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Sweeper
Company, Hopkins sent out five thousand letters recommending carpet sweepers as Christmas presents – one thousand people sent in orders. He also convinced Bissell manufacturers to offer more variety of carpet sweepers, such as making them with twelve different types of wood. Following these changes, Bissell sold two hundred fifty thousand in three weeks.
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advertising, at a salary of $ 185,000 a year (equivalent to $ 6,049,500 in 2023). Hopkins insisted copywriters research their clients' products and produce "reason-why" copy. He believed that a good product and the atmosphere around it was often its own best salesperson, and, so he was a great
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to track the results of his advertising, and he then tested headlines, offers, and propositions against one another. He used the analysis of these measurements to improve his ad results, driving responses and the cost effectiveness of his clients' advertising. While working for the
Bissell Carpet
29:(1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
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was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. This book was followed, in 1927, by his autobiographical work
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He worked for various advertising companies, including
Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop's patent medicine company. According to
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Phishing for Phools: The
Economics of Manipulation and Deception
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The Power of Habit: Why We Do What We Do in Life and
Business
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Free Online Copy - All 21 Chapters & author photo
210:"Genius of modern advertising dies at Michigan home"
132:"Genius of modern advertising dies at Michigan home"
57:, in 1907, at the age of 41, Hopkins was hired by
167:Akerlof, George A.; Shiller, Robert J. (2015).
41:on April 24, 1866, received his education at
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75:Hopkins has been credited with popularizing
45:and later attended a commercial school in
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79:, as a result of his campaigns for
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97:. He died in September 1932 at
212:. Associated Press. 1932-09-22
134:. Associated Press. 1932-09-22
37:Claude C. Hopkins was born in
16:American advertiser and author
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171:. Princeton University Press.
156:. New York: Bell. p. 60.
152:Hopkins, Claude C. (1960).
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19:For the jazz pianist, see
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182:Duhigg, Charles (2012).
154:Scientific Advertising
111:Scientific Advertising
95:My Life in Advertising
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