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generates most of the company's revenue. Currently there are 45 stores trading throughout New
Zealand. The brand's slogan is "You'll never buy better", referring to Briscoes Homeware's 'Price Promise' that states the store will match and beat by 10% any price found on a stocked item at another retailer.
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in 1995. After successfully overseeing the expansion of the
Briscoes Homeware stores from 12 to 22, then company director, Brian Berry, was given the task of overseeing the design and establishment of the Rebel Sport chain of stores in New Zealand. Briscoe has exclusive rights to the Rebel Sport name
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In 2005, a deal collapsed between
Briscoe Group and Lane Walker Rudkin (LWR), owners of Stirling Sports, which would have seen Briscoe buy Stirling Sports. Following this, LWR announced plans to launch several large-format stores across the country, beginning with a store in Christchurch, which it
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Head of the
Briscoe Group, Rod Duke, in 2023 stated the company would slow store refurbishment plans during the economic downturn. Stuff.nz named Briscoe Group the fourth most powerful retail store in New Zealand in Jun. 2023. At the time it employed 2,300 staff in 90 stores. Rod Duke was managing
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Like its sister nameplate
Briscoes, Rebel Sport is comparable in size to a medium size discount department store. The chain does have a lowest price guarantee, although its unique duopoly position in the market allows it to stock a relatively high-end range while providing wider appeal through a
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In 1988, when Rod Duke took over the business, it was bringing in $ 20 mln in sales, and had a $ 2 miln annual loss. It was selling products such as toys, hardware, and paint among others. Duke had been hired to turn the business around so it could be sold, but after six months, he decided to
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is a retail store selling a variety of homeware at sometimes heavily discounted prices. It is comparable in size to a medium size discount department store. Many brands are exclusively imported by
Briscoes, allowing for such low prices. Briscoes Homeware is the flagship brand of the Group and
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After
Stirling's large-format launch, Rebel dropped their original slogan, "No one's got more sports gear", and replaced it with "Let's Play", beginning a new marketing campaign targeting a wider audience from their traditional club-orientated team sport audience. The company continued their
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in 1996. The first Rebel Sport store outside of
Auckland opened in 1997. In 1999, Briscoe made an agreement with Rebel Sport Australia for the franchise to be terminated with effect from April 2005, after which Briscoe would continue to have exclusive rights to the name in New Zealand.
336:, Briscoes had offices in London, Sydney, Melbourne and throughout New Zealand. In addition to hardware and building supplies, the company also acted as an agent for skilled tradesmen, such as carpenters and masons, and also sold household items such as crockery and cutlery.
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Briscoes in 1995 negotiated a limited franchise agreement with Rebel Sport
Australia, giving Briscoes exclusive rights to the Rebel Sport brand in New Zealand. Under the direction and guidance of Brian Berry, the first Rebel Sport store opened in
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Tammy Wells, a farmer and former radio journalist from
Canterbury, has fronted Briscoes' television advertising campaigns since 1989. She is known to New Zealanders as "The Briscoes Lady".
313:. Initially a retailer of hardware, over the course of the 19th century it steadily expanded into the British colonies in Australia and New Zealand. The company was founded in 1861 in
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of The Netherlands purchased Briscoes New Zealand. In 1988, Hagemeyer recruited Rodney Adrian Duke as managing director of Briscoes. His mandate was to prepare the business for sale.
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the company's profits were largely unaffected by the Covid-19 pandemic. Profit in 2022 was $ 88.4 mln. In 2023, online sales represented around 19% of group sales.
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aggressive expansion programme, launching several smaller-format stores such as Napier and Taupo to allow branches to reach further into provincial areas.
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purchase Briscoe himself. Briscoes was bought by the RA Duke Trust, a trust established by Rodney Adrian Duke, in 1990.
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director and largest shareholder, after taking over the business in 1988. Living & Giving stores closed in 2023.
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trading under the Briscoes Homeware (48) and Rebel Sport (44) nameplates. The company was founded in 1861 in
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Briscoes hired Brian Berry to oversee the expansion and renovation of the Briscoes retail stores in 1991.
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The pandemic shutdowns resulted in around 3,500 store trading days being lost. According to the
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This article is about the retail chain. For the professional wrestling tag team, see
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and Jetty Streets. Its New Zealand business was initially aimed at supplying
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hardware (including shovels, picks, tents and lanterns) during the
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In 1781, the predecessor of the modern company was founded in
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821:"Briscoes beauty: From shopping list to bucket list"
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is the largest sport equipment and apparel chain in
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51:. Unsourced material may be challenged and removed.
733:"Online boom boosts Briscoe Group's bottom line"
682:"Briscoe Group to pay back $ 11.5m wage subsidy"
418:calendar crammed with discount sale promotions.
429:Briscoe Group previously owned the New Zealand
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177:Retail (Homewares & Sports Equipment)
111:Learn how and when to remove this message
2109:Furniture, floor, houseware and textile
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2473:British companies established in 1781
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819:O'Connell, Alice (2 November 2014).
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49:adding citations to reliable sources
440:competition, which was branded the
293:chain. It has 92 stores throughout
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561:"History | Briscoe Group Limited"
241:Rod Duke, Group Managing Director
2458:Companies based in Wolverhampton
2209:Henry's Beer, Wine & Spirits
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36:needs additional citations for
2468:1781 establishments in England
993:Fisher & Paykel Healthcare
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1355:Hardware, building and garden
2439:Defunct retailers in italics
215:; 162 years ago
195:; 243 years ago
2463:Companies based in Auckland
2373:Mad Mex Fresh Mexican Grill
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2261:Village Wine & Spirits
1306:New World Fresh Collective
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16:New Zealand retail company
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1854:Peter Alexander Sleepwear
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1966:Motor vehicles and parts
1255:Supermarkets and grocery
1248:List of shopping centres
1235:Retailers in New Zealand
332:By the beginning of the
1582:Kirkcaldie & Stains
2163:Sunny's Variety Stores
1133:Sky Network Television
311:Wolverhampton, England
1824:Michael Hill Jeweller
1593:Smith & Caughey's
1410:Palmers Garden Centre
1093:Property for Industry
1003:Fonterra Shareholders
411:Rebel Sport Australia
231:Auckland, New Zealand
131:Briscoe Group Limited
2141:Nick Scali Furniture
2095:Warehouse Stationery
1896:Smith's Sports Shoes
1759:Hallenstein Brothers
1405:NZ Safety Blackwoods
857:at Wikimedia Commons
442:Rebel Sport Super 14
422:opened in mid-2006.
315:Dunedin, New Zealand
299:Dunedin, New Zealand
125:The Briscoe Brothers
45:improve this article
2136:Living & Giving
1844:Partridge Jewellers
1088:Precinct Properties
938:As of December 2022
885:Living & Giving
825:www.nowtolove.co.nz
257:Number of employees
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2199:Duffy & Finn's
1987:Recreational goods
1073:Oceania Healthcare
1033:Investore Property
875:Briscoes Australia
364:New Zealand Herald
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1942:Walker & Hall
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1244:List of retailers
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101:November 2018
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62: –
61:
57:
56:Find sources:
50:
46:
40:
39:
34:This article
32:
28:
23:
22:
19:
2438:
2363:Krispy Kreme
2353:Jesters Pies
2340:
2266:
2259:
2246:Super Liquor
2239:
2219:
2207:
2197:
2193:The Bottle O
2180:
2135:
2115:
2085:Under Armour
2049:
2042:
2025:
1993:
1937:Under Armour
1919:
1915:Sunglass Hut
1809:Max Fashions
1724:Country Road
1673:United Video
1653:Noel Leeming
1635:
1618:
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1539:
1527:
1395:Lightingplus
1374:
1328:
1321:
1312:Night 'n Day
1304:
1282:
1275:
1268:
1261:
1183:Vulcan Steel
1078:Pacific Edge
828:. Retrieved
824:
814:
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791:. Retrieved
787:
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766:. Retrieved
762:
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741:. Retrieved
736:
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540:. Retrieved
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271:briscoegroup
228:Headquarters
145:Company type
107:
98:
88:
81:
74:
67:
55:
43:Please help
38:verification
35:
18:
2342:Georgie Pie
2321:Coffee Club
2311:Burger King
2301:Boost Juice
2294:Hospitality
2268:West Liquor
2225:Liquor Spot
2220:Liquor King
2149:Smiths City
2090:Unity Books
2050:Rebel Sport
1893:Shoe Clinic
1804:Maher Shoes
1794:Johnny Bigg
1744:Foot Locker
1734:Dr. Martens
1663:Smiths City
1547:David Jones
1535:Ballantynes
1415:PlaceMakers
1295:FreshChoice
1290:Four Square
1048:Mainfreight
1008:Freightways
930:New Zealand
880:Rebel Sport
830:6 September
438:rugby union
435:Super Rugby
407:New Zealand
403:Rebel Sport
398:Rebel Sport
323:prospecting
295:New Zealand
288:New Zealand
251:Rebel Sport
211:New Zealand
2452:Categories
2383:Noodle Box
2378:McDonald's
2348:Hell Pizza
2331:Donut King
2316:Carl's Jr.
2306:BurgerFuel
2255:The Trusts
2230:LiquorLand
2177:Big Barrel
2100:Whitcoulls
2038:Paper Plus
2001:Icebreaker
1932:Timberland
1905:Strandbags
1834:NOVO Shoes
1829:Nike, Inc.
1799:Just Jeans
1607:Electrical
1568:Haywrights
1371:ColourPlus
1346:Woolworths
1336:SuperValue
1058:Mercury NZ
1043:KMD Brands
448:References
374:Nameplates
237:Key people
71:newspapers
2413:Taco Bell
2403:Pizza Hut
2204:Glengarry
2154:Spotlight
2075:Toy World
2065:Take Note
2016:Kathmandu
2011:JD Sports
1709:Cotton On
1497:Body Shop
1451:Challenge
1330:Self Help
1317:Pak'nSave
1300:New World
1277:Countdown
1270:Big Fresh
1153:Summerset
1128:Skellerup
1023:Heartland
737:NZ Herald
686:NZ Herald
341:Hagemeyer
157:Traded as
2428:Zambrero
2398:Pita Pit
2393:Pie Face
2241:The Mill
2131:Lincraft
2116:Briscoes
2070:Torpedo7
2006:JB Hi-Fi
1947:Witchery
1927:Tarocash
1864:Portmans
1819:Mi Piaci
1789:Jay Jays
1784:Jacqui E
1754:Goldmark
1749:Glassons
1739:Factorie
1648:JB Hi-Fi
1626:EB Games
1614:2degrees
1481:Z Energy
1400:Mitre 10
1376:Godfreys
1362:Bunnings
1284:Foodtown
1028:Infratil
793:30 April
768:30 April
743:30 April
717:30 April
692:30 April
666:30 April
641:30 April
616:30 April
591:30 April
542:30 April
517:30 April
492:30 April
384:Briscoes
379:Briscoes
246:Products
173:Industry
2159:Stevens
2055:Smiggle
1995:Borders
1910:SUBTYPE
1849:Pascoes
1779:Hype DC
1769:H&M
1764:Hannahs
1694:Barkers
1562:Farmers
1512:Unichem
1476:Waitomo
1367:Carters
1193:Westpac
1158:Synlait
1138:SkyCity
1113:Sanford
1098:Pushpay
948:a2 Milk
784:"Stuff"
759:"Stuff"
708:"Stuff"
657:"Stuff"
632:"Stuff"
607:"Stuff"
582:"Stuff"
566:19 June
533:"Stuff"
508:"Stuff"
483:"Stuff"
467:19 June
433:to the
319:Princes
305:History
266:Website
218: (
207:Dunedin
198: (
191:England
183:Founded
85:scholar
2408:Subway
2388:Oporto
2171:Liquor
2021:Macpac
1874:Rivers
1869:Postie
1774:Huffer
1704:Connor
1658:One NZ
1643:Jaycar
1557:EziBuy
1541:D.I.C.
1446:Caltex
1168:Vector
1118:Scales
978:Chorus
968:Arvida
926:NZX 50
291:retail
149:Public
87:
80:
73:
66:
58:
1973:Repco
1921:Supré
1729:Dotti
1668:Spark
1466:Mobil
1173:Vista
1143:Spark
1123:Serko
286:is a
261:2,300
92:JSTOR
78:books
2080:Typo
2033:Nike
1957:Zara
1889:Rubi
1552:DEKA
1461:Gull
1429:Fuel
988:EBOS
832:2022
795:2024
770:2024
745:2024
719:2024
694:2024
668:2024
643:2024
618:2024
593:2024
568:2020
544:2024
519:2024
494:2024
469:2020
220:1862
213:1862
200:1781
193:1781
64:news
2358:KFC
1952:yd.
1471:NPD
1456:GAS
1387:ITM
1068:NZX
958:ANZ
386:or
275:.nz
273:.co
167:BGP
163:NZX
47:by
2454::
1441:BP
1246:-
823:.
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552:^
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165::
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108:(
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99:(
89:·
82:·
75:·
68:·
41:.
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