189:
261:
237:
391:
249:
225:
310:
201:
213:
379:
177:
322:
367:
295:
337:
20:
280:
352:
162:(publicity caravan) of advertising trucks that precede the day's cyclists to entertain the crowds lining the streets and handing out free merchandise. Many of these are brandmobiles, resembling the product of the companies, and have become a popular attraction of the yearly race. According to the 2017 Tour de France website, 47% of fans come primarily to see the caravan. Notable brands include
627:
73:
Despite their effectiveness, brandmobile campaigns can face challenges such as logistical complexities, regulatory restrictions related to vehicle advertising, and environmental concerns over emissions from gasoline-powered vehicles.
188:
260:
390:
236:
200:
584:
321:
294:
248:
559:
309:
378:
224:
212:
176:
336:
643:
366:
59:, transformed into eye-catching, mobile advertisements designed to capture public attention. Brandmobiles are often used with
611:
648:
485:
658:
617:
653:
146:
Many of these vehicles have become icons in their own right, symbolizing the brands they represent on the road.
461:
351:
66:
The concept of the brandmobile has evolved from traditional vehicle advertising and builds on the tradition of
663:
279:
410:
67:
63:
events, leveraging their mobility to reach a wider audience than stationary advertising mediums.
510:
560:"French Companies Created These Zany Vehicles To Advertise Products During The Tour de France"
357:
118:
60:
534:
436:
167:
155:
637:
19:
300:
86:
114:
90:
40:
24:
585:"Ranked: the best and worst vehicles of the Tour de France promotional caravan"
104:
44:
327:
285:
108:
95:
342:
99:
415:
36:
163:
39:
customized to resemble a consumer product as a promotional tool for
56:
27:
Frankmobile/Wienermobile "Bologna" in
Gilford, New Hampshire, 2007
18:
52:
48:
43:
and marketing. These vehicles range from altered consumer
462:"Mr. Peanut to Appear in His First Super Bowl Commercial"
16:
Promotional vehicle in the shape of a commercial product
486:"Advertising as Farce Alongside the Tour de France"
618:The 45 Coolest Promo Mobiles Of The Last 100 Years
628:America's Most Outrageous Food Vehicles Slideshow
8:
427:
275:
254:Le Gaulois poultry product trucks, 2018
206:Française des Jeux lottery trucks, 2022
172:
7:
170:, and Le Gaulois poultry products.
136:Midwest Dairy Association Cheese Car
330:Bootmobile in Freeport, Maine, 2012
315:Nutmobile in Portland, Oregon, 2018
133:The Pepperidge Farm Goldfish Mobile
612:8 of the Most Iconic Food Vehicles
435:Snyder, Benjamin (June 24, 2014).
303:in Hersheypark, Pennsylvania, 2024
14:
124:Kissmobile by Hershey's Chocolate
614:, The Takeout, February 14, 2023
389:
377:
365:
350:
335:
320:
308:
293:
278:
259:
247:
235:
223:
211:
199:
187:
175:
558:Ferreira, Carlos (2023-12-07).
460:Steinberg, Brian (2019-01-16).
535:"Follow the publicity caravan"
1:
384:Worthington Beer Bottle Lorry
158:road cycling race has hosted
82:Famous brandmobiles include:
583:Treloar, Iain (2022-07-25).
509:P. E. Z. Crew (2006-06-27).
680:
630:, Daily Meal, Feb. 8, 2012
511:"TDF History: La Caravane"
396:Life Saver vehicle, 1930
139:Boston Lobster Feast Car
51:to larger purpose-built
160:la Caravane pulicitaire
644:Advertising techniques
437:"8 wacky brandmobiles"
28:
230:Festina watches, 2006
154:Since the 1930s, the
130:Just Born Peepsmobile
127:Cadbury Creme Egg Car
89:(aka Frankmobile) by
22:
649:Marketing techniques
411:Novelty architecture
68:novelty architecture
490:archive.nytimes.com
345:car in Israel, 2017
266:Haribo trucks, 2014
121:with oversized cans
659:Decorated vehicles
372:Outspan Orange car
301:Hershey Kissmobile
142:Outspan Orange car
29:
358:Cadbury Creme Egg
119:Volkswagen Beetle
113:Red Bull Mobile,
671:
654:Brand management
599:
598:
596:
595:
580:
574:
573:
571:
570:
555:
549:
548:
546:
545:
531:
525:
524:
522:
521:
506:
500:
499:
497:
496:
482:
476:
475:
473:
472:
457:
451:
450:
448:
447:
432:
393:
381:
369:
354:
339:
324:
312:
297:
282:
263:
251:
239:
227:
215:
203:
191:
179:
61:public relations
679:
678:
674:
673:
672:
670:
669:
668:
634:
633:
624:, July 25, 2013
608:
603:
602:
593:
591:
582:
581:
577:
568:
566:
557:
556:
552:
543:
541:
533:
532:
528:
519:
517:
515:PezCycling News
508:
507:
503:
494:
492:
484:
483:
479:
470:
468:
459:
458:
454:
445:
443:
434:
433:
429:
424:
407:
401:
397:
394:
385:
382:
373:
370:
361:
355:
346:
340:
331:
325:
316:
313:
304:
298:
289:
283:
274:
267:
264:
255:
252:
243:
240:
231:
228:
219:
216:
207:
204:
195:
192:
183:
180:
152:
80:
35:is a motorized
17:
12:
11:
5:
677:
675:
667:
666:
661:
656:
651:
646:
636:
635:
632:
631:
625:
615:
607:
606:External links
604:
601:
600:
575:
550:
526:
501:
477:
452:
426:
425:
423:
420:
419:
418:
413:
406:
403:
399:
398:
395:
388:
386:
383:
376:
374:
371:
364:
362:
356:
349:
347:
341:
334:
332:
326:
319:
317:
314:
307:
305:
299:
292:
290:
284:
277:
273:
270:
269:
268:
265:
258:
256:
253:
246:
244:
241:
234:
232:
229:
222:
220:
218:Orangina, 2023
217:
210:
208:
205:
198:
196:
193:
186:
184:
181:
174:
156:Tour de France
151:
150:Tour de France
148:
144:
143:
140:
137:
134:
131:
128:
125:
122:
111:
102:
93:
79:
76:
15:
13:
10:
9:
6:
4:
3:
2:
676:
665:
664:Novelty style
662:
660:
657:
655:
652:
650:
647:
645:
642:
641:
639:
629:
626:
623:
619:
616:
613:
610:
609:
605:
590:
586:
579:
576:
565:
561:
554:
551:
540:
539:www.letour.fr
536:
530:
527:
516:
512:
505:
502:
491:
487:
481:
478:
467:
463:
456:
453:
442:
438:
431:
428:
421:
417:
414:
412:
409:
408:
404:
402:
392:
387:
380:
375:
368:
363:
359:
353:
348:
344:
338:
333:
329:
323:
318:
311:
306:
302:
296:
291:
287:
281:
276:
271:
262:
257:
250:
245:
238:
233:
226:
221:
214:
209:
202:
197:
190:
185:
178:
173:
171:
169:
165:
161:
157:
149:
147:
141:
138:
135:
132:
129:
126:
123:
120:
116:
112:
110:
106:
103:
101:
97:
94:
92:
88:
85:
84:
83:
77:
75:
71:
69:
64:
62:
58:
54:
50:
46:
42:
38:
34:
26:
21:
621:
592:. Retrieved
588:
578:
567:. Retrieved
564:The Autopian
563:
553:
542:. Retrieved
538:
529:
518:. Retrieved
514:
504:
493:. Retrieved
489:
480:
469:. Retrieved
465:
455:
444:. Retrieved
440:
430:
400:
242:Vittel, 2012
159:
153:
145:
87:Wienermobile
81:
72:
65:
32:
30:
194:X•TRA, 2023
182:X•TRA, 2019
115:Mini Cooper
91:Oscar Mayer
45:automobiles
41:advertising
33:brandmobile
25:Oscar Mayer
638:Categories
594:2024-07-19
569:2024-07-19
544:2024-07-19
520:2024-07-19
495:2024-07-19
471:2020-03-30
446:2024-02-21
422:References
105:Bootmobile
360:Car, 2024
328:L.L. Bean
286:Coca-Cola
109:L.L. Bean
96:Nutmobile
622:Buzzfeed
405:See also
343:Red Bull
100:Planters
78:Examples
466:Variety
441:Fortune
416:Art car
272:Gallery
37:vehicle
288:pickup
168:Vittel
164:Haribo
57:trucks
53:buses
589:Velo
55:and
49:vans
47:and
117:or
107:by
98:by
23:An
640::
620:,
587:.
562:.
537:.
513:.
488:.
464:.
439:.
166:,
70:.
31:A
597:.
572:.
547:.
523:.
498:.
474:.
449:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
