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In the US, Mars marketed their version as "Marathon" in the 1970s and 1980s, first sold in August 1973. Cadbury had launched the Curly Wurly in the U.S. only weeks earlier. The Mars version had bright red packaging with a ruler printed on the reverse with 8 inches (20 cm) markings demonstrating
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on it. In 1976 this was changed to look more like the US Marathon. The German versions were called "3 Musketiere" and "Leckerschmecker", the Dutch version was called "3 Musketeers". Mars' 3 Musketiers bar in Europe is not to be confused with their
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The U.S. Marathon bar is not to be confused with the
Marathon bar sold by Mars in the UK which was nothing like a Curly Wurly. The UK Marathon was a chocolate covered peanut bar in a brown packet with blue lettering. It was renamed
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and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.
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Similar products were launched by several rival confectionery companies. These were either to compete with
Cadbury, or else to act as a spoiler for a Cadbury launch.
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factory, while he was experimenting with some surplus toffee from another piece of work. It was launched in 1970.
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344:"Mars Mixes it Up – A Tricky Trinity of Timeless Brands: Part One: Snickers-is-Marathon and Marathon-is-Snickers"
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259:"Mars Mixes it Up – A Tricky Trinity of Timeless Brands: Part Two: 3-Musketeers was the original Marathon bar?!"
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introduced a bar in March 1972 with the French name "3 Musketeers". The packaging had drawings of the titular
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This design was created by David John
Parfitt, a long-serving research confectioner based at the Cadbury
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bar in the U.S. which is a completely different product that does not contain caramel (marketed as the
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A Swedish version was called "Loop", released in 2011 under the
Swedish brand
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that it was as long as it claimed. It was discontinued in
October 1981.
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117:, in English known as the "Wig Wag", was available in the 1970s.
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215:Great British Sweets: And How To Make Them at Home
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307:"The Brief Run of America's Curly Wurly!"
105:in 1990, by which name it is still sold.
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1181:in the U.S. under licensing agreement
236:"Cadbury Curly Wurly – Cadbury.co.uk"
7:
1138:Cadbury Chocolate Factory (Toronto)
276:Berry, Steve; Norman, Phil (2014).
189:"CADBURY CURLY WURLY CHOCOLATE BAR"
278:A History of Sweets in 50 Wrappers
14:
842:The Natural Confectionery Company
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1187:
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1236:Mondelez International brands
169:List of chocolate bar brands
1216:Products introduced in 1971
113:A Canadian product made by
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384:Chokladglimtar.blogg.se
438:Mondelez International
34:
26:
16:Brand of chocolate bar
1221:British confectionery
217:, Random House, 2014
161:United Kingdom portal
32:
24:
380:"Marabou stycksaker"
1133:Cadbury's Claremont
1128:2021 Nabisco strike
802:Palitos de la selva
743:Green & Black's
366:CollectingCandy.com
348:CollectingCandy.com
311:CollectingCandy.com
263:CollectingCandy.com
246:on 7 November 2013.
33:A split Curly Wurly
282:The Friday Project
129:(owned by Kraft).
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27:
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763:Maynards Bassetts
195:. 31 October 2023
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1175:Manufactured by
1158:Kraft Foods Inc.
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1054:Tate's Bake Shop
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242:. Archived from
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82:Three Musketeers
44:manufactured by
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969:Sour Patch Kids
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862:Vichy Pastilles
726:Turkish Delight
721:Chocolate Cream
624:Caramello Koala
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469:Better Cheddars
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25:Curly Wurly bar
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395:External links
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325:"Marathon Bar"
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284:. p. 27.
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686:Double Decker
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666:Crispy Crunch
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544:Teddy Grahams
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514:Nutter Butter
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42:chocolate bar
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984:Other brands
974:Swedish Fish
753:Jelly Babies
675:
569:Mr. Christie
489:Ginger Snaps
383:
374:
365:
356:
347:
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329:Snack Memory
328:
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277:
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244:the original
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197:. Retrieved
192:
183:
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115:Mackintosh's
112:
99:
95:
93:in the UK).
87:3 Musketeers
75:
67:
55:
37:
36:
18:
1163:Kraft Foods
1097:Cheese Nips
676:Curly Wurly
639:Cherry Ripe
564:Wheat Thins
524:Peek Freans
499:Lorna Doone
494:In a Biskit
479:Easy Cheese
474:Chips Ahoy!
147:Food portal
76:In Europe,
38:Curly Wurly
1210:Categories
1153:JDE Peet's
1087:Black Jack
964:Freshen Up
681:Dairy Milk
614:Brunch Bar
604:Bournville
534:Rice Thins
484:Honey Maid
401:Cadbury UK
280:. London:
199:31 October
175:References
109:Mackintosh
58:Bournville
1178:Hershey's
1072:Aztec Bar
1012:Filipinos
992:Bubu Lubu
931:Toblerone
895:Côte d'Or
887:Chocolate
872:Wunderbar
832:Snowflake
782:Mini Eggs
777:Milk Tray
771:Bassett's
654:Creme Egg
609:Bournvita
549:Terrabusi
91:Milky Way
1194:Category
1002:Dairylea
997:Clif Bar
847:Time Out
797:Old Gold
767:Maynards
758:Mantecol
671:Crunchie
649:Clusters
634:Chappies
629:Caramilk
559:Triscuit
554:Trakinas
362:"WigWag"
133:See also
103:Snickers
1120:Related
1092:Bonkers
1082:Beemans
1077:Baker's
1022:Kinh Do
959:Clorets
921:Marabou
909:Lacta (
837:Starbar
807:Pascall
792:Mr. Big
701:Fingers
696:Eclairs
659:Twisted
619:Buttons
580:Cadbury
529:Premium
504:Newtons
464:Belvita
455:Nabisco
127:Marabou
121:Marabou
52:History
46:Cadbury
1032:Prince
915:Greece
911:Brazil
852:Trebor
812:Picnic
748:Heroes
711:Freddo
594:Astros
589:5 Star
446:Brands
288:
221:
1044:Royal
1017:Halls
954:Certs
936:Twist
926:Milka
905:Freia
877:Yowie
867:Wispa
857:Twirl
827:Snack
822:Shots
817:Roses
733:Fudge
716:Fry's
706:Flake
691:Dream
644:Chomp
599:Boost
509:Nilla
1049:Tang
1007:Eden
900:Daim
787:Moro
769:and
738:Fuse
539:Ritz
519:Oreo
286:ISBN
219:ISBN
201:2023
78:Mars
72:Mars
1037:TUC
240:com
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1027:LU
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225:.
203:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
