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270:(MC) started ice cream production in 1934, after Eric Wilhelm Hanner, son of one of the managers at Mjölkcentralen, came back from studying the production of ice cream in various countries, among them Denmark, Switzerland and the USA. He convinced the management that the production was a good way for Mjölkcentralen to utilize the surplus of milk fat that had been thrown away until then.
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GB’s competitors Gille-Glace and Trollhätteglass were acquired by
Unilever in 1962. The following year, the six dairy-owned ice cream companies Arla Glass (Gothenburg), Cupglass (Örebro), Freja Glass (Gävle), Nordan Glass (Luleå) and Solglass (Karlstad) merged with GB. This meant that GB was found in
398:
In 1985, GB's parent company Arla decided to sell Glace-Bolaget to
Unilever but retained ten percent of the shares. When Unilever took over in 1985, the Flen plant was extensively rebuilt and reopened. The company was called Glace-Bolaget from the beginning, but the GB Glace brand was so well known
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At the end of 1941, there were a total of four ice cream manufacturers in
Stockholm. In 1942, Mjölkcentralen’s ice cream department and Choklad-Thule merged to buy Alaska Glace. The new company was named Glace-Bolaget (GB). Eric W. Hanner was elected the company’s first CEO, a position he held until
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1955 was the year when ice cream broke through as a mass-market product in Sweden. GB increased production but was forced to import ice cream from
Denmark to satisfy the increased demand. Two years later, in 1957, Scandinavia’s largest ice cream factory was inaugurated in
421:. Stig Wallin, chairman of the centre, misread the slogan as "Nigger + liquorice" and said: "It's impossible not to see this as an allusion to racism". The centre urged for a boycott of the company if it did not withdraw the campaign.
255:
collaborated with
Choklad-Thule on the delivery of ice cream. In the same year, the company terminated the agreement and began its production with Fyri’s old machines. This became the basis for
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almost all of Sweden, with the exception of southern Sweden. GB came to southern Sweden in 1966 and after a merger with Malmö Glass and Åhus Glass; the company was distributed nationwide.
409:
In 2005, the
Swedish company was criticized by the Centre against Racism and Related Intolerance after launching an advertising campaign introducing their new line of ice cream bars, the
366:“GB-gubben”, the company mascot. Initially created in 1965 to market a single ice cream called Pajaspinne, the clown eventually became a symbol for the whole company.
273:
The first factory was built on Mjölkcentralen’s own premises in
Stockholm and completed before the spring season of 1935. The cost of the factory and all machines was
424:
In 2011, the
Finnish competitor Ingman Ice Cream was bought by Unilever. In 2013, the operations were integrated, and GB Glace ceased to exist as a brand in Finland.
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During World War II, most ingredients for the production of ice cream were rationed and GB was forced to drastically reduce fat content and find replacements.
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that in 1991 the company changed its name to GB Glace. In 1994, GB Glace came to
Finland. They also tried to enter the Norwegian ice cream market but failed.
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Black, which is an addition to their existing "Nogger" ice cream product. The Nogger has been marketed since 1979, its name derived from the
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245,000. MC’s ice cream was named Puck and was first sold in March of the same year. Also in 1935, another company, Igloo Glace, started in
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of
Unilever. In 1998, GB Glace replaced its logo, now featuring the heart, which is common to all of Unilever’s ice cream brands.
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filling. The criticism was mainly aimed at an advert where the slogan "Nogger + liquorice = ♥" was written in white chalk on
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Ice cream has been produced in Sweden since the late 1920s. Stockholm’s first ice cream manufacturer was called
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382:. In 1973, Glace-Bolaget merged with Trollhätteglass and Unilever became a partner in the new company.
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Gallery with photos for the Glace-Bolaget customer magazine taken by photographer Rolf Hintze in 1958.
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Besides its traditional brands, it now produces many of the same products as other Unilever
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281:. Fierce competition eventually led to a merger between Igloo and MC.
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In 1972, Strands Glass AB was acquired, including a factory in
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Unilever Research & Development Port Sunlight Laboratory
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At the beginning of 1996, GB Glace became a wholly owned
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53:. Unsourced material may be challenged and
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117:Learn how and when to remove this message
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1622:William Lever, 1st Viscount Leverhulme
1512:(except the United States and Canada)
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51:adding citations to reliable sources
1713:Food and drink companies of Finland
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214:until 1991) is the largest
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1617:Antonius Johannes Jurgens
1356:Degree/Rexona/Sure/Shield
839:Lipton Teas and Infusions
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530:GB Glace official website
352:Ice cream delivery truck.
290:his retirement in 1972.
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16:Swedish ice cream company
1541:W. H. Burford & Sons
1371:Campaign for Real Beauty
358:Mergers and acquisitions
1651:Eugenio Minvielle Lagos
1642:Sidney J. van den Bergh
1572:Lipton Institute of Tea
1562:Lever Brothers Factory
829:Gorton's of Gloucester
511:subsidiaries, such as
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962:Hellmann's/Best Foods
854:United Africa Company
806:Elizabeth Arden, Inc.
468:Products and services
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1637:Samuel van den Bergh
47:improve this article
1647:Simon van den Bergh
1582:Unilever Gloucester
901:(outside of the UK)
895:Buavita (Indonesia)
131:
1297:Seventh Generation
1280:) (brand owned by
1171:Good Humor-Breyers
755:Hindustan Unilever
487:. You can help by
447:. You can help by
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328:Ice cream freezer.
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1632:Morris Tabaksblat
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1385:Dollar Shave Club
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62:Find sources:
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32:This article
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26:
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1524:Predecessors
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1274:Persil Power
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1006:
816:Calvin Klein
736:Subsidiaries
594:
533:(in Swedish)
515:in Germany.
506:
493:
489:adding to it
484:
453:
449:adding to it
444:
423:
408:
401:
397:
373:
369:
295:
292:
288:
272:
266:The company
265:
257:Alaska Glace
242:
211:
210:(originally
207:
206:
159:Alaska Glace
113:
104:
94:
87:
80:
73:
61:
45:Please help
33:
1627:Paul Polman
1567:Lever House
1361:Dermalogica
946:Continental
892:Bru (India)
785:Philippines
765:Australasia
230:in 1996.
218:company in
152:Predecessor
1697:Categories
1436:Pears soap
1260:Lever 2000
1203:Dickie Dee
1191:Choco Taco
1176:Good Humor
1149:Paddle Pop
1061:Heartbrand
1021:Pot Noodle
951:Cup-a-Soup
770:Bangladesh
605:Good Humor
569:Heartbrand
519:References
509:Heartbrand
404:subsidiary
253:Pressbyrån
107:March 2023
77:newspapers
66:"GB Glace"
1441:Pepsodent
1425:Mentadent
1377:Evolution
1336:Brylcreem
1166:HB Wall's
1156:Viennetta
1064:Ice cream
905:Sariwangi
883:Beverages
849:Palm Line
780:Indonesia
685:Viennetta
634:HB Wall's
261:Stockholm
216:ice cream
189:Ice cream
34:does not
1669:Category
1497:Vaseline
1492:TRESemmé
1410:Lifebuoy
1351:Close-Up
1331:Bed Head
1326:Axe/Lynx
1317:Personal
1302:Sunlight
1253:Domestos
1225:products
1198:Popsicle
1186:Klondike
1111:Langnese
1086:GB Glace
1076:Cornetto
1026:Pot Rice
1008:Monumite
936:Colman's
899:Horlicks
790:Pakistan
728:Unilever
665:Cornetto
653:Products
595:GB Glace
574:Unilever
513:Langnese
496:May 2022
456:May 2022
386:Unilever
378:outside
228:Unilever
226:company
208:GB Glace
200:Unilever
186:Products
144:Formerly
130:GB Glace
1681:Commons
1505:Zendium
1487:Timotei
1482:Sunsilk
1431:Noxzema
1400:Impulse
1263:Neutral
1257:Finitex
1245:Comfort
1231:Bio-Tex
1181:Breyers
1139:Streets
1129:Selecta
1071:Calippo
1041:Talenti
1002:Marmite
941:Conimex
859:Upfield
824:Fabergé
743:Current
660:Calippo
625:Streets
620:Selecta
419:asphalt
249:Uppsala
234:History
224:British
178:Founded
91:scholar
55:removed
40:sources
1608:People
1550:Places
1471:Simple
1466:Signal
1451:Q-Tips
1446:Pond's
1287:Probat
1282:Henkel
1270:Persil
1249:Closan
1235:Breeze
1161:Wall's
1134:Solero
1121:Nogger
1116:Magnum
1031:Rafhan
1016:Pfanni
997:Maille
992:Lizano
967:Hertog
931:Bovril
874:Brands
799:Former
760:Maille
680:Solero
675:Nogger
670:Magnum
630:Wall's
415:nougat
411:Nogger
376:Öjebyn
279:Märsta
220:Sweden
195:Parent
93:
86:
79:
72:
64:
1476:Suave
1456:Radox
1415:Liril
1405:Lakmé
1390:Hamam
1346:Clear
1341:Camay
1291:Rinso
1223:Home
1101:Kibon
1081:Frigo
982:Knorr
972:Kibon
921:Amora
775:Ghana
615:Kibon
590:Frigo
380:Piteå
247:. In
98:JSTOR
84:books
1510:Zest
1366:Dove
1319:care
1307:Surf
1276:and
1051:Unox
977:Klik
957:Grom
914:Food
811:BiFi
299:Flen
181:1942
70:news
38:any
36:cite
1420:Lux
1266:Omo
1240:Cif
1125:Olá
491:.
451:.
275:SEK
263:.
259:in
49:by
1699::
1096:HB
610:HB
1284:)
1272:(
719:e
712:t
705:v
636:)
632:(
576:)
561:e
554:t
547:v
498:)
494:(
458:)
454:(
301:.
120:)
114:(
109:)
105:(
95:·
88:·
81:·
74:·
57:.
43:.
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