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has been suggested to be this bridge from zapper to loyal fan, being "built up of 'attractions,' short, highly emotionally charged units that can be watched in or out of sequence" (Jenkins 2006:77).
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is one such show, as it is "designed to pull in every possible viewer and to give each a reason not to change the channel" (Jenkins 2006:77). This technique has been perfected in
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via the cliffhanger commercial breaks and ending, convincing viewers to "stay tuned following these messages" or watch the show the next time it airs (Jenkins 2006:77).
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services beaming down dozens if not hundreds or thousands of channels, are frequently channel surfing. It is common for people to scan channels when
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Quickly changing through broadcast frequencies to find programming
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The format or genre was pioneered with the
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declaring that loyal fans are more valuable than zappers,
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196:. The first published use of the term is November
265:After Initiative Media published its magazine
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509:. nyupress.org. 2007-09-28. Archived from
188:The term is most commonly associated with
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536:, Translation: Kate Stansfield, 18/11/08
241:Zappers are, according to media scholar
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558:Official Blog of Henry Jenkins
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