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The analytics are useful because the
Facebook Like buttons have access to the information that people put on their Facebook pages. You can thus aggregate the demographics of the people who Like your web site. You can determine their age, their occupations, their job titles, and how often they visit
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was deemed to have a poor design. For example, a part of their solution called Social
Optimizer, a tool responsible for displaying personalized messages, used pop-ups that were "too ugly to click". In 2014, the company estimated it gained deals worth of 1 million euros from
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your web site. You can see what they look at and gather statistics on a daily basis that show what kind of audience your web site reaches. In turn, you can take that aggregate data and share it with potential web site advertisers.
211:, the company quickly realized that the technology could be just as well implemented outside of that industry. During 2010, Frosmo developed and launched Social Optimizer, their first product aimed for
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software. In late 2008, Frosmo was launched as a gaming platform which could analyze gamers’ behavior and personalize the service accordingly.
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219:, which was released in April of the same year. The plug-in acts as a gateway for detailed visitor data, as VentureBeat explains:
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Roughly half a year later, Frosmo secured an angel round from highly distinguished investors and individuals, such as
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204:. The actual size of the investment round wasn't disclosed, but it was speculated to be "relatively large".
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While the data collection and analyzing capabilities of the company's software got positive feedback, the
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earlier, Mikael
Gummerus learned that there's a gap in the gaming market for an intelligent
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358:"Frosmo Social Optimizer Helps Sites Track Users and Customize To Increase Revenue"
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and service company founded in 2008. The company holds headquarters in
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410:"Frosmo inks deals worth €1 million following WTM Travel Tech Show"
384:"Frosmo's analytics help web sites engage with people, not numbers"
215:. It was one of the first of such tools to make use of Facebook's
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solution, which can "bypass any limitations of current
293:"E – COMMERCE FOR TRAVEL IS ON THE RISE – MEET FROSMO"
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456:Multinational companies headquartered in Finland
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207:Although the gaming platform peaked at 750,000
161:. The company actively develops and offers a
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141:, and it has additional offices also in
451:Internet properties established in 2008
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441:Software companies established in 2008
471:Finnish companies established in 2008
382:Takahashi, Dean (September 3, 2010).
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324:"Frosmo Secures A Class Angel Round"
466:Privately held companies of Finland
356:Constine, Josh (August 30, 2010).
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408:Davies, Phil (January 13, 2015).
322:Vilpponen, Antti (May 14, 2009).
259:"Frosmo - Be yourself together!"
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446:Software companies of Finland
291:Pietras, Iza (May 29, 2015).
265:(in Finnish). Archived from
167:conversion rate optimization
43:Conversion Rate Optimization
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21:
263:Intohimoinen yritys 2016
213:website personalization
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461:Web service providers
110:20 (March, 2016)
209:monthly active users
100:Mikael Gummerus, CEO
235:World Travel Market
217:like button plug-in
106:Number of employees
76:Number of locations
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303:on 5 October 2016
185:Having founded a
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202:Risto Siilasmaa
195:personalization
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47:Web Development
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269:on 13 May 2016
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147:United Kingdom
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187:mobile gaming
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417:. Retrieved
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391:. Retrieved
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365:. Retrieved
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336:. Retrieved
332:the original
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305:. Retrieved
301:the original
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271:. Retrieved
267:the original
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237:Travel Tech
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177:platforms".
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61:Headquarters
31:Company type
414:Travolution
388:VentureBeat
86:Area served
17:Frosmo Ltd.
435:Categories
245:References
239:trade show
163:JavaScript
96:Key people
297:Padtravel
175:eCommerce
151:Singapore
90:Worldwide
419:27 April
393:27 April
191:DoDreams
189:company
135:Helsinki
131:software
65:Helsinki
39:Industry
367:5 April
338:5 April
307:4 April
273:4 April
241:alone.
181:History
165:-based
139:Finland
115:Website
69:Finland
53:Founded
34:Private
362:Adweek
159:Sweden
143:Poland
127:Frosmo
155:Spain
129:is a
421:2016
395:2016
369:2016
340:2016
309:2016
275:2016
157:and
56:2008
173:or
171:CMS
437::
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386:.
360:.
348:^
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295:.
283:^
261:.
230:UI
153:,
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371:.
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311:.
277:.
80:6
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