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Creative Technology

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Sound Blaster achieved competitive control of the PC audio market by 1992, the same year that its main competitor, Ad Lib, Inc., went bankrupt. In the mid-1990s, following the launch of the Sound Blaster 16 and related products, Creative Technologies' audio revenue grew from US$ 40 million to nearly
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At the same time, Esber and the original founders of the company had differences of opinion on the strategy and positioning of the company. Esber exited in 1995, followed quickly by Buchanan and Pomerantz. Following Esber's departure, Sorkin was promoted to General Manager of Audio and Communication
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At the Consumer Electronics Show (CES) in Las Vegas in January 2018, its Super X-Fi dongle won the Best of CES 2018 Award by AVS Forum. The product was launched after more than $ 100 million in investment and garnered positive analyst reports. This new technology renewed interest in the company and
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was among the first dedicated audio processing cards to be made widely available to the general consumer. As the first to bundle what is now considered to be a part of a sound card system: digital audio, on-board music synthesizer, MIDI interface and a joystick port, Sound Blaster rose to become a
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In early 2008, Creative Labs' technical support centre, located in Stillwater, Oklahoma, US laid off several technical support staff, furthering ongoing concerns surrounding Creative's financial situation. Later that year, the company faced a public-relations backlash when it demanded that a user
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joined Creative Labs as CEO to assemble a management team to support the company's rapid growth. Esber brought in a team of US executives, including Rich Buchanan (graphics), Gail Pomerantz (marketing), and Rich Sorkin (sound products, and later communications, OEM and business development). This
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chip found on the AdLib card, as well as adding a component for playing and recording digital samples. Creative aggressively marketed the "stereo" aspect of the Sound Blaster (only the C/MS chips were capable of stereo, not the complete product) to calling the sound producing micro-controller a
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on 5 January 2001 and was awarded the patent on 9 August 2005. The Zen patent was awarded to the firm for the invention of user interface for portable media players. This opened the way for potential legal action against Apple's iPod and the other competing players. The firm took legal actions
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AU8820 Vortex 3D sound technology. The firm at the time was in development of their own in house PCI audio cards but were finding little success adopting the PCI standard. In January 1998 in order to quickly facilitate a working PCI audio technology, the firm made the acquisition of
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and Extigy soundcards were marketed. The firm offered customers who purchased the cards up to a $ 62.50 reduction on the cost of their next purchase of its products, while the lawyers involved in filing the dispute against Creative received a payment of approximately $ 470,000.
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at the high end and Aztech at the low end. Sorkin, in particular, dramatically strengthened the company's brand position through crisp licensing and an aggressive defense of Creative's intellectual property positions while working to shorten product development cycles.
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and featuring multimedia features like enhanced color graphics and a built-in audio board capable of producing speech and melodies. With lack of demand for multilingual computers and few multimedia software applications available, the Cubic was a commercial failure.
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and media streaming, Creative was well-positioned to take advantage of the Internet era, but ventured into the CD-ROM market and was eventually forced to write off nearly US$ 100 million in inventory when the market collapsed due to a flood of cheaper alternatives.
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The sixth generation of Sound Blaster sound cards introduced SBX Pro Studio, a feature that restores the highs and lows of compressed audio files, enhancing detail and clarity. SBX Pro Studio also offers user settings for controlling bass and virtual surround.
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named "Daniel_K" cease distributing modified versions of drivers for Windows Vista which restored functionality that had been available in drivers for Windows XP. The company deleted his account from its online forums but reinstated it a week later.
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In January 2009, the firm generated Internet buzz with a mysterious website promising a "stem cell-like" processor which would give a 100-fold increase in supercomputing power over current technology, as well as advances in consumer 3D graphics. At
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The audio and video engine of the X-Fi Sonic Carrier are powered by 7 processors with a total of 14 cores. It supports both local and streaming video content at up to 4K 60 fps, as well as 15.2 channels of high resolution audio playback.
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against Apple in May 2006. In August, 2006, Creative and Apple entered into a broad settlement, with Apple paying Creative $ 100 million for the licence to use the Zen patent. The firm then joined the "Made for iPod" program.
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for Intel to license technology and patents from ZiiLABS Inc. Ltd, a wholly owned subsidiary of Creative, and acquire engineering resources and assets related to its UK branch as a part of a $ 50 million deal.
662:(still wholly owned by Creative) continues to retain all ownership of its StemCell media processor technologies and patents, and will continue to supply and support its ZMS series of chips to its customers. 543:
In December 1999, after numerous lawsuits, Aureal won a favourable ruling but went bankrupt as a result of legal costs and their investors pulling out. Their assets were acquired by Creative through the
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The Creative X-Fi Sonic Carrier, launched in January 2016, consists of a long main unit and a subwoofer that houses 17 drivers in an 11.2.4 speaker configuration. It incorporates
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in September 2000 for US$ 32 million. The firm had in effect removed their only major direct competitor in the 3D gaming audio market, excluding their later acquisition of
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bus in order to compete with upcoming Aureal AU8830 Vortex2 sound chip. Aureal at this time were making fliers comparing their new AU8830 chips to the now shipping
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It also comes with 3 distinct wireless technologies that allow multi-room Wi-Fi, Bluetooth, and a zero-latency speaker-to-speaker link to up to 4 subwoofer units.
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Shifting focus from language to music, Creative developed the Creative Music System, a PC add-on card. Sim established Creative Labs, Inc. in the United States'
2300: 1976: 513:. Aureal filed a counterclaim stating the firm was intentionally interfering with its business prospects, had defamed them, commercially disparaged, engaged in 2330: 1180: 575:. In November 2004, the firm announced a $ 100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players. 665:
From 2014 to 2017, Creative's revenue from audio products have contracted at an average of 15% annually, due to increased competition in the audio space.
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card and technologies; the company continues to develop Sound Blaster products including embedding it with partnered mainboard manufacturers and laptops.
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market, but nearly half of the company's income is generated in the United States and South America; the European Union represents 32% of revenues, with
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with intent to slow down Aureals sales, and acted fraudulently. The suit had come only days after Aureal gained a fair market with the AU8820 Vortex1.
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surround processing, and also features Creative's EAX 15.2 Dimensional Audio to extract, enhance and upscale sound from legacy material.
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Products and later Executive Vice-President of Business Development and Corporate Investments, before leaving Creative in 1996 to run
1519:"Creative Technology Announces Completion of Its Voluntary Delisting from Nasdaq – Company's Sole Exchange Listing Now On the SGX-ST" 1303: 2310: 1969: 525: 501: 1640: 509:
for US$ 77 million. On 5 March 1998 the firm sued Aureal with patent infringement claims over a MIDI caching technology held by
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On January 4, 2023, Sim died at age 67, with president of Creative Labs Business Unit Song Siow Hui appointed as interim CEO.
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EMU10K1 chip sparked another flurry of lawsuits against Aureal, this time claiming Aureal had falsely advertised the
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show just as the multimedia PC market, fueled by Intel's 386 CPU and Microsoft Windows 3.0, took off. The success of
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computer. Later, Creative spent $ 500,000 developing the Cubic CT, an IBM-compatible PC adapted for the
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group played key roles in reversing a brutal market share decline caused by intense competition from
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division. The success of this audio interface led to the development of the standalone Sound Blaster
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standard for sound cards in PCs for many years. Creative Technology have made their own file format
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and convinced software developers to support the sound card, renamed Game Blaster and marketed by
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division to market the product as the Game Blaster. While the Game Blaster did not overcome
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By 1996, Creative's revenues had peaked at US$ 1.6 billion. With pioneering investments in
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architecture. When C/MS struggled to acquire market share, Sim traveled from Singapore to
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helped grow Creative's revenue from US$ 5.4 million in 1989 to US$ 658 million in 1994.
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likely helped to raise its share price from S$ 1.25 to S$ 8.75 within a 2-week period.
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31 International Business Park Rd, Lobby C, #03-01, Creative Resource, Singapore 609921
65: 1693:"Creative to license technology and patents to Intel as part of a us$ 50 million deal" 415: 2264: 2236: 2221: 2044: 2019: 1998: 1156:
Asia's Computer Challenge: Threat or Opportunity for the United States and the World?
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The company is still producing Chinese-language and bilingual software for the
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sound card market dominance, Creative used the platform to create the first
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In 1993, the year after Creative's initial public offering, in 1992, former
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In November 2012, the firm announced it has entered into an agreement with
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and Ng Kai Wa. Originally a computer repair shop in Pearl's Centre in
2146: 985: 642: 621:, where it had the symbol of CREAF. Its stocks are now solely on the 618: 610: 532:. The specifications within these fliers comparing the AU8830 to the 440: 367: 269: 1326:"Creative Files False Advertising and Other Claims Against Aureal" 1048:"About Creative - Creative Companies - Creative Store (Singapore)" 900: 807: 749: 587: 414: 403:, the company eventually developed an add-on memory board for the 363: 332: 1764:"C76.SI interactive stock chart | Creative Technology Ltd. stock" 1641:"Creative's Zii 'Stemcell Computing' is not likely to be awesome" 1452:"A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback" 1140:"About Creative - Corporate Profile - Creative Store (Singapore)" 391:
Creative Technology was founded in 1981 by childhood friends and
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https://www.theregister.com/2023/01/09/asia_tech_news_roundup/
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entered the soundcard market with their very competitive
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and Creative's Personal Digital Entertainment division.
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technologies and products such as speakers, headphones,
1814:"Creative Technology founder and CEO Sim Wong Hoo dies" 1273:"Writs fly as Aureal countersues Creative Technologies" 1061:
Chalk, Andy; published, Jacob Ridley (5 January 2023).
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2009, it was revealed to be the ZMS-05 processor from
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reported that Creative Labs had agreed to settle in a
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audio in the 1990s following the introduction of its
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Jason Dedrick; Kenneth L. Kraemer (20 August 1998).
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Creative Technology has been listed on the 8: 641:, a subsidiary formed from the combining of 32: 2321:Manufacturing companies established in 1981 1124:: CS1 maint: numeric names: authors list ( 2281:Companies listed on the Singapore Exchange 2180: 2169: 2007: 1993: 1977: 1963: 1955: 47: 38: 31: 2341:Singaporean companies established in 1981 2306:Electronics companies established in 1981 1695:. Creative Technology Ltd. Archived from 1009:"CREATIVE Fiscal Year 2022 Annual Report" 728:In 1987 Creative Technology released the 358:The company also has overseas offices in 1226:. Aureal. 29 August 1999. Archived from 496:PC audio market until 14 July 1997 when 2276:Companies formerly listed on the Nasdaq 997: 2286:Computer companies established in 1981 1496: 1117: 732:(C/MS), a 12-voice sound card for the 472:'s first startup and Internet pioneer 1181:"Oral History of Edward M. Esber, Jr" 847:players, drives, and controller cards 555:In April 1999, the firm launched the 7: 2301:Design companies established in 1981 2331:Portable audio player manufacturers 1838:Graham, Jefferson (28 June 2004). 25: 1789:"Creative Technology Ltd history" 1596:Alexander, Carey (5 April 2008). 1570:Walters, Chris (31 March 2008). 1377:Smith, Tony (18 November 2004). 419:Creative Music System sound card 227: 226: 202: 201: 1840:"Creative's name describes CEO" 1718:Mittal, Sachin (1 March 2018). 1379:"Creative declares war on iPod" 563:that would later introduce the 1862:"ad lib | PC Perspective" 1544:Hruska, Joel (31 March 2008). 1477:Burns, Simon (22 March 2005). 916:Environmental audio extensions 27:Singaporean technology company 1: 2296:Computer peripheral companies 1479:"Creative Labs owes you $ 62" 1248:(Usenet post). Archived from 1098:(C) Creative Labs 1999-2015. 331:company mainly dealing with 2291:Computer hardware companies 823:Portable Bluetooth speakers 785:Creative X-Fi Sonic Carrier 740:and negotiated a deal with 2357: 773:offered 32 and 64 voices. 769:added Wavetable MIDI, and 695: 2316:Loudspeaker manufacturers 2179: 2168: 2006: 1992: 1880:"What is SBX Pro Studio?" 1503:: CS1 maint: unfit URL ( 1242:"Creative Labs v. Aureal" 1026:"Creative Technology Ltd" 439:, introduced at the 1989 46: 37: 2311:Headphones manufacturers 777:US$ 1 billion annually. 763:digital signal processor 317:Creative Technology Ltd. 53:Creative Labs office in 33:Creative Technology Ltd. 1927:Staff (24 March 1997). 1246:fido7.su.hardw.pc.sound 1100:"Creative OEM Partners" 161:Song Siow Hui (Interim 1667:"Creative unveils Zii" 890:portable media players 813: 680:making the remainder. 596: 595:V digital music player 573:portable media players 420: 321:Creative Labs Pte Ltd. 103:; 43 years ago 1408:. Creative Technology 1260:– via DSP Wiki. 835:Discontinued products 811: 730:Creative Music System 591: 581:U.S. patent 6,928,433 578:The firm applied for 561:digital audio players 418: 2191:Cambridge SoundWorks 2174:Divisions and brands 2030:Ensoniq ES-5506 OTTO 938:Cambridge SoundWorks 932:Divisions and brands 906:Aureal Semiconductor 812:Creative T4 speakers 607:class action lawsuit 520:In August 1998, the 498:Aureal Semiconductor 393:Ngee Ann Polytechnic 290:Cambridge SoundWorks 192:Consumer electronics 93:Consumer electronics 55:Milpitas, California 2271:Creative Technology 1986:Creative Technology 1939:on 18 February 1998 1929:"Creative Does DVD" 1699:on 29 November 2012 1629:on 15 January 2009. 1332:on 22 February 2014 1306:on 22 February 2014 1204:. 29 September 2000 1198:"Creative's Genius" 826:Creative GigaWorks 767:Sound Blaster AWE32 538:Sound Blaster Live! 534:Sound Blaster Live! 530:Sound Blaster Live! 522:Sound Blaster Live! 245:Number of employees 34: 2336:Singaporean brands 1647:. 26 December 2008 1525:on 4 December 2008 1458:. 20 February 2019 1358:on 10 October 2007 1252:on 3 February 2015 1230:on 29 August 1999. 814: 623:Singapore Exchange 609:about the way its 599:On 22 March 2005, 597: 515:unfair competition 421: 378:(SGX) since 1994. 376:Singapore Exchange 2258: 2257: 2254: 2253: 2250: 2249: 2164: 2163: 2160: 2159: 2106:Soundscape S-2000 1906:"Press Relations" 1884:Audio Made Clever 1428:"Press Relations" 1406:"Press Relations" 1166:978-0-19-535280-1 860:computer keyboard 655:Intel Corporation 540:'s capabilities. 314: 313: 252: 239: 214: 16:(Redirected from 2348: 2181: 2170: 2116:Soundscape Elite 2008: 1994: 1979: 1972: 1965: 1956: 1949: 1948: 1946: 1944: 1935:. 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786: 783: 738:Silicon Valley 718:which has the 716:Creative Voice 696:Main article: 693: 690: 688: 685: 650: 647: 489: 486: 425:Silicon Valley 388: 385: 383: 380: 372:Silicon Valley 327:multinational 312: 311: 300: 296: 295: 293: 292: 287: 277: 262: 260: 254: 253: 247: 244: 241: 240: 224: 219: 216: 215: 199: 195: 194: 181: 177: 176: 174: 173: 166: 158: 156: 153: 150: 149: 146: 143: 140: 139: 136: 132: 131: 129: 128: 125: 119: 117: 113: 112: 99: 95: 94: 91: 87: 86: 77: 72: 69: 68: 63: 59: 58: 52: 44: 43: 26: 24: 14: 13: 10: 9: 6: 4: 3: 2: 2353: 2342: 2339: 2337: 2334: 2332: 2329: 2327: 2324: 2322: 2319: 2317: 2314: 2312: 2309: 2307: 2304: 2302: 2299: 2297: 2294: 2292: 2289: 2287: 2284: 2282: 2279: 2277: 2274: 2272: 2269: 2268: 2266: 2243: 2240: 2238: 2237:Sound Blaster 2235: 2233: 2230: 2228: 2225: 2223: 2222:Creative MuVo 2220: 2219: 2217: 2213: 2207: 2204: 2202: 2199: 2197: 2194: 2192: 2189: 2188: 2186: 2182: 2178: 2171: 2167: 2153: 2150: 2148: 2145: 2143: 2140: 2139: 2137: 2133: 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Founded by 342: 341:digital media 338: 334: 330: 326: 322: 318: 309: 301: 297: 291: 288: 285: 281: 278: 275: 271: 267: 264: 263: 261: 259: 255: 248: 242: 234: 225: 222: 217: 211:61.3 million 209: 200: 196: 193: 189: 185: 182: 178: 171: 168:Ng Keh Long ( 167: 164: 160: 159: 157: 151: 147: 141: 137: 133: 126: 124: 121: 120: 118: 114: 100: 96: 92: 88: 85: 81: 78: 75: 70: 67: 64: 60: 56: 50: 45: 41: 36: 30: 19: 18:Creative Labs 2232:Creative Zen 2111:SoundscapeDB 1985: 1941:. Retrieved 1937:the original 1932: 1922: 1910:. Retrieved 1900: 1888:. Retrieved 1883: 1874: 1865: 1856: 1844:. Retrieved 1833: 1821:. Retrieved 1817: 1808: 1796:. Retrieved 1792: 1783: 1771:. Retrieved 1767: 1758: 1746:. Retrieved 1741: 1732: 1723: 1713: 1701:. Retrieved 1697:the original 1687: 1675:. Retrieved 1670: 1661: 1649:. Retrieved 1644: 1635: 1627:the original 1617: 1605:. Retrieved 1601: 1591: 1579:. Retrieved 1575: 1565: 1553:. Retrieved 1550:Ars Technica 1549: 1539: 1527:. Retrieved 1523:the original 1513: 1487:. Retrieved 1483:The Inquirer 1482: 1472: 1460:. Retrieved 1455: 1431:. Retrieved 1422: 1410:. Retrieved 1400: 1388:. Retrieved 1384:The Register 1382: 1372: 1360:. Retrieved 1356:the original 1346: 1334:. Retrieved 1330:the original 1320: 1308:. Retrieved 1304:the original 1294: 1282:. Retrieved 1278:The Register 1276: 1266: 1254:. Retrieved 1250:the original 1245: 1236: 1228:the original 1218: 1206:. Retrieved 1201: 1192: 1175: 1155: 1148: 1134: 1108:. Retrieved 1104:the original 1093: 1082: 1072:18 September 1070:. Retrieved 1066: 1056: 1042: 1030:. Retrieved 1020: 958:E-mu Systems 953:Creative ZEN 884:Creative Zen 870:Optical mice 799: 795: 788: 779: 775: 729: 727: 701: 682: 671: 667: 664: 652: 649:2012–present 631: 627: 616: 602:The Inquirer 600: 598: 593:Creative ZEN 577: 554: 542: 519: 511:E-mu Systems 491: 478: 466: 461:Media Vision 449: 422: 397:Sim Wong Hoo 395:schoolmates 390: 357: 345:Sim Wong Hoo 320: 316: 315: 280:E-mu Systems 258:Subsidiaries 236:-11 million 135:Headquarters 123:Sim Wong Hoo 62:Company type 29: 2020:Yamaha OPL2 1842:. USA Today 1724:SGinvestors 1703:19 November 1677:11 November 1651:11 November 1390:11 November 1032:11 November 984:, formerly 866:combination 791:Dolby Atmos 720:file format 702:Creative's 452:Ashton-Tate 337:sound cards 329:electronics 325:Singaporean 144:Area served 2265:Categories 1943:5 December 1908:. Creative 1886:. Creative 1773:18 January 1607:18 January 1581:18 January 1555:18 January 1028:. Hoover's 992:References 817:Headphones 742:RadioShack 707:sound card 625:(SGX-ST). 571:series of 437:sound card 429:RadioShack 339:and other 221:Net income 184:Multimedia 154:Key people 108:1981-07-01 2242:SoundFont 2184:Divisions 1823:5 January 1529:1 January 1499:cite news 1456:Bloomberg 977:SoundFont 874:keyboards 856:Prodikeys 674:Singapore 488:1997–2011 470:Elon Musk 401:Chinatown 387:1981–1996 306:.creative 148:Worldwide 127:Ng Kai Wa 74:Traded as 2201:Sensaura 2135:Software 2126:AudioPCI 2073:AudioPCI 2035:E-mu 20K 1933:PC Gamer 1890:17 April 1846:31 March 1798:21 March 1748:10 April 1671:Engadget 1645:Engadget 1489:26 March 1462:21 March 1433:17 April 1412:17 April 1362:17 April 1352:"ALive!" 1336:17 April 1310:17 April 1284:17 April 1256:17 April 1208:17 April 1202:Asiaweek 1120:cite web 1110:17 April 1067:PC Gamer 972:Sensaura 921:Sensaura 895:See also 830:speakers 712:de facto 687:Products 559:line of 550:Sensaura 456:Ed Esber 405:Apple II 370:and the 360:Shanghai 286:(merged) 276:(merged) 274:Sensaura 180:Products 90:Industry 2206:ZiiLABS 2196:Ensoniq 2098:Ensoniq 1912:4 March 982:ZiiLABS 962:Ensoniq 911:Ensoniq 879:Vado HD 750:AdLib's 660:ZiiLABS 639:ZiiLABS 507:Ensoniq 382:History 323:, is a 299:Website 284:Ensoniq 266:ZiiLABS 198:Revenue 116:Founder 106: ( 98:Founded 2215:Brands 2147:OpenAL 2083:Audigy 2001:-brand 1163:  986:3Dlabs 926:Yamaha 734:IBM PC 643:3DLabs 619:NASDAQ 611:Audigy 441:COMDEX 368:Dublin 270:3Dlabs 251:(2012) 238:(2022) 213:(2022) 66:Public 2078:Live! 2068:AWE64 2063:AWE32 1623:"Zii" 1184:(PDF) 1012:(PDF) 901:AdLib 771:AWE64 746:Tandy 557:NOMAD 433:Tandy 364:Tokyo 333:audio 319:, or 2088:X-Fi 2012:DSPs 1945:2019 1914:2016 1892:2015 1848:2008 1825:2023 1800:2019 1775:2020 1750:2018 1705:2012 1679:2010 1653:2010 1609:2018 1583:2018 1557:2018 1531:2008 1505:link 1491:2010 1464:2019 1435:2015 1414:2015 1392:2010 1364:2015 1338:2015 1312:2015 1286:2015 1258:2015 1210:2015 1161:ISBN 1126:link 1112:2015 1074:2024 1034:2010 886:and 872:and 858:, a 843:and 723:.voc 678:Asia 567:and 565:MuVo 481:VOIP 474:Zip2 454:CEO 308:.com 282:and 272:and 249:800 233:US$ 208:US$ 2152:A3D 2142:EAX 2053:Pro 1818:CNA 845:DVD 744:'s 635:CES 569:ZEN 526:PCI 502:PCI 494:ISA 431:'s 304:www 170:CFO 163:CEO 84:C76 80:SGX 2267:: 2058:16 1931:. 1882:. 1864:. 1816:. 1791:. 1766:. 1740:. 1722:. 1669:. 1643:. 1600:. 1574:. 1548:. 1501:}} 1497:{{ 1481:. 1454:. 1443:^ 1381:. 1275:. 1244:. 1200:. 1122:}} 1118:{{ 1065:. 1000:^ 841:CD 725:. 552:. 476:. 366:, 362:, 349:PC 268:, 190:, 188:IT 186:, 82:: 1978:e 1971:t 1964:v 1947:. 1916:. 1894:. 1868:. 1850:. 1827:. 1802:. 1777:. 1752:. 1726:. 1707:. 1681:. 1655:. 1611:. 1585:. 1559:. 1533:. 1507:) 1493:. 1466:. 1437:. 1416:. 1394:. 1366:. 1340:. 1314:. 1288:. 1212:. 1186:. 1169:. 1142:. 1128:) 1114:. 1076:. 1050:. 1036:. 1014:. 960:/ 862:/ 172:) 165:) 110:) 20:)

Index

Creative Labs


Milpitas, California
Public
Traded as
SGX
C76
Sim Wong Hoo
CEO
CFO
Multimedia
IT
Consumer electronics
US$
Net income
US$
Subsidiaries
ZiiLABS
3Dlabs
Sensaura
E-mu Systems
Ensoniq
Cambridge SoundWorks
www.creative.com
Singaporean
electronics
audio
sound cards
digital media

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