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In other words, Drawbridge observes a user's activities, primarily through the proxy of ads served to various devices (mobile device or desktop web), which gives them an ID. Since IDs are different across all the devices a user may interact with, Drawbridge then computes a confidence-score based on
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scientist, built the technology that allowed her to pair users to devices in late 2010 and formed
Adsymptotic, which is now known as Drawbridge. In 2014, the company announced support for video ads and updated its analytics suite to give marketers insights on multi-touch attribution and information
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Most mainstream media outlets have been fairly receptive to
Drawbridge's pairing technology. Predictably, technology focused media outlets have been borderline laudatory in their coverage while some blogs have voiced concerns that the technology is invasive and could lead to breaches of privacy.
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At a high level, Drawbridge probabilistically determines whether two devices are used by the same person by analyzing various events occurring on the devices and the attributes that those events yield.
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The company received a patent for its "system to group internet devices based upon device usage" in 2016 and a patent for "system and method for determining related digital identities" in 2019.
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to match individuals across connected devices, including desktops, smartphones, tablets, and connected TVs, in order to serve more relevant ads across devices.
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Revolution." It was also reported that 32% of technical roles and 43% of leadership roles (director or higher) at
Drawbridge were filled by women.
581:
511:, Guan, Devin; Li, Xiang & Cotta, Randy, "System to group internet devices based upon device usage", published Dec 6, 2016
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
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In 2018 the company announced an additional $ 15M raised from all of its existing VC investors, bringing its total capital raised to $ 70M.
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394:"Drawbridge Challenges Scientific Community to Better the Accuracy of Its Cross-Device Consumer Graph"
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In 2018, Drawbridge sold its media business to Gimbal and was again named a CNBC Disruptor.
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In 2016 the company announced the close of its $ 25M Series C round of financing, led by
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the likelihood that IDs from different sources belong to the same person or identity.
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529:"Patent 10248968 for "System and Method for Determining Related Digital Identities""
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5000 List of
Fastest Growing Companies in America for the second consecutive year.
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861:"Drawbridge raises $ 25M as it takes its cross-device tech beyond advertising"
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847:"Marketing & Advertising on LinkedIn | LinkedIn Marketing Solutions"
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875:"Drawbridge Draws $ 15 Million in Fresh Funding as It Begins a New Chapter"
495:"Drawbridge Now Supports Connected TVS with Its Cross-Device Ad Targeting"
824:"As Drawbridge rises, should the regulatory portcullis be lowered ?"
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582:"Drawbridge To Update Analytics, Shines Light On Multi-Touch Attribution"
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566:"Drawbridge Says It Now Supports Video In Its Cross-Device Ad Targeting"
703:"This little-known start-up is disrupting Facebook, Google and Amazon"
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406:"Drawbridge Hires Apple Ad Executive to Track Users Across Devices"
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444:"AppNexus Launches Programmable DSP; PubMatic Fraud-free Program"
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Please help to demonstrate the notability of the topic by citing
313:
809:"Drawbridge aims to solve 'cross-device' ad targeting problems"
550:"Get Ready for Ads that Follow You from One Device to the Next"
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is a people-based identity management company operating out of
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469:"Drawbridge Rolls Out DIY Cross-Device Graphs | AdExchanger"
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notability guidelines for companies and organizations
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729:"Drawbridge Sells Its Media Arm And Exits Ad Tech"
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677:"Here are 50 Companies Leading the AI Revolution"
626:"Drawbridge: Number 199 on the 2016 Inc. 5000"
793:"Tracking adverts set to jump across gadgets"
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527:Sivaramakrishnan, Kamakshi (April 2, 2019).
421:"CFO Moves – week ending September 16, 2016"
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754:"Meet the 2018 CNBC Disruptor 50 companies"
533:United States Patent & Trademark Office
312:In 2017, the company was ranked #24 on the
301:In 2016, the company was ranked #54 on the
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125:Learn how and when to remove this message
894:Companies based in San Mateo, California
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651:"2017 Disruptor 50: No. 24 Drawbridge"
357:Drawbridge has received funding from
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316:Disruptor 50 list, and named one of
298:on their audiences across devices.
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727:Schiff, Allison (May 8, 2018).
701:Hochman, David (May 18, 2017).
303:Deloitte Fast 500 North America
38:may not meet Knowledge (XXG)'s
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320:’s "50 Companies Leading the
778:Sivaramakrishnan, Kamakshi.
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18:Drawbridge (disambiguation)
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47:reliable secondary sources
36:The topic of this article
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426:December 8, 2017, at the
365:, Northgate Capital, and
291:Kamakshi Sivaramakrishnan
195:Kamakshi Sivaramakrishnan
185:Kamakshi Sivaramakrishnan
74:"Drawbridge" company
598:"2016 Winners by rank"
160:San Mateo, California
448:www.exchangewire.com
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16:For other uses, see
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497:. November 7, 2014.
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473:AdExchanger
453:December 7,
293:, a former
201:Devin Guan
51:independent
509:US 9514248
382:References
353:Financials
331:Technology
269:Drawbridge
231:Technology
216:Jodi Garg
180:Founder(s)
149:Subsidiary
85:newspapers
59:redirected
764:April 23,
738:April 23,
344:Reception
273:San Mateo
228:Marketing
49:that are
888:Category
827:Archived
605:Deloitte
424:Archived
259:Launched
243:LinkedIn
224:Industry
681:Fortune
630:Inc.com
318:Fortune
286:History
99:scholar
63:deleted
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238:Parent
174:Global
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295:AdMob
218:(CPO)
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106:JSTOR
92:books
61:, or
766:2019
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714:2017
707:CNBC
688:2017
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655:CNBC
637:2017
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314:CNBC
307:Inc.
262:2011
78:news
249:URL
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