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industry. A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that
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In the fashion industry, brand communication denotes the ways in which fashion brands engage and establish connections with their consumers and the larger society through diverse channels such as initiatives, platforms, spaces, and interfaces. Fashion is a dynamic and constantly evolving field. The
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The communication of fashion brands encompasses a range of activities, including "visual brand communication, product design, advertising, public relations, brand experience, sponsorship and collaboration, digital brand communication, user-generated content, content marketing, and influencer
224:. These companies have garnered a positive reputation by swiftly adapting to the ever-changing fashion trends. Furthermore, the customers' increasing demand for fresh styles and a wider range of products has led to shorter production cycles and the introduction of micro-collections.
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for men, women, and children. This includes both high-end designer fashion and everyday clothing, ranging from couture ball gowns to casual sweatpants. The category of fashion brands displays a significant variation in terms of both price segmentation and product quality.
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Premium and luxury brands are characterized by their exceptional performance in their designated market segments, along with their capability to offer distinctive and valuable features and benefits that are specific to their products. Examples are
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are currently expanding their discount segments, catering to a clientele that is particularly price-sensitive and seeks low-cost options. The purchasing decisions of those in this category are not influenced by the quality of the product.
99:. A significant proportion of globally recognised fashion brands conduct the majority of their commercial activities beyond their country of origin. International operations are the primary source of revenue for prominent brands such as
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111:. Nike's global success serves as a pertinent illustration of the significance of brand extensions in the growth of sport brands. Other prominent brands in this industry, including
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339:"Understanding the Influence of Brand Personality on Consumer Behavior - Volume 3, No. 1, March, 2015 - Journal of Advanced Management Science (JOAMS)"
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communication strategies employed by brands exhibit unique characteristics that set them apart from those utilised in other industries and sectors.
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However, with technological advancements and the rise of global capitalism in the early 20th century, factory production and
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Prior to the mid-19th century, clothing was mainly handmade for individuals, either domestically or by hiring
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The fashion industry is widely recognised as one of the most actively internationalising sectors within the
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by introducing high-fashion dressmaking. Currently, the concept has gained widespread acceptance.
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In recent times, there has been a rise in the emergence of fast-fashion companies such as
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431:"Fashion industry | Design, Fashion Shows, Marketing, & Facts | Britannica"
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52:. The origins of couture can be traced back to the mid-nineteenth century in
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455:"What Does Couture Mean- Definition and French Translation - The Dapifer"
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The
International Review of Retail, Distribution and Consumer Research
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Communicating
Fashion Brands: Theoretical and Practical Perspectives
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Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume (2013).
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are prominent fashion brands that offer haute couture lines.
636:"Fast fashion: response to changes in the fashion industry"
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Fionda, Antoinette M; Moore, Christopher M (March 2009).
318:"Top15 Best Fashion Companies In India 2023 - Inventiva"
634:Bhardwaj, Vertica; Fairhurst, Ann (February 2010).
401:Fashion Brands: Branding Style from Armani to Zara
16:Brands that operate within the fashion industry
611:"Mid-luxury brands say no to discounted goods"
8:
681:Sull, Donald; Turconi, Stefano (June 2008).
484:Jin, Byoungho; Cedrola, Elena (2016-06-28).
180:is among the fashion brands classified as
564:"The anatomy of the luxury fashion brand"
371:Huggard, Emily; Cope, Jon (2020-02-19).
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139:, production, distribution, marketing,
188:Discount supermarket chains or brands
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291:"What is Fashion Brand | IGI Global"
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699:10.1111/j.1467-8616.2008.00527.x
539:"Luxury Brands, Premium Brands"
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184:in the United States market.
457:. 2017-07-08. Archived from
609:Beras, Erika (2018-08-01).
568:Journal of Brand Management
228:Fashion brand communication
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517:. Routledge. p. 136.
652:10.1080/09593960903498300
404:. Kogan Page Publishers.
687:Business Strategy Review
36:they aspire to achieve.
31:that operate within the
490:. Springer. p. 2.
58:Charles Frederick Worth
683:"Fast fashion lessons"
398:Tungate, Mark (2005).
91:Global fashion brands
27:") includes all the
208:Fast fashion brands
580:10.1057/bm.2008.45
543:www.brand-trust.de
435:www.britannica.com
295:www.igi-global.com
268:www.brand-trust.de
524:978-0-415-53284-6
497:978-1-137-52337-2
411:978-0-7494-4299-6
384:978-0-429-87558-8
173:Mid-luxury brands
85:department stores
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514:Sport Brands
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237:marketing."
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178:Ralph Lauren
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693:(2): 4–11.
615:Marketplace
216:, H&M,
145:advertising
46:dressmakers
729:Categories
620:2023-05-13
548:2023-05-13
465:2023-05-14
440:2023-05-14
348:2023-05-14
324:2023-05-14
300:2023-05-13
273:2023-05-13
241:References
182:mid-luxury
83:, such as
70:Balenciaga
60:pioneered
19:The term "
715:154671050
707:0955-6419
668:167708658
660:0959-3969
596:167898713
588:1350-231X
141:retailing
149:clothing
735:Fashion
218:Primark
105:Inditex
101:H&M
50:tailors
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33:fashion
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664:S2CID
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222:Mango
163:Gucci
125:Asics
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703:ISSN
656:ISSN
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519:ISBN
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214:Zara
201:Aldi
197:Lidl
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