Knowledge (XXG)

Centralcasting

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computers handle scheduling of individual broadcasts, advertisements and local identification, a computerised record of what has been broadcast can easily be extracted for use at a central location to bill advertisers for broadcast time. Central operation of non-broadcast business functions removes the need for these tasks to be carried out at each of the multiple local stations.
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Broadcast centralisation can create problems when one station in the group is sold (as the local master control functions which had been centralised must be restored before the local station is a viable stand-alone entity). There also needs to be some means to remain on-air locally if the link to the
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Centralcasting can also be used as a way to control a station's local operations remotely during off-hours (such as late night, where there may be no one or just a skeleton crew at the local site). This can allow a station to operate on an "auto-pilot" basis during off-hours in which it otherwise may
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site. The local station sends its news footage to the central hub, which inserts it (along with local advertising and station identifiers) into a national network or syndicated programming feed. All video is stored in one central location. The resulting broadcast video streams are centrally assembled
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but originated little or nothing from these facilities once most broadcast-related tasks become centralized. Often for smaller networks which maintained these minimum studios, there was no room devoted specifically for studio use, and the 'studio facility' was merely an office suite for the reasons
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For some broadcasters, centralisation of broadcasting operations has reduced the number of people required to operate a station, with some saving in cost. The removal of the space used by master control can then be co-opted for newsroom or studio expansion. This must be carefully balanced, however,
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Many traffic and operations tasks, such as acquiring programming, selling advertisements, scheduling and keeping records of what was broadcast and billing advertisers take place behind the scenes, yet are also suited to automation and central operation by regional broadcast station groups. If
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A less-centralised approach involves installing servers at local broadcast station sites which may be controlled either locally or remotely. The central hub would be able to send video to the local station, along with playlist information, and local facilities would then be used to store and
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to suffice the studio requirements (even if the signal would be merely redirected to another station giving emergency news and information). The Main Studio Rule was repealed by the FCC in 2019, with some station groups closing these small main studios for full remote centralcasting.
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In some cases, broadcasters have operated groups of multiple stations at the regional or national level from one central facility, removing many tasks which were formerly done locally. These operations normally take one of two forms:
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which operates on the presumption that large quantities of content are similar and are handled in a consistent or repetitive manner across multiple stations in a broadcast station group. While each individual station has its own
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format, which Sinclair abandoned in 2006, involved inserting small blocks of local content into an otherwise-national newscast, which would then be presented to local viewers as having been generated at the local station.
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A Centralcasting Postmortem and a News-Share Projection: Using Market Theory to Assess Alternative Local Television News Strategies; AEJMC Annual Convention - Radio-Television Journalism Division, August 2–6,
233:, largely eliminating the use of individual videotapes and allowing switching and retrieval of stored programming, advertising and titles to take place automatically. The server would operate from stored 296:
By shifting many of the control tasks to a central hub, centralcasting may also reduce the investment which must be made in equipment for each individual local station in the group for upgrades such as
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would be stored on tape cartridges ("carts") which would need to be inserted in the correct timeslots manually. A station could not operate unattended, even if it were merely retransmitting a network
727:, the PBS station based in Central New York State, hosts Centralcast LLC, which broadcast PBS content to over 20 stations in over 9 states. This represents 40% of PBS content in the USA. 317:
An over-reliance on automation (and a reduction in the number of people at the local station) may leave an individual station less able to respond to local breaking news, such as
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The FCC's main studio rule: achieving little for localism at a great cost to broadcasters, Silverman, David M. - Tobenkin, David N., Federal Communications Law Journal • May 2001
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of a main broadcaster in another city. In some cases, individual stations in a group were formerly required to maintain nominal main studios in or near their respective
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operated a unique C.A.S.H. (Central Automated Satellite Headend) system which allowed it to program all of its stations nationwide from one central hub in
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began using centralcasting in 2001 with three regional hubs. Currently all NBC and Telemundo O&Os are centralcasted from the Comcast Media Center in
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Managing Television News: A Handbook for Ethical and Effective Producing; page 227; B. William Silcock, Don Heider, Mary T. Rogus; Routledge, 2007;
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opportunity and during programming. Innovate's station group relies mostly on outsourced programming from third parties or the 24-hour feeds of
1073: 1385: 1421:"LOCAL NEWS, FROM FAR AWAY: "Centralcasting" saves money but could impair coverage, Deborah Potter, American Journalism Review, April 2003" 906: 506: 237:, in which each programme, each commercial advertisement, each live or network feed and each station break had been configured in advance. 332:
The use of large amounts of centrally assembled programming may also reduce local diversity, turning a station into little more than a
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CBC/Radio-Canada's move to centralcasting, Sep 1, 2005, Broadcast Engineering, CBC/RADIO-CANADA BROADCAST ENGINEERING GROUP
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facility, with the other stations in the network mainly maintaining only basic engineering and studio operations in their
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which require local, live and immediate coverage. Individual local stations must also retain enough equipment to handle
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The reduction in local broadcast-related jobs as tasks are moved to central locations has also drawn objections from
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A fully centralised operation may have local stations which function as little more than a local news bureau and a
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by which customised signals for broadcast by multiple individual stations may be created at one central facility.
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PBS SoCal is locating its technical facilities at the Centralcast location in the Los Angeles Sawtelle district
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messages, routing them automatically to any remote locations being used to encode the final broadcast signals.
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against the cost of the extra communications links required from the local station to the hub; these often are
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TV News That Looks Local, Even if It's Not, JIM RUTENBERG / MICHELINE MAYNARD, New York Times, June 2, 2003
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Barix IP Audio Devices Gaining Popularity in EAS Applications, Broadcast Equipment Guide, April 13, 2007
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member stations are using centralcasting facilities on a limited scale as a means to deploy additional
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and serving merely as a telephone/mail correspondence point, with its transmitter site hosting the EAS
50: 799:) in each market in which it appears, raising objections from proponents of localism and opponents of 1111:"Harris Corporation to Deliver ONE Broadcast Solution to Meredith for New Atlanta Centralcasting Hub" 867: 824: 718: 700: 602: 577: 540: 534: 523: 443: 439: 436: 195: 143: 20: 1396: 628: 614: 610: 203: 74: 1099:
TECH ONE ON ONE WITH NTC'S ETHAN BUSH: IS KQED THE STATION OF THE FUTURE?, TVNEWSDAY, Jul 26 2007
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Traditionally, many operations at an individual broadcast station were handled manually by
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Ackerley links member stations via centralcasting; DigitalBroadcasting.com; May 17, 2001
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cut each time. However, these idents are crudely inserted regardless of each network's
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The resulting product contains largely the same content (and potentially the same
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Union appeals CRTC ruling to Federal Court of Appeal, April 2008, Canada NewsWire
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PBS offer: automated control room in a box, Steve Behrens, Current, Dec. 1, 2003
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took control of it in 2021, and now its stations are all controlled from its
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channels), are operated from a centralcasting facility at flagship station
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IP-based centralcasting, Mark Warner, Broadcast Engineering, Jun 1, 2008
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broadcast facility, even those in a market with another Scripps station.
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broadcasting as less equipment is required at each local station site.
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then sent directly to local station transmitters by the central hub.
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controlled all of its stations from two hubs. Stations east of the
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or (occasionally) satellite and can be costly if large amounts of
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technicians at the local station. Network feeds would arrive by
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and remotely monitor unattended overnight broadcast operations.
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Online Focus: CENTRAL CASTING, PBS NewsHour, December 11, 2003
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and tools are available to assist in formatting, such as
1299:"Behind TEGNA's 'Hub-and-Spoke' Master Control Facility" 555:, and all of its stations out West were controlled from 493:
from its hub, which has an inexplicably-placed default
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Individual users of centralcasting facilities include:
766:serving the state of Oklahoma. America's First was 155:and identity, much of the content on a typical 850:, an equivalent concept for the radio industry 362:take down all stations in the regional group. 537:in a tapeless/file-based automated operation. 497:in the middle of the sequence using the same 446:, was shut down as a result of Equity's 2009 8: 631:uses centralcasting from 5 regionalized hubs 409:'s three Washington stations (which include 49:, which are uninformative and vulnerable to 975:"Retrans Deal Drives Cowles Centralcasting" 742:. This arrangement is common for statewide 214:or transported on prerecorded media. Local 64:and maintains a consistent citation style. 1022:"Fisher Chooses Omneon For Centralcasting" 469:, though it has no station in the market. 106:Learn how and when to remove this message 1048:"O'Shea New Fox Stations Master Control" 637:centralcasts from Jacksonville, Florida. 860: 23:. For the cinematic talent agency, see 16:Centralised automation for broadcasting 1318: 1316: 953:"KHQ Launches Centralcasting With ABS" 661:television feeds for each of multiple 617:with additional regional hubs serving 601:to serve former Ackerley stations in 594:Digital CentralCasting facilities at 507:digital multicast television networks 485:slide with calls, channel number and 7: 1323:Kerschbaumer, Ken (5 October 2005). 377:began centralcasting in 2013 before 519:of programming for sister stations 56:Please consider converting them to 929:. 29 November 2010. Archived from 923:"Harris Drives Cox Centralcasting" 14: 1205:Behrens, Steve (3 October 2011). 341:of minimum compliance, hosting a 293:must be carried great distances. 1325:"Straight Out of Centralcasting" 1273:"Sinclair Speeds Centralcasting" 1184:"Cutting Back on Master Control" 801:concentration of media ownership 34: 225:Broadcast automation relies on 60:to ensure the article remains 1: 820:Automatic transmission system 762:in the state of Georgia, and 389:ABC Owned Television Stations 206:or a local program such as a 167:with a small number of local 130:refers to the use of systems 750:networks such as Kentucky's 582:Englewood Cliffs, New Jersey 358:central hub is lost, lest a 202:, a local station ID from a 142:Centralcasting is a form of 977:. TVNewsCheck. 14 July 2011 760:Georgia Public Broadcasting 574:owned and operated stations 1490: 18: 1259:January 30, 2009, at the 873:January 30, 2009, at the 768:Alabama Public Television 685:Charlotte, North Carolina 657:generates individualised 407:Cowles Publishing Company 171:time blocks employed for 149:digital on-screen graphic 1277:Broadcasting & Cable 1241:January 1, 2009, at the 909:August 13, 2011, at the 781:Sinclair Broadcast Group 675:Sinclair Broadcast Group 383:West Palm Beach, Florida 267:Non-broadcast operations 262:rebroadcast programming. 1345:http://centralcast.org/ 590:(now defunct) operated 463:Fox Television Stations 360:single point of failure 124:television broadcasting 1170:July 10, 2011, at the 830:Station identification 338:communities of license 327:Emergency Alert System 229:to store and retrieve 222:originated elsewhere. 185:television commercials 165:syndicated programming 19:This article is about 1474:Television technology 891:January 19, 2013, at 779:Some groups, such as 756:Nebraska Public Media 668:from one facility in 457:Fisher Communications 440:broadcast translators 433:Little Rock, Arkansas 429:Equity Media Holdings 395:CBS News and Stations 192:broadcast engineering 183:programming or local 169:broadcast programming 159:consists of a common 825:Broadcast automation 721:used centralcasting. 719:Tribune Broadcasting 701:YNN Central New York 677:uses centralcasting. 578:Centennial, Colorado 541:Meredith Corporation 535:Monterey, California 475:uses centralcasting. 459:used centralcasting. 444:broadcast automation 403:uses centralcasting. 397:uses centralcasting. 391:uses centralcasting. 220:television programme 144:broadcast automation 21:broadcast automation 1118:(21 September 2009) 797:journalistic biases 646:digital subchannels 629:Nexstar Media Group 547:were operated from 517:digital subchannels 204:character generator 736:Madison, Wisconsin 713:YNN Capital Region 683:centralcasts from 635:Graham Media Group 588:Newport Television 465:centralcasts from 299:digital television 200:videotape recorder 161:television network 1386:978-0-8058-5373-5 1217:on 1 October 2012 1146:. 4 February 2002 1028:. 7 November 2007 1002:. secdatabase.com 690:Time Warner Cable 473:Hearst Television 467:Las Vegas, Nevada 351:television camera 323:natural disasters 177:sports television 157:affiliate station 116: 115: 108: 66:Several templates 1481: 1458: 1453: 1447: 1442: 1436: 1435: 1433: 1432: 1423:. Archived from 1417: 1411: 1406: 1400: 1394: 1388: 1378: 1372: 1371: 1369: 1368: 1359:. Archived from 1353: 1347: 1342: 1336: 1335: 1333: 1331: 1320: 1311: 1310: 1308: 1306: 1295: 1289: 1288: 1286: 1284: 1279:. 5 January 2003 1269: 1263: 1251: 1245: 1233: 1227: 1226: 1224: 1222: 1213:. Archived from 1202: 1196: 1195: 1193: 1191: 1180: 1174: 1162: 1156: 1155: 1153: 1151: 1136: 1130: 1129: 1127: 1125: 1120:on 11 April 2013 1119: 1113:. 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Index

broadcast automation
Central Casting
bare URLs
link rot
full citations
verifiable
Several templates
reFill
documentation
Citation bot
documentation
Learn how and when to remove this message
radio
television broadcasting
automation
broadcast automation
digital on-screen graphic
call sign
affiliate station
television network
syndicated programming
broadcast programming
television news
sports television
public affairs
television commercials
broadcast engineering
satellite
videotape recorder
character generator

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