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placing of the copy in newspapers, magazines, farm papers, or other mediums, as the case required. If they were users of catalogues, booklets, circulars, and special advertising literature, she could execute that part of the work with the modern equipment of her company. Nirdlinger could handle a simple envelope and enclosure printed in one color, or an elaborate trade catalogue of 300 pages. She had arranged and delivered complete catalogues, illustrating men's and women's fashions, shoes, stoves, machinery, fire-brick, toys, jewelry, and automobiles, and graphically designed booklets on numerous subjects.
110:, where her paternal grandfather, Frederick Noerdlinger Nirdlinger (1810–1873), was one of the first settlers and the city's most noted philanthropist. She had six siblings: Samuel Lambert (1871–1902), Maude Louise (1872–1971), Eli Frederick (1874–1875), Clarence Dawson (1876–1950, married Marion Hollway), Maximilian (1881–1966, married Elsie Florence Hoffner and Adelaide E. Ernst, an architect of note in Philadelphia), Albert Patrick Gabriel (1887–1952, married Nellie Turner).
134:, the first monthly magazine published by a trust company. A year later she bought an interest in, and became secretary and treasurer of, the Fisher-Steinbruegge Advertising Company, which had three officers and four employees. Ten years later the company had 25 employees, and was the only advertising agency in St. Louis that could produce copy, designing, printing, and engraving for every kind of advertising, all under one roof.
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Nirdlinger was the first president of the Women's
Advertising Club of St. Louis. Active membership was open only to women who were and had "been, as a means of livelihood, actually engaged for a period of at least three years," in one of the phases of advertising (creation, production, executive). In
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Nirdlinger was a co-founder of the
Papyrus Club, one of the first writers' clubs in St. Louis. She was also a member of the Vortex Club, a professional organization whose mission was "the mutual advancement and benefit of the business trade or profession of its members, by trading or doing business,
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on Tenth and Menard
Streets, where she conducted a businesswomen's literary class. The motto of the class was "Let me live by the side of the road and be a friend to man". Nirdlinger also volunteered at the Methodist Episcopal Home for Girls, 4310 Morgan Street, an "honor home" serving homeless and
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delinquent girls. She conducted weekly reading classes at the home, selecting reading materials with an eye to instilling moral values in the students. The
Methodist Episcopal Home project was the beginning of a new system for the lending of a helping hand to the helpless when they needed it most.
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Nirdlinger's work consisted of calling on the St. Louis manufacturers, wholesalers, and retailers in the capacity of an advertising counselor. If they were national advertisers or had a product that could be profitably advertised to the consumer, she discussed Agency services: the planning and
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Nirdlinger began her business career in the early 20th century as a solicitor for a well-known advertising company. After two years she became the advertising manager of the
Mercantile Trust Company. While with this company, she founded and edited
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Daisy
Nirdlinger was the daughter of Maximillian Nirdlinger, Sr. (1846–1902), a writer and inventor. Her mother was Julia Marie Myerson (1852–1908), of St. Louis. Nirdlinger was born on March 14, 1879, at
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89:(March 14, 1879 – May 28, 1950) was an American businesswoman and children's book author. She was the first president of the
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charter on July 25, 1917, taking on the Lions Club name and committing to semi-annual dues of $ 1 per member.
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series of books for children, writing under the name "D. Ella
Nirdlinger." The series included the books
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addition to active, the club offered junior, non-resident, and life classes of membership.
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one with the other, in order to develop a close comradeship." The Vortex Club became a
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as the official souvenir for young people, and was illustrated by
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This article incorporates text from this source, which is in the
139:"If at first you don't succeed—work, and then work some more."
256:"S0425 Advertising Women Of St. Louis, Missouri (19l6- )"
196:"All's right with the world if you're right with it".
117:, and pursued post-graduate studies in Literature at
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408:Official Manual of the State of Missouri, 1971–72
354:"Nirdlinger Archives (NEW FINDS AS OF Dec 2012)"
381:Althea, or, the children of Rosemont plantation
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164:Althea, or, the children of Rosemont plantation
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404:"Women's Role in Missouri History, 1821–1971"
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480:"History of the Lions Clubs International"
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434:"Advertising Women of St. Louis Papers"
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459:"Epworth Children and Family Services"
284:Philadelphia Architects and Buildings
212:Guardian Angel Settlement Association
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280:"Nirdlinger, Maximilian (1881–1966)"
329:. St. Louis, Woodward. p. 169.
438:University of Missouri – St. Louis
235:on May 28, 1950, and is buried at
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521:American women children's writers
158:Nirdlinger was the author of the
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327:Notable women of St. Louis, 1914
531:People from Fort Wayne, Indiana
210:Nirdlinger volunteered at the
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180:Louisiana Purchase Exposition
378:Nirdlinger, D. Ella (1908).
231:Nirdlinger died of chronic
190:Memberships and affiliations
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35:Daisy E Nirdlinger in 1914
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536:Drexel University alumni
170:, both published by the
91:Women's Advertising Club
541:Deaths from myocarditis
174:in 1908. A third book,
516:Writers from St. Louis
321:Johnson, Anne (1914).
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323:"Daisy E. Nirdlinger"
87:Daisy Ella Nirdlinger
526:Women in advertising
384:. Benziger Brothers
237:Lindenwood Cemetery
108:Fort Wayne, Indiana
97:, founded in 1916.
70:Fort Wayne, Indiana
54:Fort Wayne, Indiana
414:on 20 January 2018
201:— Daisy Nirdlinger
144:— Daisy Nirdlinger
79:D. Ella Nirdlinger
23:Daisy E. Nirdinger
172:Benziger Brothers
154:Children's author
121:in Philadelphia.
119:Drexel University
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168:Dear Friends
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65:(1950-05-28)
511:1950 deaths
506:1879 births
466:Epworth.org
264:7 September
233:myocarditis
176:The Alvoyds
63:28 May 1950
500:Categories
243:References
221:Lions Club
101:Early life
47:1879-03-14
115:Milwaukee
95:St. Louis
485:7 August
443:7 August
418:7 August
388:7 August
363:7 August
358:rootsweb
289:7 August
76:Pen name
160:Althea
462:(PDF)
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166:and
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