246:, in 2019. Pepsi had been a major sponsor of the NFL for years, most recently renewing its sponsorship deal in 2011. Pepsi advertising tied to the game poked fun at the situation with slogans such as "Pepsi in Atlanta. How Refreshing", "Hey Atlanta, Thanks For Hosting. We'll Bring The Drinks", and "Look Who's in Town for Super Bowl LIII". Both companies ran television ads during the Super Bowl, as Coca-Cola aired the commercial "A Coke is a Coke" just before the Super Bowl's National Anthem, while Pepsi ran a series of ads with the tagline "Is Pepsi OK?".
38:
196:. The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola. In at least some of these tests, the Coca-Cola was kept at 0 °C, which is too cold for the taste to come out, whereas the Pepsi Cola was kept at regular refrigerator temperature, rigging the test. This prompted Coca-Cola's creation of the successful Diet Coke in 1982, and the unsuccessful New Coke three years later, both of which led to a major shifting point in the cola wars. However, the
985:
1694:
1704:
165:". Consumer backlash to the change led to the company making a strategic retreat on July 11, 1985, announcing its plans to bring back the previous formula under the name "Coca-Cola Classic". Some think the decision to replace the original flavor was actually a strategic masterstroke to bolster Coke sales once it came back on the market, which it did; however, the Coca-Cola Company vehemently denies the claim.
212:. Using the slogan "Drink Pepsi, Get Stuff", consumers could collect Pepsi Points on packages and cups which could be redeemed for free Pepsi merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Due to its success, the program was expanded to include
119:
following World War I forced Pepsi to declare bankruptcy in 1923. In 1931, Pepsi went bankrupt once more, but recovered and began selling its products at an affordable 5 cents per bottle, reigniting the cola wars through to today. Pepsi offered to sell out to Coca-Cola following both of its
1205:
160:
and competitors' products, the company considered a change to the beverage's formula and flavor. In April 1985, The Coca-Cola
Company introduced its new formula for Coca-Cola, which became popularly known as
1201:
216:
and Pepsi's international markets worldwide. The company continued to run the program for many years, continually innovating with new features each year. This line of commercials led to the court case
1095:
1357:
136:
has historically focused on wholesomeness and nostalgia. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters (e.g., the
115:
The two companies continued to introduce new and contemporary advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until
1380:
1120:
200:
was a marketing campaign and not a scientific study. Subsequent studies with scientific controls found only modest differences between Pepsi and Coke.
1150:
1518:
1062:
1343:
1495:
1296:
1406:
1087:
1238:
112:
renamed his "Brad's Drink" to "Pepsi-Cola," and formed the Pepsi-Cola
Company in 1902, prompting the beginning of the cola wars.
100:, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by
176:
is heavily supported by strategic sponsorships and online marketing. Pepsi's logo utilizes the red, white and blue colors of the
1528:
702:
674:
258:, are intended as direct, equivalent competitors. The following chart lists these competitors by type or flavor of drink.
1679:
1322:
899:
1172:
88:. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
1523:
224:
156:
During the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to
1372:
1116:
177:
1488:
1263:
218:
37:
1747:
1638:
835:
381:
70:
1633:
1003:
962:
943:
877:
243:
137:
133:
105:
62:
664:
254:
Many of the brands available from the three largest soda producers, The Coca-Cola
Company, PepsiCo and
1456:
1431:
73:
marketing campaigns for the direct competition between each company's product lines, especially their
1732:
1708:
826:
488:
341:
97:
1142:
1054:
1481:
889:
609:
527:
376:
54:
1737:
939:
885:
866:
716:
558:
511:
456:
116:
101:
1288:
1402:
1643:
1586:
1351:
1234:
746:
720:
592:
448:
438:
398:
173:
1742:
1607:
1581:
1226:
862:
858:
768:
670:
483:
478:
460:
403:
345:
324:
255:
193:
31:
1669:
1023:
956:
678:
235:
208:
In the mid-1990s, Pepsi launched its most successful long-term strategy of the cola wars,
197:
189:
935:
893:
502:
350:
297:
1373:"The biggest rivalry in Atlanta on Super Bowl weekend has nothing to do with football"
1727:
1721:
918:
839:
799:
795:
737:
655:
554:
474:
452:
109:
1698:
1028:
990:
906:
870:
852:
816:
623:
583:
579:
545:
213:
74:
42:
1289:"How the 'Blood Feud' Between Coke and Pepsi Escalated During the 1980s Cola Wars"
948:
1576:
1571:
1549:
1018:
1013:
1008:
998:
881:
729:
575:
550:
516:
470:
209:
141:
1674:
1566:
1561:
1556:
1504:
980:
686:
633:
617:
496:
332:
328:
312:
305:
58:
1318:
1591:
1033:
844:
803:
733:
649:
637:
603:
430:
425:
408:
356:
337:
320:
316:
288:
157:
145:
81:
1202:"Coke vs. Pepsi: The Story Behind the Biggest Marketing Rivalry in History"
789:
742:
695:
660:
1617:
1176:
924:
831:
822:
776:
758:
563:
162:
17:
792:
in the US and by a joint venture between Nestlé and Coca-Cola elsewhere)
1648:
1612:
808:
750:
641:
628:
444:
386:
364:
360:
293:
239:
66:
192:, in which ordinary people were asked which product they preferred in
931:
783:
764:
588:
1255:
180:, drawing on a strong sense of patriotism throughout its branding.
710:
599:
466:
283:
85:
36:
120:
bankruptcies during this time, but Coca-Cola declined each time.
30:
This article is about the soft drink rivalry. For coca wars, see
1544:
596:
532:
521:
506:
77:
1477:
1473:
1055:"COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars'"
1452:
1427:
188:
In 1975, Pepsi began showing advertisements based on the
1143:"COKE VS. PEPSI: The Amazing Story Behind The Cola Wars"
1088:"1975: Cola wars heat up with launch of Pepsi Challenge"
1657:
1626:
1600:
1537:
1511:
1117:"The Birth of a Refreshing Idea: Coca-Cola History"
775:(ready-to-drink products only, under license from
1356:: CS1 maint: bot: original URL status unknown (
222:, which was chronicled in the 2022 Netflix show
1489:
8:
1346:. Archived from the original on 2008-03-21.
1256:"Cola wars: A social and political history"
1082:
1080:
902:, co-owned by and distributed by Coca-Cola)
486:(in countries other than the US and Canada)
1496:
1482:
1474:
1282:
1280:
260:
41:Coca-Cola and Pepsi vending machines in
1195:
1193:
1045:
1519:List of brand name soft drink products
1349:
1153:from the original on December 28, 2021
1065:from the original on October 26, 2015
7:
1173:"History of the Birthplace of Pepsi"
571:Grapefruit and other citrus flavors
1383:from the original on 24 April 2019
1371:Delaney Strunk (29 January 2019).
1319:"Here's What New Coke Tasted Like"
25:
1254:Paracha, Nadeem F. (2017-04-26).
1233:. Basic Books. pp. 192–193.
725:(prepackaged only, under license)
524:(in countries other than the US)
1703:
1702:
1692:
983:
1459:from the original on 2018-02-14
1434:from the original on 2020-11-30
1409:from the original on 2012-12-24
1325:from the original on 2021-04-11
1299:from the original on 2021-03-04
1266:from the original on 2020-10-20
1208:from the original on 2021-04-13
1123:from the original on 2021-03-23
1098:from the original on 2020-11-27
1529:List of soft drinks by country
1317:Lily Rothman (23 April 2015).
1231:For God, Country and Coca-Cola
1141:Kim Bhasin (January 1, 2013).
1053:Kim Bhasin (January 1, 2013).
1:
244:Coca-Cola has its head office
1680:List of soft drink producers
108:. Two years later, in 1898,
27:Soft drink marketing rivalry
1764:
1524:List of soft drink flavors
29:
1688:
1405:. The Coca-Cola Company.
338:Diet Coke/Coca-Cola Light
178:flag of the United States
1428:"PepsiCo Corporate Site"
422:Dr Slice (discontinued)
219:Leonard v. Pepsico, Inc.
1639:Dr Pepper Snapple Group
463:(in the US and Canada)
382:Caffeine-Free Coca-Cola
104:, who in 1896, founded
1200:Ken C. (August 2019).
871:Mountain Dew Kickstart
313:Diet Pepsi/Pepsi Light
270:The Coca-Cola Company
250:Comparison of products
225:Pepsi, Where's My Jet?
124:Advertising strategies
69:, who have engaged in
46:
1709:Category: Soft drinks
1634:The Coca-Cola Company
1004:Chicken sandwich wars
696:Barq's Red Creme Soda
138:Coca-Cola polar bears
134:Coca-Cola advertising
106:The Coca-Cola Company
63:The Coca-Cola Company
40:
703:Stewart's Cream Soda
629:Seagram's Ginger Ale
394:Cherry-flavored cola
342:Coca-Cola Zero Sugar
98:John Stith Pemberton
1344:"Pop Go the Points"
377:Caffeine-Free Pepsi
700:A&W Cream Soda
675:Stewart's Rootbeer
665:Ramblin' Root Beer
426:Mr. Pibb/Pibb Xtra
372:Caffeine-free cola
117:market instability
102:Asa Griggs Candler
53:are the long-time
47:
1715:
1714:
1644:National Beverage
974:
973:
903:
898:(manufactured by
793:
788:(manufactured by
780:
747:Nantucket Nectars
726:
671:A&W Root Beer
449:Tropicana Twister
399:Pepsi Wild Cherry
273:Keurig Dr Pepper
242:, which is where
194:blind taste tests
174:Pepsi advertising
71:mutually-targeted
16:(Redirected from
1755:
1706:
1705:
1699:Drink portal
1697:
1696:
1695:
1608:Sugary drink tax
1582:Lemon-lime drink
1498:
1491:
1484:
1475:
1468:
1467:
1465:
1464:
1455:. PepsiCo, Inc.
1449:
1443:
1442:
1440:
1439:
1424:
1418:
1417:
1415:
1414:
1399:
1393:
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1368:
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1355:
1347:
1340:
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1314:
1308:
1307:
1305:
1304:
1284:
1275:
1274:
1272:
1271:
1251:
1245:
1244:
1227:Mark Pendergrast
1223:
1217:
1216:
1214:
1213:
1197:
1188:
1187:
1185:
1184:
1175:. Archived from
1169:
1163:
1162:
1160:
1158:
1147:Business Insider
1138:
1132:
1131:
1129:
1128:
1113:
1107:
1106:
1104:
1103:
1084:
1075:
1074:
1072:
1070:
1059:Business Insider
1050:
993:
988:
987:
986:
912:Adrenaline Shoc
900:Monster Beverage
897:
875:Coca-Cola Energy
787:
774:
724:
479:Royal Tru Orange
404:Coca-Cola Cherry
325:Pepsi Zero Sugar
308:/sugar-free cola
261:
256:Keurig Dr Pepper
32:Coca eradication
21:
1763:
1762:
1758:
1757:
1756:
1754:
1753:
1752:
1718:
1717:
1716:
1711:
1693:
1691:
1684:
1670:Space Cola Wars
1653:
1622:
1596:
1533:
1507:
1502:
1472:
1471:
1462:
1460:
1451:
1450:
1446:
1437:
1435:
1430:. PepsiCo.com.
1426:
1425:
1421:
1412:
1410:
1401:
1400:
1396:
1386:
1384:
1370:
1369:
1365:
1348:
1342:
1341:
1337:
1328:
1326:
1316:
1315:
1311:
1302:
1300:
1286:
1285:
1278:
1269:
1267:
1253:
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1248:
1241:
1225:
1224:
1220:
1211:
1209:
1199:
1198:
1191:
1182:
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1171:
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1140:
1139:
1135:
1126:
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1115:
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1101:
1099:
1086:
1085:
1078:
1068:
1066:
1052:
1051:
1047:
1042:
1024:Smartphone wars
989:
984:
982:
979:
957:Sparkling water
942:
938:
934:
927:
911:
909:
896:
892:
888:
884:
880:
876:
869:
865:
861:
838:
834:
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802:
798:
794:
786:
773:
771:
767:
749:
745:
736:
732:
723:
719:
701:
692:Mug Cream Soda
679:Hires Root Beer
677:
673:
663:
640:
636:
595:
591:
582:
578:
557:
553:
520:
515:
510:
505:
487:
477:
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469:
459:
455:
451:
447:
421:
363:
359:
353:(discontinued)
349:
344:
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331:
327:
323:
319:
315:
296:
252:
236:Super Bowl LIII
233:
231:Super Bowl LIII
206:
198:Pepsi Challenge
190:Pepsi Challenge
186:
184:Pepsi Challenge
171:
154:
131:
126:
94:
35:
28:
23:
22:
15:
12:
11:
5:
1761:
1759:
1751:
1750:
1748:Food rivalries
1745:
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1493:
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1470:
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1444:
1419:
1394:
1363:
1335:
1309:
1287:Becky Little.
1276:
1246:
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1189:
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1133:
1108:
1076:
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1038:
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975:
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929:
922:
914:
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894:Monster Energy
873:
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829:
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586:
573:
567:
566:
561:
548:
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537:
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519:(discontinued)
514:(discontinued)
509:(discontinued)
500:
492:
491:
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464:
442:
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428:
423:
418:
412:
411:
406:
401:
396:
390:
389:
384:
379:
374:
368:
367:
354:
351:Coca-Cola Life
348:(discontinued)
335:
310:
301:
300:
298:Schweppes Cola
291:
286:
281:
275:
274:
271:
268:
265:
251:
248:
238:was played in
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93:
90:
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2:
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1603:
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1522:
1520:
1517:
1516:
1514:
1510:
1506:
1499:
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1480:
1479:
1476:
1458:
1454:
1448:
1445:
1433:
1429:
1423:
1420:
1408:
1404:
1398:
1395:
1382:
1378:
1374:
1367:
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1359:
1353:
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1339:
1336:
1324:
1320:
1313:
1310:
1298:
1294:
1290:
1283:
1281:
1277:
1265:
1261:
1257:
1250:
1247:
1242:
1240:0-465-05468-4
1236:
1232:
1228:
1222:
1219:
1207:
1203:
1196:
1194:
1190:
1179:on 2019-06-05
1178:
1174:
1168:
1165:
1152:
1148:
1144:
1137:
1134:
1122:
1118:
1112:
1109:
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1077:
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1027:
1025:
1022:
1020:
1017:
1015:
1012:
1010:
1007:
1005:
1002:
1000:
997:
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992:
981:
976:
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966:
964:
961:
959:
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954:
953:
950:
947:
945:
941:
937:
933:
930:
926:
923:
921:
920:
919:Bottled water
916:
915:
908:
905:
901:
895:
891:
887:
883:
879:
878:Full Throttle
874:
872:
868:
864:
860:
857:
855:
854:
853:Energy drinks
850:
849:
846:
843:
841:
840:Vitamin Water
837:
833:
830:
828:
824:
821:
819:
818:
817:Sports drinks
814:
813:
810:
807:
805:
801:
797:
796:Gold Peak Tea
791:
785:
782:
778:
770:
766:
763:
761:
760:
756:
755:
752:
748:
744:
741:
739:
738:Simply Orange
735:
731:
728:
722:
718:
715:
713:
712:
708:
707:
704:
699:
697:
694:
691:
689:
688:
684:
683:
680:
676:
672:
669:
667:(until 1995)
666:
662:
659:
657:
656:Mug Root Beer
654:
652:
651:
647:
646:
643:
639:
635:
632:
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620:
619:
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531:
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518:
513:
508:
504:
501:
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494:
493:
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485:
482:
480:
476:
475:Simply Orange
472:
468:
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458:
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375:
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370:
369:
366:
365:RC Zero Sugar
362:
358:
355:
352:
347:
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1181:. Retrieved
1177:the original
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1069:November 11,
1067:. Retrieved
1058:
1048:
1029:Browser wars
1014:Console wars
991:Drink portal
955:
917:
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709:
685:
648:
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584:Citrus Blast
570:
546:Mountain Dew
540:
535:(in the US)
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416:Pepper-style
415:
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264:Flavor/type
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214:Mountain Dew
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114:
95:
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43:Indianapolis
1733:Advertising
1572:Ginger beer
1550:Cherry cola
1505:Soft drinks
1293:History.com
1019:Format wars
1009:Coffee wars
999:Burger wars
730:Minute Maid
551:Mello Yello
517:Sierra Mist
471:Minute Maid
210:Pepsi Stuff
142:Santa Claus
140:mascot and
1722:Categories
1675:Craft soda
1567:Ginger ale
1557:Cream soda
1463:2018-02-13
1438:2013-08-18
1413:2013-08-18
1329:2021-03-21
1303:2021-03-21
1270:2020-11-13
1212:2021-03-21
1183:2021-03-21
1127:2021-03-21
1102:2020-08-29
1040:References
970:Limitless
940:Smartwater
886:Relentless
687:Cream soda
634:Canada Dry
618:Ginger ale
602:Portello (
497:Lemon-lime
333:Pepsi True
329:Pepsi Next
152:"New Coke"
61:producers
59:soft drink
1738:Coca-Cola
1665:Cola wars
1627:Companies
1592:Root beer
1453:"LIFEWTR"
1157:March 20,
1034:Tar derby
949:Dejà Blue
845:All Sport
804:Peace Tea
772:Pure Leaf
734:Fruitopia
717:Tropicana
650:Root beer
638:Schweppes
604:Sri Lanka
431:Dr Pepper
409:Cherry RC
357:Diet Rite
321:Pepsi One
317:Pepsi Max
289:Coca-Cola
158:Diet Coke
146:Christmas
129:Coca-Cola
96:In 1886,
82:Coca-Cola
51:Cola wars
18:Cola Wars
1618:Caffeine
1457:Archived
1432:Archived
1407:Archived
1403:"Brands"
1381:Archived
1352:cite web
1323:Archived
1297:Archived
1264:Archived
1260:DAWN.COM
1229:(2000).
1206:Archived
1151:Archived
1121:Archived
1096:Archived
1092:The Drum
1063:Archived
977:See also
928:LIFEWTR
925:Aquafina
863:Rockstar
836:Aquarius
832:Powerade
823:Gatorade
777:Unilever
759:Iced tea
564:Sun Drop
267:PepsiCo
163:New Coke
75:flagship
57:between
1743:PepsiCo
1649:PepsiCo
1613:Fat tax
1387:Apr 27,
910:Xyience
809:Snapple
751:Snapple
642:Vernors
489:Sunkist
445:Mirinda
420:DOC 360
361:Diet RC
294:RC Cola
240:Atlanta
144:around
92:History
67:PepsiCo
55:rivalry
1707:
1601:Health
1587:Orange
1512:Brands
1237:
936:Kinley
932:Dasani
827:Propel
790:Nestlé
784:Nestea
765:Lipton
743:Mott's
711:Juices
661:Barq's
610:Squirt
606:only)
589:Fresca
541:Citrus
528:Sprite
503:Starry
439:Orange
387:RC 100
45:, 1988
1658:Misc.
1577:Grape
1538:Types
963:Bubly
907:Venom
867:Sting
769:Brisk
624:Patio
600:Fanta
559:Vault
555:Surge
512:Slice
484:Crush
467:Fanta
461:Crush
457:Slice
453:Tango
284:Pepsi
169:Pepsi
86:Pepsi
78:colas
1728:Cola
1562:Diet
1545:Cola
1389:2019
1358:link
1235:ISBN
1159:2021
1071:2015
967:Aha
944:Ades
890:Burn
800:Fuze
721:Dole
597:Lilt
593:Lift
580:Izze
533:7 Up
522:7 Up
507:Teem
306:Diet
279:Cola
84:and
65:and
49:The
1377:CNN
882:NOS
859:AMP
576:Kas
346:Tab
148:).
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