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Content management

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requires, for example, negotiating the boundaries of control with local managers and content creators. In the case of larger enterprises, in particular, the failure to fully implement or realize a federated governance structure equates to a failure to realize the full return on investment and cost savings that content management systems enable.
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Federated governance models potentially realize the benefits of both localized and centralized control while avoiding the weaknesses of both. While content management software systems are inherently structured to enable federated governance models, realizing these benefits can be difficult because it
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Variant management system—where personnel tag source content (usually text and graphics) to represent variants stored as single source "master" content modules, resolved to the desired variant at publication (for example: automobile owners manual content for 12 model years stored as single master
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may take many forms: it may be the act of "pushing" content out to others, or simply granting digital access rights to certain content to one or more individuals. Later that content may be superseded by another version of the content and thus retired or removed from use (as when this wiki page is
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systems force some limitations on content management, as they do not allow authors to change protected content in their life cycle. Creating new content using managed (protected) content is also an issue that gets protected contents out of management controlling systems. A few content management
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When the levers of control are strongly centralized, content management systems are capable of delivering an exceptionally clear and unified brand message. Moreover, centralized content management governance structures allow for a large number of cost-savings opportunities in large enterprises,
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Another equally important aspect of content management involves the creation, maintenance, and application of review standards. Each member of the content creation and review process has a unique role and set of responsibilities in the development or publication of the content. Each review team
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realized, for example, through (1) the avoidance of duplicated efforts in creating, editing, formatting, repurposing and archiving content; (2) process management and the streamlining of all content related labor; and/or (3) an orderly deployment or updating of the content management system.
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By putting control in the hands of those closest to the content, the context experts, localized governance models empower and unleash creativity. These benefits come, however, at the cost of a partial-to-total loss of managerial control and oversight.
313:). Authors and editors often need to restore older versions of edited products due to a process failure or an undesirable series of edits. Time-sensitive content may also require updates as the subject matter evolves over time. 296:– responsible for managing access permissions to folders, collections and files, usually accomplished by assigning access rights to user groups or roles. Admins may also assist and support users in various ways. 260:
For example, some digital content is created by one or more authors. Over time that content may be edited. One or more individuals may provide some editorial oversight, approving the content for publication.
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Digital content may take the form of text (such as electronic documents), images, multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring
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Content management expert Marc Feldman defines three primary content management governance structures: localized, centralized, and federated—each having its unique strengths and weaknesses.
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websites, and educational institutions all use content management, but in different ways. This leads to differences in terminology and in the names and number of steps in the process.
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Content management implementations must be able to manage content distributions and digital rights in content life cycle. Content management systems are usually involved with
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member requires clear and concise review standards. These must be maintained on an ongoing basis to ensure the long-term consistency and health of the
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content files and "called" by model year as needed)—often used in concert with database chunk storage (see above) for large content objects
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Content management is an inherently collaborative process. It often consists of the following basic roles and responsibilities:
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and management and is complex enough that various commercial software vendors (large and small), such as Interwoven and
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in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as
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Content management practices and goals vary by mission and by organizational governance structure. News organizations,
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Definition of workflow tasks often coupled with messaging so that content managers are alerted to changes in content
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The ability to assign roles and responsibilities to different instances of content categories or types
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A content management system is a set of automated processes that may support the following features:
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A critical aspect of content management is the ability to manage versions of content as it evolves (
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Document Engineering: Analyzing and Designing Documents for Business Informatics and Web Services
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in order to control user access and digital rights. In this step, the read-only structures of
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Increasingly, the repository is an inherent part of the system, and incorporates
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The ability to track and manage multiple versions of a single instance of content
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content management system—content stored in chunks within a relational database
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Process of managing information or experiences built with an audience in mind
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to control and automate significant aspects of the content lifecycle.
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and retrieval. Content management systems take the following forms:
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The ability to publish the content to a repository to support access
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The ability to personalize content based on a set of rules
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Import and creation of documents and multimedia material
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Managing Enterprise Content: A Unified Content Strategy
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British Computer Society. p. 320. 598: 565:"Governance Issues in Content Management" 190:Learn how and when to remove this message 120:Learn how and when to remove this message 737:Ferran, NĂşria; JuliĂ  MinguillĂłn (2011). 718:Glushko, Robert J.; Tim McGrath (2005). 463:implementations cover all these issues. 831:Personalization management system (PMS) 556: 576: 574: 7: 826:Web content management system (WCMS) 58:adding citations to reliable sources 816:Enterprise content management (ECM) 515:List of content management systems 14: 741:Content Management for E-Learning 684:. New Riders Press. p. 592. 545:Personalization management system 505:Enterprise information management 136: 34: 699:Hackos, JoAnn T. (2002-02-14). 45:needs additional citations for 1: 1354:Web content management system 500:Enterprise content management 399:Knowledge management software 359:Web content management system 587:SMPTE Motion Imaging Journal 380:editorial staff organization 680:Rockley, Ann (2002-10-27). 675:Content Management Platform 614:Umeh, Jude (October 2007). 581:White, Blake (April 2004). 394:Document management systems 242:content management software 1419: 1403:Content management systems 1362:Document management system 1029:Domain Technologie Control 1002:Web hosting control panels 795:Content management systems 722:. MIT Press. p. 728. 18: 806: 644:Boiko, Bob (2004-11-26). 489:Content management system 460:digital rights management 456:digital rights management 300:Consumer, viewer or guest 648:Content Management Bible 520:Single source publishing 510:Information architecture 495:Digital asset management 145:This article includes a 19:Not to be confused with 1393:Technical communication 652:. Wiley. p. 1176. 369:management (often what 174:more precise citations. 703:. Wiley. p. 432. 432:Centralized governance 21:Information management 972:Web content lifecycle 745:. Springer. pp.  530:Web content lifecycle 415:Governance structures 932:Mobile web analytics 441:Federated governance 423:Localized governance 69:"Content management" 54:improve this article 25:Knowledge management 673:Multimedia Digital 479:Content engineering 234:content development 992:Website governance 872:Website management 668:Content Moderation 567:. 12 January 2001. 540:Website governance 525:Snippet management 371:content management 203:Content management 147:list of references 1380: 1379: 1304:Network Solutions 952: 951: 839: 838: 756:978-1-4419-6958-3 373:implicitly means) 352:enterprise search 200: 199: 192: 130: 129: 122: 104: 1410: 1299:NearlyFreeSpeech 1152:Identity Digital 1083:Top-level domain 882: 866: 859: 852: 843: 788: 781: 774: 765: 760: 744: 733: 714: 695: 666:Teleperformance 663: 651: 632: 631: 611: 605: 604: 602: 578: 569: 568: 561: 474:Content delivery 195: 188: 184: 181: 175: 170:this article by 161:inline citations 140: 139: 132: 125: 118: 114: 111: 105: 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Index

Information management
Knowledge management

verification
improve this article
adding citations to reliable sources
"Content management"
news
newspapers
books
scholar
JSTOR
Learn how and when to remove this message
list of references
related reading
external links
inline citations
improve
introducing
Learn how and when to remove this message
information
digital content
content
management
content development
Microsoft
content management software
e-commerce
Publishing
version control

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