353:, which became a registered charity on 21 June 2011 (charity number 1142516). ColaLife's name comes from the following question: “Coca-Cola seems to get everywhere in developing countries, yet life-saving medicines don't. Why?”. ColaLife studied the techniques used by the producers of fast moving consumer goods (FMCGs) to get their products into the hands of people living in remote areas of Africa and applied the same techniques with the aim of improving access to diarrhoea treatment. From May 2008 until the end of 2013, ColaLife received advisory support from
247:
262:
77:
36:
179:
484:
Oral
Rehydration Salts (ORS) and Zinc increased from less than 1% to 46% and the distance caregivers had to travel to access the medicine was reduced by two thirds (from 7.3 km to 2.4 km). The full results were published in Dr Ramchandani's DrPH thesis which was successfully defended in December 2015.
475:
The nine-month set-up phase for the trial began in
December 2011. During this period the design of the diarrhoea treatment kit was finalised in consultation with caregivers. The kit was branded Kit Yamoyo, meaning Kit of Life in local languages. It won the Design Museum’s ‘Product Design of the Year’
446:
In 2010, ColaLife's co-founders (Simon Berry and his wife Jane Berry) decided to work full-time for ColaLife to move it from a campaign into a trial phase. They short-listed five countries where they considered a trial would be feasible and Zambia was among these. They first visited Zambia in
October
377:
In 1988, Simon Berry was working on the
British Aid Programme in NE Zambia, conscious that while he could buy a bottle of Coke anywhere, one in every five children under the age of five died in these areas through simple causes such as dehydration through diarrhea. So he had the idea that Coca-Cola's
498:
In
February 2015 scale-up work started in the 14 most nutritionally challenged districts in Zambia under Zambia's Scaling Up Nutrition (SUN) programme. In 5 of these districts the project works with small retailers. Eleven districts are being supplied with a public sector ORS/Zinc co-pack, based on
483:
The results of the trial were published by the UK's
Department for International Development, a co-funder of the trial. In the 12 months of the trial, retailers serving the 2 implementation districts, remote rural communities, bought 26,000 diarrhoea treatment kits. Diarrhoea treatment rates with
425:
for the iPM Programme. The interview was broadcast on 24 May. Three days before the broadcast, the iPM team received a written statement from Coca-Cola's then Global
Director for Stakeholder Relations, Salvatore Gabola, that he would "be happy to have a chat on this subject with Simon in the near
479:
The trial started in August 2012 and ran until
September 2013. The trial was commissioned by UNICEF Zambia and the Principal Investigator was Dr Rohit Ramchandani then a DrPH Candidate at Johns Hopkins School of Public Health. Rohit Ramchandani contacted the founders in April 2010, offering his
437:
This was the start of an ongoing relationship between the ColaLife campaign and TCCC. Since this first contact with TCCC and the first report about ColaLife on the BBC, the campaign has won supporters from all around the world. In August 2009 Simon Berry and Jane Berry co-founded ColaLife as a
394:
event re-kindled the idea. The active work for Cola Life was started with a first blog post in the [ founder's personal Blog. This Blog post did not attract Coca-Cola's attention, so Berry decided to try to get the idea debated on the
447:
2010 to gauge interest amongst local actors including Zambia's
Ministry of Health. Interest was high and two further visits were undertaken in January and May 2011 when a trial plan was finalised and agreed upon with local partners.
495:
After failing to raise funding for a nationwide scale-up in Zambia, Cola Life and its local partner – Keepers Zambia
Foundation – changed strategy and bid for funding under sub-national programmes.
450:
On 21 June 2011 ColaLife was granted Charity status (charity number 1142516). The co-founders resigned as Directors and handed control to four trustees, subsequently increasing to five.
839:
487:
Both DfID and JJCCT provided limited transitional funding from the end of the trial (Dec 2013) until 2014 while ColaLife sought funding to scale-up the approach in Zambia.
434:
in his interview with Simon Berry broadcast on 27 Dec 2008 to describe the container containing medicine that fitted between the necks of the bottles in Coca-Cola crates.
360:
ColaLife works through partnerships with local organisations in each country to help them to adapt and adopt ColaLife's approach. The organisation is not affiliated to
1098:
957:
1083:
469:
923:
402:
In parallel, the first attempts to communicate with Coca-Cola failed, because it was not possible to get past the first line in Coca-Cola's
197:
189:
1088:
1024:
462:
811:
Emulating Commercial, Private-Sector Value-Chains To Improve Access To ORS And Zinc In Rural Zambia: Evaluation Of The Colalife Trial
457:’s internal Innovation Boot Camp. Here they received training and mentoring from Johnson & Johnson staff and personnel from the
357:
during the planning and implementation of a quasi-experimental design and distribution trial in Zambia to test ColaLife's approach.
233:
215:
160:
63:
937:
825:
1078:
1073:
403:
529:
in their 26 stores nationwide. Shoprite has subsequently expanded to 30 stores. In April 2016 ColaLife was accepted into the
98:
867:
378:
distribution muscle could be used to distribute oral rehydration salts in developing countries. At that time, with only a
999:
679:
141:
853:
971:
794:
113:
909:
87:
503:
458:
94:
49:
688:
120:
780:
480:
services, voluntarily in the first instance. Doctor Ramchandani has gone on to publish the key trial findings.
391:
522:
364:
or any other organisation and its work with others does not imply an endorsement of any product or brand.
350:
288:
127:
361:
354:
752:
708:
Awarded £15,000 towards living expenses to work full-time to move ColaLife to the implementation phase
533:
Globalizer programme and in October 2016 presented its plan to spread its social impact beyond Zambia.
454:
109:
728:
515:
1093:
766:
246:
511:
526:
431:
809:
942:
692:
507:
1031:
468:
In October 2011 the ColaLife co-founders moved to Zambia and in November 2011 the UK’s
261:
134:
1067:
881:
502:
In October 2015 scale-up work started in Lusaka Province with ColaLife deploying its
55:
499:
the Kit Yamoyo design. This is being given away free through hospitals and clinics.
396:
76:
422:
1003:
868:"Winners of the 2014 GSK and Save the Children Healthcare Innovation Award"
985:
407:
17:
415:
453:
During the same period, the ColaLife co-founders were invited to join
685:
530:
411:
895:
702:
379:
245:
472:(DfID) agreed to provide the remaining funding to run the trial.
172:
70:
29:
986:"Making More Health Awards (Boehringer Ingelheim and Ashoka)"
729:"Diarrhoea:Why children are still dying and what can be done"
627:
One of 10 innovations showcased at the UN General Assembly
1058:
382:
available, he struggled to get any attention for his idea.
338:
972:"Designs of the Year Award Winners 2013 (Design Museum)"
882:"FT/IFC Transformational Business Award Winners (2014)"
826:"Evaluation report: COLALIFE operational report Zambia"
795:"Designs of the Year Awards category winners announced"
1000:"The 2010 Buckminster Fuller Challenge Semi-Finalists"
521:
In December 2015 Zambia's largest supermarket chain,
461:. This culminated in an award of $ 250,000 from the
781:"On this week's iPM: coke, games and 'cell' phones"
334:
324:
314:
304:
294:
284:
276:
268:
101:. Unsourced material may be challenged and removed.
1002:. The Buckminster Fuller Institute. Archived from
418:, helped get more people behind the idea quickly.
463:Johnson & Johnson Corporate Citizenship Trust
814:(Thesis). Johns Hopkins School of Public Health.
465:(JJCCT) towards the cost of the proposed trial.
924:"Breakthrough Innovation for Child Health (UN)"
910:"2013 Innovation By Design Awards: Social Good"
657:Product Design of the Year 2013 (Design Museum)
591:FT/IFC Transformational Business Award (Health)
561:Winner: 'Resource Efficient Pack of the Year'
684:One of 30 semi-finalists and selected for the
406:department. Social media technologies such as
624:Breakthrough Innovation for Child Health (UN)
8:
254:
569:INDEX: Award 2015 (Designs to improve life)
64:Learn how and when to remove these messages
253:
390:In 2008 Coca-Cola's participation at the
234:Learn how and when to remove this message
216:Learn how and when to remove this message
161:Learn how and when to remove this message
540:
470:Department for International Development
421:On 21 May 2008 Berry was interviewed by
753:"Using Coca-Cola's Distribution Muscle"
720:
605:Elected as a Great British Innovation
734:. World Health Organization. p. 1
1099:Foreign charities operating in Zambia
958:"DuPont Packaging Award Winners 2013"
7:
514:, match-funding the UK Government's
99:adding citations to reliable sources
572:Finalist with honourable mention
188:tone or style may not reflect the
25:
1084:Social networks for social change
45:This article has multiple issues.
649:Overall winner (Diamond Award)
638:Winner - Products and Services
260:
198:guide to writing better articles
177:
75:
34:
842:. New Statesman. 8 August 2016.
616:Winner - Social Good Category
86:needs additional citations for
53:or discuss these issues on the
938:"Observer Ethical Awards 2013"
705:Award for Social Entrepreneurs
602:Business is Great (Innovation)
580:GSK and Save the Children Fund
438:Company Limited by Guarantee.
1:
1025:"UnLtd Level 2 Award Winners"
854:"Index: Award 2015 Finalists"
430:. Eddie Mair coined the term
680:Buckminster Fuller Challenge
646:25th DuPont Packaging Awards
362:The Coca-Cola Company (TCCC)
355:The Coca-Cola Company (TCCC)
280:Registered charity (1142516)
250:ColaLife logo with strapline
808:Ramchandani, Rohit (2016).
504:Healthcare Innovation Award
1115:
1089:Charities based in England
840:"UK Packaging Awards 2016"
613:Innovation by Design Award
459:Antwerp Management School
259:
797:. Dezeen. 10 April 2013.
668:Making More Health Award
1079:Internet-based activism
1074:British health websites
635:Observer Ethical Awards
558:The UK Packaging Awards
525:, started stocking Kit
392:Business Call To Action
351:non-profit organisation
192:used on Knowledge (XXG)
27:Non-profit organisation
289:London, United Kingdom
251:
196:See Knowledge (XXG)'s
455:Johnson & Johnson
249:
926:. 23 September 2013.
95:improve this article
256:
896:"Britain is GREAT"
767:"Is Coca-Cola it?"
691:2011-08-03 at the
349:is an independent
296:Official language
252:
712:
711:
512:Save the Children
344:
343:
244:
243:
236:
226:
225:
218:
190:encyclopedic tone
171:
170:
163:
145:
68:
16:(Redirected from
1106:
1059:ColaLife website
1046:
1045:
1043:
1042:
1036:
1030:. Archived from
1029:
1021:
1015:
1014:
1012:
1011:
996:
990:
989:
982:
976:
975:
974:. 10 April 2013.
968:
962:
961:
954:
948:
947:
934:
928:
927:
920:
914:
913:
912:. 12 March 2014.
906:
900:
899:
892:
886:
885:
878:
872:
871:
864:
858:
857:
850:
844:
843:
836:
830:
829:
828:. UK Government.
822:
816:
815:
805:
799:
798:
791:
785:
784:
777:
771:
770:
763:
757:
756:
749:
743:
742:
740:
739:
733:
725:
541:
399:programme, iPM.
339:www.colalife.org
264:
257:
239:
232:
221:
214:
210:
207:
201:
200:for suggestions.
181:
180:
173:
166:
159:
155:
152:
146:
144:
103:
79:
71:
60:
38:
37:
30:
21:
1114:
1113:
1109:
1108:
1107:
1105:
1104:
1103:
1064:
1063:
1055:
1050:
1049:
1040:
1038:
1034:
1027:
1023:
1022:
1018:
1009:
1007:
998:
997:
993:
984:
983:
979:
970:
969:
965:
956:
955:
951:
946:. 15 June 2013.
943:TheGuardian.com
936:
935:
931:
922:
921:
917:
908:
907:
903:
894:
893:
889:
880:
879:
875:
866:
865:
861:
852:
851:
847:
838:
837:
833:
824:
823:
819:
807:
806:
802:
793:
792:
788:
779:
778:
774:
765:
764:
760:
751:
750:
746:
737:
735:
731:
727:
726:
722:
717:
693:Wayback Machine
539:
537:Selected awards
493:
444:
442:mid-2010 - 2013
388:
386:2008 - mid-2010
375:
370:
327:
317:
307:
297:
240:
229:
228:
227:
222:
211:
205:
202:
195:
186:This article's
182:
178:
167:
156:
150:
147:
104:
102:
92:
80:
39:
35:
28:
23:
22:
15:
12:
11:
5:
1112:
1110:
1102:
1101:
1096:
1091:
1086:
1081:
1076:
1066:
1065:
1062:
1061:
1054:
1053:External links
1051:
1048:
1047:
1016:
991:
977:
963:
949:
929:
915:
901:
887:
873:
859:
845:
831:
817:
800:
786:
772:
758:
744:
719:
718:
716:
713:
710:
709:
706:
700:
696:
695:
682:
677:
673:
672:
669:
666:
662:
661:
658:
655:
651:
650:
647:
644:
640:
639:
636:
633:
629:
628:
625:
622:
618:
617:
614:
611:
607:
606:
603:
600:
596:
595:
592:
589:
585:
584:
581:
578:
574:
573:
570:
567:
563:
562:
559:
556:
552:
551:
548:
545:
538:
535:
492:
489:
443:
440:
387:
384:
374:
371:
369:
366:
342:
341:
336:
332:
331:
328:
325:
322:
321:
318:
315:
312:
311:
308:
305:
302:
301:
298:
295:
292:
291:
286:
282:
281:
278:
274:
273:
270:
266:
265:
242:
241:
224:
223:
185:
183:
176:
169:
168:
83:
81:
74:
69:
43:
42:
40:
33:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
1111:
1100:
1097:
1095:
1092:
1090:
1087:
1085:
1082:
1080:
1077:
1075:
1072:
1071:
1069:
1060:
1057:
1056:
1052:
1037:on 2010-07-04
1033:
1026:
1020:
1017:
1006:on 2011-07-25
1005:
1001:
995:
992:
987:
981:
978:
973:
967:
964:
959:
953:
950:
945:
944:
939:
933:
930:
925:
919:
916:
911:
905:
902:
897:
891:
888:
883:
877:
874:
869:
863:
860:
855:
849:
846:
841:
835:
832:
827:
821:
818:
813:
812:
804:
801:
796:
790:
787:
782:
776:
773:
768:
762:
759:
754:
748:
745:
730:
724:
721:
714:
707:
704:
701:
698:
697:
694:
690:
687:
683:
681:
678:
675:
674:
670:
667:
664:
663:
659:
656:
653:
652:
648:
645:
642:
641:
637:
634:
631:
630:
626:
623:
620:
619:
615:
612:
609:
608:
604:
601:
598:
597:
593:
590:
587:
586:
582:
579:
576:
575:
571:
568:
565:
564:
560:
557:
554:
553:
549:
546:
543:
542:
536:
534:
532:
528:
524:
519:
517:
516:UK AID Direct
513:
509:
505:
500:
496:
490:
488:
485:
481:
477:
473:
471:
466:
464:
460:
456:
451:
448:
441:
439:
435:
433:
429:
424:
419:
417:
413:
409:
405:
400:
398:
393:
385:
383:
381:
380:telex machine
372:
367:
365:
363:
358:
356:
352:
348:
340:
337:
333:
329:
323:
319:
313:
309:
303:
299:
293:
290:
287:
283:
279:
275:
271:
267:
263:
258:
248:
238:
235:
220:
217:
209:
206:November 2012
199:
193:
191:
184:
175:
174:
165:
162:
154:
151:November 2012
143:
140:
136:
133:
129:
126:
122:
119:
115:
112: –
111:
107:
106:Find sources:
100:
96:
90:
89:
84:This article
82:
78:
73:
72:
67:
65:
58:
57:
52:
51:
46:
41:
32:
31:
19:
1039:. Retrieved
1032:the original
1019:
1008:. Retrieved
1004:the original
994:
980:
966:
952:
941:
932:
918:
904:
890:
876:
862:
848:
834:
820:
810:
803:
789:
775:
761:
747:
736:. Retrieved
723:
520:
501:
497:
494:
486:
482:
478:
474:
467:
452:
449:
445:
436:
427:
420:
401:
389:
376:
359:
346:
345:
326:Volunteers
285:Headquarters
230:
212:
203:
187:
157:
148:
138:
131:
124:
117:
105:
93:Please help
88:verification
85:
61:
54:
48:
47:Please help
44:
547:Description
518:Programme.
491:2014 - date
397:BBC Radio 4
373:1988 - 2008
310:Simon Berry
1068:Categories
1041:2010-08-11
1010:2010-08-11
738:2010-08-11
715:References
686:Ideas Bank
423:Eddie Mair
306:Co-founder
121:newspapers
110:"ColaLife"
50:improve it
1094:Coca-Cola
523:Shop rite
476:in 2013.
269:Formation
56:talk page
689:Archived
671:Winner
660:Winner
594:Winner
583:Winner
550:Comment
408:Facebook
347:ColaLife
255:ColaLife
18:Colalife
416:Twitter
368:History
335:Website
316:Staff
300:English
135:scholar
769:. BBC.
531:Ashoka
527:Yamoyo
432:Aidpod
426:future
412:Flickr
137:
130:
123:
116:
108:
1035:(PDF)
1028:(PDF)
732:(PDF)
703:UnLtd
506:from
142:JSTOR
128:books
699:2010
676:2010
665:2011
654:2013
643:2013
632:2013
621:2013
610:2013
599:2013
588:2014
577:2014
566:2015
555:2015
544:Year
510:and
414:and
277:Type
272:2009
114:news
508:GSK
404:CSR
330:10+
97:by
1070::
940:.
410:,
59:.
1044:.
1013:.
988:.
960:.
898:.
884:.
870:.
856:.
783:.
755:.
741:.
428:"
320:3
237:)
231:(
219:)
213:(
208:)
204:(
194:.
164:)
158:(
153:)
149:(
139:·
132:·
125:·
118:·
91:.
66:)
62:(
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
