226:– Phase 1 to a Statutory Timetable, Phase 2 to an Administrative Timetable – which approved the sale of the business to Nielsen for £26m in November 2019. Ebiquity was reported at the time as saying the deal would enable it to accelerate “its ambition of becoming the world's leading independent marketing and media consultancy”. During this period of restructuring, the company also sold on its reputation research business, Echo Research, back to its founder.
285:
viewers are deserting linear live TV even quicker than predicted in the first report and that digital video channels such as YouTube and
Facebook are unable to close the coverage gap. In reviewing Ebiquity’s report TV at the Tipping Point, independent marketing professor and columnist Mark Ritson wrote in Marketing Week: “Ebiquity has come to stand for something that we rarely encounter these days in media: truth.”
24:
225:
In
February 2018, Ebiquity announced it planned to sell its advertising intelligence business, a merger of the founding Thomson Intermedia business and the acquired Xtreme Information Services. The disposal was subject to a full, two-phase investigation by the U.K. Competition & Markets Authority
280:
In July 2016, Ebiquity and FirmDecisions were joint authors with the U.S. Association of
National Advertisers (ANA) of the first major report to highlight the challenges around transparency in the U.S. media market. Media Transparency: Prescriptions, Principles, and Processes for Advertisers put the
276:
In 2011, 2014, and 2017, Ebiquity partnered with U.K. TV industry association
Thinkbox to publish independent research reports on the return on investment generated by different media channels, both traditional and digital. The most recent report, Profit Ability: The Business Case of Advertising was
203:
The holding company rebranded from
Thomson Intermedia to Ebiquity in 2008. Xtreme Information Services, a global advertising and media intelligence business, was acquired in 2010, and in February 2011, all 18 Billets and Xtreme trading offices around the world became Ebiquity. In May 2011, Ebiquity
199:
In 2007, the
Thomsons appointed Mike Greenlees (founder of creative agency Gold Greenlees Trott) and Nick Manning (founder of media agency Manning Gottlieb) as joint chief executives, stepping back from day-to-day management. The appointment led the company to grow rapidly by acquisition, expanding
237:
Karg left
Ebiquity in November 2019, and for more than seven months the company’s Chief Financial Officer, Alan Newman, served as interim Chief Executive Officer. In April 2020, Ebiquity announced that its new Group Chief Executive Officer would be Nick Waters, joining from ad network Dentsu Aegis
195:
In 2005, Thomson
Intermedia acquired Billetts – a media and marketing performance consultancy and auditing business, founded more than a decade earlier by John Billett and Andy Pearch – for £13m. The acquisition enabled Thomsons to enhance its advertising intelligence database with the actual cost
229:
Acquisitions established during Karg’s tenure included
Digital Balance, an independent digital consultancy business located in Perth, Western Australia (August 2017) and digital media consultancy Digital Decisions (concluded January 2020). Digital Decisions CEO Ruben Schreurs has been named Group
218:
Oh his retirement in
January 2016, Greenlees was replaced as Group CEO by Michael Karg, who joined after 15 years at Publicis Groupe agencies Razorfish and Digitas. Karg’s appointment marked a change in direction for Ebiquity, with the company positioning itself as “the left-brain advisor to the
284:
In February 2019, Ebiquity published a research report titled TV at the Tipping Point highlighting the fact that advertisers are decreasingly able to reach mass audiences at scale using TV advertising. This was followed a year later with a follow-up report titled Mind the Gap which showed that
233:
The company underwent a complete rebrand in 2018, and published both a Statement of Independence from the media supply chain and a Code of Conduct for businesses providing independent consultancy advice on marketing effectiveness.
257:
Ebiquity operates two practices: Media, and Analytics & Tech. The company has 18 offices globally in 14 of the world’s leading advertising markets, including London, Paris, Madrid, New York, Sydney, Shanghai, and Singapore.
261:
The Media practice provides advertisers with consultancy services in three areas: Media Management, Media Performance, and Contract Compliance. Contract Compliance is delivered via Ebiquity’s subsidiary company, FirmDecisions.
187:
Sarah-Jane and Steve Thomson founded Thomson Intermedia in 1997, building a comprehensive database of advertising creative executions and advertising spend in the UK. The media monitoring and analytics business was floated on
219:
CMO”, independent of the media supply chain, and offering more strategic consultancy services. In addition to media efficiency through its Media practice, Ebiquity focused more heavily on marketing effectiveness.
627:
204:
acquired Echo Research, a news and social media analytics and reputation research business, followed by global media consultancy Fairbrother Lenz Eley in March 2012. Subsequent acquisitions included:
1061:
238:
and taking charge from 1 July 2020. At Dentsu Aegis, Waters had most recently served as the company’s group executive chairman, UK & Ireland, following nine years as CEO of Asia Pacific.
273:
Ebiquity has for many years published independent reports into the evolving media and marketing ecosystem and the impact of innovations in marketing on advertisers’ return on investment.
265:
The Analytics & Tech practice provides analytics for marketing effectiveness using econometric modelling, as well as consultancy advice on advertising and marketing technology.
1056:
1046:
750:
1051:
726:
222:
This change of strategic direction manifested itself in both the parts of the business Ebiquity sold on as well as a smaller number of targeted acquisitions.
281:
issue of media transparency on the media agenda and set out a blueprint of how advertisers could secure greater transparency in their media trading.
963:
277:
published in March 2018. A similar study covering the Australian TV market was published in partnership with ThinkTV titled Payback Australia.
890:
751:
https://www.morningstar.co.uk/uk/news/AN_1578480792474794600/ebiquity-buys-media-monitoring-firm-digital-decisions-for-eur700000.aspx
866:
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agency selection, media performance measurement and media benchmarking company, MediaPath Network. It also acquired the
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1016:
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783:
727:"Ebiquity : Acquires Digital Balance – Australia -September 11, 2017 at 05:34 am| MarketScreener"
628:"Ebiquity's proposed sale of its advertising intelligence business gets the thumbs-up from Numis"
753:"Ebiquity Buys Media Monitoring Firm Digital Decisions For EUR700,000", MorningStar, 2020-01-08
652:
971:
327:"Ebiquity appoints Rob Woodward as their Chairman Designate", Marketing Communication News
337:
https://www.ebiquity.com/media/187735/annual-report-for-the-year-end-31-december-2019.pdf
301:
https://www.campaignlive.co.uk/article/nick-waters-named-chief-executive-ebiquity/1681234
939:"Media Transparency: Prescriptions, Principles, and Processes for Marketers - Overview"
996:"Please mind the gap – and definitely avoid falling down the hole! - The Media Leader"
1040:
313:
https://mediatel.co.uk/news/2020/11/09/ebiquity-creates-leadership-role-for-schreurs/
246:
339:
Ebiquity Annual report and financial statements for the year ended 31 December 2019
325:
https://marcommnews.com/ebiquity-appoints-rob-woodward-as-their-chairman-designate/
349:
https://www.research-live.com/article/news/ebiquity-2019-revenue-down-/id/5069282
554:
975:
702:
578:
208:
FirmDecisions the world’s leading media contract compliance business (2012)
23:
200:
into both new services and new territories over the next eight years.
315:"Ebiquity Creates Leadership Role for Schreurs", Mediatel, 2020-11-09
303:"Nick Waters named chief executive of Ebiquity", Campaign, 2020-04-23
242:
64:
603:"'No ax to grind': Ebiquity positions itself as a CMO's best friend"
784:
http://ebiquity.com/media/2101/ebiquity_statementofindependence.pdf
1017:"Mark Ritson: Think TVs dying? Don't forget the 'Knopfler Effect'"
764:"Ebiquity creates leadership role for Schreurs - The Media Leader"
964:"UK broadcasters face advertising tipping point, new study finds"
211:
Stratigent, a multi-channel analytics business in the U.S. (2013)
579:"Daily Research News Online no. 21562 - Ebiquity Names New CEO"
846:"Ebiquity names Nick Waters as its new CEO - The Media Leader"
168:
867:"Ebiquity acquires MediaPath Network and Media Management"
703:"Daily Research News Online no. 26057 - Echo Bounces Back"
482:"Ebiquity acquires Fairbrother Lenz Eley for up to ÂŁ11m"
351:"Ebiquity 2019 revenue down", Research Live, 2020-05-22
1062:
Companies listed on the Alternative Investment Market
249:-based media audit specialist, Media Management Inc.
48:
Professional marketing and media consultancy services
507:"Ebiquity buys advertising audit firm FirmDecisions"
230:
Chief Product Officer of Ebiquity in November 2020.
891:"Profit Ability: the business case for advertising"
179:is an independent marketing and media consultancy.
164:
154:
146:
117:
80:
70:
60:
52:
44:
30:
386:"Manning and Greenlees to join Thomson Intermedia"
786:Ebiquity Statement of Independence, February 2019
410:"Ebiquity to acquire Xtreme Information Services"
192:(the Alternative Investment Market) in 2000.
126:Media Management, Performance, and Compliance
8:
16:
196:paid for media, not just rate card values.
1057:Companies based in the City of Westminster
139:Tech Strategy and Tech Platform Deployment
22:
15:
1047:Marketing companies of the United Kingdom
797:"The Ebiquity Code of Conduct - Ebiquity"
134:Digital Analytics and Advanced Analytics
1052:Marketing companies established in 1997
434:"Billetts brand makes way for Ebiquity"
293:
104:(Chief Financial and Operating Officer)
822:"Ebiquity CEO Michael Karg steps down"
362:"Thomson Intermedia bites the Billet"
241:In March 2022, Ebiquity acquired the
7:
653:"Nielsen / Ebiquity merger inquiry"
214:China Media Consulting Group (2014)
679:"Ebiquity completes ÂŁ26m disposal"
14:
531:"Ebiquity buys Stratigent | News"
458:"Ebiquity Acquires Echo Research"
915:"Payback Australia: Full Report"
92:(Group Chief Executive Officer)
1:
677:Media, Insider (2019-01-02).
130:Analytics & Tech practice
98:(Group Chief Product Officer)
962:Sweney, Mark (2019-01-31).
1078:
21:
505:Moneyweek (2012-08-03).
110:(Non-Executive Chairman)
731:www.marketscreener.com
486:www.campaignlive.co.uk
438:www.campaignlive.co.uk
414:www.campaignlive.co.uk
390:www.campaignlive.co.uk
632:Proactiveinvestors UK
555:"Latest market news"
156:Number of employees
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683:Insider Media Ltd
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848:. 2020-04-22
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803:. 2019-02-27
801:ebiquity.com
800:
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768:. Retrieved
766:. 2020-11-09
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733:. 2017-09-11
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107:Rob Woodward
61:Headquarters
31:Company type
943:www.ana.net
511:moneyweekuk
160:650+ (2020)
101:Alan Newman
89:Nick Waters
72:Area served
1041:Categories
1027:2023-08-24
1002:2023-08-24
981:2023-08-24
948:2023-08-24
924:2023-08-24
900:2023-08-24
876:2022-03-30
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443:2023-08-24
419:2023-08-24
395:2023-08-24
371:2023-08-24
289:References
82:Key people
976:0261-3077
76:Worldwide
871:The Drum
826:The Drum
253:Services
177:Ebiquity
118:Services
45:Industry
919:ThinkTV
607:Digiday
559:AJ Bell
243:Swedish
183:History
165:Website
150:ÂŁ68.7m
147:Revenue
53:Founded
34:Public
974:
657:GOV.UK
65:London
972:ISSN
56:1997
190:AIM
39:EBQ
36:LSE
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