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bunting below connecting the "south" compass point to the "east" and "west" points, with six flags either side of the "south" point and a pattern of four flags (white, red, white, blue) repeated three times. A version used on official publications places the logo on a background quartered in a background colour and black, surrounded by four additional compass points.
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are coloured, with the clockwise halves white: the "east" and "west" points are red and white, and the "north" and "south" points (including
Britannia's head) are blue and white. The figures "19" in blue and "51" in red appear in the lower left (SW) and right (SE) quadrants, with quarter circles of
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poster for the exhibition, based on his logo, with the two-dimensional compass rose converted into a depiction of a three-dimensional structure with four points, resembling a signpost or weather vane, and
Britannia's head replaced by the London Transport
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The logo adorned many official publications and souvenirs including beer mats, paper napkins, egg cups, brass pokers and plastic cocktail sticks. It was also used on village signs erected in every village in
Bedfordshire by the county council.
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http://www.museumoflondon.org.uk/archive/exhibits/festival/list_objects.asp?ob=&ob_s=undefined&pr=&pr_s=undefined&de=industrial%20design&de_s=any&num=10&firstob=31&sortby=3
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A large, 40 feet (12 m) three-dimensional
Festival Star was also made and hung over Northumberland Street, London as a focal point for the celebrations. The four-pointed star was made by
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https://web.archive.org/web/20110603085254/http://www.pallantbookshop.com/books/details/a_symbol_for_the_festival_abram_games_and_the_festival_of_britain
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in 1948, and won the limited competition. The brief requested a design reflecting a "summer of gaiety and good looks"
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flags to his first design concept when asked to make it more festive. The anticlockwise halves of each
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The logo (which Games called an emblem) uses the traditional red, white and blue colours of the
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emblem, designed by Abram Games, from the cover of the South Bank
Exhibition Guide, 1951
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The logo continues to see use today in advertisements concerning the
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http://www.20thcenturylondon.org.uk/server.php?show=conObject.2598
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A Symbol for the
Festival: Abram Games and the Festival of Britain
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107:. Games was one of 12 artists invited to submit designs to the
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sheeting, weighing in at only 1,790 pounds (810 kg).
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190:, Naomi Games, Capital Transport, London, 2011,
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83:Learn how and when to remove this message
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99:was the graphic symbol designed by
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