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Drum (tobacco)

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In the Netherlands, Drum is the #2 selling brand of shag-tobacco, just below Van Nelle, which is also a brand of Imperial Tobacco. Smoking shag tobacco used to be more popular in the Netherlands than smoking ready-made cigarettes. In 1989, the 'market share' of shag-tobacco was 53%, but decreased to
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The main reason for the popularity is the price. A typical cigarette contains less than 1 gram of tobacco. A pouch of 40-42.5 grams is about the same price as a box of 19-20 cigarettes, so the cost of a self-rolled cigarette is half the price of a ready-made cigarette. Many people also put much less
242:(DEVN) which also had production facilities in the nearby Joure (30 km) and Meppel (60 km). IT invested 22 million guilders (€10 million) in new machinery for the remaining locations. Drum Tobacco is also produced outside the Netherlands in several factories of the Imperial Tobacco group. 254:
However, rolling tobacco still, as of October 2023, remains around a third of the price in Belgium as it is in the UK, and smuggling continues. When Douwe Egberts was ready to introduce Drum they faced some legal problems, forcing them to change the brand name to Duma, and was struggling to get a
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Before Douwe Egberts introduced Drum in the UK there was an active gray market and Drum had a large market-share: as the tobacco prices were once much higher in the UK than on the European mainland, there were many people who traveled to (mainly) Belgium or France by ferry to import alcohol and
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As the original terms "half-zwaar" (medium strong) and "mild" can't be used anymore due to European rules the different blends are now referenced by their color. Not all blends are available in each country.
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tobacco in a self-rolled cigarette. The taxes on tobacco, however, are mainly based on the weight of tobacco, so the margins for the producer are lower on shag than on ready-made cigarettes.
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Even in countries where the price of shag tobacco is much higher, people may smoke shag to save money by putting less tobacco in each cigarette.
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tobacco. Although this is still going on, the price differences from 10 years ago have decreased.
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Drum is worldwide the #1 brand for shag tobacco. Before Sara Lee sold their Drum and
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tobacco section to Imperial the main factories for Drum were
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A packet of Drum shag 40 gram pouch.(Halfzware Shag)
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Visited 1 July 2012 16:Dutch brand of hand-rolling tobacco 14: 440:Top 10 most sold shag brands 2010 401:Tobacco factory bought and closed 968: 957: 956: 203:, the current British producer. 23: 950:formerly, "Commonwealth Brands" 1: 469:(Dutch), visited 1 July 2012 136:; 72 years ago 1018: 888:Stephen Mitchell & Son 927: 427:Drum advertising strategy 240:Douwe Egberts / Van Nelle 166: 90: 898:William Clarke & Son 429:, retrieved: 2 July 2012 183:of fine-cut handrolling 1002:Imperial Brands brands 449:, visited: 1 July 2010 425:Tobaccopapers website 337:Burley & Oriental 216: 489:, visited 1 July 2012 460:Overview newsarticles 416:, visited 2 July 2012 214: 199:, which sold Drum to 55:neutral point of view 883:Lambert & Butler 630:Lambert & Butler 197:Sara Lee Corporation 914:George Alfred Wills 87: 47:promotional content 485:2022-06-19 at the 465:2013-01-08 at the 445:2017-02-13 at the 399:Trouw (newspaper) 217: 49:and inappropriate 984: 983: 893:WD & HO Wills 835: 834: 353: 352: 174: 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Shag tobacco
Imperial Brands
Netherlands
Sara Lee Corp.
IARC group 1
brand
tobacco
shag
Douwe Egberts
Sara Lee Corporation
Imperial Brands

Van Nelle
nl
Drachten
Joure


About us
Sara Lee sells tobacco division for $ 1,1 billion


Tobacco factory bought and closed

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