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their pictures taken. This impressed them as a great joke but they willingly consented. I had about a dozen pictures taken and the one which I liked best showed the negro with one tooth missing, so I arranged to have the photographer re-touch the photo That marked the birth of the new "Rastus," now so well known to the
American public.
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pushed several companies to re-evaluate their branding. "While research indicates the image may be based upon an actual
Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive," B&G Foods said in a statement. "Therefore, we are removing the chef image
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said that White was "a chef, traveled a lot, was about the right age and told neighbors he was the Cream of Wheat model". However, authors
Roberta Hughes Wright and Wilbur B. Wright III have cast doubt that White was the model, owing to inconsistencies in both his story and the official Cream of
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One day I was sitting, alone, on a stool in a
Kohlsaat restaurant in South Dearborn Street and I noticed particularly two colored waiters who had unusually winning smiles I then offered each of them fifty cents if they would go down to Copland's Studio, which was only a few doors away, and have
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at a
Chicago restaurant at the time he was alleged to have been photographed for the cereal box in 1900. John Lee Mahin, an advertising agent in the employ of Cream of Wheat executive Emery Mapes, described the origin of the photograph:
161:, for approximately twenty years until his death on February 15, 1938. He was buried at Woodlawn Cemetery in Leslie with an anonymous marker until an identifying granite gravestone was installed in 2007.
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Mahin did not record the name of the man in the photograph, and noted that Mapes was unsuccessful in locating him years later. Though officially unidentified, a 2004 story in the
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announced that images of the Cream of Wheat chef would be removed from packaging. The food manufacturer announced in June that it was reviewing the packaging after
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The Death Care
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and immigrated to the United States in 1875, becoming a
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Wright, Roberta Hughes; Hughes III, Wilbur B. (2007).
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117:breakfast cereal from the early 1900s until 2020.
37:White's purported likeness on a Cream of Wheat box
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133:American citizen in 1890. He was working as a
246:. Hughes Wright Enterprises. pp. 65–68.
199:"Cream of Wheat Man Gets Honor, Gravestone".
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105: – February 15, 1938) was an American
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268:"Final Tribute for Cream of Wheat Man"
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270:. The Associated Press. June 15, 2007
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178:from all Cream of Wheat packaging."
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289:Rook, Christine (June 14, 2007).
351:Poinski, Megan (June 18, 2020).
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223:Updegraff, Robert R. (1923).
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398:People from Leslie, Michigan
291:"Grave marker honors 'icon'"
209:. June 16, 2007. p. B6.
226:The Story of Cream of Wheat
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109:whose likeness, known as "
296:The Lansing State Journal
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16:American chef (1867–1938)
150:Jackson Citizen-Patriot
202:The South Bend Tribune
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303:on September 28, 2007
154:Wheat company story.
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388:American male chefs
169:In September 2020,
393:Chefs from Chicago
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72:(1938-02-15)
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182:References
121:Biography
127:Barbados
60:Barbados
307:July 3,
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165:Legacy
111:Rastus
80:, U.S.
364:2020
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309:2007
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248:ISBN
135:chef
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67:Died
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43:Born
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