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is the use of foreign or foreign-sounding brand names for companies, goods, and services to imply they are of foreign origin, generally to make them appear to come from a place that seems attractively fitting, or at least exotic. It may also be done if the country of origin has a poor image, in order
137:
In non-English-speaking countries, many brands use
English- or American-styled names to suggest foreign origin. In non-French- and non-Italian-speaking countries, many cosmetics, toiletry, and apparel brands use French- or Italian-styled names. Names suggesting Japanese, Scandinavian, German, and
910:
Aichner, T., Forza, C. and
Trentin, A. 2017. The country-of-origin lie: impact of foreign branding on customersâ willingness to buy and willingness to pay when the productâs actual origin is disclosed. The International Review of Retail, Distribution and Consumer Research, 27(1):
796:), another brand of premium ice cream. HĂ€agen Dazs sued unsuccessfully in 1980 to stop them from using a "Scandinavian marketing theme", despite that the name HĂ€agen-Dazs does not even remotely resemble anything Scandinavian itself.
875:
characters ăąăăžă©ăăă. These characters share the same keys on a dual-layout
Japanese/English keyboard as the letters M-A-D-O-N-N-A. The characters are otherwise unrelated and the resulting Japanese text ("mo-dji-ji-ra-mi-mi-dji") is
611:
Lowercase letter "u" is often substituted for "Ό" when the Greek character is not typographically available; for example the unit "microfarad", correctly "ΌF", is often rendered as "uF" or "ufarad" in technical
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is a
British clothing company that presents itself as being Japanese via the use of grammatically incorrect Japanese language text and Japanese style foreign branding (in Japan 'Super Dry' is a brand of beer:
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language, although it contains several conventions used in
European languages, such as the umlaut, and resembles a mixture of German and Hungarian. HĂ€agen-Dazs spawned imitators, such as
446:
is a
Japanese manufacturer of electronic music equipment with the name being chosen with the global market in mind. It is, however, difficult to pronounce for Japanese speakers,
541:. These are used largely for the purpose of novelty to make something appear foreign, or to make businesses such as restaurants offering foreign food clearly stand out.
463:
are branded in a way alluding to Russia or Soviet Union despite being produced in Poland. The practice stems from Soviet-imported sparkling wines popular in times of
1022:
160:, a British outdoor equipment company, converted the name of its first premises (LD Mountain Centre) roughly into German to market its own products.
505:
Some fonts, sometimes called simulation typefaces, have also been designed that represent the characters of the Roman alphabet but evoke another
920:
Josiassen, A. and
Harzing, A.-W. 2008. Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research.
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is an
American steakhouse chain founded by a Lebanese immigrant, using a misspelt Portuguese name to portray itself as a Brazilian steakhouse.
447:
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KAIKO was a trademark of the German studio A.U.D.I.O.S., designed as a branding for selling their
Japanese-inspired and styled games
182:, an ice cream with the misspelt Swedish words for "frozen delight", was created in the U.S. by Richard E. Smith and later bought by
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in marketing materials, thus "STARGĂ
TE SG-1" and "STARGATE ATLĂ
NTIS", respectively. This usage derives from the symbol representing
108:
42:
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map different scripts to the same key positions or code points, directly converting matching characters provides an alternative to
486:
is used by a number of rock bands, usually to impart a generally
Germanic and Gothic overtone to the band's name. Examples include
456:
is a South Korean bakery franchise owned by CJ Foodville, a business group of CJ Group. Tous les Jours means 'every day' in French.
247:
was the trademark of the English company Moben Kitchens, implying the perceived higher quality of German and Scandinavian kitchens.
89:
1111:
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46:
636:, Đ, resemble the reversed Latin letters R and N, respectively, and are often used as such. Examples include the video game
407:, a Chinese discount store, markets itself as Japanese, using Japanese wording on packaging and formerly a logo in Japanese
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and Kan-Tong sauces have an Italian-sounding name and an Asian-sounding name, respectively, but are both made by
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is a Spanish clothing brand that markets California youth culture. 12 of 864 stores are in Anglophone countries.
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339:(whence the name), and his creation was based on much older French recipes that he recalled from his childhood.
370:, formerly Hoka Hoka Bento, is an Indonesian fast food restaurant chain, principally served in Japanese style.
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to make customers believe that a company and/or its products originate from a country seen more favourably.
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154:. The company was originally owned by a French company but sold later and never operated in France
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Hebrew foreign branding; note the use of actual Hebrew letters alef Ś (for X) and shin Ś© (for W).
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1037:""Ruski szampan", ktĂłry pochodzi z⊠Polski. Co siÄ staĆo z kojarzÄ
cymi siÄ z RosjÄ
nazwami?"
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also uses Sigma to represent E, even though the game takes place in a place based on Russia.
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in New York in the 1910s, but it was given a French name. Its purported inventor,
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uses a typeface that makes the Y and O look like the Japanese katakana letters
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is an Indonesian fast food restaurant chain, principally serving fried chicken.
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shoes are given a Finnish-looking name, despite being an American company.
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other origins are similarly used for effect outside their home countries.
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is an American casual dining restaurant chain with an Australian theme.
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ice cream, intended to have a Danish-sounding name, was established by
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is a Hong Kong-based clothing brand, despite the name sounding Italian.
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is a European-sounding brand from Red Wing Shoes, an American company.
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are Brazilian flip-flops named for the American state of Hawaii.
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1112:"It Might Get 'Laut: Honoring Pop's Most Distinguished Umlauts"
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rendition of the sound made when the bottle is opened, but the
647:, Đ, is sometimes used in place of the Latin A, as in the film
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is a British-based chain of coffeehouses with Italian branding.
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Omega is sometimes used as a replacement for O, like in the
280:" in middle which gives the impression that the company is
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was the Japanese-sounding brand of the electrical retailer
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when the appearance, rather than the meaning, is desired.
434:(a French word meaning "sometimes") is in fact Portuguese.
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but its name is French for "ready to eat" (properly spelt
482:) are often used to give brand names foreign flavor. The
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for whom it is hard to differentiate "l" and "r" sounds
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bands) can also be seen as a form of foreign branding.
509:. This group includes typefaces designed to appear as
423:, a German clothing retailer and name sponsor of the
327:, a cold potato and leek soup, was recreated at the
476:Foreign letters and diacritical marks (such as the
150:, a bakery cafe with a French name, was founded in
49:. Unsourced material may be challenged and removed.
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935:"Umlaut does not make kitchens Germanic, says ASA"
576:, and the slogan WÎŁ ARÎŁ HAPPY TO SÎŁRVÎŁ YOU on the
204:: ăăă), but are made in America by Douglas Quikut.
792:without the acute accent meaning "frozen joy" in
731:, and is unrelated to the letter as used in the
845:Characters chosen by keyboard or encoding match
1009:"About Us & Our Story | Napapijri UK"
735:(which is pronounced similar to English "o").
397:is an Indian cosmetics brand named after the
8:
1190:A Cognitive Psychology of Mass Communication
352:is a Belgian maker of ice cream and candies.
335:, was, however, a Frenchman who grew up in
109:Learn how and when to remove this message
836:language, due to the lack of the letter
565:(stylized as My Big Fat GRÎŁÎŁK Wedding),
545:Characters chosen for visual resemblance
903:
700:can be used to evoke Jewish culture in
1222:English-language page for Pocari Sweat
1083:Keith Kahn-Harris (November 1, 2021).
192:knives have a Japanese-sounding name (
1054:Rockin' Out: Popular Music in the USA
956:"The Untold Truth of Texas de Brazil"
617:Cyrillic characters in Latin contexts
7:
47:adding citations to reliable sources
1207:"Would you like umlauts with that?"
1218:by graphic designer Bruce Campbell
745:The name of the French soft drink
669:The London-based sushi restaurant
550:Greek characters in Latin contexts
16:Brand names meant to sound foreign
14:
832:" is often used to represent the
344:In non-English-speaking countries
1109:David Brown (16 December 2019).
821:(use of umlauts in the names of
740:Diacritics and foreign spellings
23:
765:, rather than French, clusters.
34:needs additional citations for
1:
1058:. Allyn & Bacon. p.
459:A number of Polish sparkling
399:French opera of the same name
430:Fashion accessories company
1163:Shaw, Paul (17 June 2009).
984:"Sao Paulo Alpargatas S.A."
772:made by a company based in
597:(related to the concept of
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922:European Management Review
620:
142:English-speaking countries
937:. Out-law.com. 2006-04-19
1188:Richard Jackson Harris,
1050:Garofalo, Rebee (1997).
970:"About Us | Vasque"
562:My Big Fat Greek Wedding
356:California Fried Chicken
218:Jewish-Polish immigrants
865:The cover of Madonna's
719:use a glyph resembling
1234:post about use of the
868:Greatest Hits Volume 2
707:The television series
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569:'s college-set series
221:Reuben and Rose Mattus
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288:, when in fact it is
958:. 22 September 2021.
817:The fashion for the
43:improve this article
855:character encodings
840:on the typewriters.
574:(stylized as GRÎŁÎŁK)
472:Foreign orthography
350:Australian Homemade
1257:Macaronic language
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515:Chinese characters
484:heavy metal umlaut
465:the communist rule
329:Ritz-Carlton Hotel
276:is spelt with an "
251:Outback Steakhouse
58:"Foreign branding"
1252:Types of branding
1228:The Modish Macron
924:, 5(4): 264â270.
800:Le Tigre Clothing
768:A premium-priced
716:Stargate Atlantis
702:Faux Hebrew fonts
572:Greek (TV series)
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1232:Language Log
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1172:. Retrieved
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41:Please help
36:verification
33:
1238:in branding
1089:The Quietus
834:Old English
823:heavy metal
778:HĂ€agen-Dazs
776:was dubbed
496:QueensrĂżche
488:Mötley CrĂŒe
461:fruit wines
388:Super Gem'Z
325:Vichyssoise
214:HĂ€agen-Dazs
184:Kraft Foods
174:Masterfoods
148:Au Bon Pain
123:advertising
1246:Categories
993:27 January
941:2015-04-06
898:References
612:documents.
608:franchise.
606:God of War
567:ABC Family
555:The Greek
421:New Yorker
333:Louis Diat
290:Australian
164:CaffĂš Nero
99:April 2011
69:newspapers
1174:1 October
1148:1 October
770:ice cream
671:YO! Sushi
643:Cyrillic
632:, ĐŻ, and
628:Cyrillic
599:half-life
590:Hλlf-Life
492:Motörhead
415:Napapijri
362:Havaianas
286:Norwegian
225:the Bronx
127:marketing
1143:HiLoBrow
881:See also
873:Japanese
782:European
729:Stargate
519:Cyrillic
409:katakana
302:Superdry
260:sandwich
229:New York
208:Giordano
202:Hiragana
158:Berghaus
1122:July 8,
1094:July 8,
830:Ye olde
794:Swedish
747:Pschitt
578:Anthora
432:Parfois
264:British
83:scholar
1236:macron
1214:
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1023:"Home"
911:43-60.
763:German
683:romaji
638:TETĐŻIS
531:Hebrew
511:Arabic
498:, and
479:umlaut
444:Roland
405:Miniso
376:Apidya
368:HokBen
319:Vasque
282:Danish
239:Dixons
235:Matsui
200:: éç°Ÿ;
170:Dolmio
152:Boston
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1210:(PDF)
838:thorn
812:tigré
808:tiger
804:tigre
755:-sch-
725:Earth
649:BORĐT
557:sigma
537:, or
527:Greek
395:Lakmé
382:Gem'X
337:Vichy
245:Möben
198:Kanji
194:Ginsu
190:Ginsu
90:JSTOR
76:books
1230:, a
1176:2014
1150:2014
1124:2023
1096:2023
1064:ISBN
995:2024
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