55:Paper towel
1714:Categories
1597:Port Ivory
1506:Seven Seas
1103:Paper mill
1030:Organosolv
909:Fiber crop
899:China clay
858:Waterproof
758:Paperboard
636:Correction
629:Carbonless
477:Developers
278:2024-09-06
244:References
78:Introduced
1577:Chemicals
1572:BeingGirl
1476:Old Spice
1456:Mr. Clean
1156:Notebooks
1141:Cardboard
924:Wood pulp
892:Materials
868:Wood-free
843:Wallpaper
838:Tree-free
778:Red rosin
763:Parchment
748:Onionskin
743:Newsprint
604:Cartridge
599:Cardstock
594:Cardboard
544:Acid-free
349:(39): 12.
155:In 1982,
1614:Tyneside
1602:Pringles
1417:Gillette
1337:Ambi Pur
1189:Category
1146:Clothing
1064:Industry
1000:Deinking
990:Calender
947:Grammage
833:Transfer
798:Security
671:Glassine
574:Blotting
549:Air-laid
507:Scholars
1667:product
1592:PG Tips
1550:Related
1541:more...
1521:Swiffer
1491:Pantene
1486:Pampers
1407:Febreze
1367:Charmin
1322:Current
1199:Commons
1151:Tissues
942:Density
919:Papyrus
878:Writing
828:Tracing
818:Thermal
793:Scritta
788:Rolling
753:Origami
716:Butcher
651:Display
619:Contact
584:Bristol
559:Asphalt
464:Damjing
458:Cai Lun
429:History
200:Product
157:P&G
146:Charmin
140:History
104:Website
96:Tagline
86: (
70:Country
1526:Tampax
1501:Secret
1481:Oral-B
1357:Bounty
1347:Aussie
1332:Always
1324:brands
1248:People
1081:Europe
1076:Canada
823:Tissue
733:Manila
706:Korean
701:Ingres
696:Inkjet
609:Coated
589:Carbon
564:Banana
302:
273:pg.com
224:Plenty
193:Audrey
189:Brenda
122:Bounty
38:Bounty
1665:This
1587:MDVIP
1536:Vicks
1516:Scope
1511:SK-II
1496:Puffs
1441:Ivory
1431:Gleem
1402:Fairy
1397:Dreft
1392:Downy
1372:Cheer
1362:Braun
1342:Ariel
1091:Japan
1086:India
853:Wasli
848:Washi
808:Stone
738:Mummy
728:Lokta
711:Kraft
691:India
676:Graph
646:Crêpe
569:Bible
554:Amate
537:Types
404:Paper
60:Owner
1671:stub
1531:Tide
1471:Olay
1451:Luvs
1412:Gain
1382:Dawn
1352:Bold
1119:Uses
1108:List
883:Xuan
873:Wove
803:Seed
783:Rice
723:Laid
686:Hemp
624:Copy
579:Bond
313:2020
300:ISBN
191:and
113:.com
88:1965
81:1965
1446:Joy
1387:Daz
863:Wax
813:Tar
220:SCA
109:www
1716::
656:Dó
417:/
347:69
345:.
271:.
175:).
1702:e
1695:t
1688:v
1677:.
1233:e
1226:t
1219:v
396:e
389:t
382:v
315:.
281:.
90:)
34:.
20:)
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