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139:—into household names in the United States. The campaign led to both receiving endorsements from other companies, including O'Brien with Nike in 1993. Despite a foot injury, Johnson won a bronze medal in Barcelona. He retired from competition shortly after the Games. O'Brien went on to win a gold medal at the
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where they started a foot race and continued it with a race in rental trucks. In the ads, O'Brien easily completes his reservation at Ryder and continues on in a truck, while a frustrated
Johnson is held up at a second-rate truck service.
112:, was hoping to rebound with their endorsement. The series of television spots featured the same general message: "Who will be the world's greatest athlete – Dan or Dave? To be settled this summer in Barcelona."
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108:, January 26, 1992. O'Brien and Johnson, though rivals, were favored to win medals in Barcelona, and Reebok, which had recently lost U.S. market share to
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Reebok's plan went awry five weeks before the Games began, when O'Brien failed to qualify for the
American Olympic team by missing the
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127:. This resulted in Reebok modifying the television spots to feature Dan cheering Dave on.
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In June 2017 Johnson and O'Brien were the subjects of and participants in the ESPN Radio
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podcast "The Trials of Dan and Dave" about the famous ad campaign and its aftermath.
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288:. Pamplin Media Group. Archived from
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668:Track and field in the United States
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312:"The List: Biggest sports busts"
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243:Avirgan, Jody (June 27, 2017).
220:"Catching Up With Dan and Dave"
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557:Terry Tate: Office Linebacker
280:Brandon, Steve (2005-10-07).
218:Rovell, Darren (2008-07-29).
348:"The Trials Of Dan And Dave"
245:"The Trials of Dan and Dave"
147:. Both were inducted to the
86:"The Trials of Dan and Dave"
310:Merron, Jeff (2003-08-11).
45:during the build-up to the
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282:"A 'Dan and Dave' reunion"
149:Oregon Sports Hall of Fame
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678:1992 in the United States
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400:Reebok International Ltd.
337:. "Adweek", May 31, 1993.
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261:. Subsequently aired as
100:The campaign began with
21:Dan and Dave (magicians)
19:For the magicians, see
528:J.W. Foster & Sons
512:Authentic Brands Group
335:"Dan and Dave Part II"
102:television commercials
663:Advertising campaigns
37:campaign by American
673:1992 Summer Olympics
141:1996 Summer Olympics
47:1992 Summer Olympics
16:Advertising campaign
580:Human Rights Award
151:together in 2005.
91:30 for 30 Podcasts
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585:Pro Summer League
575:Boston Track Club
505:Related companies
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357:16 September
355:. Retrieved
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319:. Retrieved
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294:. Retrieved
290:the original
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253:. Retrieved
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227:. Retrieved
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185:1990s portal
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156:Ryder Trucks
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62:Dave Johnson
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614:Swizz Beatz
540:Advertising
268:episode 267
125:New Orleans
119:during the
58:Dan O'Brien
55:decathletes
31:advertising
657:Categories
599:Key people
491:Ventilator
321:2009-03-09
296:2009-03-09
229:2009-03-09
192:References
117:pole vault
547:Campaigns
476:Freestyle
249:30 for 30
169:30 for 30
131:Aftermath
51:Barcelona
632:Category
515:(parent)
469:Sneakers
431:Rockport
352:ESPN.com
316:ESPN.com
255:April 6,
160:biathlon
642:Commons
460:Classic
145:Atlanta
68:History
29:was an
683:Reebok
520:Adidas
453:Brands
414:Former
43:Reebok
486:Pump
481:Nano
421:Avia
359:2018
257:2018
224:CNBC
110:Nike
60:and
39:shoe
33:and
496:Zig
426:CCM
143:in
123:in
49:in
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200:^
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23:.
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