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180:. From 2001, Eircell underwent a major branding exercise after its acquisition by the Vodafone group in December 2000. The main branding was to associate a shade of deep purple with the company. When Vodafone rebranded with its trademark shade of red, the company commented that "red is the new purple". The company was known as Eircell-Vodafone for some time as the process took nine months in total.
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phones and because switching from encrypted to unencrypted was 'messy'. As phone prices dropped and the network rolled out to more of
Ireland, sales took off reaching a milestone 100,000 subscribers by 1995 and in 1997, Eircell launched Ireland's first prepaid mobile phone service which was called 'Ready To Go'. A year later, it launched its
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In the late 1980s, early adopters of the service numbered in their hundreds rather than thousands and paid handsomely for the phones that were available at the time through a network of independent retailers. The price for mobile phones ranged from IR£1500 to IR£2000 and 'subscribers' were typically
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In response to negative publicity about security compromises on the TACS system during the early 1990s, Eircell introduced
Ireland's first encrypted cellular phone called a Kokusai and it retailed in the region of IR£1400. Sales were poor partly because Eircell was not in the business of selling
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cellular network provider which was established in 1984, with operations commencing in 1986. Its access code was 088 for the original analogue
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politicians or wealthy businessmen. The market-leading phone manufacturers in the early years of the Irish market were
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900 networks (access code 087) which quickly took hold as users rapidly switched over to the new digital technology.
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Telegraph - December 2000 - Vodafone's acquisition of Eircell
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250:"Irish Telephony Numbering Scheme Status Report - March 1998"
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Office of the
Director of Telecommunications Regulation
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164:system. Following the abolition of the
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324:Business2000.ie - Eircell Case Study
535:Mobile telecommunications networks
286:"Vodafone set to rebrand .Eircell"
168:, Eircell fell under the remit of
166:Department of Posts and Telegraphs
44:aircraft in Eircell livery in 2000
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314:Official site (Vodafone, Ireland)
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292:from the original on 2016-08-16
206:Popularity of the company rises
367:Irish mobile network operators
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160:system and 087 for the later
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225:Communications in Ireland
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189:Early stages of Eircell
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294:. Retrieved
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268:. Retrieved
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125:Acquired by
50:Company type
510:Just Mobile
270:3 September
134:Area served
474:Lycamobile
296:2016-07-03
236:References
505:iD Mobile
376:operators
529:Category
400:Vodafone
290:Archived
261:Archived
219:See also
200:Motorola
178:Vodafone
127:Vodafone
61:Industry
53:former:
500:eMobile
452:Current
444:(MVNOs)
416:Eircell
383:Current
184:History
172:(Later
149:was an
147:Eircell
139:Ireland
112: (
107:Defunct
97:Founder
91:Ireland
79: (
71:Founded
39:Ryanair
17:Eircell
493:Former
421:Meteor
409:Former
174:Eircom
154:mobile
87:Dublin
395:Three
264:(PDF)
253:(PDF)
196:Nokia
151:Irish
469:GoMo
272:2018
198:and
158:TACS
122:Fate
114:2001
110:2001
81:1984
74:1984
390:eir
213:GSM
162:GSM
85:in
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426:O2
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352:e
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