651:, a Mexican-style tortilla chip lineup. Tostitos Traditional Flavor and Tostitos Nacho Cheese Flavor went into national distribution in the United States by 1980 and reached the sales of $ 140 million, making it one of the most successful new products introduction in Frito-Lay history. Tostitos sales grew quickly, and in 1985 it had become Frito-Lay's fifth-largest brand, generating annual sales of $ 200 million. Ahead of Tostitos at the time were Doritos, Lay's, Fritos, and Ruffles, each recording annual sales between $ 250 and $ 500 million. While Tostitos became a long-term success, several other new products launched in the 1980s were discontinued after lackluster results. These short lived Frito-Lay products included Stuffers pre-filled dip shells and Toppels crackers, which came pre-topped with cheese. In the late 1980s, Frito-Lay acquired
786:, was appointed in 2005. Under her management, Frito-Lay North America continued to expand its product lines with acquisitions such as Stacy's Pita Chip Company, which represented "Frito-Lay's desire to participate more broadly in the $ 90 billion macrosnack category", particularly involving snack foods made with more natural ingredients, according to reports from within its industry at that time. In 2010, Frito-Lay reformulated Lay's Kettle and Lay's flavored chips into a new variant labeled as being made with all-natural ingredients. Sales of Lay's potato chips grew by 8% following the change to all-natural ingredients. As a result, Frito-Lay announced in 2010 its plans to convert approximately half of all Frito-Lay products, including Sun Chips, Tostitos, Fritos, and Rold Gold pretzels, to all-natural ingredients in 2011.
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In 1950, Fritos were sold in all 48 states. The Frito
Company issued its first public stock in 1954. In 1958, Frito entered the Midwest potato chip market by acquiring the Nicolay Dancey Company, which made New Era potato chips. At the time of Doolin's death in 1959, The Frito Company produced over 40 products, had plants in 18 cities, employed over 3,000 people, and had sales in 1958 in excess of $ 50 million. By 1962, Fritos were sold in 48 countries.
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771:, becoming organized under the Frito-Lay North America operating division. This operating structure was short-lived, and in 2003, as part of a restructuring, the international operations of Frito-Lay (formerly Frito-Lay International) were brought within the PepsiCo International division, while Frito-Lay North America was maintained as its own division, comprising Frito-Lay business within the United States and Canada.
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855:, became the target of lobbying efforts from both proponents and opponents of GMOs. In late 1999, Frito-Lay asked its suppliers not to use genetically engineered corn. A similar announcement followed in early 2000, when the company asked its farmers not to grow genetically modified potatoes. Frito-Lay stated these requests were made in response to consumers' worries, and not in response to protests by the OCA,
457:, and had a production capacity of approximately 10 pounds per day and roughly 30¢ per product. Doolin distributed the Fritos in 5¢ bags. Daily sales totaled $ 8 to $ 10 and profits averaged about $ 2 per day. In 1933 the production of Fritos increased from 10 pounds to nearly 100 pounds due to the development of a hammer press. By the end of the year, production lines were operating in
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465:. The Frito Company headquarters also moved to Dallas to capitalize on the city's central location and better availability of raw materials. In 1937 The Frito Company opened its research and development lab and introduced new products, including Fritos Peanut Butter Sandwiches and Fritos Peanuts, to supplement Fritos and Fritatos
679:) variants of Tostitos and Lay's, represented Frito-Lay's intent to capitalize on an emerging trend among adults in the U.S., who were displaying a growing preference for healthier snack alternatives. In 1994, Frito-Lay recorded annual retail sales of nearly $ 5 billion, selling 8 billion bags of chips,
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regulatory authorities. Approval of genetically-modified foods differs from country to country regarding both use and labeling. For this reason, PepsiCo adheres to all relevant regulatory requirements regarding the use of genetically-modified food crops and food ingredients within the countries it operates.
612:. At first, the chip was perceived by consumers as being too bland. In response, the company re-launched Doritos in Taco, and later Nacho Cheese, flavors. The spicier composition proved successful, and Doritos quickly became the second most popular Frito-Lay product line, second only to Lay's potato chips.
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Twisteez, a potato-based snack food produced in flavors popular in the country such as "Masala Munch". Frito-Lay has also employed alternate distribution means in these regions. In South Africa, it hired delivery drivers who had grown up in their delivery areas, with the intent of "making the product
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operating division, previously PepsiCo
International. Products include: Walkers Crisps, Doritos, Paw Ridge, Smiths, Cheetos, Duyvis, Snack-a-Jacks, Twistos, and Solinki. PepsiCo maintains manufacturing plants in Europe, the largest of which are two snack manufacturing and processing plants located in
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PepsiCo
Americas Foods consists of PepsiCo's food and snack operations in North and South America. This operating division is further segmented into Frito-Lay North America, Sabritas, Gamesa, and Latin America Foods. It also contains Quaker Foods North America, although no Frito-Lay products are sold
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which it began to distribute across the United States. International sales began to increase significantly at this time as well, with annual revenues from sales outside of the U.S. and Canada accounting for $ 500 million in 1989, contributing to total Frito-Lay sales of $ 3.5 billion in the
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with two sales routes, which would become the prototype for The Frito
Company's distribution system. In 1945, The Frito Sales Company was established to separate sales from production activities. Expansion continued with the issue of six franchises through the Frito National Company in the same year.
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division represent the smallest (as of 2010) proportion on a revenue basis. However, its distribution is growing more quickly than Frito-Lay's primary markets. While the primary global Frito-Lay brands are sold in some parts of these regions, many snack food products have been created to match local
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Frito-Lay continued to experiment with changes to the composition of its products, introducing
Reduced Fat Lay's and Cheetos in 2002. The "Baked" product line also expanded in 2002 to include Baked Doritos. In 2003, Frito-Lay introduced the first products in its "Natural" line, which were made with
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In 1939, the company purchased Fluffs pork skins and incorporated the Dallas business. Frito relocated the operation from
Haskell Avenue to a new facility at 2005 Wall Street. Alice Rupe, who was one of Fluffs' original six all-woman crew, was placed in charge of operations. In 1940, she was named
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In 1945, The Frito
Company granted H.W. Lay & Company an exclusive franchise to manufacture and distribute Fritos in the Southeast. The two companies worked toward national distribution and developed a close business affiliation. In September 1961, The Frito Company and H.W. Lay & Company
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Lay expanded further in the 1950s, with the purchase of The
Richmond Potato Chip Company and the Capitol Frito Corporation. By 1956, with more than 1,000 employees, plants in eight cities, and branches or warehouses in thirteen others, H.W. Lay & Company was the largest manufacturer of potato
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While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North
America and those produced outside of North America. In certain regions of the world, the company's snack food products are produced under
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The merger was pursued for multiple factors, one of which was the potential for Frito-Lay snacks to be distributed outside of its initial markets of the United States and Canadaâvia Pepsi-Cola's existing presence and distribution network in 108 countries at the time of the merger. International
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PepsiCo is dedicated to producing the highest quality, greatest tasting food and beverage products in every part of the world. PepsiCo ensures all products meet or exceed stringent safety and quality standards and uses only ingredients that are safe and approved by applicable government and
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potato crisps (distributed in the UK and
Ireland under the Walker's brand and in the rest of Europe under the Lay's brand)âeach of which generated annual worldwide sales over $ 1 billion in 2009. Frito-Lay also comprises multiple brands outside of the chip category, including
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Up until the mid-1990s, Frito-Lay was represented in PepsiCo's organizational structure as Frito-Lay, a single division of PepsiCo. This changed in 1996 when PepsiCo merged its snack food operations into what was titled the "Frito-Lay Company", made up of two subsequent divisions,
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sells Frito-Lay branded snack foods in Central and South America. Its portfolio of brands includes Lay's, Cheetos, Ruffles, and Doritos, as well as local brands such as Fandangos, Lucky, Stiksy, Pingo d'Ouro, Baconzitos and Torcida snacks in Brazil (sold under the brand
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In February 1965, the boards of directors for Frito-Lay, Inc. and Pepsi-Cola announced a plan for the merger of the two companies. On June 8, 1965, the merger of Frito-Lay and Pepsi-Cola Company was approved by shareholders of both companies, and a new company called
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to Lay for $ 60,000. Lay borrowed $ 30,000 from a bank and persuaded the Barrett Company to take the difference in preferred stock. Lay moved his headquarters to Atlanta and formed H.W. Lay & Company in 1939. He later purchased the Barrett manufacturing plant in
453:, and 19 retail accounts from a corn chip manufacturer for $ 100, which he borrowed from his mother. Doolin established a new corn chip business, The Frito Company, in his mother's kitchen. Doolin, with his mother and brother, produced the corn chips, now named
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of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, and 30 percent of the non-U.S. market. In 2018, Frito-Lay
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merged to become Frito-Lay, Inc., combining their headquarters in Dallas, Texas. At this point, the company's annual revenues totaled $ 127 million, largely generated from sales of its four main brands at the time: Fritos, Lay's, Cheetos, and Ruffles.
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505:, manufacturer of Gardner's Potato Chips, and eventually took over Barrett's Nashville warehouse as a distributor. Lay hired his first salesman in 1934, and three years later had 25 employees and a larger manufacturing facility where he produced
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Frito-Lay began in the early 1930s as two companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of
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popcorn. Products made by this division are sold to independent distributors and retailers, and are transported from Frito-Lay's manufacturing plants to distribution centers, primarily in vehicles owned and operated by the company.
835:(NMAADC) prompted some initial concessions, such as the removal of the pistols and a thinning of the accent. The Frito Bandito was replaced in 1970 by The Muncha Bunch, and then again by a new cartoon called W.C. Fritos (based on
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893:, fat content was reduced and trans-fats were eliminated from Doritos, Tostitos, and Cheetos in 2004. The composition of Ruffles, Lay's, and Fritos were not changed as these products had always been free of trans-fat.
1163:, a homegrown brand that it bought out in 2000. Kurkure, an Indian snack developed and produced by PepsiCo India, announced on March 31 that it was now available in Canada, UAE, and the Gulf region as well. Also, in
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in Mexico. As a result of these international arrangements, some global Frito-Lay products (such as Doritos) are branded under the same name worldwide. Others maintain their original regional names. For example,
851:(GMOs) was rising as a farming practice, as it made for the growth of larger (and thus less expensive to produce) corn crops. Frito-Lay, due in part to its leverage as one of the world's largest purchasers of
911:. These conditions, which allegedly include forced overtime and 84-hour workweeks, led to a strike involving hundreds of workers at the Topeka location. The strike began on July 5 and ceased on July 23, 2021.
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expressed the perspective that this move was a positive step, stating, "Frito-Lay is about two-thirds of PepsiCo's sales. They realize the handwriting is on the wall and that people don't want to eat GMOs".
739:, a UK chip and snack manufacturing company, Frito-Lay increased its distribution presence in Europe. Similar joint-ventures were arranged in other regions of the world in the 2000s, including
935:. Within North America, Frito-Lay owns (and in some cases, leases) approximately 1,830 distribution centers, warehouses and offices. The division also maintains 55 production plants. Its
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summarized this by noting that "Potato chips make you thirsty; Pepsi satisfies thirst." Plans to jointly promote the soft drink and snack products were thwarted later that year, when the
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Frito-Lay North America Inc. is the division which controls Frito-Lay product research and development, sales, and distribution within the US and Canada. Its primary brands include
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markets Frito-Lay products, such as Cheetos, Fritos, Doritos, and Ruffles, in Mexico. It also distributes local brands such as Poffets, Rancheritos, Crujitos, and Sabritones.
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in 1914, which launched nationwide in the United States in 1983. In January 1978, Frito-Lay's product development group led by Jack Liczkowski completed development of
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1314:. Dallas: The Frito Company, October 1952. Clementine Paddleford Papers, Richard L.D. & Marjorie J. Morse Department of Special Collections, K-State Libraries.
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also expanded in the 1970s to produce potato chips, cheese curls and pretzels, which placed added pressure across Frito-Lay's entire line of snack food brands.
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was formed. At the time of the merger, Frito-Lay owned 46 manufacturing plants nationwide and had more than 150 distribution centers across the United States.
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In the early 1980s, PepsiCo continued to grow its Frito-Lay brands in two waysâthrough international expansion and acquisition. Through a joint-venture with
711:. In 1992, Frito-Lay acquired full ownership of Hostess Food Products from General Foods, followed in 1997 by the acquisition of candied popcorn snack brand
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or distributed under that business unit. Food and snack sales in North and South America combined made up 48 percent of PepsiCo's net revenue as of 2009.
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Upon the formation of PepsiCo, Frito-Lay soon began efforts to expand with the development of new snack food brands in the 1960s and 1970s, including
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ingredients that had been organically produced. The first of these included Organic Blue Corn Tostitos, Natural Lay's Potato Chips (seasoned with
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Where legally approved, individual business units may choose to use or not use genetically-modified ingredients based on regional preferences."
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608:(1971). The most popular new Frito-Lay product launched during this era was Doritos, which initially was positioned as a more flavorful
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McGraw, Dan (September 16, 1996). "Salting Away Big Profits: Frito-Lay Launches a Powerful Snack Attack and Crunches the Competition".
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distribution of Frito-Lay products expanded soon after the 1965 merger, and its U.S. presence grew at the same time, resulting in
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As of 2010, Frito-Lay operates production plants, distribution centers, and regional offices in more than 40 countries, with its
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Also at this time, PepsiCo had envisioned marketing Frito-Lay snacks alongside Pepsi-Cola soft drinks. In an interview with
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popcorn snacks, and TrueNorth nut clusters and nut crisps. In India, Frito-Lay uses its international brands as well as
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Several new products were developed internally at Frito-Lay and launched in the 1990s, the most successful of which was
497:(1909â1982) sold potato chips in the Southern United States out of his car. In 1932, he began a potato chip business in
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merged with PepsiCo in 2001, resulting in Quaker snacks products, including Chewy granola bars, Gatorade, and Quaker
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A representative of the Barrett Food Company contacted Lay in 1938, offering to sell Barrett's plants in Atlanta and
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potato crisps (in the UK and Ireland). Each brand generated annual worldwide sales over $ 1 billion in 2009.
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533:. Lay retained the Gardner trademark of Barrett Food Products until 1944, when the product name was changed to
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In July 2021, Frito-Lay became subject to media attention over poor working conditions at its plant in
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becoming the first potato chip brand to be sold nationwide (in all 50 U.S. states) in 1965.
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in Mexico, distributing brands such as Emperador, Chokis, Arcoiris, and MarĂas Gamesa.
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Frito-Lay acquired GrandMa's Cookies in 1980, originally founded by Foster Wheeler in
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Frito-Lay faced increased competition in the 1970s from potato chip brands such as
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1287:"The Frito: The venerable corn chip, whose life is a Tex-Mex history lesson"
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2297:"Pepsi's Mexico Chief Sees Sales Climbing 4% This Year as Economy Recovers"
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441:-born Charles Elmer Doolin, manager of the Highland Park Confectionery in
375:. The primary snack food brands produced under the Frito-Lay name include
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1230:"PepsiCo, Inc. 2009 Annual Report: Financial Highlights â Largest Brands"
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959:. Frito-Lay operates around 22,000 vehicles, or 60,000 including PepsiCo.
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assistant treasurer and manager; in 1949 she was promoted to treasurer.
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2381:"Frito-Lay: Using Potato Chips to Spread the Spirit of Free Enterprise"
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Eating History: Thirty Turning Points in the Making of American Cuisine
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2139:"PepsiCo, Inc. SEC Form 10-K for fiscal year ended December 26, 2009"
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are two of PepsiCo's food and snack business lines headquartered in
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Products arranged in the shape of Texas, where the company is based.
831:, and brandished pistols. Protests from advocacy groups such as The
1839:. US Securities and Exchanges Commission. 2006 – via sec.gov.
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The Business of Food: Encyclopedia of the Food and Drink Industries
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1940:"Why Frito-Lay's Move Towards "Clean Labels" Is Smart Marketing"
1715:"Higher Sales of Snacks Boost PepsiCo Profits but Stock Drops".
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2108:"Frito-Lay strike hits 12 days, negotiations to resume Monday"
1966:"Frito-Lay Adds $ 100 Million-Plus for Online and Offline Ads"
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groups, who expressed concerns that it portrayed a Mexican
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Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl (2008).
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taste and cultural preferences. In India, one of these is
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1691:"The Snack Food That's Eating America: Smartfood popcorn"
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In 1967, the company introduced a cartoon spokesman, the
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same year. In Canada, Frito-Lay began a partnership with
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2459:"Uncle Chipps shareholders ratify takeover by Frito-Lay"
870:"Global Genetically-Modified Food And Ingredient Policy
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The Food Industry Wars: Marketing Triumphs and Blunders
2046:"Conveniently Organic: Turning Green into Greenbacks"
1887:"Strategy: Frito-Lay Lays Out Plans for Natural Line"
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Frito-Lay snacks are distributed in Europe under the
327:
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Crunch!: a history of the great American potato chip
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In 1941, the company opened its western division in
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accounted for 25 percent of PepsiCo's annual sales.
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National Mexican-American Anti-Defamation Committee
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1047:), ManiMoto in Colombia and Pepito in Venezuela.
1259:Nelson, Davia; Silva, Nikki (October 18, 2007).
2263:"Frito-Lay North America, Inc. Company Profile"
1913:"PepsiCo/Frito Lay picks up pita chip purveyor"
1373:The Oxford Companion to American Food and Drink
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1222:
760:in the UK and both share similar logo designs.
1531:"Frito-Lay, Inc. Company Profile for Students"
867:In 2012, the policy as stated by Pepsico was:
3580:Snack food manufacturers of the United States
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1577:Mazze, Edward M.; Michman, Ronald D. (1998).
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803:, which became the subject of criticism from
8:
3595:Food and drink companies established in 1961
2574:"O'Donohoe on Potato Chips and Salty Snacks"
1403:International Directory of Company Histories
1312:Fritos Bandwagon Twentieth Anniversary Issue
779:), and Natural Cheetos White Cheddar Puffs.
541:chips and snack foods in the United States.
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30:For the chips the company is named for, see
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1813:. PepsiCo UK & Ireland. Archived from
1476:. Columbia University Press. p. 129.
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2348:"PepsiCo, Inc. (PEP) Company Description"
2321:Doherty, Jacqueline (November 30, 2009).
1661:. South-Western College Pub. p. 44.
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1376:. Oxford University Press. p. 240.
2214:"Frito-Lay Fleet Reaches CNG Milestone"
1332:Encyclopedia of junk food and fast food
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687:during that yearâoutpacing competitors
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1093:PepsiCo Asia, Middle East & Africa
415:. Since then, Frito-Lay operates as a
363:that manufactures, markets, and sells
27:American company producing snack foods
3422:500 Park Avenue (Pepsi-Cola Building)
2196:"Frito-Lay awarded Fleet of the Year"
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1645:. 9 July 2018. Accessed 28 June 2020.
1615:. About.com Inventors. Archived from
859:or other groups. A representative of
509:and peanut butter sandwich crackers.
469:, which had been introduced in 1935.
7:
3544:
2559:Smiths Snackfood Company (Australia)
1406:. St James Press. pp. 207â208.
2387:. September 9, 2002. Archived from
3512:Produced under a partnership with
2467:. October 17, 2000. Archived from
2323:"At Pepsi, the Glass Is Half Full"
1993:Morris, Alex (November 23, 2010).
1964:Spethmann, Betsy (March 1, 2009).
1689:Kahn, Joseph P. (August 1, 1988).
1357:"Frito-Lay Wooster's top business"
1285:Communications, Emmis (May 1982).
1110:regionally specific names such as
1091:Frito-Lay products sold under the
521:, along with additional plants in
25:
2411:"Frito-Lay Brands [list]"
2175:. PepsiCo, Inc. February 13, 2018
2070:Telford, Taylor (July 14, 2021).
1858:. Plunkett's. 2006. p. 286.
1772:Albala, Ken; Allen, Gary (2007).
1533:. January 1, 1999. Archived from
1449:. University of Wisconsin Press.
795:Stereotyping in 1960s commercials
790:Controversies and health concerns
3543:
3534:
3533:
3212:
2584:Library of Economics and Liberty
2529:
2515:
2044:Siegel, Jeff (August 10, 2005).
2020:"PepsiCo Policies | PepsiCo.com"
1938:Warner, Melanie (May 11, 2010).
1852:Plunkett's Food Industry Almanac
843:Genetically modified ingredients
320:
49:
3590:Companies based in Plano, Texas
3442:List of assets owned by PepsiCo
2437:"Full List of Frito-Lay Brands"
2194:Fisher, Josh (April 17, 2019).
1995:"PepsiCo: 'All-Natural' Growth"
1778:. Greenwood. pp. 338â339.
1335:. Greenwood. pp. 113â114.
1026:is the largest manufacturer of
756:chips are a similar product to
2413:. PepsiCo, Inc. Archived from
1511:. Frito-Lay North America, Inc
1236:. PepsiCo, Inc. Archived from
849:genetically modified organisms
847:In the late 1990s, the use of
1:
3605:1965 mergers and acquisitions
1613:"The History of Potato Chips"
731:Recent history (2000âpresent)
666:The Hostess Frito-Lay Company
655:, a brand of cheese-flavored
627:) in competition with Lay's.
55:Logo used since February 1997
3600:1961 establishments in Texas
3585:Multinational food companies
2237:International Business Times
1837:"Form 10-K for PepsiCo, Inc"
1759:U.S. News & World Report
1732:"B.E. Executive of the Year"
1087:Asia, Middle East and Africa
723:), as well as Savoy Brands (
545:Merger forms Frito-Lay, Inc.
3305:D'Angelo Grilled Sandwiches
2231:Bagh, Carl (May 21, 2010).
1265:National Public Radio (NPR)
3621:
3527:Fruit juices under license
1639:Now that's a great cookie!
1079:, operates the subsidiary
900:
885:Amid rising concerns over
531:Greensboro, North Carolina
29:
3508:
3210:
2439:. Frito-Lay North America
2233:"Key facts about PepsiCo"
1730:Gite, Lloyd (June 1995).
1641:" by Mary Jane Lamphier,
1470:Smith, Andrew F. (2009).
1443:Burhans, Dirk E. (2008).
1400:Pederson, Jay P. (2000).
1370:Smith, Andrew F. (2007).
1329:Smith, Andrew F. (2006).
1034:Central and South America
983:tortilla chips and dips,
931:headquarters residing in
717:Smith's Snackfood Company
554:Division of PepsiCo, Inc.
491:Charlotte, North Carolina
48:
3472:Leonard v. Pepsico, Inc.
3325:North American Van Lines
3295:California Pizza Kitchen
1583:. Praeger. p. 185.
1261:"The Birth of the Frito"
1130:cheese-flavored snacks,
987:cheese flavored snacks,
586:Federal Trade Commission
383:cheese-flavored snacks,
1658:Essentials of Marketing
937:chief executive officer
929:Frito-Lay North America
897:Poor working conditions
709:Frito-Lay International
705:Frito-Lay North America
417:wholly owned subsidiary
3478:Pepsi, Where's My Jet?
2169:"Corporate About Page"
2143:Businessweek Investing
1558:Cite journal requires
960:
919:
485:H.W. Lay & Company
86:H.W. Lay & Company
3427:2021 Frito-Lay strike
3330:Wilson Sporting Goods
2464:The Financial Express
1206:"2017 annual results"
950:
917:
903:2021 Frito-Lay strike
580:in 1968, PepsiCo CEO
519:Jacksonville, Florida
3575:PepsiCo subsidiaries
2417:on December 16, 2010
2273:on February 28, 2003
2218:automotive-fleet.com
1240:on December 21, 2010
1101:seem less foreign".
1040:Latin Americas Foods
939:is Steven Williams.
621:Procter & Gamble
527:Louisville, Kentucky
523:Jackson, Mississippi
499:Nashville, Tennessee
18:Charles Elmer Doolin
3152:Scott's Porage Oats
2572:(August 22, 2011).
2564:Walkers Crisps (UK)
2471:on January 16, 2013
2076:The Washington Post
1919:. November 21, 2005
1619:on January 16, 2013
1537:on November 5, 2012
1505:"Frito-Lay History"
1169:Grodzisk Mazowiecki
829:handlebar moustache
765:Quaker Oats Company
699:(owned by Borden).
449:recipe, a handheld
439:Kansas City, Kansas
94:September 1961
45:
3452:Pepsi Number Fever
2358:on January 2, 2013
1643:Collectors Journal
961:
920:
743:in Australia, and
623:(but now owned by
588:ruled against it.
443:San Antonio, Texas
116:Pepsi-Cola Company
84:The Frito Company
3557:
3556:
3401:Donald M. Kendall
3310:East Side Mario's
3208:
3207:
2798:Paso de los Toros
2295:(July 13, 2010).
2220:. August 5, 2016.
2173:Frito Lay Website
1785:978-0-313-33725-3
1719:. April 29, 1998.
1668:978-0-324-65620-6
1590:978-1-56720-111-6
1483:978-0-231-14092-8
1456:978-0-299-22770-8
1413:978-1-55862-391-0
1383:978-0-19-530796-2
1342:978-0-313-33527-3
1194:. Frito-Lay, Inc.
433:The Frito Company
355:) is an American
313:
312:
171:Steven Williams (
122:, remaining as a
98:63 years ago
16:(Redirected from
3612:
3547:
3546:
3537:
3536:
3518:Outside the U.S.
3415:Related articles
3406:Steven Reinemund
3396:Alberto IbargĂźen
3300:Chevys Fresh Mex
3216:
2635:
2615:
2608:
2601:
2592:
2587:
2555:
2550:
2549:
2547:Official website
2539:
2534:
2533:
2525:
2523:Companies portal
2520:
2519:
2518:
2503:
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2500:
2498:
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2444:
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2427:
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2424:
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2407:
2401:
2400:
2398:
2396:
2391:on July 20, 2011
2377:
2368:
2367:
2365:
2363:
2354:. Archived from
2344:
2338:
2337:
2335:
2333:
2318:
2312:
2311:
2309:
2307:
2293:Gould, Jens Erik
2289:
2283:
2282:
2280:
2278:
2269:. Archived from
2259:
2253:
2252:
2250:
2248:
2243:on April 6, 2012
2239:. Archived from
2228:
2222:
2221:
2210:
2204:
2203:
2191:
2185:
2184:
2182:
2180:
2165:
2159:
2158:
2156:
2154:
2145:. Archived from
2135:
2124:
2123:
2121:
2119:
2104:
2095:
2094:
2092:
2090:
2067:
2061:
2060:
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2035:
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2016:
2010:
2009:
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1990:
1981:
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1961:
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1876:
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1872:
1857:
1847:
1841:
1840:
1833:
1827:
1826:
1824:
1822:
1817:on March 2, 2021
1803:
1797:
1796:
1794:
1792:
1769:
1763:
1762:
1754:
1748:
1747:
1745:
1743:
1736:Black Enterprise
1727:
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1247:
1245:
1226:
1217:
1216:
1210:
1202:
1196:
1195:
1184:
1138:tortilla chips,
979:tortilla chips,
957:Rawlins, Wyoming
951:A Lay's branded
805:Mexican-American
645:Portland, Oregon
503:Atlanta, Georgia
391:tortilla chips,
354:
353:
350:
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346:
342:
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53:
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21:
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3611:
3610:
3609:
3560:
3559:
3558:
3553:
3530:
3504:
3488:Pepsi-Cola sign
3432:Chester Cheetah
3410:
3386:Robert E. Allen
3356:
3288:Former holdings
3283:
3217:
3204:
3166:
3103:
3080:
2869:
2630:
2624:
2619:
2568:
2545:
2544:
2535:
2528:
2521:
2516:
2514:
2511:
2506:
2496:
2494:
2493:. PepsiCo India
2489:
2488:
2484:
2474:
2472:
2457:
2456:
2452:
2442:
2440:
2435:
2434:
2430:
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2136:
2127:
2117:
2115:
2114:. July 17, 2021
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2068:
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2018:
2017:
2013:
2003:
2001:
1992:
1991:
1984:
1974:
1972:
1970:Direct Magazine
1963:
1962:
1958:
1948:
1946:
1937:
1936:
1932:
1922:
1920:
1917:Food Processing
1911:
1910:
1906:
1896:
1894:
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1884:
1880:
1870:
1868:
1866:
1855:
1849:
1848:
1844:
1835:
1834:
1830:
1820:
1818:
1807:"Snacks Brands"
1805:
1804:
1800:
1790:
1788:
1786:
1771:
1770:
1766:
1756:
1755:
1751:
1741:
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1717:The Denver Post
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1267:
1258:
1257:
1253:
1243:
1241:
1228:
1227:
1220:
1215:. PepsiCo, Inc.
1208:
1204:
1203:
1199:
1188:"Company story"
1186:
1185:
1181:
1177:
1107:
1089:
1053:
1036:
945:
925:
905:
899:
883:
845:
797:
792:
784:Irene Rosenfeld
733:
641:
633:Standard Brands
594:
556:
547:
493:-born salesman
487:
435:
430:
343:
323:
319:
316:Frito-Lay, Inc.
298:
272:
264:
168:
158:
151:
147:
102:
100:
97:
95:
85:
56:
44:Frito-Lay, Inc.
39:
28:
23:
22:
15:
12:
11:
5:
3618:
3616:
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3602:
3597:
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3587:
3582:
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3551:
3541:
3529:
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3519:
3516:
3509:
3506:
3505:
3503:
3502:
3497:
3490:
3485:
3484:
3483:
3482:
3481:
3464:
3459:
3454:
3449:
3444:
3439:
3434:
3429:
3424:
3418:
3416:
3412:
3411:
3409:
3408:
3403:
3398:
3393:
3388:
3383:
3380:Ramon Laguarta
3377:
3371:
3364:
3362:
3358:
3357:
3355:
3354:
3353:
3352:
3347:
3342:
3332:
3327:
3322:
3317:
3312:
3307:
3302:
3297:
3291:
3289:
3285:
3284:
3282:
3281:
3279:Wimm-Bill-Dann
3276:
3271:
3266:
3261:
3256:
3251:
3246:
3241:
3236:
3231:
3225:
3223:
3222:Other holdings
3219:
3218:
3211:
3209:
3206:
3205:
3203:
3202:
3197:
3192:
3187:
3182:
3176:
3174:
3168:
3167:
3165:
3164:
3162:Wimm-Bill-Dann
3159:
3154:
3149:
3144:
3139:
3134:
3129:
3124:
3119:
3113:
3111:
3105:
3104:
3102:
3101:
3096:
3090:
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3082:
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3079:
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3019:
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2999:
2994:
2989:
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2810:
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2800:
2795:
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2779:
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2773:
2768:
2763:
2758:
2753:
2743:
2738:
2733:
2728:
2723:
2722:
2721:
2716:
2706:
2701:
2696:
2691:
2690:
2689:
2684:
2679:
2674:
2669:
2664:
2659:
2649:
2643:
2641:
2632:
2626:
2625:
2620:
2618:
2617:
2610:
2603:
2595:
2589:
2588:
2566:
2561:
2556:
2541:
2540:
2526:
2510:
2509:External links
2507:
2505:
2504:
2482:
2450:
2428:
2402:
2369:
2339:
2313:
2284:
2267:Yahoo! Finance
2254:
2223:
2205:
2200:fleetowner.com
2186:
2160:
2149:on May 2, 2013
2125:
2096:
2062:
2036:
2024:lifeissues.org
2011:
1982:
1956:
1930:
1904:
1893:. May 12, 2003
1878:
1864:
1842:
1828:
1798:
1784:
1764:
1749:
1722:
1707:
1681:
1667:
1647:
1630:
1611:Bellis, Mary.
1603:
1589:
1569:
1560:|journal=
1522:
1496:
1482:
1462:
1455:
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1412:
1389:
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1348:
1341:
1316:
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1277:
1251:
1218:
1197:
1178:
1176:
1173:
1142:potato chips,
1106:
1103:
1088:
1085:
1057:PepsiCo Europe
1052:
1049:
1035:
1032:
975:potato chips,
944:
941:
924:
921:
901:Main article:
898:
895:
882:
879:
844:
841:
796:
793:
791:
788:
758:Walkers Crisps
732:
729:
693:Anheuser-Busch
640:
637:
619:, launched by
593:
590:
582:Donald Kendall
555:
552:
546:
543:
537:Potato Chips.
486:
483:
445:, purchased a
434:
431:
429:
426:
403:pretzels, and
399:potato chips,
311:
310:
296:
292:
291:
286:
280:
279:
276:15.798 billion
270:
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3378:
3375:
3372:
3369:
3368:Caleb Bradham
3366:
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3267:
3265:
3262:
3260:
3257:
3255:
3254:Pioneer Foods
3252:
3250:
3247:
3245:
3244:Marbo Product
3242:
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3237:
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3229:Duke and Sons
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3137:Pearl Milling
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2783:Mug Root Beer
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2736:Manzanita Sol
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2570:Roberts, Russ
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2097:
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2077:
2073:
2066:
2063:
2051:
2047:
2040:
2037:
2025:
2021:
2015:
2012:
2000:
1999:Seeking Alpha
1996:
1989:
1987:
1983:
1971:
1967:
1960:
1957:
1945:
1941:
1934:
1931:
1918:
1914:
1908:
1905:
1892:
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1879:
1867:
1865:9781593920524
1861:
1854:
1853:
1846:
1843:
1838:
1832:
1829:
1816:
1812:
1811:pepsico.co.uk
1808:
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1695:Inc. Magazine
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1291:Texas Monthly
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998:
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986:
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978:
974:
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949:
943:North America
942:
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922:
916:
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834:
830:
826:
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813:Frito Bandito
810:
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801:Frito Bandito
794:
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772:
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669:
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662:General Foods
658:
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638:
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634:
630:
626:
622:
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613:
611:
610:tortilla chip
607:
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583:
579:
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572:
570:
564:
562:
561:PepsiCo, Inc.
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37:
33:
19:
3492:
3476:
3127:King Vitaman
3117:Cap'n Crunch
3099:Propel Water
3049:Uncle Chipps
3012:Burger Rings
2893:Cracker Jack
2874:
2860:Sting Energy
2746:Mountain Dew
2631:subsidiaries
2577:
2495:. Retrieved
2485:
2475:February 21,
2473:. Retrieved
2469:the original
2462:
2453:
2443:December 20,
2441:. Retrieved
2431:
2421:December 16,
2419:. Retrieved
2415:the original
2405:
2395:December 21,
2393:. Retrieved
2389:the original
2384:
2362:December 20,
2360:. Retrieved
2356:the original
2352:Businessweek
2351:
2342:
2332:December 15,
2330:. Retrieved
2326:
2316:
2306:December 15,
2304:. Retrieved
2300:
2287:
2277:December 15,
2275:. Retrieved
2271:the original
2266:
2257:
2247:December 15,
2245:. Retrieved
2241:the original
2236:
2226:
2217:
2208:
2199:
2189:
2179:February 13,
2177:. Retrieved
2172:
2163:
2153:December 18,
2151:. Retrieved
2147:the original
2142:
2116:. Retrieved
2111:
2087:. Retrieved
2075:
2065:
2055:December 19,
2053:. Retrieved
2050:Wealth Daily
2049:
2039:
2027:. Retrieved
2023:
2014:
2004:December 20,
2002:. Retrieved
1998:
1975:December 20,
1973:. Retrieved
1969:
1959:
1949:December 20,
1947:. Retrieved
1943:
1933:
1923:December 20,
1921:. Retrieved
1916:
1907:
1897:December 20,
1895:. Retrieved
1890:
1881:
1871:December 20,
1869:. Retrieved
1851:
1845:
1831:
1821:December 20,
1819:. Retrieved
1815:the original
1810:
1801:
1791:December 20,
1789:. Retrieved
1774:
1767:
1758:
1752:
1742:December 20,
1740:. Retrieved
1735:
1725:
1716:
1710:
1700:December 19,
1698:. Retrieved
1694:
1684:
1674:December 20,
1672:. Retrieved
1657:
1650:
1642:
1633:
1623:December 20,
1621:. Retrieved
1617:the original
1606:
1596:December 20,
1594:. Retrieved
1579:
1572:
1551:cite journal
1541:December 20,
1539:. Retrieved
1535:the original
1525:
1515:December 20,
1513:. Retrieved
1509:fritolay.com
1508:
1499:
1489:December 20,
1487:. Retrieved
1472:
1465:
1445:
1419:December 20,
1417:. Retrieved
1402:
1372:
1365:
1351:
1331:
1311:
1307:
1297:December 20,
1295:. Retrieved
1290:
1280:
1270:December 18,
1268:. Retrieved
1264:
1254:
1244:December 19,
1242:. Retrieved
1238:the original
1233:
1212:
1200:
1192:fritolay.com
1191:
1182:
1161:Uncle Chipps
1157:Cracker Jack
1126:corn chips,
1108:
1092:
1090:
1070:
1068:in England.
1056:
1054:
1044:
1039:
1037:
1011:
1007:
1006:
1001:Cracker Jack
991:corn chips,
966:
962:
933:Plano, Texas
928:
926:
906:
884:
876:
872:
869:
866:
846:
837:W. C. Fields
798:
781:
773:
762:
734:
713:Cracker Jack
708:
704:
701:
670:
642:
614:
604:(1969), and
595:
575:
573:
565:
557:
548:
539:
511:
488:
475:
471:
467:Potato chips
451:potato ricer
436:
409:
379:corn chips,
371:, and other
369:potato chips
315:
314:
252:Uncle Chipps
145:Plano, Texas
140:Headquarters
114:Merged with
81:Predecessors
61:Company type
40:
3521:Distributed
3467:Pepsi Stuff
3462:Pepsi Spire
3447:Pepsi Globe
3391:Dina Dublon
3374:Indra Nooyi
3335:Yum! Brands
3239:Lebedyansky
3147:Rice-A-Roni
3109:Quaker Oats
2977:Quaker Oats
2848:Frappuccino
2843:Ethos Water
2823:Sierra Mist
2793:Ocean Spray
2537:Food portal
1234:pepsico.com
1213:pepsico.com
1146:chips, and
889:intake and
815:(voiced by
782:A new CEO,
478:Los Angeles
373:snack foods
184:Snack foods
157:Area served
3564:Categories
3376:(chairman)
3320:Loft, Inc.
3315:Hot 'n Now
3274:SodaStream
3259:PopCorners
3122:Honey Ohs!
2955:Lay's Stax
2908:Baconzitos
2903:Elma Chips
2761:Baja Blast
2687:Zero Sugar
2677:Real Sugar
2629:Brands and
1175:References
1155:pretzels,
1116:Elma Chips
1045:Elma Chips
1038:PepsiCo's
995:pretzels,
953:Ford E-350
923:Operations
881:Trans fats
861:Greenpeace
857:Greenpeace
825:bandoliers
809:stereotype
769:rice cakes
691:(owned by
495:Herman Lay
365:corn chips
357:subsidiary
167:Key people
124:subsidiary
65:Subsidiary
3570:Frito-Lay
3524:49% owned
3437:Cola wars
3370:(founder)
3350:Taco Bell
3345:Pizza Hut
3195:Tropicana
3172:Tropicana
3094:CytoSport
3039:Sun Chips
3002:Smartfood
2982:Rold Gold
2913:Fandangos
2875:Frito-Lay
2838:Starbucks
2704:Concordia
2497:March 31,
2301:Bloomberg
2112:KSNT News
2084:0190-8286
1891:Brandweek
1153:Rold Gold
1062:Leicester
997:Sun Chips
993:Rold Gold
955:truck in
891:trans-fat
819:) wore a
817:Mel Blanc
721:Australia
673:Sun Chips
653:Smartfood
639:1980â2000
625:Kellogg's
592:1965â1980
489:In 1931,
447:corn chip
437:In 1932,
401:Rold Gold
261:Grandma's
232:Rold Gold
222:Sun Chips
161:Worldwide
130:Successor
3539:Category
3514:Ekaterra
3494:Pepsiman
3457:Pepsi P1
3249:Matutano
3200:Tropolis
3086:Gatorade
3044:Tostitos
3027:Twisties
2997:Sabritas
2883:Bluebird
2808:Rockstar
2771:LiveWire
2766:Code Red
2714:Lemonade
2694:Aquafina
2579:EconTalk
2385:ABC News
2327:Barron's
2118:July 17,
2089:July 17,
1856:(E-Book)
1148:Walker's
1136:Tostitos
1112:Sabritas
1105:Products
1081:Matutano
1077:Portugal
1066:Coventry
1020:Sabritas
1008:Sabritas
981:Tostitos
827:, had a
821:sombrero
777:sea salt
745:Sabritas
685:pretzels
649:Tostitos
617:Pringles
600:(1966),
389:Tostitos
300:fritolay
227:Tostitos
180:Products
118:to form
71:Industry
3549:Commons
3264:Sandora
3180:Copella
3074:Wotsits
3069:Squares
3064:Quavers
3054:Walkers
3034:Stacy's
3017:Nobby's
3007:Smith's
2987:Ruffles
2967:Munchos
2945:Kurkure
2940:Hostess
2930:Funyuns
2898:Doritos
2888:Cheetos
2788:No Fear
2776:Voltage
2741:Mirinda
2719:Mangola
2622:PepsiCo
2029:July 3,
1144:Ruffles
1132:Doritos
1128:Cheetos
1120:Walkers
1098:Kurkure
1083:brand.
1028:cookies
985:Cheetos
977:Doritos
973:Ruffles
741:Smith's
737:Walkers
681:popcorn
657:popcorn
629:Nabisco
606:Munchos
602:Funyuns
598:Doritos
514:Memphis
507:popcorn
459:Houston
428:History
413:PepsiCo
405:Walkers
397:Ruffles
385:Doritos
381:Cheetos
361:PepsiCo
295:Website
289:PepsiCo
269:Revenue
247:Kurkure
242:Walkers
237:Funyuns
217:Cheetos
212:Ruffles
207:Doritos
134:PepsiCo
120:PepsiCo
103:1961-09
101: (
91:Founded
3361:People
3234:Duyvis
2972:Oberto
2935:Gamesa
2925:Fritos
2918:Stiksy
2855:Starry
2803:Punica
2731:Lipton
2709:Duke's
2082:
1862:
1782:
1665:
1587:
1480:
1453:
1410:
1380:
1339:
1165:Poland
1124:Fritos
1051:Europe
1024:Gamesa
1016:Mexico
1012:Gamesa
999:, and
989:Fritos
909:Topeka
811:. The
749:Gamesa
695:) and
683:, and
577:Forbes
529:; and
463:Dallas
455:Fritos
377:Fritos
284:Parent
278:(2017)
202:Fritos
190:Brands
32:Fritos
3382:(CEO)
3269:Simba
3190:Naked
3157:Toddy
3142:Quisp
3022:Toobs
2992:Sabra
2950:Lay's
2828:Slice
2818:Shani
2699:Brisk
2682:Twist
2652:Pepsi
2647:Bubly
2639:Pepsi
1738:: 215
1293:: 138
1209:(PDF)
1140:Lay's
1073:Spain
969:Lay's
754:Lay's
689:Eagle
677:fried
569:Lay's
535:Lay's
393:Lay's
197:Lay's
96:;
36:Lay's
3500:Pilk
3340:KFCâ
3185:Dole
3132:Life
2865:Teem
2833:SoBe
2813:7 Up
2751:Diet
2672:Next
2662:Jazz
2657:Diet
2499:2014
2477:2012
2445:2010
2423:2010
2397:2010
2364:2010
2334:2010
2308:2010
2279:2010
2249:2010
2181:2018
2155:2010
2120:2021
2091:2021
2080:ISSN
2057:2010
2031:2024
2006:2010
1977:2010
1951:2010
1944:Bnet
1925:2010
1899:2010
1873:2010
1860:ISBN
1823:2010
1793:2010
1780:ISBN
1744:2010
1702:2010
1676:2010
1663:ISBN
1625:2010
1598:2010
1585:ISBN
1564:help
1543:2010
1517:2010
1491:2010
1478:ISBN
1451:ISBN
1421:2010
1408:ISBN
1378:ISBN
1337:ISBN
1299:2010
1272:2010
1246:2010
1134:and
1118:and
1075:and
1064:and
1010:and
971:and
853:corn
823:and
763:The
747:and
707:and
697:Wise
631:and
461:and
395:and
387:and
302:.com
274:US$
150:U.S.
111:Fate
75:Food
34:and
2756:Amp
2726:Kas
2667:Max
1071:In
887:fat
839:).
727:).
359:of
173:CEO
3566::
2582:.
2576:.
2461:.
2383:.
2372:^
2350:.
2325:.
2299:.
2265:.
2235:.
2216:.
2198:.
2171:.
2141:.
2128:^
2110:.
2099:^
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