811:
667:
1432:
747:
1410:
789:
1454:
1516:
1189:
725:
1726:
1085:
1365:
1343:
1211:
841:
1704:
1167:
1145:
957:
885:
698:
1387:
1025:
979:
1237:
1115:
863:
1313:
1291:
911:
1047:
31:
203:'s government came to power in 1980 and was not interested in supporting a product which reminded them of 1977, the year when Indira Gandhi lost the national elections. During this period, other drinks like Thums Up became very popular. Modern Food Industries gradually slipped into the red and was taken over by
184:. Despite government backing, Double Seven could not dominate the Indian soft drinks market, but the program was successful in filling the void left by Coca-Cola. Double Seven's main competitors were
169:, Coca-Cola was required to reduce its ownership stake of its Indian operation. Coca-Cola along with other United States companies chose to leave India rather than operate under the new laws.
176:, a government-owned company. Double Seven was the winning name in a national competition to name the drink. The formula for the concentrate of Double Seven was developed at
293:
177:
420:
533:
1757:
210:
Thums Up, which was also launched in 1977 after the departure of Coca-Cola, continued to thrive until its eventual takeover by Coca-Cola.
553:
454:
587:
481:
278:
336:
376:
646:
219:
162:
496:
146:
quit the Indian market in 1977 due to changes in government policies. Double Seven was launched at the annual trade fair at
1777:
1772:
1469:
602:
577:
1762:
166:
1443:
548:
1535:
268:
1477:
172:
Developed to fill the void left by Coca-Cola, Double Seven was quickly designed, manufactured and marketed by
1543:
1256:
239:
204:
1767:
1669:
173:
51:
1677:
193:
108:
1689:
1066:
774:
1681:
391:
1782:
1673:
1562:
1437:
709:
1415:
1150:
1134:
639:
139:
1527:
1058:
244:
1014:
1601:
583:
529:
523:
477:
471:
450:
372:
310:
287:
274:
946:
366:
1586:
1324:
1096:
900:
770:
762:
396:
1653:
340:
1657:
1459:
934:
922:
794:
736:
687:
632:
500:
424:
147:
1751:
1521:
852:
200:
1574:
1002:
930:
830:
473:
Economic
Reforms and Industrialisation: Textiles, dairy, cement and mica industries
155:
22:
1593:
1276:
1665:
1649:
1621:
1582:
1570:
1566:
1505:
1501:
1302:
1280:
1200:
1194:
1130:
926:
826:
778:
683:
679:
30:
606:
1737:
1629:
1613:
1547:
1489:
1481:
1473:
1398:
1264:
1222:
1156:
1126:
1074:
1036:
998:
942:
896:
822:
730:
185:
135:
123:
1731:
1715:
1617:
1609:
1578:
1558:
1554:
1497:
1485:
1465:
1421:
1328:
1272:
1268:
1260:
1252:
1248:
1178:
1100:
1090:
1010:
994:
990:
968:
938:
672:
151:
143:
1645:
1597:
1625:
1605:
1493:
1376:
1370:
1348:
1216:
1070:
846:
758:
189:
119:
1709:
1661:
1641:
1551:
1332:
1172:
1104:
1006:
984:
962:
890:
703:
1633:
1539:
1531:
1392:
1354:
1318:
1296:
1226:
1030:
916:
874:
800:
766:
752:
603:"Brief Notes on Privatised Central Public Sector Enterprises (CPSEs)"
192:, Duke's, McDowell's Crush, and Double Cola. Double Seven also had a
181:
1693:
1637:
1589:
1052:
816:
605:. Department of Disinvestment, Ministry of Finance. Archived from
63:
713:
1685:
1242:
1120:
868:
655:
41:
628:
421:"Coca-Cola Can't Speak Its Name in India as Pepsi Enters Hindi"
624:
499:. Ministry of Food Processing Industries. Archived from
273:, Ayaz Memon and Book Quest Publishers, p. 145,
1722:
1700:
1512:
1450:
1428:
1406:
1383:
1361:
1339:
1309:
1287:
1233:
1207:
1185:
1163:
1141:
1111:
1081:
1043:
1021:
975:
953:
907:
881:
859:
837:
807:
785:
743:
721:
694:
663:
115:
103:
95:
87:
69:
57:
47:
37:
371:, Macmillan Publishers India Limited, p. 25,
525:Changing Face of Processed Food Industry in India
138:brand. It was manufactured and marketed by the
311:"How Thums Up became the ruling cola of India"
640:
476:, Deep & Deep Publications, p. 242,
178:Central Food Technological Research Institute
8:
21:
582:, Tata McGraw-Hill Education, p. 130,
449:. Penguin Random House India. p. 348.
292:: CS1 maint: numeric names: authors list (
647:
633:
625:
579:Advertising Management: Concepts and Cases
360:
358:
305:
303:
20:
267:India 50: The Making of a Nation (1997),
497:"Modern Food Industries (India) Limited"
231:
447:The Life and Times of George Fernandes
285:
161:In 1977, as per the provisions of the
419:Mehul Srivastava (9 September 2010).
7:
240:"Waning days of an Indian soda pop"
528:, Ane Books Pvt Ltd, p. 142,
392:"Business: India May Swallow Coke"
14:
339:. Coca-Cola India. Archived from
270:EIndia 50: The Making of a Nation
1724:
1702:
1514:
1452:
1430:
1408:
1385:
1363:
1341:
1311:
1289:
1235:
1209:
1187:
1165:
1143:
1113:
1083:
1045:
1023:
977:
955:
909:
883:
861:
839:
809:
787:
745:
723:
696:
665:
29:
549:"The brand that refused to die"
220:List of defunct consumer brands
199:The drink lost market share as
163:Foreign Exchange Regulation Act
196:known as Double Seven Tingle.
1:
154:as a gift by the then ruling
1758:Products introduced in 1977
75:; 47 years ago
1799:
1482:Fever-Tree Distillers Cola
1067:Kashmira Jeera Masala Cola
445:Ramagundam, Rahul (2022).
28:
1478:Fentimans Curiosity Cola
522:Rajat K. Baisya (2008),
470:Devendra Thakur (1998),
167:Morarji Desai government
576:Manendra Mohan (1989),
205:Hindustan Lever Limited
59:Country of origin
16:Indian soft drink brand
174:Modern Food Industries
52:Modern Food Industries
194:lemon-lime soft drink
109:lemon-lime soft drink
107:Double Seven Tingle (
1778:Desai administration
1773:Defunct drink brands
1438:United Arab Emirates
1101:Sparkling Super Cola
1097:Meadows Classic Cola
710:Red Bull Simply Cola
343:on 21 September 2013
1763:Indian drink brands
1666:Stars & Stripes
1416:Trinidad and Tobago
365:Sunil Lala (1998),
25:
1682:Ultrapop King Cola
775:President's Choice
248:. 23 February 2009
245:The New York Times
1745:
1744:
535:978-81-8052-166-9
317:. 18 October 2009
207:in January 2000.
140:Indian government
129:
128:
1790:
1730:
1728:
1727:
1708:
1706:
1705:
1520:
1518:
1517:
1458:
1456:
1455:
1436:
1434:
1433:
1414:
1412:
1411:
1391:
1389:
1388:
1369:
1367:
1366:
1347:
1345:
1344:
1325:Apotekarnes Cola
1317:
1315:
1314:
1295:
1293:
1292:
1241:
1239:
1238:
1215:
1213:
1212:
1193:
1191:
1190:
1171:
1169:
1168:
1149:
1147:
1146:
1119:
1117:
1116:
1089:
1087:
1086:
1051:
1049:
1048:
1029:
1027:
1026:
983:
981:
980:
961:
959:
958:
915:
913:
912:
889:
887:
886:
867:
865:
864:
845:
843:
842:
815:
813:
812:
793:
791:
790:
751:
749:
748:
729:
727:
726:
702:
700:
699:
671:
669:
668:
649:
642:
635:
626:
619:
618:
616:
614:
609:on 26 April 2012
599:
593:
592:
573:
567:
566:
564:
562:
545:
539:
538:
519:
513:
512:
510:
508:
493:
487:
486:
467:
461:
460:
442:
436:
435:
433:
431:
416:
410:
409:
407:
405:
400:. 22 August 1977
388:
382:
381:
368:American Khichdi
362:
353:
352:
350:
348:
333:
327:
326:
324:
322:
307:
298:
297:
291:
283:
264:
258:
257:
255:
253:
236:
116:Related products
83:
81:
76:
60:
33:
26:
1798:
1797:
1793:
1792:
1791:
1789:
1788:
1787:
1748:
1747:
1746:
1741:
1725:
1723:
1718:
1703:
1701:
1696:
1674:Speed King Cola
1622:Maraschino Cola
1515:
1513:
1508:
1453:
1451:
1446:
1431:
1429:
1424:
1409:
1407:
1402:
1386:
1384:
1379:
1364:
1362:
1357:
1342:
1340:
1335:
1312:
1310:
1305:
1290:
1288:
1283:
1236:
1234:
1229:
1210:
1208:
1203:
1188:
1186:
1181:
1166:
1164:
1159:
1144:
1142:
1137:
1114:
1112:
1107:
1084:
1082:
1077:
1046:
1044:
1039:
1024:
1022:
1017:
978:
976:
971:
956:
954:
949:
910:
908:
903:
884:
882:
877:
862:
860:
855:
840:
838:
833:
810:
808:
803:
788:
786:
781:
746:
744:
739:
724:
722:
717:
697:
695:
690:
666:
664:
659:
653:
623:
622:
612:
610:
601:
600:
596:
590:
575:
574:
570:
560:
558:
547:
546:
542:
536:
521:
520:
516:
506:
504:
503:on 12 July 2012
495:
494:
490:
484:
469:
468:
464:
457:
444:
443:
439:
429:
427:
418:
417:
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401:
390:
389:
385:
379:
364:
363:
356:
346:
344:
335:
334:
330:
320:
318:
309:
308:
301:
284:
281:
266:
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261:
251:
249:
238:
237:
233:
228:
216:
165:brought by the
79:
77:
74:
58:
17:
12:
11:
5:
1796:
1794:
1786:
1785:
1780:
1775:
1770:
1765:
1760:
1750:
1749:
1743:
1742:
1736:
1734:
1720:
1719:
1714:
1712:
1698:
1697:
1650:King Kong Cola
1602:Grandpa Graf's
1526:
1524:
1510:
1509:
1464:
1462:
1460:United Kingdom
1448:
1447:
1442:
1440:
1426:
1425:
1420:
1418:
1404:
1403:
1401:, Kristal Kola
1397:
1395:
1381:
1380:
1375:
1373:
1359:
1358:
1353:
1351:
1337:
1336:
1323:
1321:
1307:
1306:
1301:
1299:
1285:
1284:
1259:, Fruti Kola,
1247:
1245:
1231:
1230:
1221:
1219:
1205:
1204:
1199:
1197:
1183:
1182:
1177:
1175:
1161:
1160:
1155:
1153:
1139:
1138:
1125:
1123:
1109:
1108:
1095:
1093:
1079:
1078:
1057:
1055:
1041:
1040:
1035:
1033:
1019:
1018:
989:
987:
973:
972:
967:
965:
951:
950:
923:Auvergnat Cola
921:
919:
905:
904:
895:
893:
879:
878:
873:
871:
857:
856:
851:
849:
835:
834:
821:
819:
805:
804:
799:
797:
795:Czech Republic
783:
782:
757:
755:
741:
740:
735:
733:
719:
718:
708:
706:
692:
691:
688:Schweppes Cola
677:
675:
661:
660:
654:
652:
651:
644:
637:
629:
621:
620:
594:
588:
568:
554:Business Today
540:
534:
514:
488:
482:
462:
456:978-0670092888
455:
437:
411:
383:
377:
354:
328:
299:
279:
259:
230:
229:
227:
224:
223:
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215:
212:
148:Pragati Maidan
134:was an Indian
127:
126:
117:
113:
112:
105:
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100:
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93:
92:
89:
85:
84:
71:
67:
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61:
55:
54:
49:
45:
44:
39:
35:
34:
15:
13:
10:
9:
6:
4:
3:
2:
1795:
1784:
1781:
1779:
1776:
1774:
1771:
1769:
1768:1977 in India
1766:
1764:
1761:
1759:
1756:
1755:
1753:
1739:
1735:
1733:
1721:
1717:
1713:
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1560:
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1533:
1529:
1525:
1523:
1522:United States
1511:
1507:
1503:
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1483:
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1467:
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1128:
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1110:
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1076:
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1038:
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1020:
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986:
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768:
764:
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742:
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631:
630:
627:
608:
604:
598:
595:
591:
589:9780074517802
585:
581:
580:
572:
569:
557:. 31 May 2009
556:
555:
550:
544:
541:
537:
531:
527:
526:
518:
515:
502:
498:
492:
489:
485:
483:81-7100-855-0
479:
475:
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466:
463:
458:
452:
448:
441:
438:
426:
422:
415:
412:
399:
398:
393:
387:
384:
380:
374:
370:
369:
361:
359:
355:
342:
338:
332:
329:
316:
315:Mercury Brief
312:
306:
304:
300:
295:
289:
282:
280:81-8602-506-5
276:
272:
271:
263:
260:
247:
246:
241:
235:
232:
225:
221:
218:
217:
213:
211:
208:
206:
202:
201:Indira Gandhi
197:
195:
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159:
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72:
68:
65:
62:
56:
53:
50:
46:
43:
40:
36:
32:
27:
24:
19:
1654:Sam's Choice
1575:Cricket Cola
1552:Caleb's Kola
1470:Classic Cola
1063:Double Seven
1062:
1003:Premium-Cola
931:Corsica Cola
831:Laoshan Cola
678:Count Cola,
611:. Retrieved
607:the original
597:
578:
571:
561:16 September
559:. Retrieved
552:
543:
524:
517:
507:16 September
505:. Retrieved
501:the original
491:
472:
465:
446:
440:
430:17 September
428:. Retrieved
414:
404:17 September
402:. Retrieved
395:
386:
378:0230-63745-0
367:
347:17 September
345:. Retrieved
341:the original
331:
321:16 September
319:. Retrieved
314:
269:
262:
252:16 September
250:. Retrieved
243:
234:
209:
198:
171:
160:
156:Janata Party
132:Double Seven
131:
130:
88:Discontinued
48:Manufacturer
23:Double Seven
18:
1783:Soft drinks
1678:Triple Cola
1583:Double Cola
1506:Virgin Cola
1502:Ubuntu Cola
1303:Polo Cockta
1281:Triple Kola
1201:Foxton Fizz
1195:New Zealand
1131:Topsia Cola
1059:A-Star Cola
935:El Ché-Cola
927:Breizh Cola
827:Future Cola
767:Compliments
684:LA Ice Cola
680:Export Cola
1752:Categories
1738:Frescolita
1614:Jones Soda
1563:Zero Sugar
1490:Qibla Cola
1474:Evoca Cola
1399:Cola Turka
1265:Isaac Kola
1257:Cassinelli
1223:Amrat Cola
1157:Cavan Cola
1127:Parsi Cola
1075:Campa Cola
1037:Green Cola
1015:Zelal Cola
999:Fritz-kola
943:Mecca-Cola
897:Jolly Cola
853:Kola Román
823:China Cola
731:Bangladesh
226:References
186:Campa Cola
136:soft drink
124:Campa Cola
70:Introduced
1732:Venezuela
1716:Lava Cola
1670:Texa Cola
1662:Signature
1630:Nuka Cola
1618:Like Cola
1610:Jolt Cola
1594:Filbert's
1579:Diet Rite
1559:Diet Coke
1555:Coca-Cola
1498:Rola Cola
1486:Maxi-Cola
1466:Barr Cola
1444:Star Cola
1422:Cole Cold
1329:Cuba Cola
1277:Perú Cola
1273:Kola Real
1269:Inca Kola
1261:Fuji-Cola
1253:Kola Real
1249:Beed Cola
1179:Star Cola
1105:Vita Cola
1091:Hong Kong
1011:Vita Cola
995:Club Cola
991:Afri-Cola
969:Olvi Cola
939:Fada cola
779:Selection
737:Pran Cola
673:Australia
613:5 January
425:Bloomberg
337:"History"
152:New Delhi
144:Coca-Cola
1690:Virgil's
1626:Mr. Cola
1606:Grapette
1536:Blue Sky
1494:Red Kola
1377:Est Cola
1371:Thailand
1349:Slovenia
1217:Pakistan
1071:Thums Up
901:OpenCola
847:Colombia
759:Bec Cola
288:citation
214:See also
190:Thums Up
120:Thums Up
104:Variants
1710:Vanuatu
1642:RC Cola
1333:XL Cola
1173:Myanmar
1151:Ireland
1007:Sinalco
985:Germany
963:Finland
947:Euskola
891:Denmark
771:No Name
704:Austria
96:Flavour
78: (
1729:
1707:
1658:Shasta
1646:Reed's
1634:Olipop
1598:Fitz's
1587:Dublin
1544:Boylan
1540:Boost!
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1393:Turkey
1390:
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1346:
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1297:Poland
1294:
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1227:Pakola
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917:France
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753:Canada
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182:Mysore
142:after
1694:Zevia
1638:Pepsi
1590:Faygo
1548:Bubba
1532:Big K
1053:India
817:China
763:Big 8
716:Cola,
64:India
1686:Vess
1571:Cott
1243:Peru
1121:Iran
869:Cuba
714:Keli
656:Cola
615:2012
584:ISBN
563:2013
530:ISBN
509:2013
478:ISBN
451:ISBN
432:2013
406:2013
397:Time
373:ISBN
349:2013
323:2013
294:link
275:ISBN
254:2013
99:Cola
80:1977
73:1977
42:Cola
38:Type
1567:Tab
1565:),
1528:365
91:Yes
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