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465:. This so-called "FRoSTA Purity Standard" was planned to double profitability within 5 years, but instead resulted in the largest losses in company history. The CEO was dismissed and founder Ahlers came out of retirement to lead a turnaround. After adjustments to pricing, brand identity and marketing, net income recovered and FRoSTA became the fastest growing brand in its category by 2013.
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months, sales had dropped 40 percent, market leadership was lost, and the industry considered the new concept a flop. Losses became the worst in company history, the stock price dropped 37%, and employees were laid off. CEO Thomas
Braumann was replaced by founder Dirk Ahlers, who came out of retirement.
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In 1954, textile entrepreneur Adolf Ahlers founded a fishing company "Maria von Jewer". His first ship "Sagitta" was commissioned in 1957 with a new technology of onboard filleting and shock freezing, which greatly improved the quality of frozen fish available to customers. Dirk Ahlers, son of Adolf
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The goal of the conversion was to double profits within five years and seven million euro marketing campaign was launched. However, the company was instead brought to the brink of ruin due to cost increases and a market unprepared for early adoption of the concept at double the price. In just a few
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The history of Frosta AG began in 1905 with the founding of
Nordstern, a German deep sea fishing company. During the 1970s and 80's frozen food entrepreneur Dirk Ahlers bought several frozen food firms, including Nordstern, and organized them under the holding company "Nordstern Foods." He expanded
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3/unit, thought to be a critical market threshold. The company also worked with retailers to reposition products on store shelves and added new advertising to improve awareness. After losses in 2003-4, net income rose to
422:. Its brands include FRoSTA, Elbtal, La Valle Degli Orti, Mare Fresco, Surgela, and tiko. The private label business operates under the FRoSTA and COPACK names, with sales channels to European food retailers such as
544:
Ahlers, began specializing in frozen fish sales and founded Frosta
Handelsgesellschaft mbH in 1961. He expanded by acquiring wholesale fish company F. Schottke (founded 1884) and "FRoSTA" became a
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owns production facilities in
Germany and Poland, with sales and distribution subsidiaries in the Czech Republic, Germany, Hungary, Italy, Poland and Romania. It had 1709 employees and revenues of
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In the 1970s and ’80s, Ahlers diversified by acquiring both
Nordstern AG and Rheintal TiefkĂĽhlkost GmbH (formerly Raiffeisen TiefkĂĽhlkost GmbH), a frozen vegetable and fruits manufacturer in the
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12 million by 2009 and FRoSTA became the fastest growing brand in its category in 2013. Today FRoSTA is the market leader in
Germany and one of the largest frozen food companies in Europe.
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requisitioned the company's 12 vessels and converted them for military use. Nordstern resumed fishing operations after the war, but from its pre-war fleet only three ships were left.
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were eliminated from the FRoSTA brand - the first brand in the industry to do so. Butter replaced margarine, traditional cheese replaced processed cheese, and fish came from
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business unit, including the "La Valle Degli Orti", "Mare Fresco" and "Surgela" brands. The acquisition also includes a multi-year license agreement for various
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1004:(in German). Vol. 2. Hamburg: Sick & Co. p. 174 – via digitization by the Library of the Seminar for Economic and Social Aspects of the
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Hahn
Historische Wertpapiere, alte Aktien und Sammleraktien, gedruckte Schmuckaktien, Aktienbilder, Anleihen, Obligationen, Schuldverschreibungen
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in 1963. Due to uneconomic fishing quotas, the company abandoned deep-sea fishing and the fleet was sold in 1970.
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581.36 million) in 2017. FRoSTA is the market leader for frozen food in
Germany and one of the largest in Europe.
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in 1990. The group was renamed FRoSTA AG in 1997 and became an international concern through acquisition of a
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assisted the company in the acquisition of Elbtal TiefkĂĽhlkost GmbH, the top frozen food brand of the former
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FRoSTA specializes in frozen fish, vegetables, fruits, herbs and ready-to-eat meals in three segments:
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The origins of FRoSTA AG can be traced to the founding of deep sea fishing company
Nordstern (
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who found that corporate change had been too radical and damaged the company's essential
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This article is about the German food processing company. For other uses, see
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In 2003, FRoSTA became the first frozen food producer in Europe to eliminate
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In 2003, the company became the first frozen food company in Europe to adopt
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By 1933, Nordstern was operating 10 trawlers with a total tonnage of 2600
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FRoSTA became an international firm in 1999 with the purchase of a
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1123:"Germany's Frosta Foods agrees deal for Nestlé's Italian brands"
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1098:"Tiefkühlkost: Frosta übernimmt italienische Marken von Nestlé"
1046:"Hochseefischerei Nordstern AG - Frosta die zweite DM-Emission"
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908:. Bremerhaven, Germany: Frosta AG. 2018-03-18. p. 8
489:) on January 31, 1905. The company's fleet was based in
990:
Fenchel, Ludwig (1921). "Hochseefischerei Nordstern".
505:, although 3 of its fishing trawlers were lost due to
1020:"House Flags of German Fishing and Whaling Companies"
993:
Die deutschen Schifffahrtsgesellschaften - Handbuch
942:. Greenwich, Connecticut: Wright Investors' Service
673:. Package sizes were reduced to bring prices below
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1325:Business data for FRoSTA Aktiengesellschaft:
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1074:"Historical Events and Landmarks – FRoSTA AG"
1024:CRW Flags Inc. Store in Glen Burnie, Maryland
771:Frosta Foodservice GmbH, Bremerhaven, Germany
8:
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1152:"Eiskalt Abserviert (Coldblooded Brushoff)"
882:"FRoSTA Branches and Addresses – FRoSTA AG"
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816:Tiko Vertriebsgesellschaft mbH, Bremerhaven
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594:. In 2017, FRoSTA bought portions of the
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694:– prepared meals (distribution rights)
998:Handbook of German Shipping Companies
809:Frosta TiefkĂĽhlkost GmbH Ă–sterreich,
761:COPACK TiefkĂĽhlkost GmbH, Bremerhaven
7:
1383:German companies established in 1905
764:Elbtal TiefkĂĽhlkost Vertriebs GmbH,
755:Sales and distribution subsidiaries
602:branded frozen ready meals in Italy
1368:Food and drink companies of Germany
653:Ahlers brought in experts from the
638:, chemically modified starches and
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703:La valle Degli Orti – vegetables
697:FRoSTA – fish and prepared meals
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1271:"Production Plants – FRoSTA AG"
1184:"Umsatz auf Eis (Sales on Ice)"
1378:1997 establishments in Germany
1373:1905 establishments in Germany
1358:Companies based in Bremerhaven
1215:Management of permanent change
712:tiko – fish and prepared meals
1:
1247:"Brand and Sales – FRoSTA AG"
1217:. New York: Springer Gabler.
487:Hochseefischerei Nordstern AG
1192:(in German). No. 6.04.
1182:Keiffenheim, Marcel (2004).
1150:Willenbrock, Harald (2003).
936:"Frosta AG Company Snapshot"
829:List of companies of Germany
758:Bio Freeze GmbH, Bremerhaven
906:"FRoSTA Annual Report 2017"
1409:
854:"Frankfurt Stock Exchange"
834:List of frozen food brands
802:Frosta TiefkĂĽhlkost GmbH,
573:German Democratic Republic
15:
561:Nordstern Lebensmittel AG
442:frozen food brand during
383:company headquartered in
37:
28:
940:corporateinformation.com
606:Frosta Purity Regulation
577:Frankfurt Stock Exchange
536:in 1939, the unprepared
315:23.4 million (2017)
1104:(in German). 2017-05-04
795:Frosta Romania S.R.L.,
739:Rheintal TiefkĂĽhlkost,
732:Rheintal TiefkĂĽhlkost,
586:manufacturing plant in
450:manufacturing plant in
335:162 million (2017)
283:501 million (2017)
18:Frosta (disambiguation)
1314:Private Label Division
1213:Albach, Horst (2014).
560:
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1006:University of Cologne
966:"FRoSTA frozen foods"
644:sustainable fisheries
532:. At the outbreak of
501:. Nordstern survived
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655:University of Bremen
565:German reunification
546:registered trademark
459:sustainable sourcing
444:German reunification
128:1988 Nordstern Foods
1318:La Valle degli Orti
700:Elbtal – vegetables
341:Number of employees
236:La valle Degli Orti
162:Number of locations
25:
1189:Greenpeace Magazin
774:Frosta CR s.r.o.,
746:Frosta Sp. z o.o.
722:Production plants
706:Mare Fresco – fish
618:standards used in
563:) in 1988. During
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194:Juergen Marggraf (
1224:978-3-658-05014-6
734:Bobenheim-Roxheim
640:hydrogenated fats
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345:1,709 (2017)
248:Buitoni (license)
126:1905 Nordstern AG
50:stock certificate
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622:production. All
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1278:. Retrieved
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1129:. 2017-05-04
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1102:Handelsblatt
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972:. 2013-11-21
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860:. 2018-09-07
857:
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322:Total equity
295: (2017)
200:Maik Busse (
143:Headquarters
117:Nordstern AG
57:Company type
44:FRoSTA AG 5
1052:(in German)
727:Bremerhaven
636:stabilizers
632:emulsifiers
620:German beer
538:German Navy
503:World War I
499:Bremerhaven
491:GeestemĂĽnde
440:East German
420:foodservice
397:corporation
385:Bremerhaven
381:frozen food
266:foodservice
239:Mare Fresco
213:Frozen food
172:Area served
148:Bremerhaven
138:Dirk Ahlers
114:Predecessor
108:Foodservice
1352:Categories
1280:2018-09-07
1256:2018-08-24
1199:2018-08-25
1194:Greenpeace
1165:2018-08-25
1156:Brand Eins
1133:2018-08-25
1108:2018-08-25
1083:2018-08-24
1056:2018-08-27
1030:2018-08-24
976:2018-08-24
946:2018-08-24
912:2018-08-24
891:2018-09-07
864:2018-09-07
840:References
766:Lommatzsch
741:Lommatzsch
495:WesermĂĽnde
357:.frosta-ag
302:Net income
184:Key people
1330:Bloomberg
1233:898028383
813:, Austria
806:, Germany
799:, Romania
797:Bucharest
792:, Hungary
790:Esztergom
768:, Germany
748:Bydgoszcz
743:, Germany
736:, Germany
729:, Germany
717:Locations
588:Bydgoszcz
579:in 1997.
553:Rhineland
522:White Sea
518:North Sea
454:in 1999.
373:Frosta AG
74:Traded as
24:FRoSTA AG
1160:Die Zeit
823:See also
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