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Critical consumerism

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91:, becoming active consumers. Their individual choices become political movements able to challenge political and economic powers. As a political actor, the consumer “is seen as directly responsible not only for him or herself but also for the world”. The phenomenon of political consumerism takes into account social transformations like globalization, the ever-increasing role of the market, and individualization. 187: 131: 258: 389: 279:
When someone boycotts a product or service, this does not mean that he abstains from consuming at all, but that he may select an alternative product or service. Equally, a choice to "buycott" could be understood as including a rejection or boycott of the non-ethical alternative. This interdependence
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One variety of critical consumption is the political use of consumption: consumers’ choice of “producers and products with the aim of changing ethically or politically objectionable institutional or market practices.” Such choices depend on different factors, such as non-economic issues that concern
254:) are expressions of an individual’s political, ethical, or environmental stance. Both boycotting and buycotting are acts of critical consumption and they are mutually contingent. In fact, if the use-value or utility of a product is important, then it is difficult to view them as separate actions. 146:, sympathizers of the American cause refused to buy English goods, to support the colonists' rebellion. This act of conscious choice is an early example of both critical and political consumption. Traces of these two concepts can be found at the turn of the nineteenth century in the 346:“A ‘paradox of sustainability’ arises because more substantive approaches to sustainability may be too complex to effectively motivate appropriate social responses. Moreover, all human food consumption has some kind of impact—hence there will always be some kind of prioritization”. 53:
Often consumer and citizen are considered as different because consumers only show self-interest, whereas citizens denote expanded self-interest. The general idea is that, consumers buy what they want—or what they have been persuaded to want—within the limits of what they can get.
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have forced Nike to raise wage levels, to change its sourcing of soccer balls to avoid child labor, to raise the minimum age of its factory workers abroad, and to insist that all outsourced footwear suppliers adopt US occupational safety and health standards for indoor air
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At the end of the century, early forms of political activism in consumption took place in the United States and Europe, like the “Don't Buy Jewish” boycotts. Organizations were established that asked consumers to join the consumption-related actions as active subjects.
416:, an African American woman, was arrested for refusing to surrender her seat to a white person. After that episode, boycotters organized a system of carpools, with car owners volunteering their vehicles or themselves driving people to various destinations. 300:
has both a temporal dimension demonstrated by the trade-off between present and future generations, and a justice dimension which considers the different distribution of harm and benefit. Under the term sustainability, notions of sustainable
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Micheletti, M. (2004). Why more women? Issues of gender and political consumerism. Politics, Products and Markets, Exploring Political Consumerism Past and Present. M. Micheletti, A. Follesdal and D. Stolle. New Brunswick, Transaction
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A rising type of boycotting is the ad hoc variety. Such initiatives show that critical consumption is really impacting in special occasions, gaining much more visibility than everyday boycotts. An example of this type of event is the
58:, on the other hand, carries duties or responsibilities along with various rights. Since consumers are seen also as citizens they have to behave in a community-oriented, moral and political way, rather than as a self-interested one. 461:
labourers, and fights against child labour, forced overtime, poverty wages, unsafe conditions, harassment of women workers, and intimidation of trade unionists, not only in developing countries, but also in Britain and the United
431:) negotiating table. In 1981, the International Code of Marketing of Breastmilk Substitutes was adopted. However, political consumerist groups were not satisfied with the Code implementation and reinstated the boycott in 1988. 275:
is a term coined by Friedman (1996); it refers to “positive buying” that aims to foster corporations that represent values – such as fair trade, environmentalism, or sustainable development – that consumers choose to support.
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Political consumerism is a form of political engagement, especially for young generations. In addition, market-based political strategies of young citizens go beyond boycotting and “buycotting”; they also participate in
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Even though single individuals make decisions and choices, political consumption can also be seen as a mass phenomenon. Consumers depend on their social environment. Consumption is determined by the specific
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argued that consumers are becoming increasingly politicized according to boycott and buycott principles. In particular, Scandinavian people seems to be more committed to political consumerism, for example
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The idea that every person can be a potential political consumer is not true: ethical products can cost much more than traditional ones and people may not be able to afford such expensive products (e.g.
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protocols invite consumers to respect communities and their cultures, workers’ rights, and so on. However consumers use it to impose a particular culture's point of view of what the right standards must
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Gamborg, C., &Sandþe, P. (2005a). Applying the notion of sustainability—Dilemmas and the need for dialogue. In S. Holm & J. Gunning (Eds.), Ethics, Law and Society (pp. 123–130). Hants: Ashgate.
675: 538: 699: 423:(1977–84) because of its marketing campaign of breast milk substitute or infant formula in the third world. This boycott mobilized consumers on a global-scale and it brought NestlĂ© to the 705:
Varul, M. Z. and D. Wilson-Kovacs (2008). Fair Trade Consumerism as an Everyday Ethical Practice - A Comparative Perspective. University of Exeter, Economic and Social Research Council.
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Sassatelli, R. and F. Davolio (2010). "Consumption, Pleasure and Politics: Slow food and the politico- aesthetic problematization of food." Journal of Consumer Culture 10(2): 202-232.
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La protesta nei consumi: nuove forme (e luoghi) di partecipazione. Consumi e partecipazione politica. Tra azione individuale e mobilitazione colletiva. S. Tosi. Milano, FrancoAngeli.
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People often buy products to express themselves. People who don’t care about ethical consumption will keep on buying products they like, not depending on political consumption.
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Micheletti, M., Stolle, D., Hooghe, M, (2005) Politics in the Supermarket: Political consumerism as form of political participation. International Political Science review
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Merlucci, A. (1988), ‘‘Social Movements and the Democratization of Everyday life’’ in J. Keane (ed.), Civil Society and the State: New European Perspective, London: Verso.
800: 445:, though the company has denied such charges. The brand has been highly damaged by both political consumption activism and the publicity this has received in the media. 793:
Johnston, J., M. Szabo, et al. (2011). "Good food, good people: Understanding the cultural repertoire of ethical eating." Journal of Consumer Culture 11(3): 293-318.
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Bar-Yam, Naomi Bromberg (1995). "The Nestle Boycott: The Story of the WHO/UNICEF Code for Marketing Breastmilk Substitutes," Mothering (winter): 56-63.
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personal and family well-being, and issues of fairness, justice, ethical or political assessment. Forms and tools of political use of consumption are
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Thompson, P. B. (2007). Agricultural sustainability: What it is and what it is not. International Journal of Agricultural Sustainability, 51, 5–16.
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Petersson, Olof, Hermansson, J6rgen, Micheletti, Michele, Teorell, Jan and Westholm, Anders (1998). Demokrati och medborgarskap.Stockholm: SNS.
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Johnston, J. (2008). "The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market." Theory and Society 37(3): 229-270.
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Spaargaren, G. (2003) ‘Sustainable consumption: A theoretical and environmental policy perspective’, Society and Natural Resources 16: 687/701.
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Locke, Richard M. (2003). "The Promise and Perils of Globalization: The Case of Nike", MIT IPC Working Paper 02-008. Cambridge, MA: MIT Press.
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Johnston, J. and S. Baumann (2009) Tension in the Kitchen. Explicit and Implicit Politics in the Gourmet Foodscape. Sociologica Volume, DOI:
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refers to abstaining from buying—avoiding specific products or brands to punish companies for undesirable policies or business practices.
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Gamborg, C., &Sandþe, P. (2005b). Sustainability in farm animal breeding. A review. Animal Production Science, 92(3), 221–231.
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Chessel, M.-E. and F. Cochoy (2004). "Marché et politique. Autour de la consommation engagée " Sciences de la société(62): 3-14.
657: 732:, Eds. (2006). Politisierter Konsum - konsumierte Politik. Soziologie der Politik. Wiesbaden, VS Verlag fĂŒr Sozialwissenschaft. 622: 943:
Shaw, D. and T. Newholm (2002). "Voluntary Simplicity and the Ethics of Consumption." Psychology and Marketing 19(2): 167-185.
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Baringhorst, S., V. Kneip, et al., Eds. (2007). Politik mit dem Einkaufswagen. MedienumbrĂŒche. Bielefeld, transcript Verlag.
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Bourdieu, P. (1984). Distinction: a social critique of the judgement of taste. Cambridge, Mass., Harvard University Press
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It requires a huge production of green and ethical products, but is difficult to realize in small-scale local production.
1007: 759:, Ed. (2006). Consumi e partecipazione politica. Tra azione individuale e mobilitazione collettiva. Milano, FrancoAngeli 792: 1017: 122:
It is difficult to assess whether political consumerism is a meaningful or effective form of political participation.
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People live in an asymmetrical world in terms of information. They take decisions just with the use of few elements.
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Analysis of critical consumption uses different terms to refer to boycotting and buycotting actions. These include
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Sandling, J.A. (2004), Consumerism, Consumption and a Critical Consumer Education for Adults, Wiley Periodicals
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is the conscious choice to buy or not buy a product because of ethical and political beliefs. The critical
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A variety of discourses about the “duty” and “responsibilities” of social actors arose after the 1999
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Sassatelli, R. (2006) Virtue, Responsibility and Consumer Choice. Framing Critical Consumerism, 219
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There are also several examples of culture consumption association. One of the best known is the “
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Harrison, R., T. Newholm, et al. (2005). The ethical consumer. London ; Thousand Oaks, Sage.
405: 31:, social, and political effects of their choices. The critical consumer sympathizes with certain 942: 689:
Sassatelli, R. (2006) "Virtue, Responsibility and Consumer Choice. Framing Critical Consumerism"
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The Montgomery bus boycott was a political and social protest campaign against the policy of
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increased his average of boycotting episodes from 15 percent in 1987 to 29 percent in 1997.
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explains the pairing of boycotting and buycotting in much analysis of consumer politics.
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Bellotti, E. and Mora E., (2014) Networks of Practices in Critical Consumption, Sage
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De Certeau, M. (1990). L'invention du quotidien, 1. Arts de faire. Paris, Gallimard.
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considers characteristics of the product and its realization, such as environmental
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Micheletti, M. (2003) Political Virtue and Shopping, New York: Palgrave Macmillan.
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The pursuit of fair consumption has deep roots in consumption history. During the
875: 712:, Ed. (2007). Sustainable Consumption, Ecology and Fair Trade. London, Routledge. 581:
Berry, W. (1989). The pleasures of eating. The Journal of Gastronomy, 5, 125–131.
482: 186: 111: 55: 20: 457:" movement that is a non-profit organization that fights for the protection of 130: 27:
and respect of workers’ rights. Critical consumers take responsibility for the
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goals and contributes towards them by modifying their consumption behavior.
420: 438: 709: 442: 409: 247: 170: 158:”, in which companies that treated their employees fairly were listed. 99: 437:
has been accused for many years of exploiting child labour to produce
388: 428: 116: 107: 623:"Micheletti, M., Stolle, D. "Concept of Political Consumerism" in 373: 103: 627:(2006), Lonnie R. Sherrod (ed.), Westport: Greenwood Publishing" 781:(2009). La consommation engagée. Paris, Presses de Sciences Po. 537:
Harrison, Rob; Newholm, Terry; Shaw, Deirdre (15 March 2005).
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and United Nations International Children Emergency Fund (
593:"Eating Right Here: Moving from Consumer to Food Citizen" 329:
Among the criticisms of critical consumerism are these:
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was an important example of boycotting against England
658:"Klein, N. (2000), No Logo, Knopf Canada: Picador" 385:These are some examples of critical consumerism: 351:Criticism related to political use of consumption 412:. The campaign started on December 5, 1955 when 625:Youth Activism - An International Encyclopedia 372:the consumer belongs to, which determines his 321:, and climate responsibilities are gathered. 264:demonstration in San Francisco, November 2000 8: 408:on the public transit system of Montgomery, 173:. People were told that to shop is to vote. 215:. Unsourced material may be challenged and 235:Learn how and when to remove this message 892:– via Taylor & Francis Online. 387: 256: 129: 529: 7: 213:adding citations to reliable sources 50:, which is more linked with policy. 14: 185: 1: 591:Wilkins, Jennifer L. (2005). 419:A boycott took place against 876:10.1080/14616696.2010.514352 855:Yates, Luke S. (May 2011) . 597:Agriculture and Human Values 62:Political use of consumption 177:Boycotting and "Buycotting" 1034: 609:10.1007/s10460-005-6042-4 425:World Health Organization 311:environmental protection 167:World Trade Organization 154:promoted the so-called “ 152:National Consumer League 48:sustainable consumption 779:Dubuisson-Quellier, S. 513:Guilt-Free Consumption 400: 397:Martin Luther King Jr. 265: 139: 391: 286:Buy Nothing Day (BND) 262:Buy Nothing Day (BND) 260: 133: 126:Historical background 110:, North America, and 44:political consumerism 540:The Ethical Consumer 518:Organic food culture 303:resource consumption 209:improve this section 17:Critical consumption 1008:Ethical consumerism 478:Ethical consumerism 144:American Revolution 40:ethical consumption 1018:Concepts in ethics 864:European Societies 755:2016-08-04 at the 406:racial segregation 401: 376:and what he likes. 266: 250:and "buycotting" ( 140: 89:internet campaigns 71:and "buycotting" ( 744:Forno, F. (2006). 550:978-1-4462-2943-9 245: 244: 237: 94:Studies from the 1025: 974: 971: 965: 962: 956: 951: 945: 940: 934: 929: 923: 918: 912: 909: 903: 900: 894: 893: 891: 890: 861: 852: 846: 841: 835: 830: 824: 821: 815: 811: 805: 790: 784: 773: 767: 741: 735: 721: 715: 697: 691: 686: 680: 672: 670: 669: 660:. Archived from 654: 648: 647: 645: 644: 638: 632:. Archived from 631: 619: 613: 612: 588: 582: 579: 573: 570: 564: 561: 555: 554: 534: 359:organic products 240: 233: 229: 226: 220: 189: 181: 136:Boston Tea Party 1033: 1032: 1028: 1027: 1026: 1024: 1023: 1022: 993: 992: 983: 981:Further reading 978: 977: 972: 968: 963: 959: 952: 948: 941: 937: 930: 926: 919: 915: 910: 906: 901: 897: 888: 886: 859: 854: 853: 849: 842: 838: 831: 827: 822: 818: 812: 808: 791: 787: 774: 770: 757:Wayback Machine 742: 738: 722: 718: 698: 694: 687: 683: 667: 665: 656: 655: 651: 642: 640: 636: 629: 621: 620: 616: 590: 589: 585: 580: 576: 571: 567: 562: 558: 551: 536: 535: 531: 526: 503:Culture jamming 473:Nike sweatshops 469: 447:Watchdog groups 383: 353: 327: 294: 241: 230: 224: 221: 206: 190: 179: 128: 77:culture jamming 73:anti-boycotting 64: 33:social movement 12: 11: 5: 1031: 1029: 1021: 1020: 1015: 1010: 1005: 995: 994: 991: 990: 987: 982: 979: 976: 975: 966: 957: 946: 935: 924: 913: 904: 895: 847: 836: 825: 816: 806: 804: 803: 798: 785: 783: 782: 768: 766: 765: 760: 736: 734: 733: 728:Lamla, J. and 716: 714: 713: 707: 692: 681: 679: 678: 649: 614: 603:(3): 269–273. 583: 574: 565: 556: 549: 528: 527: 525: 522: 521: 520: 515: 510: 508:Sustainability 505: 500: 495: 490: 485: 480: 475: 468: 465: 464: 463: 451: 432: 417: 382: 379: 378: 377: 365: 362: 352: 349: 348: 347: 344: 341: 338: 326: 323: 319:social justice 315:animal welfare 298:sustainability 296:The notion of 293: 292:Sustainability 290: 243: 242: 193: 191: 184: 178: 175: 127: 124: 63: 60: 25:sustainability 13: 10: 9: 6: 4: 3: 2: 1030: 1019: 1016: 1014: 1011: 1009: 1006: 1004: 1001: 1000: 998: 988: 985: 984: 980: 970: 967: 961: 958: 955: 950: 947: 944: 939: 936: 933: 928: 925: 922: 917: 914: 908: 905: 899: 896: 885: 881: 877: 873: 869: 865: 858: 851: 848: 845: 840: 837: 834: 829: 826: 820: 817: 810: 807: 802: 799: 796: 795: 794: 789: 786: 780: 777: 776: 772: 769: 764: 761: 758: 754: 751: 748: 747: 745: 740: 737: 731: 727: 726: 725: 720: 717: 711: 708: 706: 703: 702: 701: 696: 693: 690: 685: 682: 677: 674: 673: 664:on 2016-05-05 663: 659: 653: 650: 639:on 2015-01-04 635: 628: 626: 618: 615: 610: 606: 602: 598: 594: 587: 584: 578: 575: 569: 566: 560: 557: 552: 546: 542: 541: 533: 530: 523: 519: 516: 514: 511: 509: 506: 504: 501: 499: 496: 494: 491: 489: 486: 484: 481: 479: 476: 474: 471: 470: 466: 460: 456: 452: 448: 444: 440: 436: 433: 430: 426: 422: 418: 415: 411: 407: 403: 402: 398: 394: 390: 386: 380: 375: 371: 366: 363: 360: 355: 354: 350: 345: 342: 339: 335: 332: 331: 330: 324: 322: 320: 316: 312: 308: 304: 299: 291: 289: 287: 281: 277: 274: 270: 263: 259: 255: 253: 249: 239: 236: 228: 225:February 2021 218: 214: 210: 204: 203: 199: 194:This section 192: 188: 183: 182: 176: 174: 172: 168: 163: 159: 157: 153: 149: 148:United States 145: 137: 132: 125: 123: 120: 118: 113: 109: 105: 101: 97: 92: 90: 84: 82: 78: 74: 70: 61: 59: 57: 51: 49: 45: 41: 36: 34: 30: 29:environmental 26: 22: 18: 969: 960: 949: 938: 927: 916: 907: 898: 887:. 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Neckel 498:Adbusting 459:sweatshop 435:Nike inc. 325:Criticism 307:recycling 196:does not 81:adbusting 753:Archived 750:Tosi, S. 467:See also 455:No Sweat 450:quality. 439:footwear 381:Examples 21:consumer 1013:Culture 462:States. 443:apparel 410:Alabama 217:removed 202:sources 171:Seattle 100:Germany 882:  547:  429:UNICEF 421:NestlĂ© 399:, 1955 374:habits 117:Sweden 108:France 46:, and 860:(PDF) 637:(PDF) 630:(PDF) 395:with 104:Italy 880:ISSN 545:ISBN 441:and 200:any 198:cite 134:The 42:and 872:doi 605:doi 337:be. 305:by 211:by 79:or 999:: 878:. 868:13 866:. 862:. 601:22 599:. 595:. 543:. 361:). 317:, 313:, 309:, 288:. 106:, 102:, 98:, 96:UK 83:. 874:: 671:. 646:. 611:. 607:: 553:. 238:) 232:( 227:) 223:( 219:. 205:.

Index

consumer
sustainability
environmental
social movement
ethical consumption
political consumerism
sustainable consumption
Citizenship
boycotting
anti-boycotting
culture jamming
adbusting
internet campaigns
UK
Germany
Italy
France
Scandinavia
Sweden

Boston Tea Party
American Revolution
United States
National Consumer League
Whitelists
World Trade Organization
Seattle

cite
sources

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