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Coca-Cola billboard

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99:, because it is prominently visible from all of William Street, which is the principal road leading to Kings Cross from the Sydney CBD. One also must pass directly in front of the sign when entering Kings Cross from either William Street or Darlinghurst Road, the two main access roads. The billboard is made up of two parts: on the right, the famous red and white neon sign, and on the left the more modern, flex-faced sign. In total the sign is 41 metres in length and 13 metres in height, with the right sign being slightly larger at 21 metres in length. 116: 84: 148:, but the hyphen between the words was given away via a Facebook contest, and now resides in Lithgow, NSW, as part of a Christmas light display. The new Coca-Cola sign was officially turned on, on 15 September 2016, and uses a lot less power. It is the single largest controllable LED sign in the Southern Hemisphere and can change colour. 123:
The red and white neon billboard was erected in 1974 in its current location whilst the left side of the billboard was a later addition in 1990. In 2004 the billboard for the first time in thirty years advertised a product other than Coca-Cola, when the left side of the board advertised the release
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The red and white neon sign is made up of eighty-eight vertical bars of red tubing. It also has 800 fluorescent lamps that are concealed behind reflectors that allow the billboard to project thirteen different patterns. The left part of the billboard is a flex-face style sign and is internally
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On 23 April 2008, four activists unfurled a banner over the billboard in protest of Coke's sponsorship of the Olympic torch relay at Kings Cross. The banner read: "Enjoy Compassion. Always Tibet. CHINA – TALK TO THE DALAI LAMA". All four activists were arrested.
107:(CCA, the Australian Coca-Cola licensee) purchased the iconic sign. The Coca-Cola Company (TCCC) had leased the sign since it was built in 1976. CCA and TCCC agreed to maintain the then-existing leasing arrangements. 304: 340: 388: 71:. It is more often regarded as an iconic landmark than as an advertisement. Commercially, it is considered to be the premier billboard in Sydney and is the largest billboard in the 661: 398: 264: 368: 333: 308: 373: 179: 651: 641: 428: 383: 326: 349: 671: 408: 378: 95:
and Darlinghurst Road and is attached to the Zenith Residences, formerly the Millenium Hotel and Kingsgate Hotel. The sign is often referred to as
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In 2015, the Coke sign was removed to make way for an upgraded Coke sign. The lettering was auctioned off, raising $ 100,700 for the
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On 31 March 2007 the lights on the billboard were intentionally switched off for the first time, in correlation with the inaugural
542: 403: 115: 245: 217: 563: 168:, and using "Darlinghurst Road" as the only search criteria, produces only a local government-listed Woolworths building. 459: 198: 48: 532: 222: 282: 413: 583: 92: 537: 464: 68: 165: 646: 72: 588: 480: 17: 578: 511: 490: 164:
Search of listings under the NSW Heritage Act, plus other NSW state and local listings, via
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In 2008 activists covered the billboard in protest of Chinese policies towards Tibet.
83: 31: 265:"Coca-Cola has Auctioned off the Original Kings Cross Sign Letters for Charity" 30:
This article is about the billboard in Sydney, Australia. For the billboard in
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illuminated by approximately 1,000 fluorescent lamps. On 18 April 2008
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http://www.environment.nsw.gov.au/heritageapp/heritagesearch.aspx
322: 180:"The History and Future of the Kings Cross Coca-Cola Sign" 91:
The Coca-Cola sign is located above the intersection of
556: 525: 499: 473: 447: 356: 55:, usually referred to by Sydneysiders simply as " 283:"LithgowLights – 2015 Display July to November" 334: 218:"Emerald city blacks out for brighter future" 8: 305:"New Coke sign to be switched on in Sydney" 662:Buildings and structures completed in 1974 341: 327: 319: 157: 244:Ramachandran, Arjun (23 April 2008). 7: 652:Coca-Cola buildings and structures 642:Buildings and structures in Sydney 350:Coca-Cola buildings and structures 25: 672:1974 establishments in Australia 543:Candler Building (New York City) 18:Coca Cola Billboard, Kings Cross 27:Advertising billboard in Sydney 538:Candler Building (Kansas City) 1: 657:Individual signs in Australia 307:. News.com.au. Archived from 216:Terry Smith (31 March 2007). 667:Kings Cross, New South Wales 246:"Activists cover Cross sign" 688: 618:33.8752583°S 151.2222333°E 533:Candler Building (Atlanta) 29: 379:Charlottesville, Virginia 250:The Sydney Morning Herald 223:The Sydney Morning Herald 623:-33.8752583; 151.2222333 97:The Gateway to the Cross 414:Placerville, California 269:coca-colajourney.com.au 184:coca-colajourney.com.au 87:The Coca-Cola billboard 67:erected in 1974 by the 584:Coca-Cola Olympic City 517:Times Square, New York 205:. Australian PC World. 120: 88: 311:on 15 September 2016. 118: 86: 63:", is an advertising 34:, New York City, see 512:Five Points, Atlanta 439:Winchester, Virginia 374:Bloomington, Indiana 293:on 12 February 2016. 614: /  507:Kings Cross, Sydney 424:Tallulah, Louisiana 73:Southern Hemisphere 45:Coca-Cola Billboard 589:World of Coca-Cola 481:Coca-Cola Coliseum 389:Columbia, Missouri 263:Coca-Cola (2016). 197:Ryan Shaw (2005). 178:Coca-Cola (2016). 121: 89: 57:The Coca-Cola Sign 597: 596: 564:Biedenharn Museum 419:Savannah, Georgia 287:lithgowlights.com 69:Coca-Cola Company 16:(Redirected from 679: 629: 628: 626: 625: 624: 619: 615: 612: 611: 610: 607: 579:Coca-Cola Museum 526:Office buildings 491:Minute Maid Park 429:Trenton, Florida 394:Elmira, New York 384:Cincinnati, Ohio 343: 336: 329: 320: 313: 312: 301: 295: 294: 289:. Archived from 279: 273: 272: 260: 254: 253: 241: 235: 234: 232: 230: 213: 207: 206: 194: 188: 187: 175: 169: 162: 105:Coca-Cola Amatil 21: 687: 686: 682: 681: 680: 678: 677: 676: 632: 631: 622: 620: 616: 613: 608: 605: 603: 601: 600: 598: 593: 552: 548:Coca-Cola Place 521: 500:Billboard signs 495: 469: 443: 399:Fort Lauderdale 357:Bottling plants 352: 347: 317: 316: 303: 302: 298: 281: 280: 276: 262: 261: 257: 243: 242: 238: 228: 226: 215: 214: 210: 196: 195: 191: 177: 176: 172: 163: 159: 154: 113: 81: 39: 28: 23: 22: 15: 12: 11: 5: 685: 683: 675: 674: 669: 664: 659: 654: 649: 644: 634: 633: 609:151°13′20.04″E 595: 594: 592: 591: 586: 581: 576: 574:Coca-Cola Dome 571: 566: 560: 558: 554: 553: 551: 550: 545: 540: 535: 529: 527: 523: 522: 520: 519: 514: 509: 503: 501: 497: 496: 494: 493: 488: 486:Coca-Cola Park 483: 477: 475: 471: 470: 468: 467: 462: 457: 451: 449: 445: 444: 442: 441: 436: 434:West Yorkshire 431: 426: 421: 416: 411: 409:Ocala, Florida 406: 401: 396: 391: 386: 381: 376: 371: 366: 360: 358: 354: 353: 348: 346: 345: 338: 331: 323: 315: 314: 296: 274: 255: 236: 208: 189: 170: 156: 155: 153: 150: 146:Wayside Chapel 112: 109: 93:William Street 80: 77: 36:Coca-Cola sign 26: 24: 14: 13: 10: 9: 6: 4: 3: 2: 684: 673: 670: 668: 665: 663: 660: 658: 655: 653: 650: 648: 645: 643: 640: 639: 637: 630: 627: 606:33°52′30.93″S 590: 587: 585: 582: 580: 577: 575: 572: 570: 567: 565: 562: 561: 559: 555: 549: 546: 544: 541: 539: 536: 534: 531: 530: 528: 524: 518: 515: 513: 510: 508: 505: 504: 502: 498: 492: 489: 487: 484: 482: 479: 478: 476: 474:Sports arenas 472: 466: 463: 461: 458: 456: 453: 452: 450: 446: 440: 437: 435: 432: 430: 427: 425: 422: 420: 417: 415: 412: 410: 407: 405: 402: 400: 397: 395: 392: 390: 387: 385: 382: 380: 377: 375: 372: 370: 367: 365: 362: 361: 359: 355: 351: 344: 339: 337: 332: 330: 325: 324: 321: 310: 306: 300: 297: 292: 288: 284: 278: 275: 270: 266: 259: 256: 251: 247: 240: 237: 225: 224: 219: 212: 209: 204: 200: 193: 190: 185: 181: 174: 171: 167: 161: 158: 151: 149: 147: 142: 138: 136: 131: 129: 128: 117: 110: 108: 106: 100: 98: 94: 85: 78: 76: 74: 70: 66: 62: 61:The Coke Sign 58: 54: 50: 46: 41: 37: 33: 19: 599: 506: 448:Syrup plants 309:the original 299: 291:the original 286: 277: 268: 258: 249: 239: 227:. Retrieved 221: 211: 202: 192: 183: 173: 160: 143: 139: 132: 125: 122: 101: 96: 90: 60: 56: 44: 42: 40: 32:Times Square 621: / 404:Los Angeles 203:factiva.com 49:Kings Cross 647:Billboards 636:Categories 152:References 135:Earth Hour 569:Club Cool 465:St. Louis 455:Baltimore 369:Baltimore 65:billboard 199:"Halo 2" 79:The sign 460:Chicago 364:Atlanta 111:History 127:Halo 2 59:" or " 53:Sydney 557:Other 229:1 May 231:2007 43:The 124:of 47:in 638:: 285:. 267:. 248:. 220:. 201:. 182:. 137:. 130:. 51:, 342:e 335:t 328:v 271:. 252:. 233:. 186:. 38:. 20:)

Index

Coca Cola Billboard, Kings Cross
Times Square
Coca-Cola sign
Kings Cross
Sydney
billboard
Coca-Cola Company
Southern Hemisphere

William Street
Coca-Cola Amatil

Halo 2
Earth Hour
Wayside Chapel
http://www.environment.nsw.gov.au/heritageapp/heritagesearch.aspx
"The History and Future of the Kings Cross Coca-Cola Sign"
"Halo 2"
"Emerald city blacks out for brighter future"
The Sydney Morning Herald
"Activists cover Cross sign"
"Coca-Cola has Auctioned off the Original Kings Cross Sign Letters for Charity"
"LithgowLights – 2015 Display July to November"
the original
"New Coke sign to be switched on in Sydney"
the original
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Coca-Cola buildings and structures

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