203:, and its strategy of importing products and leasing shops. Sit also noted that the company allowed retail staff to manage and interact with customers on the company's Facebook fan page based on their own creativity, including by taking videos of themselves promoting new products, with few restrictions. This stands in contrast with similar stationery retailers in Hong Kong which rarely use social media and instead focus on low pricing and quick
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most retailers. To reduce costs, the company usually selects shops with both a ground floor and an upper or basement floor, with a combined area larger than 1500 square feet to accommodate multiple types of products. The company said it had difficulty expanding into shopping malls despite its size because most mall operators were unwilling to accept branding the store "執笠", which literally means "going out of business".
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in Sham Shui Po. As the company was able to attract a wider range of customers owing to the shop's location on a busy street, the company expanded the types of products it sold to include more types of stationery, household items and smartphone accessories. So met Law Ka-cheung, her current husband,
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In addition to founding Cheap Lab, So also founded online baby products retailer Little
Monster in 2019, with an initial investment of HK$ 100,000. In explaining why she decided to start a new brand instead of selling baby products in Cheap Lab locations, she explained that as a mother herself, she
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As of 2019, customers spend an average of HK$ 20 per purchase at Cheap Lab. The company trialed the sale of higher-priced products in 2019, though So noted that customers were generally unwilling to purchase products priced above HK$ 50. Rent constitutes 20-30% of the company's costs, higher than
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from her ex-husband. The store initially sold low-cost jewellery and a small amount of stationery purchased online from mainland China, with teenage schoolgirls being its main target audience. Later that year, So expanded the store by leasing ten shop spaces in the Apple Mall, giving a total area
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felt that the environment inside Cheap Lab stores was not suitable for the sales of baby products. However, she "did not rule out" potential cooperation between the two brands, such as by setting up a corner in Cheap Lab stores selling baby products.
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in 2016; Law's parents founded stationery wholesaler Tung Fong
Stationery Co. and operated the company for 30 years. Law joined Cheap Lab as a shareholder, injecting capital and introducing new sources for
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The company was founded in 2014 by So Hiu-fan. So opened the company's first location in a 40-square-foot space in the Apple Mall section of the
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products from a Korean manufacturer. The company opened six new locations in 2016. As of 2018, the company operates ten locations in Hong Kong.
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attributed the rapid expansion of Cheap Lab to various strategies, including its
Chinese name 執笠倉 which gives the impression of a constant
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by demonstrating in a video several ways with which it can be played; and another employee using a pair of
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between 300 and 400 square feet, and rebranded the store "Cheap Lab" along with introducing its logo.
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titanium scissors, instead of a knife, to cut a roast
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341:(in Chinese (Hong Kong)). 29 March 2019
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282:"【執笠倉】3萬儲蓄起家 5年狂開10間舖 老闆娘親解「達陣」經過"
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394:2014 establishments in Hong Kong
255:"打執笠旗號 執笠倉成文具店新貴 創辦人堅守初衷——毋須賺到盡"
164:3,000 per month, soon after she
362:"執笠倉原班人馬10萬搞母嬰產品網店 7嫂：以媽媽角度入貨"
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309:"「執笠平貨」吸客人均消費約20元 執笠倉：做貼地雜貨店"
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368:(in Chinese (Hong Kong))
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253:薛偉傑 (29 March 2019).
360:梁子謙 (4 April 2019).
307:梁子謙 (3 April 2019).
280:鄺月婷 (9 April 2019).
174:Cheung Sha Wan Road
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95:Area served
35:Native name
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231:References
189:Operations
134:stationery
79:So Hiu-fan
179:procuring
166:separated
142:Hong Kong
122:Cheap Lab
111:.cheaplab
99:Hong Kong
20:Cheap Lab
339:Ming Pao
259:Ming Pao
196:Ming Pao
58:Industry
148:History
126:Chinese
104:Website
76:Founder
68:Founded
52:Private
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62:Retail
374:2019
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162:HK$
136:and
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130:執笠倉
113:.hk
109:www
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