87:. These businesses are as profitable or even more so to the financial services company than normal bank accounts, so if customers are moving money from a particular bank's normal bank accounts to bank-owned mutual funds, the bank does not lose anything. If one was only looking at deposit market shares however, it would appear to shrink.
93:
Deposit market share gives no indication as to how many other financial products and services a particular bank's depositors might be buying from that bank. For example, Bank X might have a 10% deposit market share, yet if all those depositors simply have checking accounts and nothing else with that
111:
When two banks merge, a survey is done to ensure that the combined deposit market shares will be no larger than 25% in a particular state, or 10% nationally. If one or both of those percentages are higher than allowed, the banks can elect to still do the merger but they would need to divest (i.e.
147:
24:
in the United States based on the banks total amount of deposits. It is the amount on deposit at a particular bank divided by the total amount on deposit at all banks.
94:
Bank, it would make nowhere near as much money as Bank Y in the same market, who might have 2% deposit market share yet successfully sell mutual funds,
59:
This metric is considered by many to be an important banking performance measure although many regard it as is misleading for the following reasons:
133:
64:
36:
83:. The amount in mutual funds is double the amount in bank accounts, the amount of money in Money Market Funds is the same as in
80:
167:
67:
have been reducing since the early 2000s as bank customers have elected to put their funds into
112:
sell off branches and customer accounts) enough branches to get them within the guidelines.
84:
32:
72:
48:
161:
129:
44:
40:
28:
76:
99:
95:
68:
39:(FDIC). The FDIC calculations do not include money deposited at
21:
27:
In practice however, the term is used to refer to the deposit
35:
and savings and loan organizations calculated by the
90:
Deposit market share does not include credit unions.
20:
is a way of measuring the size and performance of a
148:"US banks report $ 872B YOY drop in deposits"
8:
121:
150:. S&P Global. September 25, 2023.
134:Federal Deposit Insurance Corporation
37:Federal Deposit Insurance Corporation
7:
14:
1:
130:"Bank Data & Statistics"
107:Use in antitrust proceedings
184:
55:Importance of this metric
18:deposit market share
136:. March 31, 2023.
85:checking accounts
175:
152:
151:
144:
138:
137:
126:
65:insured deposits
33:commercial banks
183:
182:
178:
177:
176:
174:
173:
172:
158:
157:
156:
155:
146:
145:
141:
128:
127:
123:
118:
109:
57:
49:brokerage firms
12:
11:
5:
181:
179:
171:
170:
160:
159:
154:
153:
139:
120:
119:
117:
114:
108:
105:
104:
103:
91:
88:
56:
53:
13:
10:
9:
6:
4:
3:
2:
180:
169:
168:Bank deposits
166:
165:
163:
149:
143:
140:
135:
131:
125:
122:
115:
113:
106:
101:
97:
92:
89:
86:
82:
78:
74:
70:
66:
62:
61:
60:
54:
52:
50:
46:
45:cash accounts
42:
41:credit unions
38:
34:
30:
25:
23:
19:
142:
124:
110:
77:mutual funds
58:
29:market share
26:
17:
15:
116:References
43:, and the
100:insurance
96:mortgages
81:annuities
162:Category
98:, and
79:, and
69:stocks
73:bonds
63:FDIC
22:bank
16:The
47:at
31:of
164::
132:.
75:,
71:,
51:.
102:.
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