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I thought I needed a character for Dolly. Everyone was paying to have a Disney character. I said: 'I'm not going to pay anyone. I'm going to make my own character. And, at the time, I watched
Teletubbies often with my daughter, that I started to enjoy the repetition. There comes a time when you miss
255:, with some depicting the mascot behind bars or including fake protest signs that read "Free Dollynho!" and others depicting the mascot as a thief. RedeTV! received criticisms for its use of the character in its news graphics after a notable gaffe in which a smiling
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in taxes, which the company alleged were stolen from it by a fraudulent accounting firm hired to pay its taxes. During the police operation, some of the company's factories were closed for several days. Laerte
Codonho was arrested by the
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The character's slogan is "Dollynho – o seu amiguinho" (Dollynho – your little friend). The mascot has visited schools in Brazil and performed recreational activities with students.
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and were filmed at the company owner's home as the company lacked the funds needed to hire a production team. Behind the creation of the character, Laerte
Codonho said:
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414:"Dono da 'voz de Dollynho' é aprovado no The Voice Kids - Felipe Machado, é o dono da 'voz do famoso Dollynho', ícone da marca de refrigerantes"
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found that Dolly had a 10% share in Brazil's soft drink market, though its products were distributed primarily in the
Southeast Region. In
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633:"Dollynho aparece em programa dando tchau enquanto jornalista fala da morte de Olavo de Carvalho: "Muito sensato""
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312:. Associação Brasileira das Indústrias de Refrigerantes e de Bebidas Não Alcoólicas. 2004-04-30. Archived from
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351:"Operação Clone – O que o caso Dolly pode nos ensinar sobre a confiança irrestrita em pessoas chave?"
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alleging that the company was engaging in anti-competitive practices. This case became known as the
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152:. Since 2003, Dolly's commercials have aired on most major Brazilian television stations, except
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and the São Paulo State
Finance Department found that the company owed upwards of two billion
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220:, a green humanoid bottle of Dolly soda, voiced by child actor Felipe Machado. The first
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251:. The arrest of the company's owner led to many internet users creating memes featuring
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488:"Fábrica de memes: como brasileiros profissionalizaram a criação de imagens de humor"
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655:"RedeTV! exibe mascote ao noticiar morte de Olavo de Carvalho e vira piada na web"
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appeared on screen and cheerfully said "goodbye!" while reporting on the death of
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608:"RedeTV! fala de Olavo de Carvalho, exibe imagem inusitada na tela e web reage"
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399:"cia prende dono da empresa de refrigerantes Dolly por fraude fiscal em SP"
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438:"Propaganda do Dollynho foi inspirada em Teletubbies, diz dono da Dolly"
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130:. The Dolly brand first became popular throughout Brazil in the 1990s.
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377:"Dolly reabre fábrica, e sócio de contador admite desvio de dinheiro"
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583:"RedeTV! comete gafe durante anúncio da morte de Olavo de Carvalho"
337:"Dolly e Rede TV! são condenados a pagar R$ 2 milhões à Coca-Cola"
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In 2003, the company's owner, Laerte
Codonho, filed suit against
182:, Dolly products accounted for 30% of the soft drink sales.
564:"Dono da Dolly é preso e internet não perdoa. Veja os memes"
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In 1987, Dolly became the first company in Brazil to sell
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514:"Brazyl, a máquina de fabricar memes e o caso #freeDolly"
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in Brazil, with edits of the character being common on
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539:"Memes: dono da Dolly é preso e internet não perdoa"
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In 2017, an investigation known as Operação Clone (
160:program and on afternoon comedy shows presented by
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463:"Onde estão os Mascotes? | Break Publicitário #45"
96:since its founding in 1987. Its main product is
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206:on 10 May 2018, charged with tax fraud.
335:Fernanda Penna Borges (11 April 2012).
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743:Internet memes introduced from Brazil
635:(in Brazilian Portuguese). 2022-01-25
614:(in Brazilian Portuguese). 2022-01-26
469:(in Brazilian Portuguese). 2022-03-16
444:(in Brazilian Portuguese). 2018-06-13
357:(in Brazilian Portuguese). 2017-05-26
148:case, which was widely publicized by
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703:Companies based in São Paulo (state)
224:advertisements were inspired by the
233:it when you don't see Tinky Winky.
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289:"Estratégia Mercadológica: DOLLY"
310:"Clippings Mensais: Abril 2004"
412:JC Online (January 21, 2018).
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653:Victor, Paulo (2022-01-25).
16:Brazilian soft drink company
698:Products introduced in 1987
545:(in Portuguese). 2018-05-11
397:Walace Lara (10 May 2018).
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738:Mascots introduced in 2004
88:which has operated in the
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708:Drink companies of Brazil
661:(in Brazilian Portuguese)
589:(in Brazilian Portuguese)
543:Notícias ao Minuto Brasil
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467:GKPB - Geek Publicitário
216:The company's mascot is
191:Federal Police of Brazil
174:In 2015, data from the
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35:Country of origin
581:REDAÇÃO (2022-01-25).
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512:Lacsko, Madeleine.
316:on 19 February 2009
189:) conducted by the
176:Nielsen Corporation
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139:Coca-Cola v. Dolly
718:Soft drink brands
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723:Soft drinks
226:Teletubbies
162:João Kléber
142: [
118:in Brazil.
692:Categories
665:2022-04-08
639:2022-04-08
618:2022-04-08
593:2022-04-08
549:2022-04-08
524:2022-04-08
498:2022-04-08
473:2022-04-08
448:2022-04-08
361:2022-04-08
267:References
78:soft drink
46:Introduced
135:Coca-Cola
128:diet soda
86:São Paulo
355:PITTELLI
320:26 April
257:Dollynho
253:Dollynho
249:Facebook
241:Dollynho
222:Dollynho
218:Dollynho
211:Dollynho
169:Dollynho
154:TV Globo
112:Dollynho
108:Dollynho
419:May 10,
382:May 10,
375:Folha.
294:May 10,
150:RedeTV!
122:History
100:Guaraná
82:Diadema
54:Website
98:Dolly
94:Brazil
61:.dolly
40:Brazil
568:Globo
195:reals
146:]
74:Dolly
20:Dolly
421:2018
384:2018
322:2012
296:2018
63:.com
49:1987
612:RD1
103:.
92:of
65:.br
59:www
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
