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147:#1961170, an invention for recording the tuning of individual radio sets for what he imagined would be a ratings industry. This invention would record what a radio was tuned to, when it was turned on, and the length of time turned on. Further, the object of the invention would provide for scientifically measuring broadcast listener response over a selected period of time. Robinson sold his patent to
211:. A few days after the election Kennedy and Nixon met in Florida. When Kennedy asked Nixon to rate Robinson's performance as his pollster, Nixon told Kennedy that Robinson's "polls in individual states were almost miraculously accurate." (Nixon, p. 483)
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In 1945, the
National Association of Public Relations Council presented Robinson with an award. He was considered to have made the greatest contribution during that year, through public relations, to the national welfare.
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Bird, William L, Jr. (1999) Better Living: Advertising, Media, and the New
Vocabulary of Business Leadership, 1935–1955, Northwestern University Press
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Fisher, "Are the
Overnights Over? Do Nielsen's broadcast ratings have a future in the coming interactive age?" Wired, Issue 1.06 (Dec. 1993)
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In 1932, Robinson published 'Straw Votes, a Study of
Political Prediction', a pioneering book on scientific
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Eisinger, Robert Martin (2003), The
Evolution of Presidential Polling, Cambridge University Press
257:(Library of American Capitalism) by Claude E. Robinson (Author), Publisher: Van Nostrand (1961)
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Robinson was the
Associate Director of the American Institute of Public Opinion, later called
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continues to measure and compile statistics on television audiences and their viewing habits.
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developed the AudiMeter, or PeopleMeter, on which the
Nielsen rating system was founded. The
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Museum of
Broadcast Communications, "A.C. Nielsen Company: U.S. Media Market Research Firm"
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Claude E. Robinson died on August 7, 1961, from hepatitis following a cancer operation.
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panel — Center for the Study and
Teaching of Principles of American Capitalism.
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services for public and private enterprises. In 1948, with George Gallup, he founded
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He also served as a trustee of the
Committee for Economic Development and the
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in 1900, the son of a teacher. He left high school to join the Army during
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Claude E. Robinson made important contributions to the study of American
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His book "Understanding Profits" was published posthumously in 1961.
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In 1960, Robinson served as the chief pollster for Vice-President
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In 1929, while still a student at Columbia, Robinson filed for
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but later returned to Oregon to work his way through the
303:. Collection "Communication.". L. Erlbaum Associates.
279:(in Estonian). Crain Communications. 1961. p. 211
207:'s unsuccessful presidential campaign against Senator
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Columbia Graduate School of Arts and Sciences alumni
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300:Audience Ratings: Radio, Television, and Cable
166:that was based on his doctoral dissertation.
84:(1900–1961) was an American pioneer in
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338:, Public Opinion Quarterly, Vol 25, Page 669
249:Straw Votes: A Study of Political Prediction
132:key. He received M.A. and Ph.D. degrees in
69:Learn how and when to remove this message
32:This article includes a list of general
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389:Web Archives (archived 2008-01-14)
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433:20th-century American mathematicians
38:it lacks sufficient corresponding
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443:Foundation for Economic Education
352:Nixon, Richard (8 January 2013).
235:Foundation for Economic Education
418:Scientists from Portland, Oregon
92:research techniques. Along with
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336:In Memoriam: Claude E. Robinson
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383:Opinion Research Corporation
218:Study of American capitalism
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116:Claude Robinson was born in
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438:Mathematicians from Oregon
334:Field, Mervin D. (1961)
100:that were later used in
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403:American statisticians
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297:Beville, H.M. (1988).
176:In 1938, he organized
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276:Industrial Marketing
228:Princeton University
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387:Library of Congress
190:Gallup and Robinson
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82:Claude E. Robinson
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