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cigarettes – carried principally on posters and in print, because cigarette advertising had been banned from
British television since 1965. To circumvent restrictions on associating smoking with youth, glamour or life style, CDP devised a memorable series of images placing the product's gold pack in
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The agency's output had a distinctive sharp wit and confident font-led graphic style, well suited to the voguish "colour supplements" which the Sunday newspapers were launching at this time. By the 70s, colour television with improved picture definition was rapidly taking root, bringing the need and
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Puttnam's role was as an account executive. "My equivalent of university was the five years I spent working at an advertising agency called
Collett Dickenson Pearce ... with good reason I believed I was working for the best agency in the world. Most of the work we were doing was both different and
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The agency was founded on 1 April 1960. That month, Pearce left the agency Colman
Prentis Varley and with Dickenson bought Pictorial Publicity, an existing agency owned by John Collett. Their first account wins were Ford and Birds Eye
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group, the fifth largest global marketing communications group, which then incorporated the famous name into an existing agency Travis Sully, which was renamed CDP-Travissully London.
221:(later Sir Frank), and set the tone for what is now viewed as a golden creative period in British advertising. Clients included Harvey’s Bristol Cream, Bird’s Eye,
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After years of dwindling fortune in the late 1980s and through the 1990s, Collett
Dickenson Pearce ceased business in 2000. The company was acquired by the
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241:" "Heineken refreshes the parts other beers cannot reach" (1974). (1979) Heineken Galley Slave commercial. These, and commercials for Hovis (by
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highly contrived, surreal surroundings. No people were shown, and not a word of copy, apart from the obligatory
Government health warnings.
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CDP was a "nursery" for the careers of many who were to become internationally famous. Among those working there as young men were
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the opportunity for greater sophistication in the commercials it showed. CDP plunged in under its new managing director
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The creative director during the first two key decades was the late Colin
Millward, a dour veteran of
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started his career there as an art director, before he began directing television commercials.
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good; and we were winning awards and gaining recognition left, right and centre."
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376:Adland: A Global History of Advertising
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270:In 2010, adman Jim Kelly, a founder of
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