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liner bag—often called an "in-pack promotion" in retail marketing. The third method is attaching the prize to the box - "on-pack" promotion - (as with plastic records laminated to the back of the box) or printing the prize on the box (as with numerous games and trading cards) or simply attaching the prize to the box with tape or shrink wrap. Some prizes include a gameboard or other interactive activity printed on the box that corresponds with the prize inside the box, which is used as a
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much less cool-down time for the toys, because the plastic is not completely melted before injected into the molds. Hendry also developed the first gas-assisted injection molding process in the 1970s, which permitted the production of complex, hollow prizes that cooled quickly. This greatly improved design flexibility as well as the strength and finish of manufactured parts while reducing production time, cost, weight, and waste.
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have been distributed in four ways. The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified boxes of cereal. The second method of distribution is to include the prize in the box itself, usually outside the
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machine by
American inventor James Watson Hendry in 1946 changed the world of cereal box prizes. Thermoplastics could be used to produce toys much more rapidly, and much more cheaply, because recycled plastic could be remolded using this process. In addition, injection molding for plastics required
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into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics. There were five series of comic characters and eighteen different buttons in each set, with a total of ninety in the collection. Kellogg’s 3D Baseball and
Football Cards produced by
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in boxes of cereal. The marketing strategy that he established has produced thousands of different cereal box prizes that have been distributed by the tens of billions.
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Optigraphics were a big hit from 1970 to 1983 in packages of
Kellogg's cereals, initially Corn Flakes and later other brands. A popular and collectable series was
122:. By 1912, Kellogg's had distributed 2.5 million Jungleland books. The book underwent various edition changes and was last offered to consumers in 1937.
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to defray the cost of shipping, and the premium is sent to the consumer by mail (rarely first-class), usually from a third-party source.
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are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a broader term to also include
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that can be ordered through the mail from an advertising promotion printed on the outside of the cereal box.
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that involves using a promotional toy or small item that is offered as an incentive to buy a particular
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proof-of-purchase labels cut from a specified number of boxes, sometimes with a
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Toys or small prizes offered as incentives to buy breakfast cereals
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Cereal Boxes and Prizes, 1960s : A Tribute and Price Guide
283:"Cereal Premiums Big Business…Remember the Yukon Land Rush?"
236:"Corn Flakes History - Invention of Kellogg's Corn Flakes"
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The
Internet Museum of Flexi / Cardboard / Oddity Records
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Other manufacturers of major brands of cereal (including
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Kelloggs history, William Keith (W. K.) Kellogg legacy
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A Guide to
Australian Breakfast Cereal Toy Premiums
162:In 1945, Kellogg inserted a prize in the form of
179:Among the gifts in British cereal boxes were:
315:"Kellogg's Offers First Cereal Premium Prize"
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420:. Chamblee, Ga.: Flake World Publishing.
108:The Funny Jungleland Moving Pictures Book
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27:in the UK and Ireland, is a form of
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95:The first cereal prize and premium
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335:Good Old Days: Will Keith Kellogg
238:. Ideafinder.com. Archived from
118:mail-in offer for the cost of a
102:had the first breakfast cereal
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353:Kellogg's 3D Baseball Cards
87:was the first to introduce
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462:Customer loyalty programs
394:Injection Molding History
195:The invention of a screw
175:British cereal box prizes
181:baking powder submarines
158:Kellogg's Company Prizes
271:Cereal Box Back Archive
210:Baking powder submarine
399:July 13, 2011, at the
126:U.S. cereal box prizes
416:Bruce, Scott (1998).
112:Kellogg's Corn Flakes
100:Kellogg's Corn Flakes
457:Marketing techniques
363:Hall, Craig (1998).
285:. 27 February 2010.
442:Cereal Box Archive
340:2012-02-08 at the
301:2012-02-08 at the
191:Technical advances
23:, also known as a
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244:. Retrieved
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234:Phil Ament.
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85:W.K. Kellogg
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47:Distribution
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152:Quaker Oats
136:Malt-O-Meal
74:money order
51:Cereal box
29:advertising
467:Collecting
451:Categories
383:0646353578
321:2010-12-27
246:2010-12-27
216:References
148:Post Foods
62:gamepiece
397:Archived
375:39292298
338:Archived
299:Archived
204:See also
57:premiums
41:premiums
140:Nabisco
116:premium
80:History
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150:, and
144:Nestlé
89:prizes
70:cheque
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37:Prizes
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422:ISBN
379:ISBN
371:OCLC
120:dime
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