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788:, unique digital assets that use blockchain technology to verify ownership and provenance, have been embraced by various industries for their ability to create, trade, and tokenize digital content. The NFT clothes industry is a natural extension of this trend, applying the same concept to digital fashion items. As virtual worlds, gaming platforms, and online social spaces become increasingly popular, the demand for customizable digital avatars and unique virtual outfits has grown. NFT clothes cater to this demand, offering users a way to stand out in the digital crowd.
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596:'s 'Digital Technology for Fashion Pathway,' launching October 2021. This new pathway will offer BA Fashion students the option to specialise in digital fashion with a focus on emerging technologies within this field. The Ravensbourne BA Fashion Class of 2020 paved the way for this new offering by collaborating with the gaming department and launching a digital fashion game live and in partnership with
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409:, which has resulted in a shift to more sustainable methods like digital fashion. The industry is also constantly being intertwined with digital media and has allowed for the use of digital tools within the business itself and with consumers. Two of the ways digital fashion is utilized with consumers is through
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also took upon the opportunity to show this year's designs online. In a historic moment at London
Fashion Week 2021, the digital fashion house Auroboros became the first brand to present a solely virtual collection at a major international fashion week. Consequently, many celebrities decided to watch
452:
store. Created by AR Door, the
Augmented Fitting Room system overlays 3D augmented reality clothes on the customer. Simple gestures and on-screen buttons let users "try on" different outfits. However, the high variability of virtual fit platforms to predict consumer clothes sizes called into question
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The importance of fashion films has also been stressed as a medium to creatively show designers' upcoming collections. As a result, methods that were only used by digital focused houses such as The
Fabricant are expected to become the norm. Therefore, 3D experiences have gained momentum. As a matter
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Fashion is also a matter of socially negotiating what is "in" or "out", fashionable or not. In other words, fashion items do not only play on the economic market of physical goods, but also - and sometimes even more importantly - on the semiotic market of the production of social tastes and customs.
420:
Oftentimes beauty retailers will feature virtual fitting rooms to allow users to experience the look of their product before committing to a purchase. Some examples are color contact retailers
Freshlook, which allows users to simulate contact lens wear in their color contacts studio before purchase.
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became the first major arts university to launch a new postgraduate higher education degree in
Digital Fashion, the first Master's course of its kind in the UK. This new course allows creative researchers to learn how to create garments which are completely free from the material world, and how to
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In 2021, big virtual fashion events are becoming more common. An example of this is the
International digital Fashion Week. With this event, there is the largest virtual fashion show being held with over 100 designers in the fashion industry being represented. This has occurred as a result to the
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The rise of the NFT clothes industry presents both opportunities and challenges for the traditional fashion sector. On the one hand, it allows designers to explore new creative possibilities without the constraints of physical materials and production costs. This opens up the potential for
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and
Heritage. Several museums related to fashion have started to make their appearance in the past thirty years. Examples are the Museum Christian Dior Granville, the Museum Cristobal Balenciaga, The Armani Silos, The Museum Audemars Piguet. Among the most important initiatives to digitize
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of the fashion industry. Digital fashion is also seen in many different online fashion retail websites. It may be seen on common websites you shop on. This evolution in the fashion industry has called for more education and research of digital fashion which will also be discussed in this
295:(AR) platforms. The field contributes to the development of a more sustainable future for the fashion industry It has often been praised as an answer to ethical and creative concerns of traditional fashion by promoting innovation, reducing waste, and encouraging conscious consumption.
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Prospects and clients can use ICTs - own computers, tablets and smartphones - to virtually simulate fitting rooms and cosmetics counters, and see how they look in specific outfits and makeup. Customers can give any look and decide on what to suits and buy products.
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measures. Therefore, the digital channel has since seen a rise in use, offering live shopping and has been highlighted as the only way to overcome physical barriers. It is also believed that these changes will prevail in years to come, as reported by WGSN.
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to produce hyper-realistic, data-intensive digital 3D garment simulations that are digital-only products or digital models for physical products. Digital garments can be worn and presented in virtual environments, social media, online gaming,
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One advantage of the digitalization of fashion is being eco-friendly, as it reduces fabric waste. Opposing beliefs state that clothing is only meant to be worn in real life, and that the process involved with sewing has always been sacred.
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Once events only attended by selected people, catwalks and showrooms have become more accessible through live streaming and virtual fashion shows. Thus, they have resulted in high fashion becoming more procurable to the general public.
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fit them digitally to a client â whether they are a model for a virtual catwalk, a social media influencer looking to boost their reach, a gaming avatar in need of a fashion edge or a movie character being given a bespoke costume.
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to create skins for characters within the game. Digital fashion in various different video games allow users to express themselves beyond their avatar and combine the self-expression of fashion into the digital gaming realm.
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Social media in general has catapulted the impact fashion has on our everyday lives and values. Fashion has taken a central role is mass production and is constantly evolving due to the ever-lasting digital transformation.
1719:
Faria, Ana Paula; ProvidĂȘncia, Bernardo; Cunha, Joana (2021). "The
Foreseeable Future of Digital Fashion Communication After Coronavirus: Designing for Emotions". In Martins, Nuno; BrandĂŁo, Daniel (eds.).
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While there are not (yet) dedicated scientific journals devoted to the topic, several research activities have been done in the field. Among them, a dedicated conference has taken place in 2015 in
671:, the fashion industry has suffered strong economic losses, as sales plummeted and jobs were lost, but it has since learned to digitally recover through virtual clothing, catwalks, and showrooms.
765:, to name a few. They were shown sitting front row in the audience as if it had been a traditional show. It was referred to by the brand as the "first digital front row". The role of avatar
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and
Noonoouri has been emphasized as well and definitely had an impact on the fashion industry during the pandemic, as they encouraged sales with the promotion of fashion brands.
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433:(also often referred to as virtual fitting room and virtual changing room although they do perform different functions) is the online equivalent of the near-ubiquitous in-store
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garments. The collection was made available to shop and the campaign was set against the backdrop of a Sims-like atmosphere. Furthermore, in May 2019, Nike partnered up with
356:
Digital textile printing has brought together the worlds of fashion, technology, art, chemistry, and printing to produce a new process for printing textiles on clothing.
655:, thus making such heritage available to researchers, practitioners and all interested people, two projects can be mentioned: Europeana Fashion and We Wear Culture by
328:
The fashion industry in general has paved the way for digital fashion to be introduced with more technology being in the industry like virtual dressing rooms and the
370:
Digital
Textile printing also offers other benefits such fast printing speeds that help the time and space needed to print different patterns on garments of choice.
1081:
Proceedings of 3DBODY.TECH 2017 - 8th International Conference and Exhibition on 3D Body Scanning and Processing Technologies, Montreal QC, Canada, 11-12 Oct. 2017
1029:
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for example started a trend in 2020 with #GucciModelChallenge. This creates a space where the brand is gaining awareness from their consumers in the ever-changing
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is an intersection of technology and human representation. Where human value is emphasized and enhanced by technology and the possibilities of discovering design.
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recreated a 3D runway with cutting-edge technology and avatars that displayed the digitally rendered clothes. They even incorporated the celebrity avatars of
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partnered up with to showcase their SS21 collection. This way, attendees could create personalized avatars and view the brand's latest designs. On June 15,
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SĂ€rmĂ€kari, N., & VĂ€nskĂ€, A. (2022). âJust hit a button!â â fashion 4.0 designers as cyborgs, experimenting and designing with generative algorithms.
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Amidst the COVID-19 pandemic, fashion is among the industries that have been forced to adapt their commercial and creative strategies to better suit the
307:
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The NFT clothes industry can promote sustainability by reducing waste, pollution, and resource consumption associated with physical fashion production.
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fashion shows that they used to attend front row from the comfort of their own homes and showed their glamorous looks from their Instagram pages.
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and allowed players to select garments. Nevertheless, it seems it will now move on to the real world and start using avatars of real people.
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Among these circumstances, new digital fashion houses were born, looking to push the boundaries of design, innovation and sustainability:
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Digital fashion garments can be posed and composited onto photographs which can then be uploaded to social media to showcase the outfit.
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Nowadays, the fashion industry needs experts in digital fashion, equipped with the above-sketched knowledge and competences. Several
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ICTs are extensively used in communication activities with all relevant stakeholders, and contribute to co-create the fashion world.
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Social media has also helped evolved to a point where not only can brands reach consumers, but consumers can reach brands as well.
437:â that is, it enables shoppers to try on clothes to check one or more of size, fit or style, but virtually rather than physically.
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Example of digital textile printing using an Inkjet printer to create a butterfly design on a t-shirt using water-based color ink.
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38:
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ICTs are used to design and produce fashion products, while also the industry organization leverages onto digital technologies.
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collaborations with digital artists and programmers, paving the way for more innovative designs and a broader audience reach.
623:. SComS - Studies in Communication Sciences, a Swiss-based Communication Journal, has published a special thematic section on
503:
has played an important role in fostering digital aspects of the fashion world, first beginning with dress up games that used
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1958:
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designed 6 of the brand's favorite looks for Nintendo's Animal Crossing: New Horizons in a partnership with Instagram user
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Garments from luxurious brands have been copied and adapted into the aesthetics of games such as the quarantine-released
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COVID-19 pandemic. However, now digital fashion has a chance to thrive in a new technology and fashion fusion industry.
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Among the many applications available to fashion designers to model the fusion of creativity with digital avenues, the
1724:. Springer Series in Design and Innovation. Vol. 12. Cham: Springer International Publishing. pp. 510â515.
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The main advantage of digital printing is the ability to do very small runs of each design (even less than 1 yard).
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Noris, A., & Cantoni, L. (29 Aug. 2022). Digital Fashion Communication. Leiden, The Netherlands: Brill. doi:
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466:, laypeople can contribute to co-create the fashion world, shaping tastes, customs, and fashion-related values.
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314:, as well as within the experience of clients and prospects. Such interplay has happened at three main levels.
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also resorted to digital fashion and created a virtual showroom hosted by the avatar of creative director
1811:"Governor Cuomo Announces New York Fashion Week to Take Place in September with Limited or No Spectators"
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have already incorporated such advanced and revolutionary practices into their curriculum, as seen in an
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that states a Knowledge (XXG) editor's personal feelings or presents an original argument about a topic.
643:. During FACTUM19, a document titled "Fashion Communication Research. A way ahead" has been published.
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prioritized outdoor spaces to further prevent the spread and set the maximum capacity at 50. The
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1146:"Digital Fashion: A systematic literature review. A perspective on marketing and communication"
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934:"Digital Fashion: A systematic literature review. A perspective on marketing and communication"
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1468:"Visionary Fashion University Creates Visionary Online Game to Showcase Graduates Collections"
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While all digital channels can be used in order to market and sell fashion completely online (
292:
1074:"Online Virtual Fit Is Not Yet Fit For Purpose: An Analysis Of Fashion e-Commerce Interfaces"
87:
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collaborated with simulation game The Sims in a capsule collection that featured signature
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Noris, Alice; Nobile, Tekila Harley; Kalbaska, Nadzeya; Cantoni, Lorenzo (2021-01-02).
932:
Noris, Alice; Nobile, Tekila Harley; Kalbaska, Nadzeya; Cantoni, Lorenzo (2021-01-02).
275:
1587:"Fashion Communication Research. A Way Ahead â Digital Fashion Communication Research"
1267:"'It's a way to live out fantasies': how Animal Crossing became fashion's new catwalk"
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1693:"Virtual Catwalks And Digital Fashion: How COVID-19 Is Changing The Fashion Industry"
1177:
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2130:"Digital Fashion Week Showed Us the Platform's Egalitarian Potentialâand Its Limits"
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2033:"EXCLUSIVE: Olivier Rousteing's Avatar Greets Buyers at Balmain's Virtual Showroom"
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FACTUM19 - Fashion Communication: between tradition and future digital developments
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363:
with printer, reducing 95% the use of water, 75% the use of energy, and minimizing
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997:
949:
2179:"Is the Indian fashion industry ready to tackle the metaverse on a global scale?"
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770:
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636:
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554:
518:. As to the former, users found themselves filled with time during the COVID-19
494:
478:
391:
390:), they usually are implemented in connection with offline channels (so-called "
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1934:"International Digital Fashion Week Launches the World's Largest Fashion Week"
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550:
534:. Moreover, it became a platform for users to showcase their costume designs.
519:
500:
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programs in Fashion have in recent years integrated Digital Fashion courses.
3010:
2715:
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1874:"Startup spotlight: How digital fashion brand Auroboros is breaking through"
716:
387:
2057:"Go BTS of the virtual, otherworldly beauty at GCDS's digital fashion show"
1762:
1494:"Digital fashion designers sought for UK's first degree in virtual couture"
1375:
1367:"Marc Jacobs (@marcjacobs) posted on Instagram âą May 2, 2020 at 6:16pm UTC"
1763:"Cyber couture: 8 digital fashion houses to shop for virtual clothing now"
3187:
2985:
2913:
2903:
2742:
1959:"Meet Digi-BellaâBella Hadid's Virtual Avatar Stars in Mugler's New Film"
754:
746:, who posted on Instagram his face getting 3D scanned, adding "#future".
546:
538:
515:
2082:"GCDS OUT OF THIS WORLD SS 2021 | DIGITAL FASHION ARCADE SHOW - YouTube"
1849:
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and recreated outfits from a great variety of fashion brands, including
2327:
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Januszkiewicz, M.; Parker, C.J.; Hayes, S.G.; Gill, S. (October 2017).
734:
Other embraced formats include avatar videogames such as Zepeto, which
728:
531:
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441:
364:
360:
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Digital printing is a process in which prints are directly applied to
2883:
2828:
2263:
2008:"Olivier Rousteing's New Avatar Hosts Balmain's New Virtual Showroom"
1541:"Fashion communication: Between tradition and digital transformation"
1472:
1318:"Virtual and Reality Merge in Moschino X The Sims Capsule Collection"
724:
632:
601:
523:
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Thanks to social media, and to all services offered by the so-called
449:
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Colorful Eyes also offers a virtual color contact lens try on room.
1088:
2296:
1016:"Eye Color Changer | Upload Your Pic | Try On Eye Colors"
625:
Fashion communication: Between tradition and digital transformation
2259:"World's First Digital Only Blockchain Clothing Sells For $ 9,500"
762:
616:
527:
372:
838:
International Journal of Fashion Design, Technology and Education
727:
Spring Summer 2021 film. The video shows her in a gold outfit as
2818:
2732:
2230:"Meet the women-led web3 startups from Thousand Faces' demo day"
750:
2300:
2960:
1447:"Ravensbourne To Launch Digital Technology for Fashion Course"
647:
183:
125:
59:
18:
1423:"Master Programmes | Digital Fashion Communication Research"
980:"New tech lets retailers give head-to-toe virtual makeovers"
749:
Additionally, for their SS21 show, Italian streetwear brand
1055:"WATCH: Ladies' Virtual Dressing Room Is Powered By Kinect"
844:(2), 211â220. https://doi.org/10.1080/17543266.2021.1991005
143:
personal reflection, personal essay, or argumentative essay
1666:
1193:"Teens are turning themselves into Gucci models on TikTok"
1039:
2280:"Fashion meets Fortnite: 3D clothes and digital catwalks"
1667:"What will the fashion industry look like post-Covid 19"
208:
149:
83:
16:
Visual representation of clothing with digital software
998:"Freshlook Âź Color Studio | freshlookcontactscom"
858:"Digital Fashion: The Way Forward for Sustainability?"
1521:"Digital Fashion MA University for the Creative Arts"
1343:"Marc Jacobs drops six cute looks on Animal Crossing"
453:
the accuracy of these systems in their current form.
94:, and by adding encyclopedic content written from a
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3153:
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2941:
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2600:
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1983:"Mugler Spring Summer 2021 Part 01 Film - YouTube"
1374:
731:, against the backdrop of a fantasy-filled world.
694:was renamed âMilan Digital Fashion Weekâ and the
310:(ICTs) have been deeply integrated both into the
719:post that displays the star getting a full body
405:The fashion industry has faced its own problems
2107:"How COVID-19 Could Impact Virtual Influencers"
1243:"How The Sims Became a Hub for Digital Fashion"
321:ICTs impact marketing, distribution and sales.
298:Digital fashion is also the interplay between
2312:
2204:"Boss in Miami steps up see-now-buy-now push"
1643:"We Wear Culture - Google Arts & Culture"
564:Similarly the other luxury brands mentioned,
217:that contextualizes different points of view.
203:to certain ideas, incidents, or controversies
8:
2434:Timeline of clothing and textiles technology
1837:"Los eventos de moda en tiempos de COVID-19"
1722:Advances in Design and Digital Communication
1218:"Will Video Games Replace the Fashion Show?"
663:The rise of digital fashion during COVID-19
553:sneakers. In similar fashion, in May 2020,
53:Learn how and when to remove these messages
2796:
2671:
2319:
2305:
2297:
1835:Estanyol i Casals, Elisenda (2020-10-23).
308:Information and communication technologies
1901:"Is This the Future of the Fashion Show?"
1848:
781:The Emergence of the NFT Clothes Industry
561:. They were made available to download.
251:Learn how and when to remove this message
233:Learn how and when to remove this message
172:Learn how and when to remove this message
114:Learn how and when to remove this message
1566:Fashion Communication in the Digital Age
488:
457:Communication and experience co-creation
262:
829:
1399:"What's the point of digital clothes?"
686:, The Fabricant, Auroboros and RTFKT.
639:), whose proceedings are published by
577:Digital fashion education and research
75:contains content that is written like
1714:
1712:
1607:https://doi.org/10.1163/9789004523555
711:of fact, high-profile models such as
448:-powered virtual fitting room at its
7:
2577:Social media in the fashion industry
2257:Roberts-Islam, Brooke (2019-05-14).
880:
878:
852:
850:
627:. In July 2019, a conference titled
407:including pollution and fabric waste
340:Design, production, and organization
1150:Journal of Global Fashion Marketing
1030:"LA Times on virtual dressing room"
938:Journal of Global Fashion Marketing
885:Moltchanova, Julia (23 June 2011).
2006:Satenstein, Liana (15 June 2020).
382:Marketing, distribution, and sales
14:
2228:Melinek, Jacquelyn (2023-03-08).
2105:Matthews, Kayla (28 April 2020).
1787:"Milan Digital Fashion Week 2020"
1293:"Introducing Moschino x The Sims"
1083:. 3DBODY.TECH. pp. 210â217.
34:This article has multiple issues.
3254:
2419:History of clothing and textiles
2400:
1957:Yotka, Steff (22 October 2020).
1899:Friedman, Vanessa (2020-05-02).
1053:Houston, Thomas (May 12, 2011).
984:www.retailcustomerexperience.com
646:Fashion is closely related with
609:University for the Creative Arts
493:Virtual runway show in the game
188:
130:
64:
23:
2352:Environmental impact of fashion
2278:Marriott, Hannah (2020-04-10).
1791:milanofashionweek.cameramoda.it
1291:Arts, Electronic (2019-04-16).
1119:Trukhan, Tatiana (2023-05-22).
413:and virtual cosmetic counters.
42:or discuss these issues on the
2155:"NFTs in the fashion industry"
2128:Evans, Jonathan (2020-07-22).
1872:McDowell, Maghan (June 2021).
1241:Iluyomade, Simi (2020-04-22).
600:in July 2020, and featured in
1:
1216:Johnson, Becca (2020-11-25).
1162:10.1080/20932685.2020.1835522
950:10.1080/20932685.2020.1835522
559:@AnimalCrossingFashionArchive
512:Animal Crossing: New Horizons
1730:10.1007/978-3-030-61671-7_47
1397:Nguyen, Terry (2022-01-21).
3302:Artificial intelligence art
2031:Socha, Miles (2020-06-15).
1316:Shaw, Sophie (2019-04-15).
667:Since the beginning of the
402:is playing a crucial role.
3318:
2424:History of Western fashion
1761:Menon, Maya (2021-08-17).
887:"Digital Textile Printing"
808:History of Western fashion
3249:
2429:History of fashion design
2398:
2338:Index of fashion articles
2335:
1647:Google Cultural Institute
1002:www.freshlookcontacts.com
813:Index of fashion articles
2809:British country clothing
2367:Fashion design copyright
2153:WW, FashionNetwork com.
1815:Governor Andrew M. Cuomo
549:to include their iconic
352:Digital textile printing
346:Digital Textile Printing
3168:Anti-sweatshop movement
1691:Roberts-Islam, Brooke.
896:– via Metropolia.
700:British Fashion Council
657:Google Arts and Culture
594:Ravensbourne University
348:can be mentioned here.
284:artificial intelligence
3219:Chinoiserie in fashion
1121:"QR codes on clothing"
497:
411:virtual dressing rooms
378:
268:
152:by rewriting it in an
2555:Fashion merchandising
1878:www.voguebusiness.com
492:
431:virtual dressing room
425:Virtual dressing room
376:
266:
211:by rewriting it in a
96:neutral point of view
3130:South Korean fashion
2592:Trickle-down fashion
2530:Fashion illustration
2515:Fashion entrepreneur
2392:Semiotics of fashion
1938:Fashion Week OnlineÂź
1843:(in Spanish) (103).
1341:Dazed (2020-05-05).
1191:Dazed (2020-08-25).
1018:. 20 September 2016.
568:partnered with game
3178:Sustainable fashion
3145:Vietnamese clothing
2676:Western dress codes
2550:Fashion photography
2525:Fashion forecasting
1850:10.7238/c.n103.2071
1619:"Europeana Fashion"
1297:Electronic Arts Inc
631:has taken place in
88:promotional content
3261:Fashion portal
3209:Ballet and fashion
3193:Zero-waste fashion
2909:Sportswear fashion
2587:Trickle-up fashion
2572:Red carpet fashion
2540:Fashion journalism
2535:Fashion influencer
2159:FashionNetwork.com
1932:FWO (2020-09-02).
1905:The New York Times
1502:. 23 February 2021
986:. October 3, 2011.
908:"Fashion Marketer"
692:Milan Fashion Week
498:
379:
300:digital technology
269:
154:encyclopedic style
141:is written like a
90:and inappropriate
3269:
3268:
3236:Music and fashion
3046:
3045:
2996:Thrift store chic
2824:Cruise collection
2786:
2785:
2711:Black lounge suit
2495:Designer clothing
2490:Clothing industry
2357:Fashion accessory
1739:978-3-030-61671-7
1427:digitalfashion.ch
1098:978-3-033-06436-2
1042:on July 15, 2012.
1035:Los Angeles Times
676:social distancing
570:League of Legends
440:Fashion retailer
400:augmented reality
293:augmented reality
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197:This article may
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3214:Capsule wardrobe
3173:Circular fashion
3155:Fashion activism
3120:Nigerian fashion
3115:Japanese fashion
3073:Filipino fashion
3063:Canadian fashion
3058:American fashion
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1373:. Archived from
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1038:. Archived from
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910:. Archived from
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744:Oliver Rousteing
696:New York version
604:as 'Visionary.'
312:fashion industry
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3135:Swedish fashion
3125:Russian fashion
3103:Italian fashion
3098:Israeli fashion
3093:Iranian fashion
3068:Chinese fashion
3042:
2937:
2933:Vintage fashion
2921:Ghetto fabulous
2860:
2814:Business casual
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2500:Digital fashion
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1449:. 24 March 2021
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1322:CR Fashion Book
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759:Chiara Ferragni
757:, Anwar Hadid,
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653:fashion history
579:
537:In April 2019,
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289:virtual reality
278:that relies on
272:Digital Fashion
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3241:Fashion victim
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2778:Modest fashion
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2738:Cocktail dress
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