31:
102:). The term "Club" was expanded for this new product, with a golf ball used to illustrate the wrapper, rather than the Club suit of cards. Two flavoured versions, Club Orange and Club Mint, were made by adding flavoring to the cocoa cream. The Club Fruit variant included raisins in the cocoa cream between the two biscuits. A further Club Honeycomb variety followed.
342:
Plain and wafer versions have also been produced. These products are available in the
Republic of Ireland. The Irish company makes reference to the UK version of the biscuit in its promotion of the Irish Club Milk, by stating "forget any poor imitations", before outlining the features of the biscuit as now produced in Ireland.
142:, who restored some of the traditional elements of the Club biscuit, including the two-layer packaging, with an inner foil wrapper and an outer paper wrapper. At present they have not returned to the double-biscuit structure of the bar itself. The Irish part of the company was sold to Fruitfield Foods, to form
93:
It is unclear exactly when Club Milk biscuits were first imported to
England, perhaps beginning informally owing to the trade route between Ireland and the English port of Liverpool. Jacob's had already established a factory in Liverpool in 1914, and subsequently began producing the Club Milk there.
111:
From the mid-1970s into the 1990s Jacob's used the advertising slogan "If you like a lot of chocolate on your biscuit, join our Club". This was set to music, and used as a theme in television advertising campaigns during these same decades. In 2012 the jingle was voted by a sample of
British adults
341:
Without resolution of the dispute between United
Biscuits (UK) and Fruitfield (Ireland) over the use of the Jacob's brand, the Irish company resumed production of the Club Milk bar. It returned to the original pattern of two biscuits joined by cocoa cream, and a thick covering of milk chocolate.
129:
who redesigned both the biscuit and the packaging. The two biscuits held together by cocoa cream were replaced with a single biscuit, topped with cocoa cream. The real chocolate exterior was replaced with a thinner layer of chocolate-based coating. The original milk and plain biscuits were
97:
In 1970 the Irish and
British parts of the Jacob's company split into two firms. The Club biscuit had by this time become popular throughout Great Britain, and was marketed in five varieties. The original Club Milk (made with milk chocolate) was joined by a Club Plain (made with
352:
Between 1983 and 1994 a similar series of TV adverts using the slogan "If you're going to have a cuppa, have a Club" was used. But in 1995 a similar song was used with cuppa dropped the new jingle song was called "You to have a Club".
345:
There were limited editions of Club Orange, Club Mint some years. There is also a Wafer version called Choc Wafer at a phase during the late 1980s and early 1990s. In 2019 a new version called Club Chunky was launched.
731:
69:
forming a filled sandwich using a cocoa cream, then covered in thick milk chocolate. Each bar was wrapped in foil, and then further wrapped in a paper outer wrapping.
782:
34:
McVitie's-branded Club mint biscuit as sold on the UK market in 2017. A thin layer of "mint flavoured cream" can be seen on the inside of the biscuit.
599:
149:
From 2013 United
Biscuits rebranded the product as McVities Club, using the Jacob's brand for savoury biscuits and McVities for sweet products.
30:
685:
625:
747:
964:
529:
775:
969:
656:
718:
143:
367:
In 2006 the last television advertisement was "Some kind of Wonder full" a version used for most of their
Biscuits.
974:
105:
In the 1990s there was a range called Jacob's Club Class 3 versions with a television advert "Rhino Swan Lake".
887:
768:
349:
In the 1970s there was a TV advert with a bishop that used the popular jingle Club Milk is "Best After All".
959:
954:
933:
361:
61:
W & R Jacob and
Company started producing the "Club Milk" biscuit in Dublin just before the outbreak of
842:
552:
85:
to illustrate and to advertise the new biscuit. The "Club" name was therefore a reference to this suit.
928:
877:
693:
633:
897:
42:
907:
125:
In the mid-1990s both the Irish and
British Jacob's companies were acquired by French-owned
744:
791:
751:
139:
65:. It became a popular brand across Ireland. The confection consisted of two rectangular
852:
805:
202:
99:
130:
discontinued, whilst the flavoured varieties were repackaged in cellophane flow pack.
948:
902:
857:
837:
357:
126:
66:
822:
399:
181:
82:
78:
882:
50:
892:
872:
847:
62:
867:
862:
578:
46:
827:
146:, which has led to legal battles over the use of the Jacob's brand name.
17:
138:
In
September 2004 the Jacob's brand was sold by Danone to British-based
912:
108:
During the late 2000s and early 2010s came Jacob's Club Cake bars.
760:
29:
732:"McVitie’s adds sweet and savoury flavour to Club biscuit range"
764:
419:
The original biscuit, but plain chocolate. Now discontinued.
743:
Statement quoted from Jacob's Fruitfield advertising on
600:"Just One Cornetto voted catchiest jingle of all time"
921:
815:
798:
679:
677:
112:to be "the seventh catchiest jingle of all time".
461:Long-term flavour option, still in production.
447:Long-term flavour option, still in production.
433:Long-term flavour option, still in production.
247:Long-term flavour option, still in production.
219:Long-term flavour option, still in production.
776:
657:"UBUK makes McVitie's its biscuit powerhouse"
8:
45:, sold in the Republic of Ireland under the
49:brand name and in the United Kingdom under
783:
769:
761:
503:Launched in the 1990s. Now discontinued.
489:Launched in the 1980s. Now discontinued.
475:Launched in the 1980s. Now discontinued.
303:Launched in the 1990s. Now discontinued.
289:Launched in the 1990s. Now discontinued.
275:Launched in the 1980s. Now discontinued.
261:Launched in the 1980s. Now discontinued.
713:
711:
374:
187:The original biscuit. .Now discontinued
156:
541:
547:
545:
7:
730:David Shrimpton (4 February 2022).
579:"Club Chocolate Biscuit Commercial"
655:Bamford, Vince (9 December 2013).
77:Jacob's originally used images of
25:
530:List of chocolate-covered foods
557:Nice Cup of Tea and a Sit Down
1:
89:Development in Great Britain
144:Jacob Fruitfield Food Group
991:
201:The original biscuit, but
43:chocolate covered biscuits
472:Coffee cup & saucer
444:Grapes with vine leaves
337:Irish production resumed
258:Coffee cup & saucer
230:Grapes with vine leaves
965:Chocolate-covered foods
934:United Biscuits Network
362:Music to Watch Girls By
27:Irish chocolate biscuit
690:The Great British Diet
630:The Great British Diet
405:The original biscuit.
356:In the late 1990s the
35:
486:Bitten corner of bar
272:Bitten corner of bar
33:
717:Chocolate Mission's
588:– via Youtube.
322:Club Salted Caramel
205:. Now discontinued.
116:Changes of ownership
970:Irish confectionery
721:of the new flavour.
696:on 15 February 2016
430:Orange with leaves
216:Orange with leaves
750:2013-09-28 at the
684:Marquis, Matthew.
517:Launched in 2012.
330:Launched in 2022.
317:Launched in 2012.
36:
975:Irish snack foods
942:
941:
734:. Talking Retail.
521:
520:
334:
333:
233:Now discontinued
16:(Redirected from
982:
785:
778:
771:
762:
755:
741:
735:
728:
722:
715:
706:
705:
703:
701:
692:. Archived from
681:
672:
671:
669:
667:
652:
646:
645:
643:
641:
632:. Archived from
622:
616:
615:
613:
611:
596:
590:
589:
587:
585:
575:
569:
568:
566:
564:
559:. 15 August 2008
549:
375:
371:Irish variations
157:
21:
990:
989:
985:
984:
983:
981:
980:
979:
945:
944:
943:
938:
929:Boland's Bakery
917:
811:
794:
792:United Biscuits
789:
759:
758:
752:Wayback Machine
742:
738:
729:
725:
716:
709:
699:
697:
683:
682:
675:
665:
663:
654:
653:
649:
639:
637:
636:on 3 March 2016
624:
623:
619:
609:
607:
598:
597:
593:
583:
581:
577:
576:
572:
562:
560:
551:
550:
543:
538:
526:
508:Club Honeycomb
494:Club Chocolate
384:Wrapper symbol
381:Wrapper colour
373:
339:
308:Club Honeycomb
300:Halved coconut
280:Club Chocolate
203:plain chocolate
166:Wrapper symbol
163:Wrapper colour
155:
140:United Biscuits
136:
134:United Biscuits
123:
118:
100:plain chocolate
91:
75:
59:
28:
23:
22:
15:
12:
11:
5:
988:
986:
978:
977:
972:
967:
962:
960:Chocolate bars
957:
955:Biscuit brands
947:
946:
940:
939:
937:
936:
931:
925:
923:
919:
918:
916:
915:
910:
905:
900:
895:
890:
885:
880:
875:
870:
865:
860:
855:
850:
845:
840:
835:
830:
825:
819:
817:
813:
812:
810:
809:
802:
800:
796:
795:
790:
788:
787:
780:
773:
765:
757:
756:
736:
723:
707:
686:"Jacob's Club"
673:
647:
626:"Jacob's Club"
617:
606:. 30 June 2012
591:
570:
540:
539:
537:
534:
533:
532:
525:
522:
519:
518:
515:
514:Rippled honey
512:
509:
505:
504:
501:
498:
495:
491:
490:
487:
484:
481:
477:
476:
473:
470:
467:
463:
462:
459:
456:
453:
449:
448:
445:
442:
439:
435:
434:
431:
428:
425:
421:
420:
417:
414:
411:
407:
406:
403:
396:
393:
389:
388:
385:
382:
379:
372:
369:
338:
335:
332:
331:
328:
326:
323:
319:
318:
315:
314:Rippled honey
312:
309:
305:
304:
301:
298:
295:
291:
290:
287:
284:
281:
277:
276:
273:
270:
267:
263:
262:
259:
256:
253:
249:
248:
245:
242:
239:
235:
234:
231:
228:
225:
221:
220:
217:
214:
211:
207:
206:
199:
196:
193:
189:
188:
185:
178:
175:
171:
170:
167:
164:
161:
154:
151:
135:
132:
122:
119:
117:
114:
90:
87:
81:from the Club
74:
71:
67:Marie biscuits
58:
55:
41:is a range of
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
987:
976:
973:
971:
968:
966:
963:
961:
958:
956:
953:
952:
950:
935:
932:
930:
927:
926:
924:
920:
914:
911:
909:
906:
904:
901:
899:
896:
894:
891:
889:
886:
884:
881:
879:
876:
874:
871:
869:
866:
864:
861:
859:
858:Hovis biscuit
856:
854:
851:
849:
846:
844:
841:
839:
836:
834:
831:
829:
826:
824:
821:
820:
818:
814:
807:
804:
803:
801:
797:
793:
786:
781:
779:
774:
772:
767:
766:
763:
753:
749:
746:
740:
737:
733:
727:
724:
720:
714:
712:
708:
695:
691:
687:
680:
678:
674:
662:
658:
651:
648:
635:
631:
627:
621:
618:
605:
604:The Telegraph
601:
595:
592:
580:
574:
571:
558:
554:
548:
546:
542:
535:
531:
528:
527:
523:
516:
513:
510:
507:
506:
502:
499:
496:
493:
492:
488:
485:
482:
479:
478:
474:
471:
468:
465:
464:
460:
457:
454:
451:
450:
446:
443:
440:
437:
436:
432:
429:
426:
423:
422:
418:
415:
412:
409:
408:
404:
401:
397:
394:
391:
390:
386:
383:
380:
377:
376:
370:
368:
365:
363:
359:
358:Andy Williams
354:
350:
347:
343:
336:
329:
327:
324:
321:
320:
316:
313:
310:
307:
306:
302:
299:
296:
294:Club Coconut
293:
292:
288:
285:
282:
279:
278:
274:
271:
268:
265:
264:
260:
257:
254:
251:
250:
246:
243:
240:
237:
236:
232:
229:
226:
223:
222:
218:
215:
212:
209:
208:
204:
200:
197:
194:
191:
190:
186:
183:
179:
176:
173:
172:
168:
165:
162:
159:
158:
153:UK variations
152:
150:
147:
145:
141:
133:
131:
128:
127:Groupe Danone
120:
115:
113:
109:
106:
103:
101:
95:
88:
86:
84:
80:
79:playing cards
72:
70:
68:
64:
56:
54:
52:
48:
44:
40:
32:
19:
832:
823:Abbey Crunch
739:
726:
698:. Retrieved
694:the original
689:
664:. Retrieved
660:
650:
638:. Retrieved
634:the original
629:
620:
608:. Retrieved
603:
594:
582:. Retrieved
573:
561:. Retrieved
556:
500:Cocoa beans
466:Club Coffee
458:Mint leaves
455:Light green
424:Club Orange
366:
364:" was used.
355:
351:
348:
344:
340:
286:Cocoa beans
252:Club Coffee
244:Mint leaves
210:Club Orange
148:
137:
124:
110:
107:
104:
96:
92:
76:
60:
38:
37:
893:Peek Freans
873:Jaffa Cakes
848:Happy Faces
806:Murat Ülker
553:"Club Milk"
480:Club Wafer
438:Club Fruit
410:Club Plain
325:Light blue
297:Light blue
266:Club Wafer
241:Dark green
224:Club Fruit
192:Club Plain
63:World War I
949:Categories
863:Hula Hoops
838:Crawford's
808:(Chairman)
799:Key people
700:9 February
661:The Grocer
536:References
483:Dark blue
469:Mid brown
452:Club Mint
416:Golf ball
413:Mid green
392:Club Milk
269:Dark blue
255:Mid brown
238:Club Mint
198:Golf ball
195:Mid green
174:Club Milk
883:McVitie's
843:Filipinos
51:McVitie's
18:Club Milk
888:Nik Naks
754:website.
748:Archived
524:See also
922:Related
913:Verkade
898:Penguin
878:McCoy's
868:Jacob's
853:Hobnobs
666:28 July
640:28 July
610:28 July
584:28 July
563:28 July
441:Purple
427:Orange
402:symbol
395:Yellow
311:Yellow
227:Purple
213:Orange
184:symbol
57:Origins
47:Jacob's
828:Carr's
816:Brands
719:review
387:Notes
360:song "
169:Notes
121:Danone
903:Skips
511:Gold
497:Blue
398:Club
378:Name
283:Blue
180:Club
160:Name
908:Taxi
833:Club
745:this
702:2016
668:2017
642:2017
612:2017
586:2017
565:2017
400:suit
182:suit
177:Red
83:suit
73:Name
39:Club
951::
710:^
688:.
676:^
659:.
628:.
602:.
555:.
544:^
53:.
784:e
777:t
770:v
704:.
670:.
644:.
614:.
567:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
