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Creative Technology

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Sound Blaster achieved competitive control of the PC audio market by 1992, the same year that its main competitor, Ad Lib, Inc., went bankrupt. In the mid-1990s, following the launch of the Sound Blaster 16 and related products, Creative Technologies' audio revenue grew from US$ 40 million to nearly
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At the same time, Esber and the original founders of the company had differences of opinion on the strategy and positioning of the company. Esber exited in 1995, followed quickly by Buchanan and Pomerantz. Following Esber's departure, Sorkin was promoted to General Manager of Audio and Communication
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At the Consumer Electronics Show (CES) in Las Vegas in January 2018, its Super X-Fi dongle won the Best of CES 2018 Award by AVS Forum. The product was launched after more than $ 100 million in investment and garnered positive analyst reports. This new technology renewed interest in the company and
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was among the first dedicated audio processing cards to be made widely available to the general consumer. As the first to bundle what is now considered to be a part of a sound card system: digital audio, on-board music synthesizer, MIDI interface and a joystick port, Sound Blaster rose to become a
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In early 2008, Creative Labs' technical support centre, located in Stillwater, Oklahoma, US laid off several technical support staff, furthering ongoing concerns surrounding Creative's financial situation. Later that year, the company faced a public-relations backlash when it demanded that a user
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joined Creative Labs as CEO to assemble a management team to support the company's rapid growth. Esber brought in a team of US executives, including Rich Buchanan (graphics), Gail Pomerantz (marketing), and Rich Sorkin (sound products, and later communications, OEM and business development). This
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chip found on the AdLib card, as well as adding a component for playing and recording digital samples. Creative aggressively marketed the "stereo" aspect of the Sound Blaster (only the C/MS chips were capable of stereo, not the complete product) to calling the sound producing micro-controller a
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on 5 January 2001 and was awarded the patent on 9 August 2005. The Zen patent was awarded to the firm for the invention of user interface for portable media players. This opened the way for potential legal action against Apple's iPod and the other competing players. The firm took legal actions
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AU8820 Vortex 3D sound technology. The firm at the time was in development of their own in house PCI audio cards but were finding little success adopting the PCI standard. In January 1998 in order to quickly facilitate a working PCI audio technology, the firm made the acquisition of
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and Extigy soundcards were marketed. The firm offered customers who purchased the cards up to a $ 62.50 reduction on the cost of their next purchase of its products, while the lawyers involved in filing the dispute against Creative received a payment of approximately $ 470,000.
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at the high end and Aztech at the low end. Sorkin, in particular, dramatically strengthened the company's brand position through crisp licensing and an aggressive defense of Creative's intellectual property positions while working to shorten product development cycles.
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and featuring multimedia features like enhanced color graphics and a built-in audio board capable of producing speech and melodies. With lack of demand for multilingual computers and few multimedia software applications available, the Cubic was a commercial failure.
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and media streaming, Creative was well-positioned to take advantage of the Internet era, but ventured into the CD-ROM market and was eventually forced to write off nearly US$ 100 million in inventory when the market collapsed due to a flood of cheaper alternatives.
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The sixth generation of Sound Blaster sound cards introduced SBX Pro Studio, a feature that restores the highs and lows of compressed audio files, enhancing detail and clarity. SBX Pro Studio also offers user settings for controlling bass and virtual surround.
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named "Daniel_K" cease distributing modified versions of drivers for Windows Vista which restored functionality that had been available in drivers for Windows XP. The company deleted his account from its online forums but reinstated it a week later.
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In January 2009, the firm generated Internet buzz with a mysterious website promising a "stem cell-like" processor which would give a 100-fold increase in supercomputing power over current technology, as well as advances in consumer 3D graphics. At
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The audio and video engine of the X-Fi Sonic Carrier are powered by 7 processors with a total of 14 cores. It supports both local and streaming video content at up to 4K 60 fps, as well as 15.2 channels of high resolution audio playback.
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against Apple in May 2006. In August, 2006, Creative and Apple entered into a broad settlement, with Apple paying Creative $ 100 million for the licence to use the Zen patent. The firm then joined the "Made for iPod" program.
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for Intel to license technology and patents from ZiiLABS Inc. Ltd, a wholly owned subsidiary of Creative, and acquire engineering resources and assets related to its UK branch as a part of a $ 50 million deal.
651:(still wholly owned by Creative) continues to retain all ownership of its StemCell media processor technologies and patents, and will continue to supply and support its ZMS series of chips to its customers. 532:
In December 1999, after numerous lawsuits, Aureal won a favourable ruling but went bankrupt as a result of legal costs and their investors pulling out. Their assets were acquired by Creative through the
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The Creative X-Fi Sonic Carrier, launched in January 2016, consists of a long main unit and a subwoofer that houses 17 drivers in an 11.2.4 speaker configuration. It incorporates
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in September 2000 for US$ 32 million. The firm had in effect removed their only major direct competitor in the 3D gaming audio market, excluding their later acquisition of
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bus in order to compete with upcoming Aureal AU8830 Vortex2 sound chip. Aureal at this time were making fliers comparing their new AU8830 chips to the now shipping
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It also comes with 3 distinct wireless technologies that allow multi-room Wi-Fi, Bluetooth, and a zero-latency speaker-to-speaker link to up to 4 subwoofer units.
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Shifting focus from language to music, Creative developed the Creative Music System, a PC add-on card. Sim established Creative Labs, Inc. in the United States'
2289: 1965: 502:. Aureal filed a counterclaim stating the firm was intentionally interfering with its business prospects, had defamed them, commercially disparaged, engaged in 2319: 1169: 564:. In November 2004, the firm announced a $ 100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players. 654:
From 2014 to 2017, Creative's revenue from audio products have contracted at an average of 15% annually, due to increased competition in the audio space.
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card and technologies; the company continues to develop Sound Blaster products including embedding it with partnered mainboard manufacturers and laptops.
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market, but nearly half of the company's income is generated in the United States and South America; the European Union represents 32% of revenues, with
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with intent to slow down Aureals sales, and acted fraudulently. The suit had come only days after Aureal gained a fair market with the AU8820 Vortex1.
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surround processing, and also features Creative's EAX 15.2 Dimensional Audio to extract, enhance and upscale sound from legacy material.
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Products and later Executive Vice-President of Business Development and Corporate Investments, before leaving Creative in 1996 to run
1508:"Creative Technology Announces Completion of Its Voluntary Delisting from Nasdaq – Company's Sole Exchange Listing Now On the SGX-ST" 1292: 2299: 1958: 514: 490: 1629: 498:
for US$ 77 million. On 5 March 1998 the firm sued Aureal with patent infringement claims over a MIDI caching technology held by
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On January 4, 2023, Sim died at age 67, with president of Creative Labs Business Unit Song Siow Hui appointed as interim CEO.
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EMU10K1 chip sparked another flurry of lawsuits against Aureal, this time claiming Aureal had falsely advertised the
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show just as the multimedia PC market, fueled by Intel's 386 CPU and Microsoft Windows 3.0, took off. The success of
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computer. Later, Creative spent $ 500,000 developing the Cubic CT, an IBM-compatible PC adapted for the
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group played key roles in reversing a brutal market share decline caused by intense competition from
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division. The success of this audio interface led to the development of the standalone Sound Blaster
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standard for sound cards in PCs for many years. Creative Technology have made their own file format
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and convinced software developers to support the sound card, renamed Game Blaster and marketed by
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division to market the product as the Game Blaster. While the Game Blaster did not overcome
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By 1996, Creative's revenues had peaked at US$ 1.6 billion. With pioneering investments in
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architecture. When C/MS struggled to acquire market share, Sim traveled from Singapore to
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helped grow Creative's revenue from US$ 5.4 million in 1989 to US$ 658 million in 1994.
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likely helped to raise its share price from S$ 1.25 to S$ 8.75 within a 2-week period.
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31 International Business Park Rd, Lobby C, #03-01, Creative Resource, Singapore 609921
54: 1682:"Creative to license technology and patents to Intel as part of a us$ 50 million deal" 404: 2253: 2225: 2210: 2033: 2008: 1987: 1145:
Asia's Computer Challenge: Threat or Opportunity for the United States and the World?
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The company is still producing Chinese-language and bilingual software for the
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sound card market dominance, Creative used the platform to create the first
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In 1993, the year after Creative's initial public offering, in 1992, former
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In November 2012, the firm announced it has entered into an agreement with
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and Ng Kai Wa. Originally a computer repair shop in Pearl's Centre in
2135: 974: 631: 610:, where it had the symbol of CREAF. Its stocks are now solely on the 607: 599: 521:. The specifications within these fliers comparing the AU8830 to the 429: 356: 258: 1315:"Creative Files False Advertising and Other Claims Against Aureal" 1037:"About Creative - Creative Companies - Creative Store (Singapore)" 889: 796: 738: 576: 403: 392:, the company eventually developed an add-on memory board for the 352: 321: 1753:"C76.SI interactive stock chart | Creative Technology Ltd. stock" 1630:"Creative's Zii 'Stemcell Computing' is not likely to be awesome" 1441:"A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback" 1129:"About Creative - Corporate Profile - Creative Store (Singapore)" 380:
Creative Technology was founded in 1981 by childhood friends and
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https://www.theregister.com/2023/01/09/asia_tech_news_roundup/
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entered the soundcard market with their very competitive
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and Creative's Personal Digital Entertainment division.
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technologies and products such as speakers, headphones,
1803:"Creative Technology founder and CEO Sim Wong Hoo dies" 1262:"Writs fly as Aureal countersues Creative Technologies" 1050:
Chalk, Andy; published, Jacob Ridley (5 January 2023).
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2009, it was revealed to be the ZMS-05 processor from
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reported that Creative Labs had agreed to settle in a
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audio in the 1990s following the introduction of its
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Jason Dedrick; Kenneth L. Kraemer (20 August 1998).
2203: 2172: 2123: 2085: 2032: 1999: 1587:"Creative Backs Down, Reinstates Spurned Developer" 606:In 2007, Creative voluntarily delisted itself from 287: 245: 232: 207: 186: 168: 141: 131: 123: 104: 86: 78: 60: 50: 2315:Multinational companies headquartered in Singapore 513:was the firm's first sound card developed for the 481:The firm had maintained a strong foothold in the 1474:. Archived from the original on 13 February 2010 1435: 1433: 1213:"Aureal And Creative Engage In Legal Skirmish" 750:"DSP", hoping to associate the product with a 1959: 1148:. Oxford University Press. pp. 179–180. 745:, which retained CM/S hardware and added the 363:. Creative Technology has been listed on the 8: 630:, a subsidiary formed from the combining of 21: 2310:Manufacturing companies established in 1981 1113:: CS1 maint: numeric names: authors list ( 2270:Companies listed on the Singapore Exchange 2169: 2158: 1996: 1982: 1966: 1952: 1944: 36: 27: 20: 2330:Singaporean companies established in 1981 2295:Electronics companies established in 1981 1684:. Creative Technology Ltd. Archived from 998:"CREATIVE Fiscal Year 2022 Annual Report" 717:In 1987 Creative Technology released the 347:The company also has overseas offices in 1215:. Aureal. 29 August 1999. Archived from 485:PC audio market until 14 July 1997 when 2265:Companies formerly listed on the Nasdaq 986: 2275:Computer companies established in 1981 1485: 1106: 721:(C/MS), a 12-voice sound card for the 461:'s first startup and Internet pioneer 1170:"Oral History of Edward M. Esber, Jr" 836:players, drives, and controller cards 544:In April 1999, the firm launched the 7: 2290:Design companies established in 1981 2320:Portable audio player manufacturers 1827:Graham, Jefferson (28 June 2004). 14: 1778:"Creative Technology Ltd history" 1585:Alexander, Carey (5 April 2008). 1559:Walters, Chris (31 March 2008). 1366:Smith, Tony (18 November 2004). 408:Creative Music System sound card 216: 215: 191: 190: 1829:"Creative's name describes CEO" 1707:Mittal, Sachin (1 March 2018). 1368:"Creative declares war on iPod" 552:that would later introduce the 1851:"ad lib | PC Perspective" 1533:Hruska, Joel (31 March 2008). 1466:Burns, Simon (22 March 2005). 905:Environmental audio extensions 16:Singaporean technology company 1: 2285:Computer peripheral companies 1468:"Creative Labs owes you $ 62" 1237:(Usenet post). Archived from 1087:(C) Creative Labs 1999-2015. 320:company mainly dealing with 2280:Computer hardware companies 812:Portable Bluetooth speakers 774:Creative X-Fi Sonic Carrier 729:and negotiated a deal with 2346: 762:offered 32 and 64 voices. 758:added Wavetable MIDI, and 684: 2305:Loudspeaker manufacturers 2168: 2157: 1995: 1981: 1869:"What is SBX Pro Studio?" 1492:: CS1 maint: unfit URL ( 1231:"Creative Labs v. Aureal" 1015:"Creative Technology Ltd" 428:, introduced at the 1989 35: 26: 2300:Headphones manufacturers 766:US$ 1 billion annually. 752:digital signal processor 306:Creative Technology Ltd. 42:Creative Labs office in 22:Creative Technology Ltd. 1916:Staff (24 March 1997). 1235:fido7.su.hardw.pc.sound 1089:"Creative OEM Partners" 150:Song Siow Hui (Interim 1656:"Creative unveils Zii" 879:portable media players 802: 669:making the remainder. 585: 584:V digital music player 562:portable media players 409: 310:Creative Labs Pte Ltd. 92:; 43 years ago 1397:. Creative Technology 1249:– via DSP Wiki. 824:Discontinued products 800: 719:Creative Music System 580: 570:U.S. patent 6,928,433 567:The firm applied for 550:digital audio players 407: 2180:Cambridge SoundWorks 2163:Divisions and brands 2019:Ensoniq ES-5506 OTTO 927:Cambridge SoundWorks 921:Divisions and brands 895:Aureal Semiconductor 801:Creative T4 speakers 596:class action lawsuit 509:In August 1998, the 487:Aureal Semiconductor 382:Ngee Ann Polytechnic 279:Cambridge SoundWorks 181:Consumer electronics 82:Consumer electronics 44:Milpitas, California 2260:Creative Technology 1975:Creative Technology 1928:on 18 February 1998 1918:"Creative Does DVD" 1688:on 29 November 2012 1618:on 15 January 2009. 1321:on 22 February 2014 1295:on 22 February 2014 1193:. 29 September 2000 1187:"Creative's Genius" 815:Creative GigaWorks 756:Sound Blaster AWE32 527:Sound Blaster Live! 523:Sound Blaster Live! 519:Sound Blaster Live! 511:Sound Blaster Live! 234:Number of employees 23: 2325:Singaporean brands 1636:. 26 December 2008 1514:on 4 December 2008 1447:. 20 February 2019 1347:on 10 October 2007 1241:on 3 February 2015 1219:on 29 August 1999. 803: 612:Singapore Exchange 598:about the way its 588:On 22 March 2005, 586: 504:unfair competition 410: 367:(SGX) since 1994. 365:Singapore Exchange 2247: 2246: 2243: 2242: 2239: 2238: 2153: 2152: 2149: 2148: 2095:Soundscape S-2000 1895:"Press Relations" 1873:Audio Made Clever 1417:"Press Relations" 1395:"Press Relations" 1155:978-0-19-535280-1 849:computer keyboard 644:Intel Corporation 529:'s capabilities. 303: 302: 241: 228: 203: 2337: 2170: 2159: 2105:Soundscape Elite 1997: 1983: 1968: 1961: 1954: 1945: 1938: 1937: 1935: 1933: 1924:. 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727:Silicon Valley 707:which has the 705:Creative Voice 685:Main article: 682: 679: 677: 674: 639: 636: 478: 475: 414:Silicon Valley 377: 374: 372: 369: 361:Silicon Valley 316:multinational 301: 300: 289: 285: 284: 282: 281: 276: 266: 251: 249: 243: 242: 236: 233: 230: 229: 213: 208: 205: 204: 188: 184: 183: 170: 166: 165: 163: 162: 155: 147: 145: 142: 139: 138: 135: 132: 129: 128: 125: 121: 120: 118: 117: 114: 108: 106: 102: 101: 88: 84: 83: 80: 76: 75: 66: 61: 58: 57: 52: 48: 47: 41: 33: 32: 15: 13: 10: 9: 6: 4: 3: 2: 2342: 2331: 2328: 2326: 2323: 2321: 2318: 2316: 2313: 2311: 2308: 2306: 2303: 2301: 2298: 2296: 2293: 2291: 2288: 2286: 2283: 2281: 2278: 2276: 2273: 2271: 2268: 2266: 2263: 2261: 2258: 2257: 2255: 2232: 2229: 2227: 2226:Sound Blaster 2224: 2222: 2219: 2217: 2214: 2212: 2211:Creative MuVo 2209: 2208: 2206: 2202: 2196: 2193: 2191: 2188: 2186: 2183: 2181: 2178: 2177: 2175: 2171: 2167: 2160: 2156: 2142: 2139: 2137: 2134: 2132: 2129: 2128: 2126: 2122: 2116: 2113: 2111: 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Hoover's 981:References 806:Headphones 731:RadioShack 696:sound card 614:(SGX-ST). 560:series of 426:sound card 418:RadioShack 328:and other 210:Net income 173:Multimedia 143:Key people 97:1981-07-01 2231:SoundFont 2173:Divisions 1812:5 January 1518:1 January 1488:cite news 1445:Bloomberg 966:SoundFont 863:keyboards 845:Prodikeys 663:Singapore 477:1997–2011 459:Elon Musk 390:Chinatown 376:1981–1996 295:.creative 137:Worldwide 116:Ng Kai Wa 63:Traded as 2190:Sensaura 2124:Software 2115:AudioPCI 2062:AudioPCI 2024:E-mu 20K 1922:PC Gamer 1879:17 April 1835:31 March 1787:21 March 1737:10 April 1660:Engadget 1634:Engadget 1478:26 March 1451:21 March 1422:17 April 1401:17 April 1351:17 April 1341:"ALive!" 1325:17 April 1299:17 April 1273:17 April 1245:17 April 1197:17 April 1191:Asiaweek 1109:cite web 1099:17 April 1056:PC Gamer 961:Sensaura 910:Sensaura 884:See also 819:speakers 701:de facto 676:Products 548:line of 539:Sensaura 445:Ed Esber 394:Apple II 359:and the 349:Shanghai 275:(merged) 265:(merged) 263:Sensaura 169:Products 79:Industry 2195:ZiiLABS 2185:Ensoniq 2087:Ensoniq 1901:4 March 971:ZiiLABS 951:Ensoniq 900:Ensoniq 868:Vado HD 739:AdLib's 649:ZiiLABS 628:ZiiLABS 496:Ensoniq 371:History 312:, is a 288:Website 273:Ensoniq 255:ZiiLABS 187:Revenue 105:Founder 95: ( 87:Founded 2204:Brands 2136:OpenAL 2072:Audigy 1990:-brand 1152:  975:3Dlabs 915:Yamaha 723:IBM PC 632:3DLabs 608:NASDAQ 600:Audigy 430:COMDEX 357:Dublin 259:3Dlabs 240:(2012) 227:(2022) 202:(2022) 55:Public 2067:Live! 2057:AWE64 2052:AWE32 1612:"Zii" 1173:(PDF) 1001:(PDF) 890:AdLib 760:AWE64 735:Tandy 546:NOMAD 422:Tandy 353:Tokyo 322:audio 308:, or 2077:X-Fi 2001:DSPs 1934:2019 1903:2016 1881:2015 1837:2008 1814:2023 1789:2019 1764:2020 1739:2018 1694:2012 1668:2010 1642:2010 1598:2018 1572:2018 1546:2018 1520:2008 1494:link 1480:2010 1453:2019 1424:2015 1403:2015 1381:2010 1353:2015 1327:2015 1301:2015 1275:2015 1247:2015 1199:2015 1150:ISBN 1115:link 1101:2015 1063:2024 1023:2010 875:and 861:and 847:, a 832:and 712:.voc 667:Asia 556:and 554:MuVo 470:VOIP 463:Zip2 443:CEO 297:.com 271:and 261:and 238:800 222:US$ 197:US$ 2141:A3D 2131:EAX 2042:Pro 1807:CNA 834:DVD 733:'s 624:CES 558:ZEN 515:PCI 491:PCI 483:ISA 420:'s 293:www 159:CFO 152:CEO 73:C76 69:SGX 2256:: 2047:16 1920:. 1871:. 1853:. 1805:. 1780:. 1755:. 1729:. 1711:. 1658:. 1632:. 1589:. 1563:. 1537:. 1490:}} 1486:{{ 1470:. 1443:. 1432:^ 1370:. 1264:. 1233:. 1189:. 1111:}} 1107:{{ 1054:. 989:^ 830:CD 714:. 541:. 465:. 355:, 351:, 338:PC 257:, 179:, 177:IT 175:, 71:: 1967:e 1960:t 1953:v 1936:. 1905:. 1883:. 1857:. 1839:. 1816:. 1791:. 1766:. 1741:. 1715:. 1696:. 1670:. 1644:. 1600:. 1574:. 1548:. 1522:. 1496:) 1482:. 1455:. 1426:. 1405:. 1383:. 1355:. 1329:. 1303:. 1277:. 1201:. 1175:. 1158:. 1131:. 1117:) 1103:. 1065:. 1039:. 1025:. 1003:. 949:/ 851:/ 161:) 154:) 99:)

Index



Milpitas, California
Public
Traded as
SGX
C76
Sim Wong Hoo
CEO
CFO
Multimedia
IT
Consumer electronics
US$
Net income
US$
Subsidiaries
ZiiLABS
3Dlabs
Sensaura
E-mu Systems
Ensoniq
Cambridge SoundWorks
www.creative.com
Singaporean
electronics
audio
sound cards
digital media
Sim Wong Hoo

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