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cent level of taxation. The lager is advertised as having an alcohol by volume (ABV) of four per cent but is actually brewed between 3.7 per cent and 4.3 per cent, owners Molson Coors said. In the tribunal hearing brought by HMRC, the firm said the ABV was reduced in order to cut tax on
Carling products as stronger beers are subject to higher taxes than lower-strength ones under UK excise duties. EU law permits beer to have a natural variation of 0.5 per cent and the owner insists it does not believe customers are being misled. According to papers from the tribunal, Philip Rutherford, vice president of Molson Coors Europe, told the tribunal the "key driver" behind the decision not to change the labelling on Carling's products was to prevent retailers, including pub chains and supermarkets, from demanding "a slice" of the savings.
334:
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310:, CBL grew Carling into a Canadian national brand through the purchase of numerous other breweries across Canada, several of which were converted to brew Carling and O'Keefe brands and Carling Red Cap became the most popular brand of beer in Ontario in the 1960s. (Alcohol sale is regulated differently by each Canadian province, not on a nation-wide basis.) The brand later disappeared from the market and was unsuccessfully revived in 1994.
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Carling became the UK's most popular beer brand (by volume sold) in the early 1980s. UK sales in 1999 were one billion pints, in 2007, 2.3 billion pints (over six billion worldwide), in 2009, 4.1 billion pints (11.6 billion pints worldwide), in 2010, 17.6 billion pints worldwide, in 2011 24.9 billion
275:
In 1840, Carling began a small brewing operation in London, selling beer to soldiers at the local camp. In 1878, his sons, John and
William, built a five-storey brewery in London, which was destroyed by fire within four years of opening, on 13 February 1879. William Carling, the firm's senior partner
430:
In 1927, Carling offered a $ 25,000 prize for the first
Canadian or British pilot to fly from London, Ontario to London, England. This offer was made just after Lindbergh had made his successful flight. The pilot, Terrence Tully, and James Medcalf the navigator made the attempt in a Stinson SM-1.
363:
In 2017, UK HMRC took
Carling to the tax tribunal because it claimed the firm underpaid tax by more than £50 million between 1 September 2012 and 31 January 2015. But the firm won the case after it successfully argued the actual strength of the lager meant it should not be subject to the four per
272:. He brewed an ale which became popular, and eventually took up brewing full-time. The first Carling brewery had two kettles, a horse to turn the grinding mill and six men to work on the mash tubs, and Carling sold his beer from a wheelbarrow on the streets of London, Ontario.
680:, where it employed the slogan "Hey Mabel, Black Label!". During the eighties and nineties, its slogan was "I bet he drinks Carling Black Label!" which was a reworking of an unsold campaign for the UK Milk Marketing Board, "I bet he drinks milk!"
313:
Carling brands entered the UK market in a joint venture between CBL and
British brewers in 1952. The joint venture eventually became Bass Charington, the largest brewer in the UK. After CBL was sold to Rothmans in 1969, it was renamed
302:
Carling merged with the
Brewing Corporation of Ontario (BCO) in 1930. BCO launched Carling in the US in 1932 through a joint venture and acquired Toronto's O'Keefe Brewery in 1934. BCO became
703:
shot an advert in
Iceland with actors Bryan Carney and Rebecca Godwin, showing Carney riding a bicycle on a highwire over a waterfall; it cost over £1 million. In 1996, Carling Premier used
1027:
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has the slang/street name of
Zamalek in South Africa, because of an association with the Egyptian football club of the name which shares the colours black, white and red.
228:. Carling lager was first sold in the United Kingdom in 1952, and in the early 1980s became the UK's most popular beer brand by volume sold. The company was acquired by
435:, Newfoundland, from which on 7 September they headed for London, England. After two days had passed with no sighting of them, it was assumed they were lost at sea.
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458:. Yarborough had won six races during the season and won four more under Carling colors while Ross stunned the sport by winning at
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The plane took off on 29 August 1927, but soon turned back due to heavy fog. Their second attempt a few days later brought them to
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and technical leader, died of pneumonia contracted after helping to fight the fire. The remaining partners carried on without him.
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pints worldwide. In 2016 they broke new records, selling 7.9 billion pints in the UK alone, with 83.6 billion pints worldwide.
299:. They took off on 1 September 1927, from London, Ontario, and reached Newfoundland, but disappeared over the North Atlantic.
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360:. From Q1 2011 Amstel, Carling, Heineken and Staropramen were again sold by Wetherspoons, at higher prices than Carlsberg.
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from its second season in 1993 until 2001, returning as an official partner from 2016 to 2019 before being replaced by
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in South Africa, where it has an alcohol content of 5.5% , and in the United
Kingdom, with an alcohol content of 4%.
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1091:(note this essay is written by a former Falstaff employee about Carling, but Carling was never owned by Falstaff)
914:
Roberts, Rachel (27 August 2017). "Alcohol content of
Carling weaker than advertised, owners tell tax tribunal".
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is a cream-flow lager with an alcohol content of 4.7%, introduced to celebrate Carling's sponsorship of the
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560:, or "Black Ice", is a strong, low-priced ice beer sold in Canada with an alcohol content of 6.1%; sold as
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and the United Kingdom, the beer has been sold simply as Carling since 1997. In Sweden, it is known as
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450:; after his second place in that year’s Motor State 400 Ross' team was merged by Carling with the
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330:. Molson Coors has continued to brew and sell Carling Black Label across Canada.
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291:. The challenge was taken up by Capt. Terry Tully and Lt. James Medcalf in a
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1085:- CBC News: National, Broadcast Date: 18 January 1989; reporter Tom Kennedy
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to "Is this the secret formula for creating sustained marketing success?"
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is a version sold in British pubs chilled to 2 °C, launched in 2002.
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Carling, part of Molson Coors, were title sponsors of English football's
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is a 2.8% lager that has different flavors, including ginger and citrus.
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died in 1911, and the company changed hands numerous times thereafter.
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2010:
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On Tap: The Odyssey of Beer and Brewing in Victorian London-Middlesex
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Carling was a major sponsor of live music in the UK, sponsoring the
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In 1927, Carling offered a $ 25,000 prize for the first flight from
835:"A plane was lost, and so was a story of London's aviation history"
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Carling in 1972 and 1973 sponsored race driver Larry Smith in the
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163:
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is the low-alcohol version of Carling, with 2% alcohol by volume.
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from between 1998 and 2007. Carling are the official beer of the
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The origin of Carling dates back to 1818, when Thomas Carling, a
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is a bottled lager, brewed for a less bitter taste at 4.8% abv.
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404:. Carling sponsored the two leading Scottish football clubs,
392:. In 2012, Carling ended their nine-year sponsorship of the
661:
Carling Black Label is the name of the brand in Australia,
1104:
1028:"SAB - Local brews scoop seven major international awards"
770:
E. P. Taylor : the biography of Edward Plunket Taylor
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lager sold in Canada, distinct from Carling (Black Label).
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Brew North: How Canadians Made Beer and Beer Made Canada
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69:. Unsourced material may be challenged and removed.
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446:. For 1974 the company sponsored Canadian native
306:(CBL) in 1937. Under the leadership of president
676:Black Label is well-known throughout the former
388:, and in 2010 and 2011 were the sponsors of the
640:- available in regular and Black Fruit flavors.
584:is an ice-brewed product from the Carling line.
400:. As of 2013 they sponsored Northern Ireland's
344:, where Carling is brewed in the United Kingdom
564:in the United States using a variation of the
318:in 1973. In 1989, Carling O'Keefe merged with
30:"Carling" redirects here. For other uses, see
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600:in 1992. In cans it is sold with a nitrogen
8:
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508:. Unsourced material may be challenged and
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2623:Joint venture between SABMiller (49%) and
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877:"O'Malley to helm Carling Red Cap revival"
863:Advertising archives at Brock University,
147:
140:
528:Learn how and when to remove this message
220:was founded in 1840 by Thomas Carling in
129:Learn how and when to remove this message
590:is a lighter variation of Carling Lager.
442:; Smith died in a crash during the 1973
1095:Partial essay on the History of Carling
812:. Sarnia, Ontario: Cheshire Cat Press.
797:
711:, and sponsored his tour of that year.
1089:Falstaff Brewing -- History of Carling
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991:. Invisible Brand Blog. Archived from
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7:
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506:adding citations to reliable sources
67:adding citations to reliable sources
27:Alcoholic beverage brand from Canada
622:is an inexpensive 8% alcohol brew.
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352:The largest pub chain in the UK,
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1581:Southern Sudan Beverages Limited
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978:Linn's Stamp News, January 2015
386:Scotland national football team
54:needs additional citations for
2036:Zolotaya Bochka Klassicheskoye
1719:Carlton & United Breweries
1120:British Carling television ads
1105:Official Carling Lager website
729:. Vancouver: Greystone Books.
1:
2048:Zolotaya Bochka Vyderzhannoye
1801:Royal Challenge Premium Lager
691:'s Grand Gold Award in 2008.
268:, at what is now the city of
2632:Molson Coors Brewing Company
2322:Saint Archer Brewing Company
2030:Velkopopovický Kozel Premium
1516:Nile Gold Crystal Malt Lager
1504:Chairman’s Extra Strong Beer
328:Molson Coors Brewing Company
322:, which merged in 2005 with
264:, and his family settled in
2625:China Resources Enterprises
2033:Velkopopovický Kozel Světlý
1771:Matilda Bay Brewing Company
1475:International Breweries plc
1425:Kgalagadi Breweries Limited
833:Cornies, Larry (May 2022).
620:Carling Black Label Supreme
382:Reading and Leeds festivals
260:from the English county of
2693:
2548:Crispin Hard Cider Company
2543:Coca-Cola Beverages Africa
2039:Zolotaya Bochka Platinovoe
2027:Velkopopovický Kozel Cerny
1559:Tanzania Breweries Limited
1447:Intafact Beverages Limited
1083:Molson merges with Carling
808:Phillips, Glen C. (2000).
747:Booze: a distilled history
654:
626:Carling Black Label Big 10
29:
2613:
2042:Zolotaya Bochka Razlyvnoe
550:. It is the best-selling
440:NASCAR Winston Cup Series
240:, which then merged with
146:
2045:Zolotaya Bochka Svetloye
1100:Museum London -- Carling
959:Historical Football Kits
934:Historical Football Kits
774:McClelland & Stewart
687:Carling Black Label won
628:has 10% alcohol content.
32:Carling (disambiguation)
1387:South African Breweries
665:, and South Africa. In
558:Carling Black Label Ice
2015:Tri Bogatyrya Svetloye
1528:Cervejas de Moçambique
1497:Nile Breweries Limited
1115:RateBeer -South Africa
345:
236:, and merged with the
995:on 28 September 2009.
750:. Between The Lines.
744:Heron, Craig (2003).
460:Martinsville Speedway
423:), until replaced by
412:, from 2003 to 2010.
336:
2670:Beer in South Africa
2665:Canadian beer brands
2452:Cerveceria Hondureña
2183:(Belgian Style Wheat
2115:Miller Genuine Draft
2097:Hamm's Special Light
2024:Velkopopovický Kozel
1928:Velkopopovický Kozel
1632:Maluti Premium Lager
1271:Miller Genuine Draft
721:Coutts, Ian (2010).
502:improve this section
63:improve this article
2675:Molson Coors brands
2343:Backus and Johnston
2231:Big Butt Doppelbock
2092:Hamm's Golden Draft
1855:Kompania Piwowarska
1395:Carling Black Label
1038:on 16 January 2014.
879:. 30 November 2001.
695:Other brand history
657:Carling Black Label
543:Carling Black Label
454:#11 team of driver
417:Academy Music Group
394:Football League Cup
143:
2585:Skelter's Straight
2536:Blakes & Doyle
2491:Club Premium Lager
2193:Blue Boar Pale Ale
2004:Siroco by Tropical
1653:Zambezi Lite Lager
1647:Stone Strong Lager
1620:Club Premium Lager
1608:Balimi Extra Lager
1572:Ndovu Special Malt
1541:Laurentina Premium
1485:Trophy Black Lager
1010:|archive-url=
608:Carling Extra Cold
419:venues (including
396:, then called the
346:
304:Canadian Breweries
230:Canadian Breweries
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2605:SAB World of Beer
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1910:Plzeňský Prazdroj
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1614:Bohlinger’s Lager
1510:Eagle Extra Lager
1460:Castle Milk Stout
1413:Hansa Marzen Gold
1407:Castle Milk Stout
1328:
1327:
1324:
1323:
1110:RateBeer - Molson
839:London Free Press
598:FA Premier League
546:is a mass market
538:
537:
530:
342:Burton upon Trent
293:Stinson Detroiter
214:
213:
139:
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131:
113:
78:"Carling Brewery"
16:(Redirected from
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2553:Fox Barrel Cider
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2213:Private Reserve)
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2180:Henry Weinhard's
2159:Olde English 800
2142:Milwaukee's Best
2137:Miller High Life
2073:
2021:Tropical Premium
1824:Dreher Sörgyárak
1820:
1744:Melbourne Bitter
1671:
1544:Laurentina Preta
1538:Laurentina Clara
1383:
1376:
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1341:
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1311:Henry Weinhard's
1296:Olde English 800
1291:Milwaukee's Best
1281:Miller High Life
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1227:Redd's Apple Ale
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2391:Bavaria Brewery
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2306:Molson Canadian
2278:Brewing Company
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2078:
2064:
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1983:Dorada Especial
1969:
1943:Ursus Breweries
1937:
1918:Pilsner Urquell
1904:
1868:Książęce Tyskie
1849:
1807:
1775:
1766:Cascade Brewery
1759:Victoria Bitter
1724:Carlton Draught
1705:
1682:Huadan Dry Beer
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1626:Golden Pilsener
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1435:St Louis Export
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1216:Molson Canadian
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689:Monde Selection
671:Carling Premier
659:
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594:Carling Premier
568:label and logo.
566:Black Label Ice
534:
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483:
472:
456:Cale Yarborough
421:Brixton Academy
402:IFA Premiership
370:
354:J D Wetherspoon
316:Carling O'Keefe
289:London, England
285:London, Ontario
270:London, Ontario
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234:Carling O'Keefe
218:Carling Brewery
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2168:SouthPaw Light
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1438:Ohlssons Lager
1436:
1433:
1432:St Louis Lager
1429:
1427:
1421:
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1418:
1417:
1416:Hansa Pilsener
1414:
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1075:Ontario portal
1064:
1048:
1047:External links
1045:
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1019:
980:
971:
946:
921:
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904:, p. 297.
894:
892:, p. 223.
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699:Film director
696:
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678:British Empire
655:Main article:
652:
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632:Carling Chrome
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452:Junior Johnson
374:Premier League
369:
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253:
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238:Molson Brewery
212:
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2017:
2014:
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1998:Šariš Premium
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1965:Ursus Premium
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1893:Tyskie Gronie
1892:
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1788:
1786:Haywards 2000
1785:
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1734:Crown Pilsner
1732:
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1650:Zambezi Lager
1649:
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1594:Club Pilsener
1593:
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1507:Club Pilsener
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1306:Steel Reserve
1304:
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1241:Stones Bitter
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854:, p. 67.
853:
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819:0-921818-21-1
815:
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783:0-7710-7709-2
779:
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771:
767:
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759:
757:9781896357836
753:
749:
748:
742:
738:
736:9781553654674
732:
727:
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719:
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714:
712:
710:
707:'s 1979 song
706:
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664:
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638:Carling Cider
636:
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630:
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621:
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615:
612:
609:
606:
603:
599:
595:
592:
589:
588:Carling Light
586:
583:
580:
577:
576:preservatives
573:
572:Carling Lager
570:
567:
563:
559:
556:
553:
549:
545:
544:
540:
539:
532:
529:
521:
518:February 2023
511:
507:
503:
497:
496:
492:
487:This section
485:
481:
476:
475:
469:
467:
465:
461:
457:
453:
449:
445:
444:Talladega 500
441:
436:
434:
433:Harbour Grace
428:
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122:
119:February 2023
111:
108:
104:
101:
97:
94:
90:
87:
83:
80: –
79:
75:
74:Find sources:
68:
64:
58:
57:
52:This article
50:
46:
41:
40:
37:
33:
19:
2643:
2629:
2622:
2619:
2616:
2539:Brutal Fruit
2500:Golden Light
2407:Águila Light
2403:Aguila Light
2276:Molson Coors
2221:(Amber Light
2198:Classic Dark
2110:Miller Chill
2007:Smädný Mních
1884:Lech Premium
1862:Dębowe Mocne
1846:Kőbányai Sör
1591:Nile Special
1519:Nile Special
1482:Trophy Lager
1400:Castle Lager
1231:Saint Archer
1176:
1156:Molson Coors
1036:the original
1031:
1022:
993:the original
983:
974:
962:. Retrieved
958:
949:
937:. Retrieved
933:
924:
915:
909:
897:
885:
871:
859:
847:
838:
828:
809:
769:
746:
724:
698:
686:
681:
675:
670:
660:
644:Carling Zest
643:
637:
631:
625:
619:
613:
607:
593:
587:
581:
571:
565:
561:
557:
541:
524:
515:
500:Please help
488:
437:
429:
414:
397:
390:Scottish Cup
371:
368:Sponsorships
362:
351:
347:
338:Molson Coors
326:to form the
312:
308:E. P. Taylor
301:
296:
282:
278:John Carling
274:
266:Upper Canada
255:
246:Molson Coors
217:
215:
193:Upper Canada
176:(since 2005)
174:Molson Coors
156:Product type
125:
116:
106:
99:
92:
85:
73:
61:Please help
56:verification
53:
36:
2509:Regia Extra
2296:Coors Light
2251:Oktoberfest
2241:Honey Weiss
2226:Berry Weiss
2130:Miller Lite
2087:Hamm's Beer
2067:MillerCoors
2001:Šariš Light
1992:Moya Kaluga
1960:Timișoreana
1831:Arany Ászok
1795:Indus Pride
1729:Crown Lager
1641:Rhino Lager
1623:Club Shandy
1566:Kilimanjaro
1513:Eagle Lager
1457:Eagle Lager
1404:Castle Lite
1316:Leinenkugel
1286:Miller Lite
1261:Hamm's Beer
1201:Cerveza Sol
1182:Black Label
1061:Beer portal
902:Rohmer 1978
890:Rohmer 1978
852:Rohmer 1978
701:Wim Wenders
682:Black Label
651:Black Label
582:Carling Ice
398:Carling Cup
232:, renamed
2659:Categories
2468:Salva-Vida
2465:Port-Royal
2351:Arequipeña
2203:Hefeweizen
1995:Šariš Dark
1986:Dorada Sin
1877:Lech Mocny
1837:Dreher Bak
1749:NT Draught
1629:Lion Lager
1588:White Bull
1463:Grand Malt
1454:Hero Lager
715:References
705:Gary Numan
562:Molson Ice
380:, and the
181:Introduced
89:newspapers
2578:San Mateo
2422:Costeñita
2301:Killian's
2286:Blue Moon
2261:Red Lager
2176:St. Louis
1923:Gambrinus
1880:Lech Pils
1874:Lech Lite
1871:Lech Free
1834:Dreher 24
1798:Knock Out
1691:Shengquan
1466:Beta Malt
1364:(defunct)
1362:SABMiller
1211:Killian's
1172:Blue Moon
1032:sab.co.za
955:"Rangers"
489:does not
448:Earl Ross
378:Budweiser
358:Carlsberg
262:Yorkshire
2645:Category
2529:Non-beer
2503:Pilsener
2462:Imperial
2381:San Juan
2376:Trujillo
2359:Cusqueña
2256:Original
2105:Mickey's
2101:Icehouse
2018:Tropical
1933:Radegast
1739:Foster's
1665:Asia and
1488:BETAMALT
1276:Miller64
1266:Mickey's
1206:Keystone
1001:cite web
930:"Celtic"
768:(1978).
574:is a no-
244:to form
206:.carling
2568:Guaraná
2512:Suprema
2494:Conquer
2427:Costeña
2355:Cristal
2164:Red Dog
2079:Company
1865:Gingers
1754:Resch's
1675:CR Snow
1667:Oceania
1617:Chibuku
1301:Red Dog
1253:Brewing
1251:Miller
1236:Sharp's
1177:Carling
1012:value (
964:17 June
939:17 June
667:Ireland
510:removed
495:sources
410:Rangers
252:History
199:Website
142:Carling
103:scholar
2582:Sarita
2564:Fusion
2560:Frisco
2497:Dorada
2488:Barena
2485:Balboa
2459:Barena
2437:Pilsen
2399:Águila
2369:Callao
2188:Blonde
2120:MGD 64
2011:Topvar
1980:Dorada
1956:Stejar
1953:Ciucaș
1889:Tyskie
1816:Europe
1644:Sibebe
1638:N’GOLA
1611:Barons
1569:Safari
1547:Manica
1379:Africa
1164:Brands
1008:Check
816:
780:
754:
733:
709:"Cars"
663:Canada
602:widget
406:Celtic
320:Molson
258:farmer
226:Canada
222:London
189:London
105:
98:
91:
84:
76:
2634:(42%)
2627:(51%)
2598:Other
2482:Atlas
2476:Other
2442:Poker
2432:Leona
2412:Brava
2372:Polar
2315:Other
2291:Coors
2246:Light
2152:Light
2125:Light
1974:Other
1950:Azuga
1896:Wojak
1804:Zorok
1780:Other
1694:Singo
1685:Löwen
1602:Other
1410:Hansa
1194:Light
1189:Coors
792:Notes
548:lager
470:Beers
324:Coors
287:, to
242:Coors
170:Owner
164:cider
110:JSTOR
96:books
2589:Viva
2051:Żubr
1989:Essa
1900:Żubr
1702:Zero
1698:Snow
1635:Mosi
1550:Raiz
1371:Beer
1014:help
966:2014
941:2014
814:ISBN
778:ISBN
752:ISBN
731:ISBN
552:beer
493:any
491:cite
464:1977
408:and
216:The
208:.com
185:1840
160:Beer
82:news
2147:Ice
504:by
340:in
204:www
187:in
65:by
2661::
1535:2M
1221:67
1030:.
1005::
1003:}}
999:{{
957:.
932:.
837:.
800:^
776:.
772:.
673:.
614:C2
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