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The first edition of the book focused upon making products understandable and usable. The total experience of a product covers much more than its usability: aesthetics, pleasure, and fun play critically important roles. There was no discussion of pleasure, enjoyment and emotion, Emotion is so
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625:, Norman uses the term "cognitive artifacts" to describe "those artificial devices that maintain, display, or operate upon information in order to serve a representational function and that affect human cognitive performance". Similar to his
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community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs. To this end, Norman named his website with the initialism
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He instead currently uses the term human-centered design and defines it as: "an approach that puts human needs, capabilities, and behavior first, then designs to accommodate those needs, capabilities, and ways of behaving."
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434:(1981) catapulted him to a position of prominence in the computer world. Soon after, his career took off outside of academia, although he still remained active at UCSD until 1993. Norman continued his work to further
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Don Norman Design Award organization was instituted and the inaugural awards bearing his name were announced on september 13, 2024 and DNDA Summit will be held on
November 14 and 15, 2024 in San Diego, California.
572:, formed the Nielsen Norman Group (NN/g) in 1998. The company's vision is to help designers and other companies move toward more human-centered products and internet interactions, and are pioneers in the field of
595:
People are so adaptable that they are capable of shouldering the entire burden of accommodation to an artifact, but skillful designers make large parts of this burden vanish by adapting the artifact to the
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610:. User-centered design involves simplifying the structure of tasks, making things visible, getting the mapping right, exploiting the powers of constraint, designing for error, explaining
591:
a book edited by him and by
Stephen W. Draper. In the introduction of the book, the idea that designers should aim their efforts at the people who will use the system is introduced:
928:, 27 (12) 1981, November, pp. 139–150. Reprinted in Pylyshyn, Z. W., & Bannon, L. J., eds. Perspectives on the Computer Revolution, 2nd revised edition, Hillsdale, NJ:
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In 1998, he formed the
Nielsen Norman Group alongside Jakob Nielsen, another pioneer of usability methods that remain widely used today, including the 10 Usability Heuristics.
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Per: Born in 1935. James: Yeah, he actually turned 80 around about the same time as we had a
Twitter conversation about this interview. Per: Exactly. It was December 25.
313:. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the
2227:
1789:
606:, Norman uses the term "user-centered design" to describe design based on the needs of the user, leaving aside what he deems secondary considerations, such as
382:(UCSD). Norman applied his training as an engineer and computer scientist, and as an experimental and mathematical psychologist, to the emerging discipline of
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Norman backtracks on his previous claims about aesthetics and removed the term User-Centered Design altogether. In the preface of the book, he says :
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618:. The principles and characteristics outlined in the book are relatable to the field of product design, both in a physical and a digital context.
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Oden, Gregg C.; Lopes, Lola L. (1997). "Human
Information Processing: An Introduction to Psychology by Peter H. Lindsay, Donald A. Norman".
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487:
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408:, Norman proposed a framework of attentional control of executive functioning. One of the components of the Norman-Shallice model is the
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542:, the Association for Computing Machinery's Special Interest Group (SIG) on the Design of Communication (DOC). In 2006, he received the
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The
Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
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book, Norman argues for the development of machines that fit our minds, rather than have our minds be conformed to the machine.
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for the development of design principles based on human cognition that enhance the interaction between people and technology.
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386:. Norman eventually became founding chair of the Department of Cognitive Science and chair of the Department of Psychology.
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248:(born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at
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After four years with the Center, Norman took a position as an associate professor in the
Psychology Department at
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until 2010. In 2014, he returned to UCSD to become director of the newly established The Design Lab housed at the
2082:
390:
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2300:
677:, obliquely referred to the university in the initials of its title. This is a list of select publications.
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He is on numerous educational, private, and public sector advisory boards, including the editorial board of
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Sensory
Thresholds And Response Biases In Detection Experiments, A Theoretical And Experimental Analysis
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At UCSD, Norman was a founder of the
Institute for Cognitive Science and one of the organizers of the
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After graduating, Norman took up a postdoctoral fellowship at the Center for
Cognitive Studies at
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1981:
Lecture by Donald Norman on "The Design of Future Things" (at Stanford University, February 2007)
1973:
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1998:
An evening of UX Hacking with Don Norman at Stanford" (Stanford University, December 17, 2013)
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442:(DARPA). He currently serves on numerous committees and advisory boards like at Motorola, the
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in Computer and Cognitive Science. In 2009, Norman was elected an Honorary Fellow of the
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The Things that Make Us Smart: Defending the Human Attribute in the Age of the Machine
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by entering the field as a consultant and writer. His article "The truth about Unix:
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degree in electrical engineering from the University of Pennsylvania. He received a
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673:. Norman published several important books during his time at UCSD, one of which,
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Things That Make us Smart: Defending Human Attributes in the Age of the Machine
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Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine
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1991:
1979:
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by serving on numerous university and government advisory boards such as the
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324:(just-noticeable difference) to signify his endeavors to make a difference.
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University of Pennsylvania School of Engineering and Applied Science alumni
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User Centered System Design: New Perspectives on Human-computer Interaction
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User Centered System Design: New Perspectives on Human-Computer Interaction
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User Centered System Design: New Perspectives on Human-computer Interaction
1936:
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The Benjamin Franklin Medal in Computer and Cognitive Science laureates
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In 1986, Norman introduced the term "user-centered design" in the book
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Norman was also part of a select team flown in to investigate the 1979
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California Institute for Telecommunications and Information Technology
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Federation of Associations in Behavioral & Brain Sciences (FABBS)
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Memory and Attention: An Introduction to Human Information Processing
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Memory and Attention: An Introduction to Human Information Processing
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in 1995 and one doctorate in Industrial Design and Engineering from
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in collaboration with E. L. Hutchins (first author) and J.D. Hollan
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1420:. United St ates of America: SAGE Publications. pp. 180–182.
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1524:"Peter in Conversation with Don Norman About UX & Innovation"
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The Open Mind: Cold War Politics and the Sciences of Human Nature
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Zachry, Mark (October 2005). "An Interview with Donald Norman".
723:. Series in Psychology (2 ed.). John Wiley & Sons Inc.
283:
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Norman has received many awards for his work. He received two
522:, one "S. V. della laurea ad honorem" in Psychology from the
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Center for Advanced Study in the Behavioral Sciences fellows
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Members of the United States National Academy of Engineering
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Human information processing: an introduction to psychology
258:. He is widely regarded for his expertise in the fields of
2051:
Benjamin Franklin Medal in Computer and Cognitive Science
478:" in a job title), and then as the Vice President of the
364:
group at University of Pennsylvania and his advisor was
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2001 fellows of the Association for Computing Machinery
1417:
Cognitive Science: An Introduction of the Study of Mind
823:
Emotional Design: Why We Love (or Hate) Everyday Things
252:. He is best known for his books on design, especially
2121:
Turn Signals are the Facial Expressions of Automobiles
1164:"Cognitive Systems Engineering: The Hype and the Hope"
980:
Turn Signals Are the Facial Expressions of Automobiles
861:
Turn Signals Are The Facial Expressions Of Automobiles
27:
American researcher, professor, and writer (born 1935)
1893:"The trouble with UNIX: The user interface is horrid"
1760:(Revised and expanded ed.). New York, New York.
420:
Norman made the transition from cognitive science to
306:(KAIST), where he spends two months a year teaching.
1865:"The truth about Unix: The user interface is horrid"
1722:"Experience Design explained by four design experts"
1687:
Norman, Donald A.; Draper, Stephen W., eds. (1986).
1498:"Rich User Experience, UX and Desktopization of War"
1472:"User-Centric Design - The Lessons of 3 Mile Island"
1443:"The truth about Unix: The user interface is horrid"
1109:"ISNI 0000000122839155 - Donald A. Norman ( 1935- )"
954:
Defending Human Attributes in the Age of the Machine
948:(1986) (editor in collaboration with Stephen Draper)
923:
The Trouble with Unix: The User Interface is Horrid.
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The trouble with UNIX: The user interface is horrid
1078:Royal-Lawson, James; Axbom, Per (August 24, 2016).
494:in 1998. He returned to academia as a professor of
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1360:. University of Chicago Press. pp. 176, 183.
707:
304:Korea Advanced Institute of Science and Technology
168:Korea Advanced Institute of Science and Technology
1642:"Where Did the Term "User Experience" Come From?"
1612:Special Interest Group on Design of Communication
270:, and has shaped the development of the field of
234:
360:. He was one of the earliest graduates from the
286:fellow and a member of the Board of Trustees of
1162:Klein, G.; Wiggins, S.; Deal, S. (March 2008).
1131:
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309:Much of Norman's work involves the advocacy of
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2083:
1648:. Archived from the original on July 30, 2020
1113:International Standard Name Identifier (ISNI)
706:Lindsay, Peter H.; Norman, Donald A. (1972).
550:. In 2011 Norman was elected a member of the
8:
1595:01/03/1995 - Donald A. Norman, in Psychology
2627:University of California, San Diego faculty
1452:. Vol. 27, no. 12. Archived from
1414:Friedenberg, Jay; Gordon Silverman (2010).
2228:
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2002:
1943:
1788:: CS1 maint: location missing publisher (
1691:. Hillsdale, N.J.: L. Erlbaum Associates.
42:
2672:20th-century American non-fiction writers
1970:Franklin Institute Award on Donald Norman
440:Defense Advanced Research Projects Agency
2662:Fellows of the Cognitive Science Society
1994:, April 2011 talk at Stanford University
1033:
641:important that I wrote an entire book,
290:in Chicago. He also holds the title of
2647:Human–computer interaction researchers
1781:
1756:Norman, Donald A. (November 5, 2013).
1662:
1618:from the original on February 19, 2020
1682:
1680:
1635:
1633:
1555:"Don Norman has designs on your life"
1138:"Don Norman has designs on your life"
1039:
1037:
882:. William Patrick Book. Basic Books.
768:. Revised and expanded. Basic Books.
444:Toyota National College of Technology
375:and within a year became a lecturer.
342:Massachusetts Institute of Technology
7:
1640:Lyonnais, Sheena (August 28, 2017).
1522:Merholz, Peter (December 13, 2007).
1381:Norman, Donald (November 14, 2008).
1329:"Transcript: A Chat with Don Norman"
1297:
1295:
1293:
1291:
1264:
1262:
645:, about the role it plays in design.
1244:Norman, Donald (December 5, 2009).
536:Association for Computing Machinery
380:University of California, San Diego
296:University of California, San Diego
250:University of California, San Diego
160:University of California, San Diego
1831:The American Journal of Psychology
1553:Robbins, Gary (October 24, 2014).
538:(ACM) and won the Rigo Award from
502:, where he was co-director of the
470:In 1993, Norman left UCSD to join
465:Three Mile Island nuclear accident
25:
1211:Technical Communication Quarterly
986:, with various technical reports.
899:The Psychology of Everyday Things
2612:MIT School of Engineering alumni
1383:"Donald Norman Curriculum Vitae"
530:. In 2001, he was inducted as a
300:Distinguished Visiting Professor
53:
2632:Northwestern University faculty
844:. Cambridge, Mass.: MIT Press.
787:. Cambridge, Mass.: MIT Press.
552:National Academy of Engineering
34:. For the American runner, see
2347:Radio-frequency identification
1720:Rowe, Georgia (October 2022).
1496:Lialina, Olia (January 2015).
1470:Ross, Chris (August 6, 2014).
1246:"Technology First, Needs Last"
1080:"Design Doing with Don Norman"
940:direct manipulation interfaces
936:Direct manipulation interfaces
634:The Design of Everyday Things,
528:Delft University of Technology
410:supervisory attentional system
30:For the ice hockey coach, see
1:
2114:The Design of Everyday Things
1951:Publications by Donald Norman
1758:The design of everyday things
766:The Design of Everyday Things
742:. John Wiley & Sons Inc.
627:The Design of Everyday Things
603:The Design of Everyday Things
272:cognitive systems engineering
255:The Design of Everyday Things
116:The Design of Everyday Things
2637:American computer scientists
1303:"In Honor Of… Donald Norman"
568:Norman, alongside colleague
426:The user interface is horrid
416:Cognitive engineering career
294:of Cognitive Science at the
274:. He is a co-founder of the
2147:The Design of Future Things
1953:from Interaction-Design.org
1559:The San Diego Union-Tribune
1502:Contemporary Home Computing
901:(1 ed.). Basic Books.
804:The Design of Future Things
675:User Centered System Design
404:Together with psychologist
332:In 1957, Norman received a
2693:
2622:Harvard University faculty
2190:Human-computer interaction
1962:December 20, 2019, at the
1354:Cohen-Cole, Jamie (2014).
1223:10.1207/s15427625tcq1404_5
1053:Just-Noticeable Difference
1007:Human-computer interaction
952:Norman, Donald A. (1994).
897:Norman, Donald A. (1988).
878:Norman, Donald A. (1993).
859:Norman, Donald A. (1993).
840:Norman, Donald A. (1998).
821:Norman, Donald A. (2005).
802:Norman, Donald A. (2007).
783:Norman, Donald A. (2010).
738:Norman, Donald A. (1969).
719:Norman, Donald A. (1976).
687:Norman, Donald A. (1983).
632:On the Revised Edition of
561:
358:University of Pennsylvania
344:(MIT). Norman received an
105:University of Pennsylvania
29:
2127:Things That Make Us Smart
2056:
2049:
2041:
2031:
2018:
2010:
2005:
1669:: CS1 maint: unfit URL (
1370:– via Google Books.
984:Things That Make Us Smart
976:Design of Everyday Things
480:Advanced Technology Group
391:Cognitive Science Society
225:
130:
52:
2301:Wireless sensor networks
1957:Donald Norman at Userati
691:. W H Freeman & Co.
2525:Josef Preishuber-PflĂĽgl
1972:from April 2006 by the
1142:San Diego Union Tribune
670:Encyclopædia Britannica
654:Don Norman Design Award
548:Design Research Society
544:Benjamin Franklin Medal
500:Northwestern University
457:Encyclopædia Britannica
362:Mathematical Psychology
288:IIT Institute of Design
156:Northwestern University
32:Don Norman (ice hockey)
2153:Living with Complexity
2133:The Invisible Computer
1992:Living With Complexity
1274:The Franklin Institute
1136:Robbins, Gary (2014).
785:Living with Complexity
647:
616:seven stages of action
598:
574:user experience design
504:Segal Design Institute
482:. He later worked for
338:electrical engineering
298:. Norman is an active
2459:Internet refrigerator
2175:Usability engineering
2035:Stephen Doheny-Farina
1745:. Pursues Book Group.
1459:on November 20, 2021.
1012:Human-centered design
974:Combining his books,
638:
593:
436:human-centered design
422:cognitive engineering
264:usability engineering
146:Usability engineering
2602:Apple Inc. employees
2291:Ubiquitous computing
2237:Ambient intelligence
1810:. September 13, 2024
1739:Norman, Don (1993).
1584:UniversitĂ di Padova
1441:Norman, Don (1981).
1017:User-centered design
764:Norman, Don (2013).
580:User-centered design
564:Nielsen Norman Group
558:Nielsen Norman Group
492:Nielsen Norman Group
486:before joining with
311:user-centered design
276:Nielsen Norman Group
246:Donald Arthur Norman
164:Nielsen Norman Group
125:User-centered design
121:Cognitive ergonomics
69:Donald Arthur Norman
2271:Object hyperlinking
1804:"DNDA 24 Laureates"
1534:on October 18, 2016
1395:on February 3, 2010
689:Learning and Memory
524:University of Padua
36:Don Norman (runner)
2657:Design researchers
2342:Machine to machine
2266:Internet of things
2195:Interaction design
2185:Human action cycle
1974:Franklin Institute
1580:"Honorary Degrees"
1276:. January 15, 2014
1180:10.1109/MC.2008.81
1022:Interaction design
1002:Human action cycle
917:Other publications
373:Harvard University
292:Professor Emeritus
2579:
2578:
2500:Gaetano Borriello
2256:Context awareness
2203:
2202:
2170:Cognitive science
2066:
2065:
2057:Succeeded by
2032:Succeeded by
1726:www.thisishcd.com
1427:978-1-4129-7761-6
1309:. August 30, 2016
714:. Academic Press.
514:Awards and honors
384:cognitive science
268:cognitive science
243:
242:
209:Michael I. Jordan
202:Doctoral students
142:Cognitive science
132:Scientific career
79:December 25, 1935
16:(Redirected from
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2530:John Seely Brown
2230:
2223:
2216:
2207:
2180:Executive system
2140:Emotional Design
2092:
2085:
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2042:Preceded by
2011:Preceded by
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1930:Official website
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681:Psychology books
643:Emotional Design
520:honorary degrees
496:computer science
282:. He is also an
239:
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191:Doctoral advisor
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18:Donald A. Norman
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2449:Home automation
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1964:Wayback Machine
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484:Hewlett-Packard
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460:and many more.
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2495:Kevin Ashton
2427:Applications
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2310:Technologies
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2019:
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1896:. Retrieved
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1812:. Retrieved
1807:
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1715:
1688:
1657:
1652:November 13,
1650:. Retrieved
1645:
1622:November 14,
1620:. Retrieved
1611:
1608:"Rigo Award"
1602:
1594:
1589:November 14,
1587:. Retrieved
1583:
1574:
1562:. Retrieved
1558:
1548:
1536:. Retrieved
1532:the original
1527:
1517:
1505:. Retrieved
1501:
1491:
1479:. Retrieved
1475:
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1454:the original
1449:
1436:
1416:
1409:
1397:. Retrieved
1390:the original
1376:
1356:
1349:
1339:November 13,
1337:. Retrieved
1332:
1323:
1313:November 13,
1311:. Retrieved
1306:
1280:November 13,
1278:. Retrieved
1273:
1249:. Retrieved
1239:
1214:
1210:
1204:
1174:(3): 95–97.
1171:
1167:
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1147:February 12,
1145:. Retrieved
1141:
1118:November 14,
1116:. Retrieved
1112:
1103:
1095:
1090:November 14,
1088:. Retrieved
1086:. UX Podcast
1083:
1073:
1061:. Retrieved
1057:the original
1052:
1046:
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663:Bibliography
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631:
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621:In his book
620:
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600:In his book
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517:
490:to form the
469:
462:
455:
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406:Tim Shallice
403:
395:Roger Schank
393:(along with
388:
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331:
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253:
245:
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213:Naomi Miyake
179:
152:Institutions
131:
114:
40:
2592:1935 births
2540:Mark Weiser
2520:Roel Pieper
2251:Ambient IoT
2060:Stuart Card
2026:Rigo Award
1872:memphis.edu
1808:dnda.design
1399:January 26,
1251:January 26,
1045:"What does
612:affordances
366:Duncan Luce
87:Nationality
2586:Categories
2561:AmbieSense
2515:Don Norman
2469:Smart city
2337:Internet 0
1937:Don Norman
1646:Adobe Blog
1450:Datamation
1333:UX Mastery
1217:(4): 469.
1028:References
970:B000CIQ42I
960:for Mac).
926:Datamation
908:0465067093
889:0201626950
832:0465051367
749:0471651311
730:0471651370
698:0716713004
608:aesthetics
431:Datamation
354:psychology
336:degree in
75:1935-12-25
47:Don Norman
2383:Gadgeteer
2366:Platforms
2352:Smartdust
2276:Profiling
1784:cite book
1776:849801329
1481:April 14,
1231:142989547
1188:0018-9162
1063:April 20,
452:Panasonic
356:from the
2488:Pioneers
2474:Smart TV
2464:Nabaztag
2393:Netduino
2388:ioBridge
2286:Supranet
2244:Concepts
1960:Archived
1707:12665902
1665:cite web
1616:Archived
1196:38587194
1168:Computer
991:See also
614:and the
91:American
2418:NodeMCU
2378:Contiki
2373:Arduino
2317:6LoWPAN
2006:Awards
1990:Video:
1986:YouTube
1978:Video:
1968:Video:
1851:1423414
1564:May 21,
1047:jnd.org
932:, 1989.
534:of the
302:at the
230:Website
2454:HomeOS
2413:Xively
2408:Wiring
2403:TinyOS
2155:(2010)
2149:(2007)
2143:(2004)
2135:(1998)
2129:(1993)
2123:(1992)
2117:(1988)
2024:SIGDOC
1898:May 8,
1877:May 8,
1849:
1774:
1764:
1705:
1695:
1424:
1364:
1335:. 2017
1229:
1194:
1186:
1084:Medium
1049:mean?"
968:
958:CD-ROM
905:
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791:
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596:users.
540:SIGDOC
532:Fellow
266:, and
260:design
184:(1962)
182:
175:Thesis
138:Fields
2549:Other
2439:CeNSE
2327:DASH7
2281:Spime
2106:Books
2054:2006
2029:2001
1868:(PDF)
1847:JSTOR
1457:(PDF)
1446:(PDF)
1393:(PDF)
1386:(PDF)
1227:S2CID
1192:S2CID
930:Ablex
428:" in
340:from
2357:XBee
2322:ANT+
1900:2024
1879:2024
1816:2024
1790:link
1772:OCLC
1762:ISBN
1703:OCLC
1693:ISBN
1671:link
1654:2019
1624:2019
1591:2019
1566:2016
1540:2016
1509:2016
1483:2018
1422:ISBN
1401:2010
1362:ISBN
1341:2019
1315:2019
1282:2019
1253:2010
1184:ISSN
1149:2019
1120:2019
1092:2019
1065:2018
966:ASIN
903:ISBN
884:ISBN
865:ISBN
846:ISBN
827:ISBN
808:ISBN
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770:ISBN
744:ISBN
725:ISBN
693:ISBN
346:M.S.
334:B.S.
284:IDEO
237:.org
65:Born
2021:ACM
1984:on
1941:TED
1939:at
1839:doi
1835:110
1219:doi
1176:doi
498:at
352:in
350:PhD
321:JND
235:jnd
101:MIT
2588::
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1833:.
1806:.
1786:}}
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