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260:). Anheuser-Busch's slogan "This Bud's for you" was created by D'Arcy St. Louis. The firm was also responsible for Trans World Airlines' "We Want To Be Your Airline" campaign, launched in 1997 as an effort to update the airline's image amid financial turbulence.
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and closed. The D'Arcy Masius Benton & Bowles archives were transferred to the
Hartman Center for Sales, Advertising and Marketing History, part of the David M. Rubenstein Rare Book and Manuscript Library at
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ads. The Coca-Cola version of Santa Claus was a departure from earlier German depictions of St. Nicholas as a thin, aloof fellow. The firm also engineered such slogans as: "It's not nice to fool Mother Nature"
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1986: DM&M merges with New York ad agency Benton & Bowles and becomes "D'Arcy Masius Benton & Bowles" (DMB&B).
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1972: The firm merges with the
British agency, Masius, Wynne-Williams, and becomes "D'Arcy-MacManus & Masius" (DM&M).
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During the
Depression, D'Arcy executive Archie Lee and illustrator Haddon Sundblom created the original Santa Claus icon for
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In 1999, the company had worldwide billings of $ 6.7 billion and was the 11th largest advertising agency in the world.
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1970: D'Arcy Co. merges with MacManus, John & Adams, Inc., a
Detroit-based agency, and becomes "D'Arcy-MacManus.
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1999: The MacManus Group announces a merger with the "Leo Group", a parent holding company of the Leo
Burnett Co.
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1923: D'Arcy opens his first office outside St. Louis, in
Atlanta, where a major client, Coca-Cola, is located.
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2000: Susan
Gianinno and Lee Garfinkel start winning new business from clients like Heineken and Cadbury.
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1996: DMB&B acquires N.W. Ayer and
Partners and renames its holding company "The MacManus Group".
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Advertising Age Encyclopedia of Advertising By John McDonough, Karen Egolf p 447-448
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Major clients for the company's advertising creative and media services included:
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413:"History of D'Arcy Masius Benton & Bowles, Inc. – FundingUniverse"
267:(B&B) to form D'Arcy Masius Benton & Bowles (DMB&B).
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in 1991. An additional, and final, donation took place in 2001.
556:"Leo Group, MacManus to Merge, Forming a New Advertising Giant"
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1906: William C. D'Arcy opens an advertising firm in St. Louis.
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oversaw the merger and the firm's drive toward globalization.
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In
November 1985, D'Arcy-MacManus Masius (D-MM) merged with
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AdViews: A Digital Archive of Vintage Television Commercials
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The company was founded in 1906 as the D'Arcy Company in
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in the United States with 131 offices in 75 countries.
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46:. Unsourced material may be challenged and removed.
585:D'Arcy Masius Benton & Bowles Archives Archive
504:"D'Arcy Masius Benton & Bowles, Inc. History"
301:1934: The D'Arcy Company opens a New York office.
437:"The Real Reason Middle America Should Be Angry"
256:); and "Melts in your mouth—not in your hands" (
277:In 2002, DMB&B was acquired by French firm
135:Benton & Bowles and D'Arcy-MacManus Masius
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612:Advertising agencies of the United States
106:Learn how and when to remove this message
587:; Duke University archives of DMB&B.
622:Marketing companies established in 1985
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617:American companies established in 1985
593:; Duke University on-line collections.
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44:adding citations to reliable sources
597:Publicis Makes D'Arcy Move Official
484:Elliott, Stuart (15 October 2002).
55:"D'Arcy Masius Benton & Bowles"
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119:D'Arcy Masius Benton & Bowles
627:Companies disestablished in 2002
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31:needs additional citations for
339:Anderson Clayton & Company
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194:131 offices in 75 countries
145:; 39 years ago
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530:"DMB&B Acquires Ayer"
232:. Early clients included
352:Blue Cross of California
252:); "Taste the rainbow" (
560:The Wall Street Journal
417:www.fundinguniverse.com
385:Procter & Gamble
184:Acquired by Publicis
40:improve this article
265:Benton & Bowles
230:St. Louis, Missouri
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562:. November 3, 1999
490:The New York Times
441:Washington Monthly
322:2002: Acquired by
223:advertising agency
390:Tourism Australia
375:Mars Incorporated
356:Coca-Cola Company
250:Chiffon Margarine
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132:Predecessors
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38:Please help
33:verification
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190:Area served
127:Advertising
606:Categories
447:2017-01-02
422:2017-07-02
396:References
269:John Bowen
66:newspapers
380:MoneyGram
371:M&M's
290:Key dates
258:M&M's
245:Coca-Cola
234:Coca-Cola
566:April 6,
540:April 6,
514:April 6,
324:Publicis
279:Publicis
254:Skittles
212:Publicis
202:Publicis
124:Industry
96:May 2017
221:was an
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158:Founder
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140:Founded
80:scholar
510:. 2000
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199:Owner
87:JSTOR
73:books
568:2020
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236:and
181:Fate
173:2002
169:2002
150:1985
143:1985
59:news
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