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By illustrating how the "campaign played on the limits of what could be said and shown in cigarette advertisements" through "featuring the gold pack in various surreal juxtapositions and transformations, devoid of words and people" this image would significantly increase readers' understanding of the
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CDP's use of very large surreal posters to promote the B&H cigarette brand is widely agreed to have been an exceptionally effective response to the restrictions on tobacco advertising in the 1970s, and is still (2011) probably the agency's most well-known campaign. This photograph shows one of
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This resolution is the lowest at which it is possible to distinguish the
Government health warning, an important part of the image. The copyright portion within the image (the actual poster) is 765x206, which is only 30% of the total image size including the health warning and the surrounding
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The photograph shows the entire poster and the context around it: London
Transport sign, shop windows and unrecognisable heads walking past. The entire poster is needed to show the design treatment including the size of the Government health warning relative to the overall image.
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As a famous early example of "message-less" advertising in response to the restrictions on tobacco advertising in the 1970s, this would significantly increase readers' understanding of the topic, and its omission would be detrimental to that understanding.
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Reduced image size so that the copyright portion within the image (the actual poster) is 765x206. This means the area covered by copyright is smaller than the 160,000 pixels limit enforced by FBot and
Dashbot. If alternative sizes or crops are needed
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As poster art, the image is not replaceable by free content; any other image that shows a similar artwork or poster would also be copyrighted, and any version that is not true to the original would be inadequate for identification or commentary.
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As poster art, the image is not replaceable by free content; any other image that shows a similar artwork or poster would also be copyrighted, and any version that is not true to the original would be inadequate for identification or commentary.
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As poster art, the image is not replaceable by free content; any other image that shows a similar artwork or poster would also be copyrighted, and any version that is not true to the original would be inadequate for identification or commentary.
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panorama. This means the area covered by copyright is smaller than the 160,000 pixels limit enforced by FBot and
Dashbot. Because of changes in advertising law the poster has no commercial value.
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As this is probably the agency's most well-known campaign, this would significantly increase readers' understanding of the topic, and its omission would be detrimental to that understanding.
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This file contains additional information, probably added from the digital camera or scanner used to create or digitize it.
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If the file has been modified from its original state, some details may not fully reflect the modified file.
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The following pages on the
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to provide critical commentary on the film, event, etc. in question or of the poster itself,
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topic, and its omission would be detrimental to that understanding.
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Click on a date/time to view the file as it appeared at that time.
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the earliest and most widely recognised posters in context.
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B&H_Sardine_Can_poster_at_Victoria_Station_London.jpg
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took the photograph. The poster was created in 1978 by
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
