269:
Warner Cable losing 553,000 and
Comcast losing 359,000 subscribers. AT&T and Verizon added 1.32 million subscribers; DirecTV and Dish added 160,000 subscribers, compared to 439,000 the previous year. Before 2013, only quarter-to-quarter losses had been recorded industrywide. Internet video and switching to receiving television programming by antenna were reasons. Bruce Leichtman described the subscription television industry as "saturated". A TDG study showed nearly 101 million U.S. households subscribed to television at the industry's peak in 2011, but the number fell below 95 million in 2017. In 2013, the number of total subscribers to pay TV services fell by a quarter of a million. This was the first decline from one year to the next.
319:), and existing services (such as Netflix) being required to pay premiums to maintain rights to popular archive programs or lose them to rivals, and increase investment in original content as a selling point. Some critics have argued that the fragmentation of the market has defeated the purpose of cord-cutting, as consumers are now being required to spend money on multiple different services in order to access their desired content, and that these inconveniences (including fluctuating rights to popular content) may cause consumers to resort to piracy out of frustration.
398:
dissatisfied with pay-TV services, they become cord-cutters. The cord-shaving phenomenon is highly likely to increase as fibre is rolled out to more areas in South Africa, and as data prices are reduced. In the UK, 36% of OTT TV subscribers downgraded their premium pay-TV services. A further 71% of OTT TV subscribers have combined their subscription with pay-TV subscription services owing to the inability of OTT TV services to offer elite sport, and this phenomenon is called cord-stacking.
374:. Anninger predicted that the same would hold true for pay television, and that providers would need to offer lower-priced packages with fewer channels in order to reverse the trend. Also using the term "cord-nevers" was Richard Schneider, whose company Antennas Direct was selling antennas through the Internet. After a decade in business, the company was selling 600,000 antennas a year. However, Schneider said some people only knew of the Internet and services such as
211:
by
Strategy Analytics revealed financial considerations were not the primary reason. People were not satisfied with what they could get, and online sources had a wider array of content. The survey showed that 13% of cable subscribers intended to cancel service in the next year. Slightly more than half were under the age of 40, and nearly all had a high school education. Two-thirds had or planned further schooling, and just over half earned at least $ 50,000 a year.
422:(TWC) began to trial television services delivered via their managed internet infrastructures; Comcast's "Stream" service offered access to broadcast networks, HBO, Xfinity StreamPix, and their respective TV Everywhere services. Outside of TVE apps, the service can only be accessed via Comcast home internet on supported devices. In October 2015, TWC began to trial a service under which subscribers are given a
1627:
261:
Strategy & Investment Group. Cable lost 340,000 subscribers (with Time Warner Cable accounting for 140,000 of that number) and satellite gained only 50,000; telephone companies added 320 subscribers. Throughout 2012, pay television added only 46,000 new subscribers, out of 974,000 new households overall, according to
426:
3 digital media player to access their service via the supplied TWC app, rather than a traditional set-top box. A TWC spokesperson emphasized that this offering would provide "the same TV and same packages delivered to the home today", but delivered over TWC-managed internet rather than a cable line.
176:
made cancelling service possible for those who would be unable to see their favorite programs over the air. Sports programming was a big reason for not cancelling pay television service, although online options existed for many events. Another problem was the inability to watch many programs live, or
110:
Parks
Associates estimated that in 2008, about 0.9 million American households relied entirely on the Internet for television viewing; by 2017, this figure had increased to 22.2 million. Leichtman Research Group found that six percent of Americans watched at least one show online each week in 2008, a
214:
In second quarter 2011, Comcast lost 238,000 television customers, compared to 265,000 a year earlier, though the company was making up for these losses with increases in other services such as
Internet. Moffett said the slowing rate indicated that online sources were not making people drop cable as
210:
reported a loss of 275,000 subscribers in the third quarter of 2010, bringing the total for the calendar year to 625,000. The company said most of these losses were not from people leaving for another service. Moffett pointed out that cable companies needed to offer lower-cost packages, but a survey
115:
found that in the fourth quarter of 2008, the increase was seven-tenths of one percent, or 220,000 homes, the lowest ever recorded. A Centris report showed that 8% of
Americans expected to cancel their pay television service by the third quarter of 2009. About half of Americans tried to get a better
365:
media analyst Stefan
Anninger said that young people who grew up accustomed to watching shows online would be less likely to subscribe to pay television services, terming these people as "cord-nevers". Anninger predicted that by the end of 2012, the industry's subscriber count would drop by 200,000
260:
and live recording capabilities, that were once exclusive to pay television services, are now being offered to cord cutters. Although the number of subscribers usually increases in the third quarter, in 2012 only 30,000 people added pay television service, according to a study by the
International
255:
report said 9% of television households dropped cable service during 2011 and an additional 11% planned to cancel their service. Sanford
Bernstein estimates 400,000 dropped pay video services during the second quarter of 2012, up from 340,000 in 2011. One reason for the drop was college students'
397:
Drastic changes in subscription fees influence the cord-shaving phenomenon, meaning that when prices go up, consumers are highly likely to downgrade subscription services to lower packages and complement them with cheaper OTT TV services. The risk with the cord-shavers is that once this group is
268:
A 2013 Leichtman survey showed that the 13 largest MVPD companies, covering 94 percent of the country, experienced their first year-to-year subscriber losses. 80,000 subscribers dropped their service in the year ending March 31, 2013. 1.5 million cable customers dropped their service, with Time
180:
2010 was the first year that pay television saw quarterly subscriber declines. In the second quarter of 2012, Sanford
Bernstein determined that losses took place in five quarters. Leichtman found that the decrease in pay subscriptions was not happening in large numbers. One reason was that some
191:
showed that 88% of people surveyed had such a service, and only 15% had considered going exclusively to web services. People under the age of 45, the survey said, were four times more likely to use the
Internet only. To combat the trend, pay television providers were allowing people to stream
306:
By 2019, the OTT market was deemed to have become oversaturated and fragmented, as the sheer number of services has led to increased diffusion of content among them, induced by studios using exclusive rights to their content as a selling point for their own new services (such as
181:
sports events, as well as other types of television (such as series airing on cable-originated networks), could not be seen online. Sanford Bernstein said the number of pay television subscribers increased by 677,000 during the first quarter of 2010, and a poll conducted by
95:. This decline continued into the first quarter of 2019 as cable and satellite lost 1.4 million subscribers. This trend is occurring globally as cord-cutting varies between 7% and 15% of households across multiple countries in Europe and Asia.
256:
returning home for the summer, while the companies made up for the loss in other quarters. However, the number of new homes paying for television service is less than the total number of new homes. Another possible reason is services, such as
250:
A Nielsen report showed that during the fourth quarter of 2011, the number of people paying for television had dropped by 15 million people (a rate of 1.5 percent), and the number of cable subscribers dropped by 2.9 million. A 2012
204:. Craig Moffett of Sanford C. Bernstein still stated that high prices and other methods would eventually drive customers away, calling cord cutting "perhaps the most overhyped and overanticipated phenomenon in tech history."
1505:
235:
estimated that the number of households with at least one television set had decreased from 115.9 million to 114.7 million, while also estimating an increase in program viewing by computer, tablets or
1110:
303:
survey showed that 19.8 percent of those without pay TV service had dropped it in the previous year. An apparent "deceleration" in 2018 turned out to be an increase in the number of households.
394:
In 2013, specific channels were losing more subscribers than pay TV providers. This was because of what came to be known as "cord shaving", switching to a cheaper package of channels.
1559:
1189:
76:, have never used commercial cable for television service, relying on internet sources from the start. A number of purely internet television services, part of the wider
1663:
769:
977:
514:
1519:
272:
Some broadcasters have elected to embrace the concept of cord-cutting by establishing subscription-based over-the-top content offerings of their own, such as
962:
539:
243:
were increasing their subscriber numbers by offering special features: U-verse's "My Multiview" option allowed people to watch four channels at once, while
1114:
911:
111:
figure that grew to eight percent in 2009. The number of Americans subscribing to cable service increased two percent in 2008, but the growth had slowed.
98:
A 2021 study found that cord-cutter households "increase internet usage by 22%, reduce payments to multiple-system operators by 50%, and 16% acquire new
35:
1532:
353:
has been affected by the crisis, making 2024 the first year of decline, 11 years after pay television began to decline in the United States in 2013.
881:
1136:
1418:
461:"Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User's Affinity, Satisfaction and Cord-Cutting"
410:
began to offer "Cord Cutter" packages that include a free digital antenna and access to its Optimum WiFi network, as well as the option to add
936:
1360:
564:
406:
In an effort to entice cord cutters and cord nevers, some cable television providers have begun offering Internet-only streaming services.
1083:
322:
A MoffettNathanson report said the first quarter of 2019 was the worst ever for cord cutting, with an annual rate of 4.8 percent, and
1563:
1197:
1008:
645:
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to 100.5 million; Anninger's report also stated that consumers were not likely to return to paying for television. In the case of
42:
channels or reducing the number of hours of subscription TV viewed in response to competition from rival media available over the
1483:
1795:
1790:
341:'s current great depression impacting in middle class in that country. This is due to, however, a recession that began under
62:
49:
As a market trend, a growing number of "cord cutters" do not pay for subscription television in favor of some combination of
1520:
https://www.perfil.com/noticias/economia/no-hay-plata-7-de-cada-10-familias-redujeron-los-costos-en-internet-y-tv-paga.phtml
777:
987:
829:
802:
856:
729:
The ranks of cord cutters reached 22.2 million in 2017, a 33.2% increase from the year before, according to eMarketer.
612:
316:
1708:
495:
329:
By 2022, cord cutting became the majority when the share of satellite and cable subscribers dropped to 48 percent.
288:
would also offer an OTT service—a plan which was realized in June 2015. On March 31, 2016, Canadian sports channel
99:
1746:
1278:
1246:
1727:
1393:
1256:
428:
1219:
442:
At the end of 2017, most new televisions had Internet capability. This contributed to the cord-cutting trend.
1785:
1586:
1039:
807:
747:
165:
1141:
540:"AT&T, Spectrum, Comcast, Dish, & Verizon Lost 1.1 Million Subscribers in The 4th Quarter of 2018"
432:
232:
220:
145:
58:
588:
1603:"The Impact of Over-the-Top Television Services on Pay-Television Subscription Services in South Africa"
889:
293:
285:
1689:
1304:
370:, people had believed younger people would eventually get them, but now numerous subscribers only have
1162:
92:
69:
1467:
Frankel, Daniel (May 13, 2019). "Cord-Cutting Got 75% Worse in Q1, Worst Quarter Ever for Pay TV".
1584:
Hagey, Keach; Ramachandran, Shalini (October 10, 2014). "Pay TV's New Worry: 'Shaving' the Cord".
1283:
1251:
1088:
834:
697:
183:
153:
46:. This content is either free or significantly cheaper than the same content provided via cable.
982:
1645:
262:
1537:
1443:
1368:
941:
720:
689:
620:
476:
419:
345:'s presidency in 2018 and is still ongoing under Javier Milei's ternure. Cable providers like
216:
112:
460:
378:
and were not even aware broadcast television even existed. In a speech on November 16, 2012,
1614:
1062:
681:
468:
346:
296:) announced an OTT service offering its four regional feeds and two main national channels.
193:
161:
201:
173:
50:
1058:
1111:"Pay TV will shrink for first time in history, study says cable watching peaked in 2011"
1016:
342:
277:
223:
lost more customers in the quarter than in 2010. Time Warner Cable lost 130,000, while
39:
1779:
701:
362:
257:
169:
88:
742:
1747:"Time Warner Cable goes after cord cutters with new Internet TV service, free Roku"
371:
338:
323:
224:
117:
17:
1344:
Frankel, Daniel (19 November 2018). "Cord-Cutting Matches 2017's Heights in Q3".
265:. 84.7 percent of households subscribed, compared to 87.3 percent in early 2010.
149:
1764:
Eason, Beth-Ann (November 6, 2017). "OTT Fuels a Resurgence in Television Ads".
963:"Nielsen: Cable Loses 2.9M Subscribers As 1.5M U.S. Households Cut Cord In 2011"
565:"Cable and satellite TV companies need a miracle to save them from cord-cutting"
407:
383:
379:
281:
244:
121:
84:
66:
1631:
857:"Comcast Loses More Subscribers Than Expected, but Its Earnings Top Estimates"
472:
350:
236:
129:
1372:
724:
693:
624:
480:
1247:"Leslie Moonves Divulges Details on Showtime's New Online Streaming Service"
912:"Comcast Second-Quarter Profit Advances 16% as Video-Subscriber Losses Slow"
670:
Malone, Jacob B.; Nevo, Aviv; Nolan, Zachary; Williams, Jonathan W. (2021).
289:
157:
414:
to the service, making it the first-ever cable provider to do so. In 2015,
247:'s "iO TV Quick Views" allowed the display of up to nine channels at once.
1619:
1602:
308:
125:
1329:
Baumgartner, Jeff (6 March 2016). "Cord-Cutting Wave Keeps On Building".
685:
436:
367:
252:
188:
43:
1664:"Comcast's new streaming service is not as terrible as you might think"
1626:
1419:"'The Office' Leaving Netflix Is Going to Drive Viewers Back to Piracy"
672:
415:
411:
375:
312:
273:
240:
228:
207:
141:
133:
1279:"With HBO and CBS Cutting the Cord, Which Networks Will Follow Suit?"
673:"Is OTT Video a Substitute for TV? Policy Insights from Cord-Cutting"
197:
1560:"Time Warner CEO: Cord cutters not an issue, "cord nevers" might be"
337:
In 2024, the phenomenon began to occur in Argentina as a result of
1394:"Quarter of OTT Users Say They Have Too Many Subscription Services"
231:
gained 26,000 subscribers, compared to 100,000 the previous year.
1646:"Cablevision offers 'Cord Cutter' packages with optional HBO Now"
1220:"CBS Sets July Launch, $ 11 Monthly Fee For Showtime OTT Service"
1190:"How HBO's New Streaming Service Shakes Up the Cable-TV Business"
116:
deal from a provider other than the one they were subscribed to.
423:
300:
137:
91:
left traditional satellite and cable in favor of internet based
77:
54:
1728:"Time Warner Cable will test internet-only TV in NYC next week"
715:
Fry, Erika (February 1, 2018). "Super Bowl Ads Can't Save TV".
1709:"Time Warner Cable tests replacing your cable box with a Roku"
1607:
Journal of Open Innovation: Technology, Market, and Complexity
1137:"TV Subscriptions Fall for First Time as Viewers Cut the Cord"
937:"Cablevision Tiles Up To Nine Favorite Channels On One Screen"
773:
1630:
Text was copied from this source, which is available under a
1305:"Rogers to offer all Sportsnet content in streaming service"
1084:"Cord-Cutting: At Last, Hard Evidence It's Really Happening"
1037:
Lafayette, Jon (2012-11-12). "TV Execs Are Bullish on Q4".
16:"Cut the cord" redirects here. For the Shinedown song, see
1361:"Streaming TV is about to get very expensive – here's why"
386:
said "cord nevers" did not see anything worth paying for.
177:
at least soon enough in the case of a television series.
427:
This service has since been transferred to the current
1632:
Creative Commons Attribution 4.0 International License
1484:"Cable TV "cord-cutters" became the majority in 2022"
496:"Ready To Cut The Cable TV Cord? Here's How To Do It"
38:
services available over cable or satellite, dropping
1601:
Udoakpan, Nokuphiwa; Tengeh, Robertson Khan (2020).
1533:"Analyst warns of bleak outlook for cable industry"
23:
Mass cancellation of cable television subscriptions
1504:
671:
284:stated that there was a "very strong possibility"
30:refers to the pattern of viewers, referred to as
80:concept, have emerged to cater to these groups.
978:"Why your cable TV bill will never get cheaper"
882:"Cord Cutters Are Young, Educated and Employed"
515:"Traditional TV is collapsing faster than ever"
431:service after Time Warner Cable's merger with
8:
1052:
1050:
828:Richtel, Matt; Stelter, Brian (2010-08-23).
770:"Your Guide to Cutting the Cord to Cable TV"
646:"Video Cord Cutting an International Trend"
1059:"Broadcasters worry about 'Zero TV' homes"
1009:"Most anticipated tech of 2014 (pictures)"
1618:
1417:Bode, Karl; Koebler, Jason (2019-06-26).
292:(owned by media and telecom conglomerate
796:
794:
87:of 2018, 1.1 million subscribers in the
743:"More Households Cut the Cord on Cable"
613:"American pay-television is in decline"
451:
830:"In the Living Room, Hooked on Pay TV"
678:The Review of Economics and Statistics
7:
1726:Lawler, Richard (October 23, 2015).
801:Ramachandran, Shalini (2012-08-15).
34:, cancelling their subscriptions to
1644:Baldwin, Roberto (April 23, 2015).
803:"Evidence Grows on TV Cord-Cutting"
589:"Cut the cord, or else! | TechHive"
1745:Waniata, Ryan (October 26, 2015).
1245:Cynthia Littleton (June 3, 2015).
1218:Cynthia Littleton (June 3, 2015).
741:Lawton, Christopher (2009-05-28).
465:Journal of Creative Communications
361:On November 28, 2011, a report by
26:In American broadcast television,
14:
1015:. CBS Interactive. Archived from
494:Amadou Diallo (16 October 2013).
72:broadcasts. A related group, the
1707:Statt, Nick (November 9, 2015).
1625:
1558:Jeff John Roberts (2012-11-16).
1109:Jeff John Roberts (2013-01-11).
976:Fottrell, Quentin (2012-06-24).
644:Nissen, Keith (August 1, 2016).
1590:. p. B1 (eastern edition).
1392:Frankel, Daniel (23 May 2019).
1359:Heritage, Stuart (2019-06-27).
1188:Brustein, Joshua (2014-10-15).
719:(print mail distribution): 11.
276:. Alongside the 2014 launch of
1482:de Visé, Daniel (2023-04-26).
1163:"HBO Now on Apple TV Hands On"
1057:Nakashima, Ryan (2013-04-07).
113:Sanford C. Bernstein & Co.
63:digital terrestrial television
1:
1442:Feldman, Brian (2019-06-26).
1277:Spangler, Todd (2014-10-22).
1082:Spangler, Todd (2013-05-20).
935:Spangler, Todd (2011-03-20).
459:Menon, Devadas (2024-05-24).
227:lost 135,000; by comparison,
910:Sherman, Alex (2011-08-03).
563:Newman, Jared (2019-02-13).
513:Newman, Jared (2018-11-07).
215:quickly. On the other hand,
102:(OTT) video subscriptions."
965:. deadline.com. 2012-05-05.
880:Lawler, Ryan (2010-10-29).
768:Glaser, Mark (2010-01-08).
1812:
1226:. Penske Media Corporation
1135:Lee, Edmund (2014-03-19).
855:Arango, Tim (2010-10-27).
538:Bouma, Luke (2019-02-13).
402:Broadband-only TV products
15:
1690:"Xfinity Internet Stream"
1531:Flint, Joe (2011-11-28).
1506:"The State of Viewership"
473:10.1177/09732586241240392
326:were not growing either.
1766:Broadcasting & Cable
1469:Broadcasting & Cable
1346:Broadcasting & Cable
1331:Broadcasting & Cable
1257:Penske Media Corporation
1040:Broadcasting & Cable
83:In the third and fourth
1587:The Wall Street Journal
808:The Wall Street Journal
748:The Wall Street Journal
192:television programs on
59:digital video recorders
36:multichannel television
1796:Appropriate technology
1503:Fine, Rebecca (2022).
1194:Bloomberg BusinessWeek
1142:Bloomberg BusinessWeek
233:Nielsen Media Research
221:Charter Communications
146:Nintendo Switch Online
118:Amazon Music Unlimited
1791:Television technology
1620:10.3390/joitmc6040139
435:, with an equivalent
294:Rogers Communications
686:10.1162/rest_a_01132
368:land-line telephones
93:streaming television
70:satellite television
1670:. IDG. 23 July 2015
1200:on October 16, 2014
983:News & Observer
333:Impact in Argentina
239:. Services such as
861:The New York Times
835:The New York Times
184:The New York Times
51:broadband Internet
1538:Los Angeles Times
942:Multichannel News
544:Cord Cutters News
439:app forthcoming.
420:Time Warner Cable
217:Time Warner Cable
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1544:2011-12-02
1489:2024-05-15
1453:2019-06-27
1428:2019-06-27
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1378:2019-06-27
1290:2014-10-23
1204:2014-10-23
1148:2014-10-24
1121:2015-01-04
1095:2013-05-30
1068:2013-06-04
1023:2015-01-04
994:2012-06-25
948:2012-02-23
921:2012-02-23
896:2012-02-23
886:gigaom.com
866:2012-02-23
841:2012-02-23
814:2012-08-30
784:2011-12-21
754:2011-12-21
630:2019-07-05
598:2019-07-05
574:2019-07-05
549:2019-07-05
524:2019-07-05
446:References
351:Telecentro
150:Paramount+
130:Funimation
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1373:0261-3077
1167:The Verge
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286:Showtime
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