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One explanation, in a general sense, is that advertising clutter is often a result of a marketplace that is (over)-crowded with competing products. Heightened competition from this phenomenon has led to the emergence of other advertising strategies, including
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Seyedghorban, Zahra; Tahernejad, Hossein; Matanda, Margaret
Jekanyika (2 January 2016). "Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension".
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Lee, Sang Yeal; Cho, Yong-Suk (8 July 2010). "Do Web Users Care About Banner Ads
Anymore? The Effects of Frequency and Clutter in Web Advertising".
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Note: The article is a review of "Clutter Watch 2002" (annual survey), Debbie
Solomon, senior partner and group research director,
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Elliott, Michael T.; Speck, Paul Surgi (1998). "Consumer perceptions of advertising clutter and its impact across various media".
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58:
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Speck, Paul Surgi; Elliott, Michael T. (September 1997). "The
Antecedents and Consequences of Perceived Advertising Clutter".
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Burns, Kelli S.; Lutz, Richard J. (2006). "The
Function of Format: Consumer Responses to Six On-Line Advertising Formats".
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Rumbo, Joseph D. (February 2002). "Consumer resistance in a world of advertising clutter: The case of
Adbusters".
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Ha, Louisa; McCann, Kim (January 2008). "An integrated model of advertising clutter in offline and online media".
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1463:, April 2001. Mindshare's data used in the survey was culled from Competitive Media Reporting, now owned by the
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Brown, Tom J.; Rothschild, Michael L. (June 1993). "Reassessing the Impact of
Television Advertising Clutter".
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Ha, Louisa; Litman, Barry R. (March 1997). "Does
Advertising Clutter Have Diminishing and Negative Returns?".
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refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis.
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1433:"Research: Clutter rises, Even In Weak Ad Economy: Study: Nearly 1 in 4 Primetime Minutes in 2001
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Cho, Chang-Hoan; Cheon, Hongsik John (2004). "Why Do People Avoid
Advertising on the Internet?".
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Ha, Louisa (1996). "Advertising clutter in consumer magazines: dimensions and effects".
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along with new focuses on humanising messaging within marketing.
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clutter is a significant contributor to advertising avoidance.
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1473:"The Real Competition Is Clutter : Marty Neumeier,"
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Journal of
Current Issues & Research in Advertising
1202:"Digital Advertising Clutter in an Age of Mobile Media"
46:. Unsourced material may be challenged and removed.
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351:Radium and radon in the environment
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1664:Journal of Promotion Management
1551:Journal of Advertising Research
1522:Journal of Advertising Research
1435:," by Keven Downey, article in
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31:needs additional citations for
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1613:10.1080/00913367.1997.10673516
1341:10.1080/00913367.2004.10639175
1040:Least polluted cities by PM2.5
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511:Electrical resistance heating
1622:Journal of Consumer Research
221:Persistent organic pollutant
1477:Humanise The Brand Magazine
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1167:Online advertising clutter
55:"Clutter" advertising
1686:10.1080/10496490903582594
1505:10.2501/S0265048708080153
1237:Morimoto, Mariko (2017).
766:War and environmental law
386:Health effects from noise
236:Volatile organic compound
1580:Psychology and Marketing
1171:Studies have shown that
391:Marine mammals and sonar
1453:(archival access host:
1251:10.4324/9781315623252-7
1214:10.4324/9781315623252-5
866:Freshwater salinization
786:Agricultural wastewater
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1319:Journal of Advertising
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1085:Environment portal
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594:Municipal solid waste
516:Soil guideline values
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1035:Most polluted cities
687:Overhead power lines
40:improve this article
1243:Digital Advertising
1206:Digital Advertising
1200:Ha, Louisa (2017).
1153:guerrilla marketing
851:Ocean acidification
761:Unexploded ordnance
682:Advertising clutter
614:Post-consumer waste
559:Foam food container
544:Biodegradable waste
201:Global distillation
1445:), April 5, 2002;
1208:. pp. 69–85.
1177:online advertising
1097:Ecology portal
722:Herbicidal warfare
266:Introduced species
206:Indoor air quality
176:Chlorofluorocarbon
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1410:"The Persuaders,"
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51:Find sources:
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29:This article
27:
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18:
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1663:
1649:(2): 39–54.
1646:
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1607:(1): 31–42.
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1557:(4): 76–85.
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1465:Kantar Group
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1325:(4): 89–97.
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1170:
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1139:
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1004:Point source
949:Heavy metals
911:Urban runoff
896:Sulfur water
871:Septic tanks
727:Agent Orange
681:
637:Space debris
491:Agricultural
356:Volcanic ash
216:Particulates
102:
96:January 2021
93:
83:
76:
69:
62:
50:
38:Please help
33:verification
30:
1711:Advertising
1136:Advertising
974:Area source
816:Groundwater
569:Green waste
549:Brown waste
533:Solid waste
291:Information
186:Exhaust gas
1628:(1): 138.
1438:Media Life
1427:1056937285
1183:References
1146:Background
1061:By country
1053:Categories
944:Pollutants
921:Wastewater
891:Stagnation
836:Monitoring
811:Freshwater
677:Air travel
564:Food waste
506:Defecation
316:Ecological
249:Biological
181:Combustion
121:Part of a
66:newspapers
1672:CiteSeerX
1571:A18782739
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