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For 2012, a new limited-edition flavour was released, Cherry and
Vanilla, which replaced the Vanilla Ice Cream flavour. Another advert was broadcast that year, featuring Errol and his cats breakdancing, with cows on skateboards getting crushed by a bottle at the end. In 2013, Apple & Blackcurrant
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On 22 January 2008, a No Added Sugar variation of the
Raspberry flavour was introduced. Joel Veitch produced another advert campaign, this time showing the cats inside a gym, with cows on treadmills getting Crushed by bottles of the product, with eventually the main cat singer Errol, (who has become
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stores. It rapidly established itself as its highest selling flavour. A new advert was also made, featuring the Crusha cats disco rolling, with Errol getting crushed by a bottle once again. Lime Crusha was regarded as something of a 'cult drink', and for a time was not stocked by many shops, due to
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In April 2007, Crusha was rebranded with a new logo and with reformulated "Nothing
Artificial" versions of their reduced range of flavours, consisting of Raspberry, Strawberry, Banana, Chocolate and White Chocolate. In August 2007, after receiving thousands of complaints from dismayed customers,
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On 5 March 2014, Crusha rebranded fully, scrapping "Errol's Crew" and giving Errol a younger appearance, with kittens doing stunts to make Crusha. The flavour selection rebranded to just raspberry, strawberry and chocolate, with a new No Added Sugar version of the chocolate flavour.
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In April 2024, Silver Spoon rebranded Crusha with a new retro-styled logo, aiming towards an adult audience. Currently, the drink is available in
Strawberry and Chocolate flavours, with Banana returning alongside a new Caramel Latte flavour.
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animated an advert for the brand that featured cats playing musical instruments, including a ginger cat named Errol singing, and cows getting crushed under bottles of the product. Music for the commercials was provided by
360:
In 2011, the Crusha brand was extended to a range of desserts, including
Puddings and Jelly. The Milkshake Mix was rebranded as Crusha Mixa, and the Vanilla flavour returned as a limited Edition flavour, now as
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about the wildly different taste of the new 'Nothing
Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe. The white chocolate variety was later discontinued.
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and a tropical fruit variant named "Wild'n'Fruity". In
October 2005, No Added Sugar versions of Strawberry and Banana were introduced.
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In
December 2009, after several campaigns, it was announced that Lime Crusha would return, and would do so on 6 March 2010 at
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flavour was reintroduced as a limited edition product, with it being available in No Added Sugar for the first time.
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Crusha was originally sold in glass bottles, but was later changed to plastic. Crusha is sold in many different
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304:. During October of that year, British Sugar admitted a secret plot to clear faulty milkshakes from
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https://www.campaignlive.co.uk/article/crusha-uses-kittens-off-rathergoodcom-tv-ad-game/185216
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In 2016, Vanilla returned as a no added sugar flavour, without any sugar version.
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and Black Cherry were added to the lineup, alongside the returning flavours
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365:. Banana Crusha was discontinued in shops, but remained a bulk product for
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On 10 September 2003, the brand gained notable attention when web animator
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For 2005, Pineapple and Black Cherry were replaced with two new flavours:
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706:"Crusha | It's Lime Time - the wait is over, Lime Crusha is back"
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In 2019, Crusha introduced a limited edition no-added-sugar
734:"Springetts brings 'attitude and mischief' to Crusha packs"
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and tools are available to assist in formatting, such as
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308:, without telling the company. That year, new flavours
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650:"Pineapple Crusha in the AnswerBank: Food & Drink"
242:. The brand first appeared in 1955, and was bought by
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720:"Springetts creates designs for new Crusha range"
748:"Crusha cats return in 'hells angels' campaign"
8:
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38:, which are uninformative and vulnerable to
53:and maintains a consistent citation style.
692:"Crusha ad features animated singing cats"
664:"No added sugar Milkshake mix from Crusha"
340:black and white) getting crushed as well.
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373:replaced the Cherry and Vanilla flavour.
95:Learn how and when to remove this message
588:. Palgrave Macmillan UK. pp. 56–8.
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246:. In December 2001, it came under the
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45:Please consider converting them to
610:"Tesco anger over milk shake plot"
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509:(no added sugar, limited edition)
458:(Full sugar, Cash and Carry only)
452:(Full sugar, Cash and Carry only)
446:(Full sugar, Cash and Carry only)
356:Expansion to desserts (2011–2014)
283:. Flavours like Lemon, Lime and
267:, the first four flavours being
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392:flavour to the product family.
440:Caramel Latte (no added sugar)
49:to ensure the article remains
1:
582:J. Hallam (4 December 2012).
678:"Milk shake-up from Crusha"
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585:The Social Media Manifesto
786:Brand name dairy products
291:2003 relaunch (2003–2008)
403:Retro Rebranding (2024-)
331:2007 refresh (2007–2011)
636:"Milkshakes in minutes"
377:Crusha Time (2014–2024)
142:Country of origin
545:(Limited Edition 2011)
493:(Limited Edition 2012)
475:(Limited Edition 2013)
167:; 68 years ago
352:low customer demand.
287:were also available.
165:20 December 1955
638:. 22 September 2003.
183:Dependent on flavour
736:. 18 February 2011.
390:Cookies & Cream
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708:. 3 December 2009.
666:. 20 October 2005.
16:Brand of milkshake
722:. 18 August 2011.
616:. 10 October 2003
595:978-1-137-27142-6
363:Vanilla Ice Cream
238:mix, sold in the
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55:Several templates
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618:. Retrieved
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478:Black Cherry
473:Blackcurrant
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248:Silver Spoon
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126:Silver Spoon
123:Manufacturer
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71:Citation bot
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548:WildNFruity
297:Joel Veitch
131:Distributor
85:August 2022
780:Categories
558:References
444:Strawberry
423:Strawberry
277:strawberry
172:1955-12-20
162:Introduced
51:verifiable
614:bbc.co.uk
543:Ice Cream
518:Raspberry
513:Pineapple
450:Raspberry
429:Chocolate
345:Morrisons
318:Pineapple
285:pineapple
281:raspberry
269:chocolate
236:milkshake
151:Australia
117:Milkshake
36:bare URLs
412:Flavours
369:stores.
349:Waitrose
265:flavours
196:Variants
40:link rot
540:Vanilla
534:Vanilla
529:Vanilla
491:Vanilla
482:Caramel
417:Current
310:Vanilla
254:History
250:brand.
214:Website
199:Various
191:Various
188:Flavour
170: (
766:crusha
620:23 May
592:
524:Toffee
487:Cherry
463:Former
456:Banana
435:Banana
273:banana
232:Crusha
219:crusha
180:Colour
108:Crusha
60:reFill
497:Lemon
469:Apple
306:Tesco
208:Jucee
155:Spain
34:uses
622:2015
590:ISBN
507:Lime
502:Lime
489:and
471:and
397:Lime
347:and
316:and
314:Lime
279:and
157:etc.
113:Type
68:and
770:.uk
768:.co
223:.uk
221:.co
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