292:(CBL) in 1930, beginning with Brading Brewery of Ottawa and Kuntz Brewery of Kitchener. Carling was merged into the-then Brewing Corporation of Ontario later that year. O'Keefe was one of the major targets, but the acquisition was not completed until 1934. Canadian Breweries Limited was a conglomerate, having purchased about 30 breweries. Some of the original brand names stayed in use during this time. The company closed some breweries, reducing its number of brands to just six in 1959. It also expanded into the United States, starting with a Carling Brewery in
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plant and warehouse (built in 1953) at 122 Bond Street that became home to the School of Image Arts. The main O'Keefe's regional office building (285 Victoria Street, built 1946-48) becoming home to the
Faculty of Business in 1967 until they moved into the new Ryerson Business Building (renamed the Ted Rogers School of Management) at Bay & Dundas in 2006. It is presently known as the Victoria Building.
36:
238:. In 1891, the company was incorporated as O'Keefe Brewing Company Limited. In 1911 another new brewery was built with an annual capacity of 500,000 barrels. O'Keefe was one of the first to use trucks for beer delivery, the first to build a mechanically refrigerated warehouse, and one of the first to advertise extensively.
390:
Carling O'Keefe was a major supporter of
Langley Speedway, a 3/8th-mile paved stock car oval, in Langley, British Columbia. They often sponsored races and season points championships. For example, Tom Berrow was the 1976 Carling O'Keefe Super Stock Points Champion. Their Company name was painted on
355:
to form Molson
Breweries Canada in 1989. At the time of the merger, Molson was the second-largest Canadian brewing company, while Carling O'Keefe was third. The merger put the combined company ahead of former market leader Labatt's and made it the sixth-largest North America brewery. Seven Canadian
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mixed-use development, including a movie theatre used as lecture rooms by
Ryerson (as part of a deal for air rights over their parking garage), a parking garage and the Ryerson book store. Other O'Keefe buildings on the east side of Victoria were converted for Ryerson's use, including the bottling
429:. Both franchises were sold due to the impending merger with Molson. The company, however, maintained promotional interests in both teams. In addition, during the 1980s, Carling O'Keefe was a chief sponsor for the CFL game telecasts on both the
226:, a banker, purchased the Hannath & Hart Brewery in 1862. By 1864, one of his partners had died, while the other (Patrick Cosgrave) left to found his own brewery. The business was renamed O'Keefe and Company. It was the first to produce
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beer for production in Canada. The beer, unlike its other beers was not sold in the "stubby" bottle, instead, it was sold in the long-neck clear bottle. This began the decline of the stubby, which was phased out in the 1980s.
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in 1969. Under
Rothmans, it began a period of consolidation and cutting costs. It closed breweries in Ottawa, Quebec and Cleveland. Faced with declining sales and profits, it renamed itself Carling O'Keefe in 1973.
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became a prominent figure in
Canadian business and politics; he was knighted in 1893 and died in 1911. The Carling Brewery then changed hands several times. In 1930, the Carling company was merged into the
269:. It was sold to Ryerson in 1966. The brewery was demolished and used as a parking lot for several decades, and later a Ryerson parking garage was built on-site. The site is now part of the
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in 1952 to Hope & Anchor. Along with Hope & Anchor, CBL built a national brewing group starting in the late 1950s, developing
Northern Breweries and Charrington United Breweries.
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Carling brands are currently owned by the Molson Coors
Brewing Company. Carling O'Keefe's Toronto location on Carlingview Drive (named for the brewery) is now a Molson brewery.
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in 1934. Canadian
Breweries purchased numerous other brewers – some to shut down, and some solely for their brands. In 1969, Canadian Breweries was acquired by a subsidiary of
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in 1973. The company continued the acquisitions of the Taylor era. The company bought two more brewers: Doran's of
Northern Ontario, and National Brewing of the US.
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Black Horse Ale (formerly a Dawes brand, a similarly named, but unrelated beer is made for the Nfld/Labrador market by Molson Coors)
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Carling Premier a stronger version of Carling Black Label, with an alcohol percentage of 4.7%. In cans it is sold with a
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in 1934. By 1971, it had seven breweries in the United States. In the UK, it first licensed the production of
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professional football team and continued to do so until 1991. Carling O'Keefe also held ownership of the
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and remained affiliated with the team for many years, sponsoring a team MVP award in the early 1970s.
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Molson merges with Carling - CBC News: National, Broadcast Date: Jan. 18, 1989; reporter Tom Kennedy
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O'Keefe died in 1913. The company became owned by a holding company, O'Keefe Limited, controlled by
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202:. When he died, his sons William and John took over, naming it the W & J Carling Brewing Co.
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410:. Over the course of the season, Ross earned four top fives, nine top tens, and a single win at
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as a minority partner, then buy out Elders and Miller. In 2005, Molson merged with
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the front stretch of the track and was part of the "Winner's Circle" celebration.
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437:(and, when CTV ceased broadcasting the CFL after 1986, the league-operated
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plants were closed due to consolidation. Molson would later add US brewer
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University of Western Ontario - Partial essay on the History of Carling
795:"COMPANY NEWS; Molson and Carling To Merge Operations (Published 1989)"
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University of Western Ontario - Partial essay on the History of O'Keefe
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In 1981, Carling O'Keefe, responding to the entry of Budweiser by
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Taylor resigned as chairman of CBL in 1966, and CBL was sold to
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457:. The "Mabel, Black Label" was a well-known advertising slogan
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29:
816:"Molson-Carling merger meant trouble was brewing for workers"
711:"SPORTS WORLD SPECIALS; The Great Beer War (Published 1984)"
971:
E. P. Taylor : the biography of Edward Plunket Taylor
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In 1976, Carling O'Keefe became a minority partner in the
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en route to a ninth-place finish in the points standings.
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O'Keefe, in 1969, was the first television sponsor of the
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Thomas Jr., Robert Mcg.; Janofsky, Michael (1984-11-12).
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Brew North: How Canadians Made Beer and Beer Made Canada
845:"Brewery to close seven plants in merger - UPI Archives"
771:"Nordiques fans optimistic about club's eventual return"
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253:, who served as its president until his death in 1926.
870:"Newly Merged Molson, Carling to Close 7 Breweries"
60:. Unsourced material may be challenged and removed.
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257:is the former mansion owned by Eugene O'Keefe in
658:"Harry Ornest Purchases CFL's Toronto Argonauts"
347:in 1987. Carling O'Keefe began bottling Elders'
316:As a new venture, Carling O'Keefe began making
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683:"SUITS OVER TV SPLIT N.H.L. (Published 1984)"
489:Carlsberg and Tuborg - made under license of
8:
1214:Food and drink companies established in 1840
1086:, Charlie Burns and Len Lumbers (1960–1971)
1004:Falstaff Brewing — History of Carling
479:Dominion Ale - now produced by Molson Coors
230:beer in Canada, along with the traditional
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1024:
567:"Charles Millar Dies Suddenly At Office".
398:car driven by Canadian short track driver
147:. The company's origins can be traced to
120:Learn how and when to remove this message
1019:Glenbow Museum — The Molson Papers
198:, selling beer to soldiers at the local
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1209:Canadian companies established in 1840
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1172:Maple Leaf Sports & Entertainment
843:Barrett, Michael (January 25, 1989).
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868:Archives, L. A. Times (1989-01-26).
58:adding citations to reliable sources
1204:1840 establishments in Upper Canada
261:. It now serves as a residence for
190:began a small brewing operation in
1056:Toronto Argonauts principal owners
402:and owned by former NASCAR driver
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394:In 1974, Carling USA sponsored a
656:McMANIS, S. A. M. (1988-11-29).
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1224:World Hockey Association owners
681:Eskenazi, Gerald (1984-08-17).
263:Toronto Metropolitan University
45:needs additional citations for
930:. Vancouver: Greystone Books.
571:. November 1, 1926. p. 5.
476:- now produced by Molson Coors
467:Red Cap Ale - now produced by
351:. Carling O'Keefe merged with
339:Carling O'Keefe was bought by
209:Brewing Corporation of Ontario
18:Carling O'Keefe Breweries
1:
1199:Molson Coors Beverage Company
1014:Museum London — Carling
737:Fachet, Robert (1988-11-03).
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218:
895:"CFL MAY BE BEYOND RESCUING"
366:Molson Coors Brewing Company
305:Rothmans of Pall Mall Canada
278:Canadian Breweries 1930–1973
1194:Defunct breweries of Canada
288:E. P. Taylor began forming
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948:Booze: a distilled history
893:Hickey, Pat (1987-11-08).
455:beer in the United Kingdom
290:Canadian Breweries Limited
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179:
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439:Canadian Football Network
312:Carling O'Keefe 1973–1989
27:Brewing company in Canada
1219:Toronto Argonauts owners
1140:Canadian Football League
975:McClelland & Stewart
469:Waterloo Brewing Company
375:Sponsorships and sports
951:. Between The Lines.
945:Heron, Craig (2003).
412:Martinsville Speedway
1076:, Charlie Burns and
1068:Argonaut Rowing Club
922:Coutts, Ian (2010).
504:- introduced in 1987
498:- introduced in 1981
453:is the best selling
251:Charles Vance Millar
143:that is now part of
54:improve this article
451:Carling Black Label
298:Carling Black Label
151:, which bought the
1096:William R. Hodgson
1090:Baton Broadcasting
1084:John W. H. Bassett
1074:John W. H. Bassett
824:. January 18, 2019
554:2009-09-23 at the
408:Winston Cup Series
284:Canadian Breweries
247:Sir William Mulock
149:Canadian Breweries
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1146:Howard Sokolowski
874:Los Angeles Times
662:Los Angeles Times
491:Carlsberg Brewery
419:Toronto Argonauts
320:and distributing
243:Sir Henry Pellatt
219:O'Keefe 1862–1934
176:Carling 1840–1930
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69:"Carling O'Keefe"
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1156:David Braley
1114:Bruce McNall
1108:Harry Ornest
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1078:Eric Cradock
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916:Bibliography
902:. Retrieved
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877:. Retrieved
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852:. Retrieved
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797:. 1989-01-19
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719:. p. C2
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267:Yonge Street
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204:John Carling
196:Upper Canada
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171:Predecessors
145:Molson Coors
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52:Please help
47:verification
44:
1168:(2015–2018)
1162:Bell Canada
1158:(2010–2015)
1152:(2003–2010)
1136:(1999–2003)
1130:(1994–1995)
1124:(1991–1994)
1110:(1988–1991)
1104:(1979–1988)
1098:(1974–1976)
1092:(1971–1974)
1080:(1956–1960)
1070:(1873–1956)
828:January 29,
609:Coutts 2010
582:Rohmer 1978
520:O'Keefe Ale
331:, licensed
139:company in
1188:Categories
1122:John Candy
904:2024-01-30
879:2024-01-30
854:2024-01-30
821:CBC Sports
801:2024-01-30
780:2024-01-30
756:2024-01-30
723:2024-01-30
695:2024-01-30
667:2024-01-30
644:Heron 2003
621:Heron 2003
594:Heron 2003
525:References
474:Old Vienna
341:Elders IXL
80:newspapers
751:0190-8286
400:Earl Ross
345:Australia
318:Carlsberg
186:In 1840,
167:in 1989.
969:(1978).
633:CBC News
552:Archived
484:Licenses
364:to form
329:Labatt's
161:Rothmans
517:Dow Ale
406:in the
259:Toronto
137:brewing
94:scholar
1142:(2003)
981:
955:
934:
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462:widget
445:Brands
396:NASCAR
322:Tuborg
236:porter
192:London
165:Molson
141:Canada
135:was a
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362:Coors
228:lager
101:JSTOR
87:books
1164:and
1148:and
1120:and
979:ISBN
953:ISBN
932:ISBN
830:2024
747:ISSN
433:and
249:and
234:and
73:news
849:UPI
435:CTV
431:CBC
425:'s
423:NHL
385:CBC
383:on
343:of
232:ale
56:by
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91:·
84:·
77:·
50:.
20:)
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