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identities for bands, and booking shows. A music manager may be present during recording sessions and should support the artist during the creative process while not interfering between the artist and the producer, but musicians may also find valuable feedback in the extra pair of ears, and this should be carefully considered as well. The manager may gain access to a recording studio, photographers, and promotions. He or she will see that CD labels, posters, and promotional materials appropriately represent the band or artist, and that press kits are released in a timely manner to appropriate media. Launching a CD with complementary venues and dates is also a music manager's responsibility.
486:, publishers, agents, and the music-loving public. They should carefully consider when certain contributions have been made which would also entitle them to cowriting credits, Executive Producer credit, or Producer credit should they become involved in songwriting, financing works, or actually producing demos and recordings, and should carefully know these jobs and these fees should be considered either as separate from the contract, in addition to the contract, or as free to the musician as clarified in emails and the contract.
671:. Cost for high quality shoots vary from $ 500 for a basic shoot to thousands for several looks. Photographers are not expected to cover material cost. It is important that the manager obtains an agreement upfront confirming license to use the images which will cover the uses necessary, in addition to high resolution digital images on CD. Managers are also advised to have photographs taken before CD designs or artwork goes into production. Managers are also responsible for hiring additional staff when necessary.
439:. A music manager may be hired by a musician or band, or the manager may discover the band, and the relationship is usually contractually bound with mutual assurances, warranties, performances guarantees, and so forth. The manager's main job is to help with determining decisions related to career moves, bookings, promotion, business deals, recording contracts, etc. The role of music managers can be extensive and may include similar duties to that of a press agent, promoter, booking agent,
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Not everyone is so optimistic about the role of social media in the music industry. In his article, “Why Music Won’t Be Saved By Social Media”, Wes
Davenport suggests that the role of social media in the industry “has been grossly inflated”. In the article, Davenport quotes Jon Ostrow saying, “Social
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fall upon either the band itself or, if they have one, their manager. Because the band or artist is relatively unknown initially, promotion, booking, and touring are minimal. A new music manager begins by establishing a clear understanding of what the artist(s) want. This can be accomplished through
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and study up on the long-term implications of contractual agreements that they, the bands, and the people they do business with, enter into. Before the manager enters into an agreement with the band, their relationship may be regarded as competing for interest; after a good contract is signed, their
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Among the more traditional responsibilities of music managers are booking and promoting gigs for their artist(s). Managers often become known for establishing ongoing relationships with specific venues, booking one artist at the venue regularly, or several artists on their roster. A large number of
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of 20-80%, or more, of performance and commercial incomes. This amount depends on the level of development the band or artist is at and the experience, networks and resources of the manager. (The less developed the artist and more experienced the manager, the higher the commission.) The artist or
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has advanced, the music industry has consequently undergone a drastic change in the way it operates. The internet has made it both easier and harder to attract the attention of fans and the press, as both outreach and industry saturation increase. “The sale of prerecorded music has diminished, but
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Modern talents managers are associated with all artistic fields, sports, as well as various fields in business. Talent agents have at times been covered in the music or art press almost as intently as artists themselves, for example the various talent agents who spearheaded the
British Invasion of
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of
Coalition Media signed Gaga with the intention of making her into a star with the help of some clever marketing. Recognizing that digitalization was the cause of the almost 33% decrease in the music industry's total revenue between the years 2000 and 2007, Carter decided to find a way to use
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Manager's contracts, however, cannot license those responsibilities unto the manager in the same way a state license would empower the agent to do so. Therefore, conflicting areas of interest may arise unless those are clarified in the contract. That said, a manager should be able to read and
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Despite the dominant presence of digital media in the music industry, there are many typical strategies that even the most modernized managers must adhere to in order to reach the managerial goals effectively. Most of these trick-of-the-trade strategies are employed to establish and maintain
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The duties of an active music manager may include supporting the band's development of a reputation for the musician(s) and building a fan base, which may include mastering and launching a demo CD, developing and releasing press kits, planning promotional activities, creating social network
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media is a conversation tool – that’s it”, acknowledging that there is potential for sparking conversation and building a fan base, but suggesting that social media does not necessarily live up to the potential for success that people in our modern culture seem to give credit.
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and special features” and Gaga personally handled her
Twitter account, building a very personal connection with many of her fans. This strategy demonstrates the massive success that skillful online marketing can produce. The article focuses on Coalition Media and
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Among all the business and professional responsibilities that music managers assume; they also become a pseudo parent for the group and help with personal matters usually. This is both for the psyche of the group and to ensure that things are running smoothly.
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digitalization to his advantage with his newly signed artist. Coalition Media, with the help of marketing company ThinkTank
Digital, invested large amounts of time and money into developing Lady Gaga's global presence through social media.
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connections with booking agents, promote the activities of the artist, and manage finances in order to optimize the artist's ability to book gigs, establish a fan base, and ultimately bring in revenue from their work, respectively.
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there’s so much more that’s going on. You can’t focus on what’s not working when there are so many other opportunities.”. Social media is a common form of online networking for managers, and platforms such as
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471:, promoter, and handling money and finances. As an artist's career develops, responsibilities may grow, and because of their percentage agreement with the band, the manager's income may grow as well.
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and Joerg
Reckhenrich, the effects of technological advances on the music industry are recognized, analyzed, and utilized through an online marketing strategy that led to the incredible success of
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Responsibilities of a music manager are often divided among many who manage various aspects of a musical career. With an unsigned act, music managers may assume multiple roles: graphic designer,
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have the authority to make deals for their clients while managers usually can only informally establish connections with producers and studios but do not have the ability to negotiate contracts.
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The industry of talent management has been unionized or organized in several forms throughout history. In the United States, a notable early example was the
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affairs of an artist; advise and counsel talent concerning professional matters, long-term plans and personal decisions which may affect their career.
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upheld by the
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have been noted in the press for their use in networking in the music industry. Other fields such as business may use more common websites such as
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Martin Kupp, Jamie
Anderson and Joerg Reckhenrich. Case Study: Making Money From Music. The Financial Times LTD (2011): Accessed March 7, 2013.
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A music manager becomes important to managing the many different pieces that make up a career in music. The manager can assist singers,
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Grierson, Don and Dan Kimpel. “Chapter 6: The
Manager.” In It All Begins With The Music. Boston: Course Technology/Cengage Learning.
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Thompson, Bryan. Music
Marketing with Social Media in Only 30 Minutes a Day. The DIY Musician (2012): Accessed March 9, 2013.
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to which the manager is entitled. For example, a music manager's duties differ from those managers who advise
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Farrish, Bryan. Gig Booking 101 – Venue Relationships. Bryan Farrish Radio Promotion: Accessed March 9, 2013.
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The roles and responsibilities of a talent manager vary slightly from industry to industry, as do the
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Davenport, Wes. Why Music Won’t Be Saved By Social Media. Hypebot.com (2013): Accessed March 9, 2013.
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Kevin, June 11, 2010, A Booking Strategy that Works! The DIY Musician (2010): Accessed March 2, 2013.
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An artist manager is also a person responsible for hiring and managing the employees in a company.
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while the artist is recording. Different 8x10 pictures of the artist can be used for websites,
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interests, obligations and incentives are aligned, and the interest in success is shared.
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was able to achieve incredible levels of success with her music career.
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Early on in an artist's career, the different facets of management and
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524:'how-to' books have been published on the topic.
384:. Infamous examples in the music press include
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78:Learn how and when to remove these messages
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824:Band Manager Info at Media Positive Radio
248:Learn how and when to remove this message
230:Learn how and when to remove this message
128:Learn how and when to remove this message
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722:, Wiley Publishing Inc., 2002, p. 34.
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2081:Global Recording Artist of the Year
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618:’s utilization of the “Four E’s”:
403:in 1937. The ATA comes out of the
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100:tone or style may not reflect the
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720:Breaking Into Acting for Dummies
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110:guide to writing better articles
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67:or discuss these issues on the
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755:. London. July 6, 2009.
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266:artist manager
262:talent manager
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118:September 2013
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976:Record labels
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374:Brian Epstein
371:
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355:
352:February 2015
346:
342:
339:This section
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317:
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313:
312:Talent agents
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274:music manager
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184:
181: –
180:
176:
175:Find sources:
169:
165:
159:
158:
153:This article
151:
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55:
46:
45:
40:
33:
19:
2208:
2194:
2172:Record sales
2137:Hidden track
1927:Achievements
1911:
1906:The X Factor
1904:
1897:
1890:
1885:Star Academy
1883:
1876:
1869:
1770:
1763:
1756:
1749:
1742:
1735:
1728:
1721:
1714:
1707:
1700:
1694:Publications
1662:
1622:Circle Chart
1609:
1601:
1593:
1555:Concert tour
1478:Double album
1404:Ghost singer
1389:Orchestrator
1374:Horn section
1315:
1301:Record label
1236:Distribution
1143:Experimental
1115:Major genres
1101:Ticketmaster
1049:iTunes Store
1006:
1005:
983:
982:
901:Music Canada
819:
810:
801:
792:
783:
774:
765:
752:
741:
719:
714:
709:January 2008
695:
681:Talent agent
661:photographer
658:
645:
642:Compensation
600:
584:
575:
531:
522:
519:Booking gigs
513:
496:
492:
488:
473:
466:
457:
426:
394:
362:
349:
345:adding to it
340:
293:
290:
273:
270:band manager
269:
265:
261:
259:
244:
226:
217:
207:
200:
193:
186:
174:
162:Please help
157:verification
154:
124:
115:
99:
75:
68:
62:
61:Please help
58:
2182:White label
2117:Backmasking
1934:Music award
1913:Rising Star
1709:HitQuarters
1588:ARIA Charts
1504:Eight-track
1489:Music video
1466:Maxi single
1414:Ghostwriter
1409:Vocal coach
1364:Disc jockey
1337:Arrangement
1306:Record shop
1276:Music venue
1271:Music store
1231:Disc jockey
1091:Live Nation
1086:CTS Eventim
1008:Independent
655:Photography
648:commissions
624:Experiences
595:Troy Carter
476:songwriters
386:Allen Klein
366:The Beatles
296:commissions
2231:Categories
2037:by country
2025:by country
1783:Television
1765:Smash Hits
1670:Sino Chart
1543:Live shows
1454:12" single
1342:Songwriter
1330:Production
1138:Electronic
1079:Live music
940:Publishers
921:PROMUSICAE
687:References
611:interviews
607:exclusives
555:SoundCloud
534:technology
405:Wagner Act
322:See also:
220:April 2017
190:newspapers
64:improve it
2102:Album era
1996:Brazilian
1968:(Females)
1899:The Voice
1872:franchise
1833:MuchMusic
1798:Channel V
1716:Hot Press
1702:Billboard
1610:Billboard
1602:Billboard
1594:Billboard
1462:CD single
1359:Conductor
1311:Road crew
1291:Promotion
1214:and roles
1096:LiveStyle
1033:Retailers
996:Universal
669:press kit
636:Lady Gaga
632:Exclusive
616:Lady Gaga
591:Lady Gaga
559:DistroKid
499:marketing
469:publicist
308:directors
70:talk page
2215:Category
2059:by women
1892:The Four
1878:Popstars
1791:Channels
1723:Kerrang!
1352:Lyricist
1347:Composer
757:Archived
703:Archived
675:See also
628:Engaging
620:Emotions
567:LinkedIn
551:Bandcamp
547:Beatport
543:Facebook
504:contract
461:contract
286:business
2011:Swedish
2006:Italian
2001:British
1991:Belgian
1977:Genre:
1955:Germany
1950:Finland
1665:Top 100
1596:Hot 100
1550:Concert
1524:Airplay
1482:Mixtape
1437:formats
1435:Release
1212:Sectors
1178:New Age
1158:Hip hop
1128:Country
1065:Kaspien
1014:Concord
571:Google+
563:YouTube
539:MySpace
433:singers
318:History
304:writers
280:in the
278:artists
204:scholar
1945:Brazil
1862:Series
1580:Charts
1445:Single
1188:Reggae
1153:Gospel
1040:Amazon
1001:Warner
630:, and
435:, and
415:, and
300:actors
206:
199:
192:
185:
177:
2095:Other
2064:Latin
1981:Latin
1960:Japan
1473:Album
1203:World
1173:Metal
1168:Latin
1123:Blues
985:Major
429:bands
306:, or
211:JSTOR
197:books
1943:In:
1870:Idol
1843:Viva
1828:Tr3s
1823:MTV2
1813:Mnet
1808:Fuse
1730:Mojo
1198:Rock
1163:Jazz
1148:Folk
1055:Fnac
1024:AAMG
991:Sony
931:SNEP
926:RIAA
906:FIMI
891:BVMI
886:ARIA
561:and
368:and
183:news
1848:VH1
1818:MTV
1803:CMT
1744:NME
1519:DVD
1183:Pop
1060:HMV
916:PMB
896:BPI
569:or
532:As
447:),
437:DJs
347:.
272:or
166:by
2233::
1514:CD
1480:,
1464:,
1460:,
1456:,
1452:,
1012::
989::
751:.
727:^
665:CD
626:,
622:,
609:,
593:.
557:,
553:,
549:,
545:,
541:,
455:.
431:,
419:.
411:,
392:.
380:,
376:,
302:,
268:,
260:A
73:.
1751:Q
1468:)
1448:(
1051:)
1047:(
855:e
848:t
841:v
354:)
350:(
251:)
245:(
233:)
227:(
222:)
218:(
208:·
201:·
194:·
187:·
160:.
131:)
125:(
120:)
116:(
106:.
80:)
76:(
41:.
34:.
20:)
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